Nhóm chia sẻ

Nhóm tiêu chí dùng chung cho phép bạn quản lý và chia sẻ một nhóm tiêu chí duy nhất trên nhiều tài nguyên. Tuỳ thuộc vào loại nhóm được chia sẻ, bạn có thể áp dụng tiêu chí ở cấp chiến dịch, nhóm quảng cáo hoặc tài khoản.

Enum SharedSetType chỉ định các loại nhóm được chia sẻ mà bạn có thể sử dụng trong Google Ads API. Hướng dẫn này cho bạn biết cách sử dụng một bộ được chia sẻ để tạo và áp dụng danh sách từ khoá phủ định được chia sẻ cho một chiến dịch. Bạn có thể làm theo quy trình tương tự để thêm các loại nhóm được chia sẻ khác vào chiến dịch.

Tạo một `SharedSet`

Trước tiên, hãy tạo một SharedSet để đóng vai trò là vùng chứa cho tiêu chí được chia sẻ.

Khi bạn tạo SharedSet, hãy chỉ định SharedSetType. Đối với danh sách từ khoá phủ định ở cấp chiến dịch, hãy sử dụng NEGATIVE_KEYWORDS.

Các loại khác bao gồm:

NEGATIVE_PLACEMENTS: Danh sách các vị trí (chẳng hạn như trang web hoặc ứng dụng) cần loại trừ. Bạn có thể đính kèm loại danh sách này vào chiến dịch có CampaignSharedSet hoặc vào tài khoản có CustomerNegativeCriterion.
ACCOUNT_LEVEL_NEGATIVE_KEYWORDS: Một danh sách từ khoá phủ định cần loại trừ khỏi tiêu chí nhắm mục tiêu. Bạn phải đính kèm loại danh sách này vào một tài khoản bằng cách sử dụng CustomerNegativeCriterion.
BRANDS: Một danh sách các thương hiệu để sử dụng trong các quy tắc hạn chế về thương hiệu cho chiến dịch Tìm kiếm hoặc để loại trừ khỏi tiêu chí nhắm mục tiêu.

Quy trình tạo SharedSet bao gồm các bước sau:

Tạo thực thể cho SharedSet.
Đặt SharedSetType thành NEGATIVE_KEYWORDS.
Cung cấp một name để hỗ trợ việc xác định tài nguyên trong tương lai.
Dùng SharedSetService để tạo SharedSet.

Phản hồi cung cấp tên tài nguyên của SharedSet mới tạo. Bạn sẽ dùng tên này trong các bước tiếp theo.

Tạo tài nguyên `SharedCriterion`

Tiếp theo, hãy tạo tài nguyên SharedCriterion cho từng mục mà bạn muốn thêm vào SharedSet. Trong trường hợp danh sách từ khoá phủ định, đây là các từ khoá phủ định của bạn.

Mỗi SharedCriterion đều chứa:

Một đối tượng Criterion được hỗ trợ.
Tên tài nguyên của SharedSet mà bạn đã tạo ở bước trước.

Cách thêm từ khoá phủ định vào SharedSet:

Đối với mỗi từ khoá phủ định, hãy tạo một đối tượng SharedCriterion.
Trong mỗi SharedCriterion, hãy tạo một đối tượng KeywordInfo và đặt văn bản từ khoá cũng như kiểu khớp.
Đặt trường shared_set của SharedCriterion thành tên tài nguyên của SharedSet.
Sử dụng SharedCriterionService để thêm từng SharedCriterion vào SharedSet.

Đính kèm `SharedSet`

Sau khi SharedSet được điền sẵn bằng các tài nguyên SharedCriterion, bạn có thể liên kết SharedSet đó với các tài nguyên khác trong tài khoản của mình. Tài nguyên bạn dùng để đính kèm SharedSet tuỳ thuộc vào loại tài nguyên đó và cấp độ mà bạn muốn áp dụng tiêu chí của tài nguyên.

Xin lưu ý rằng AssetSet là một loại tài nguyên khác với SharedSet và bạn không nên nhầm lẫn. Nếu bạn muốn nhóm các thành phần như hình ảnh hoặc video, hoặc sử dụng các tính năng như nhóm vị trí với chiến dịch Tối đa hoá hiệu suất, hãy xem Nhóm thành phần.

