Smart Display campaigns offer a streamlined approach to advertising on the Display Network. Since AdWords automatically manages many aspects of Smart Display campaigns, you will only be able to use a subset of settings, bidding strategies and targeting options with these campaigns.
Create a campaign
To create a Smart Display campaign, follow the process demonstrated in the Add campaigns code example, but with the following changes:
- Set the
advertisingChannelType
toDISPLAY
. - Set the
advertisingChannelSubType
toDISPLAY_SMART_CAMPAIGN
. - Specify a
biddingStrategyConfiguration
of typeTARGET_CPA
orTARGET_ROAS
.
You can specify the following optional settings as well:
The only campaign-level targeting options allowed are:
- Negative
ContentLabel
criteria. - Positive
Language
criteria. - Positive or negative
Location
criteria. - Positive or negative
Proximity
criteria.
You can also associate your campaign with a dynamic feed, as described in the Dynamic Remarketing guide.
Create an ad group
To create an ad group for your Smart Display campaign, follow the same process you use for other ad groups. However, since Google Ads manages most aspects of a Smart Display campaign, targeting options at the ad group level are not allowed.
Create ads
The new
MultiAssetResponsiveDisplayAd
is the recommended ad type for Smart Display campaigns. Check out the code
examples in the
corresponding guide
for details.
Reporting
Smart Display campaigns in reports will appear in reports with
AdvertisingChannelSubType
of DISPLAY_SMART_CAMPAIGN
. In addition, the
AD_PERFORMANCE_REPORT
has a collection of
MultiAssetResponsiveDisplayAd...
fields.
Use these fields to monitor the performance of assets in your ads and determine
which ones should be added or removed to meet the goals of the campaign.