Create a campaign based on an existing campaign

AI-generated Key Takeaways

• Performance Max campaigns are automatically created from existing Smart Shopping, local, and vehicle listing campaigns.

• You can manually create Performance Max campaigns for online sales, lead generation, online sales with product feeds, and travel goals using the Google Ads API.

• Manual creation is recommended only when campaign upgrades are unavailable or if you want to run Performance Max alongside existing campaigns.

• Assisted or automatic upgrades offer advantages like A/B testing and campaign continuity.

• Campaign compatibility for upgrades to Performance Max can be found in the provided table.

Creating a Performance Max campaign based on an existing campaign depends on the campaign type and the available tools. See the compatibility table for more information.

Smart Shopping campaigns & local campaigns

Performance Max campaigns were created as part of the automatic upgrade process, so no action is required.

Vehicle listing campaigns

Performance Max campaigns were created as part of the automatic upgrade process, so no action is required.

Create campaigns manually

In the case, where you want to create Performance Max campaigns without using tools or other upgrade methods, you can manually create the campaign yourself using the Google Ads API.

Follow the steps outlined for each of the following use cases:

• Online sales or lead generation
• Online sales with a product feed
• Travel Goals

Note: We recommend using this route only if there is no option to upgrade a campaign type or if you intended to keep both the Performance Max campaign and the existing campaign active together. Using assisted or automatic upgrade routes have other benefits such as the ability to A/B test performance or retain campaign continuity. See Check an existing campaign can be upgraded to Performance Max for more information.