Cấp chiến dịch

Bạn có thể đính kèm nhóm được chia sẻ ở cấp chiến dịch bằng cách sử dụng CampaignSharedSet hoặc CampaignCriterion, tuỳ thuộc vào loại nhóm được chia sẻ.

`CampaignSharedSet`

Bạn phải đính kèm các nhóm được chia sẻ thuộc loại NEGATIVE_KEYWORDS hoặc NEGATIVE_PLACEMENTS vào chiến dịch bằng cách sử dụng tài nguyên CampaignSharedSet. Tiêu chí phủ định được đính kèm ở cấp chiến dịch sẽ tự động áp dụng cho tất cả các nhóm quảng cáo trong chiến dịch đó.

Cách liên kết SharedSet với một chiến dịch làm tiêu chí phủ định:

Tạo một đối tượng CampaignSharedSet.
Đặt trường campaign thành tên tài nguyên của chiến dịch mà bạn muốn thêm SharedSet vào.
Đặt trường shared_set thành tên tài nguyên của SharedSet mà bạn đã tạo.
Dùng CampaignSharedSetService để tạo CampaignSharedSet. Việc này sẽ thiết lập mối liên kết giữa chiến dịch và SharedSet.

`CampaignCriterion`

Bạn có thể đính kèm các nhóm được chia sẻ thuộc loại BRANDS vào các chiến dịch bằng cách sử dụng CampaignCriterion.

Cách đính kèm một BRANDS nhóm được chia sẻ vào một chiến dịch:

Tạo CampaignCriterion.
Đặt trường brand_list thành đối tượng BrandListInfo.
Đặt BrandListInfo.shared_set thành tên tài nguyên của BRANDS SharedSet.
Sử dụng CampaignCriterionService để tạo CampaignCriterion.

Cấp nhóm quảng cáo

Bạn có thể đính kèm các nhóm được chia sẻ thuộc loại BRANDS hoặc VERTICAL_ADS_ITEM_GROUP_RULE_LIST ở cấp nhóm quảng cáo bằng cách sử dụng AdGroupCriterion.

Cách đính kèm một bộ BRANDS được chia sẻ vào một nhóm quảng cáo:

Tạo một AdGroupCriterion.
Đặt trường brand_list thành đối tượng BrandListInfo.
Đặt BrandListInfo.shared_set thành tên tài nguyên của BRANDS SharedSet.
Sử dụng AdGroupCriterionService để tạo AdGroupCriterion.

Cách đính kèm một bộ VERTICAL_ADS_ITEM_GROUP_RULE_LIST được chia sẻ vào một nhóm quảng cáo:

Tạo một AdGroupCriterion.
Đặt trường vertical_ads_item_group_rule_list thành đối tượng VerticalAdsItemGroupRuleListInfo.
Đặt VerticalAdsItemGroupRuleListInfo.shared_set thành tên tài nguyên của VERTICAL_ADS_ITEM_GROUP_RULE_LIST SharedSet.
Sử dụng AdGroupCriterionService để tạo AdGroupCriterion.

Cấp tài khoản

Nếu đang sử dụng tài khoản người quản lý, bạn có thể tạo SharedSet tài nguyên và chia sẻ các tài nguyên đó với những tài khoản khách hàng thuộc hệ thống phân cấp tài khoản của bạn.

Ví dụ: để đính kèm một NEGATIVE_PLACEMENTS SharedSet trong tài khoản người quản lý của bạn vào một tài khoản khách hàng, hãy sử dụng CustomerNegativeCriterion:

Tạo một đối tượng CustomerNegativeCriterion trong tài khoản khách hàng.
Đặt trường placement_list thành đối tượng PlacementListInfo, trong đó PlacementListInfo.shared_set được đặt thành tên tài nguyên của SharedSet trong tài khoản người quản lý.
Dùng CustomerNegativeCriterionService để tạo CustomerNegativeCriterion.

Tương tự, bạn có thể đính kèm một ACCOUNT_LEVEL_NEGATIVE_KEYWORDS SharedSet trong tài khoản người quản lý vào một tài khoản khách hàng:

Tạo một đối tượng CustomerNegativeCriterion trong tài khoản khách hàng.
Đặt trường negative_keyword_list thành đối tượng NegativeKeywordListInfo trong đó NegativeKeywordListInfo.shared_set được đặt thành tên tài nguyên của SharedSet trong tài khoản người quản lý.
Dùng CustomerNegativeCriterionService để tạo CustomerNegativeCriterion.

Ví dụ về mã nhóm từ khoá dùng chung

Java

// Copyright 2018 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.advancedoperations;

import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v23.common.KeywordInfo;
import com.google.ads.googleads.v23.enums.KeywordMatchTypeEnum.KeywordMatchType;
import com.google.ads.googleads.v23.enums.SharedSetTypeEnum.SharedSetType;
import com.google.ads.googleads.v23.errors.GoogleAdsError;
import com.google.ads.googleads.v23.errors.GoogleAdsException;
import com.google.ads.googleads.v23.resources.CampaignSharedSet;
import com.google.ads.googleads.v23.resources.SharedCriterion;
import com.google.ads.googleads.v23.resources.SharedSet;
import com.google.ads.googleads.v23.services.CampaignSharedSetOperation;
import com.google.ads.googleads.v23.services.CampaignSharedSetServiceClient;
import com.google.ads.googleads.v23.services.MutateCampaignSharedSetsResponse;
import com.google.ads.googleads.v23.services.MutateSharedCriteriaResponse;
import com.google.ads.googleads.v23.services.MutateSharedCriterionResult;
import com.google.ads.googleads.v23.services.MutateSharedSetsResponse;
import com.google.ads.googleads.v23.services.SharedCriterionOperation;
import com.google.ads.googleads.v23.services.SharedCriterionServiceClient;
import com.google.ads.googleads.v23.services.SharedSetOperation;
import com.google.ads.googleads.v23.services.SharedSetServiceClient;
import com.google.ads.googleads.v23.utils.ResourceNames;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.ArrayList;
import java.util.Arrays;
import java.util.List;

/** Creates a shared list of negative broad match keywords. It then attaches them to a campaign. */
public class CreateAndAttachSharedKeywordSet {

  private static class CreateAndAttachSharedKeywordSetParams extends CodeSampleParams {

    @Parameter(names = ArgumentNames.CUSTOMER_ID, required = true)
    private Long customerId;

    @Parameter(names = ArgumentNames.CAMPAIGN_ID, required = true)
    private Long campaignId;
  }

  public static void main(String[] args) throws IOException {
    CreateAndAttachSharedKeywordSetParams params = new CreateAndAttachSharedKeywordSetParams();
    if (!params.parseArguments(args)) {

      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.campaignId = Long.parseLong("INSERT_CAMPAIGN_ID_HERE");
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new CreateAndAttachSharedKeywordSet()
          .runExample(googleAdsClient, params.customerId, params.campaignId);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Runs the example.
   *
   * @param googleAdsClient the Google Ads API client.
   * @param customerId the client customer ID.
   * @param campaignId the campaign ID.
   * @throws GoogleAdsException if an API request failed with one or more service errors.
   */
  private void runExample(GoogleAdsClient googleAdsClient, long customerId, long campaignId) {

    // Creates a keywords list to create a shared set of.
    List<String> keywords = Arrays.asList("mars cruise", "mars hotels");

    // Creates shared negative keyword set.
    SharedSet sharedSet =
        SharedSet.newBuilder()
            .setName("API Negative keyword list - " + getPrintableDateTime())
            .setType(SharedSetType.NEGATIVE_KEYWORDS)
            .build();

    SharedSetOperation operation = SharedSetOperation.newBuilder().setCreate(sharedSet).build();

    String sharedSetResourceName;
    try (SharedSetServiceClient sharedSetServiceClient =
        googleAdsClient.getLatestVersion().createSharedSetServiceClient()) {
      MutateSharedSetsResponse response =
          sharedSetServiceClient.mutateSharedSets(
              Long.toString(customerId), ImmutableList.of(operation));
      sharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created shared set %s%n", sharedSetResourceName);
    }

    List<SharedCriterionOperation> sharedCriterionOperations = new ArrayList<>();
    for (String keyword : keywords) {
      SharedCriterion sharedCriterion =
          SharedCriterion.newBuilder()
              .setKeyword(
                  KeywordInfo.newBuilder()
                      .setText(keyword)
                      .setMatchType(KeywordMatchType.BROAD)
                      .build())
              .setSharedSet(sharedSetResourceName)
              .build();

      SharedCriterionOperation sharedCriterionOperation =
          SharedCriterionOperation.newBuilder().setCreate(sharedCriterion).build();
      sharedCriterionOperations.add(sharedCriterionOperation);
    }

    try (SharedCriterionServiceClient sharedCriterionServiceClient =
        googleAdsClient.getLatestVersion().createSharedCriterionServiceClient()) {
      MutateSharedCriteriaResponse response =
          sharedCriterionServiceClient.mutateSharedCriteria(
              Long.toString(customerId), sharedCriterionOperations);
      System.out.printf("Added %d shared criteria:%n", response.getResultsCount());
      for (MutateSharedCriterionResult result : response.getResultsList()) {
        System.out.printf("\t%s%n", result.getResourceName());
      }
    }

    String campaignResourceName = ResourceNames.campaign(customerId, campaignId);
    CampaignSharedSet campaignSharedSet =
        CampaignSharedSet.newBuilder()
            .setCampaign(campaignResourceName)
            .setSharedSet(sharedSetResourceName)
            .build();

    CampaignSharedSetOperation campaignSharedSetOperation =
        CampaignSharedSetOperation.newBuilder().setCreate(campaignSharedSet).build();

    try (CampaignSharedSetServiceClient campaignSharedSetServiceClient =
        googleAdsClient.getLatestVersion().createCampaignSharedSetServiceClient()) {
      MutateCampaignSharedSetsResponse response =
          campaignSharedSetServiceClient.mutateCampaignSharedSets(
              Long.toString(customerId), ImmutableList.of(campaignSharedSetOperation));
      String campaignSharedSetResourceName = response.getResults(0).getResourceName();
      System.out.printf("Created campaign shared set %s%n", campaignSharedSetResourceName);
    }
  }
}
CreateAndAttachSharedKeywordSet.java

C#

// Copyright 2019 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V23.Common;
using Google.Ads.GoogleAds.V23.Errors;
using Google.Ads.GoogleAds.V23.Resources;
using Google.Ads.GoogleAds.V23.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V23.Enums.KeywordMatchTypeEnum.Types;
using static Google.Ads.GoogleAds.V23.Enums.SharedSetTypeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V23
{
    /// <summary>
    /// This code example creates a shared list of negative broad match keywords. It then
    /// attaches them to a campaign.
    /// </summary>
    public class CreateAndAttachSharedKeywordSet : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="CreateAndAttachSharedKeywordSet"/>
        /// example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// The ID of the campaign for which shared criterion is updated.
            /// </summary>
            [Option("campaignId", Required = true, HelpText =
                "The ID of the campaign for which shared criterion is updated.")]
            public long CampaignId { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = ExampleUtilities.ParseCommandLine<Options>(args);

            CreateAndAttachSharedKeywordSet codeExample = new CreateAndAttachSharedKeywordSet();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.CampaignId);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example creates a shared list of negative broad match keywords. It then " +
            "attaches them to a campaign.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
        /// <param name="campaignId">The ID of the campaign for which shared criterion is updated.
        /// </param>
        public void Run(GoogleAdsClient client, long customerId, long campaignId)
        {
            SharedSetServiceClient sharedSetService = client.GetService(
                Services.V23.SharedSetService);
            SharedCriterionServiceClient sharedCriterionService =
                client.GetService(Services.V23.SharedCriterionService);
            CampaignSharedSetServiceClient campaignSharedSetService =
                client.GetService(Services.V23.CampaignSharedSetService);

            try
            {
                // Keywords to create a shared set of.
                string[] keywords = new string[] { "mars cruise", "mars hotels" };

                // Create shared negative keyword set.
                SharedSet sharedSet = new SharedSet()
                {
                    Name = "API Negative keyword list - " + ExampleUtilities.GetRandomString(),
                    Type = SharedSetType.NegativeKeywords,
                };
                SharedSetOperation operation = new SharedSetOperation()
                {
                    Create = sharedSet
                };

                MutateSharedSetsResponse sharedSetResponse = sharedSetService.MutateSharedSets(
                    customerId.ToString(), new SharedSetOperation[] { operation });

                string sharedSetResourceName = sharedSetResponse.Results[0].ResourceName;
                Console.WriteLine($"Created shared set {sharedSetResourceName}.");

                // Create negative keywords in the shared set.
                List<SharedCriterionOperation> criterionOperations =
                    new List<SharedCriterionOperation>();

                foreach (string keyword in keywords)
                {
                    SharedCriterion sharedCriterion = new SharedCriterion()
                    {
                        Keyword = new KeywordInfo()
                        {
                            Text = keyword,
                            MatchType = KeywordMatchType.Broad
                        },
                        SharedSet = sharedSetResourceName
                    };
                    criterionOperations.Add(new SharedCriterionOperation()
                    {
                        Create = sharedCriterion
                    });
                }

                MutateSharedCriteriaResponse criteriaResponse =
                    sharedCriterionService.MutateSharedCriteria(
                        customerId.ToString(), criterionOperations);

                foreach (MutateSharedCriterionResult result in criteriaResponse.Results)
                {
                    Console.WriteLine($"Created shared criterion {result.ResourceName}.");
                }

                // Attach shared set to campaign.
                CampaignSharedSet campaignSet = new CampaignSharedSet()
                {
                    Campaign = ResourceNames.Campaign(customerId, campaignId),
                    SharedSet = sharedSetResourceName
                };

                CampaignSharedSetOperation sharedSetoperation = new CampaignSharedSetOperation()
                {
                    Create = campaignSet
                };
                MutateCampaignSharedSetsResponse response =
                    campaignSharedSetService.MutateCampaignSharedSets(customerId.ToString(),
                        new CampaignSharedSetOperation[] { sharedSetoperation });

                Console.WriteLine("Created campaign shared set {0}.",
                    response.Results[0].ResourceName);
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}
CreateAndAttachSharedKeywordSet.cs

PHP

<?php

/**
 * Copyright 2018 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V23\GoogleAdsException;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Util\V23\ResourceNames;
use Google\Ads\GoogleAds\V23\Common\KeywordInfo;
use Google\Ads\GoogleAds\V23\Enums\KeywordMatchTypeEnum\KeywordMatchType;
use Google\Ads\GoogleAds\V23\Enums\SharedSetTypeEnum\SharedSetType;
use Google\Ads\GoogleAds\V23\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V23\Resources\CampaignSharedSet;
use Google\Ads\GoogleAds\V23\Resources\SharedCriterion;
use Google\Ads\GoogleAds\V23\Resources\SharedSet;
use Google\Ads\GoogleAds\V23\Services\CampaignSharedSetOperation;
use Google\Ads\GoogleAds\V23\Services\MutateCampaignSharedSetsRequest;
use Google\Ads\GoogleAds\V23\Services\MutateSharedCriteriaRequest;
use Google\Ads\GoogleAds\V23\Services\MutateSharedSetsRequest;
use Google\Ads\GoogleAds\V23\Services\SharedCriterionOperation;
use Google\Ads\GoogleAds\V23\Services\SharedSetOperation;
use Google\ApiCore\ApiException;

/**
 * This example creates a shared list of negative broad match keywords. It then attaches them to a
 * campaign.
 */
class CreateAndAttachSharedKeywordSet
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const CAMPAIGN_ID = 'INSERT_CAMPAIGN_ID_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::CAMPAIGN_ID => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::CAMPAIGN_ID] ?: self::CAMPAIGN_ID
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param int $campaignId the ID of the campaign
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $campaignId
    ) {
        // Create shared negative keyword set.
        $sharedSet = new SharedSet([
            'name' => 'API Negative keyword list - ' . Helper::getPrintableDatetime(),
            'type' => SharedSetType::NEGATIVE_KEYWORDS,
        ]);

        $sharedSetOperation = new SharedSetOperation();
        $sharedSetOperation->setCreate($sharedSet);

        $sharedSetServiceClient = $googleAdsClient->getSharedSetServiceClient();
        $response = $sharedSetServiceClient->mutateSharedSets(MutateSharedSetsRequest::build(
            $customerId,
            [$sharedSetOperation]
        ));

        $sharedSetResourceName = $response->getResults()[0]->getResourceName();
        print 'Created shared set ' . $sharedSetResourceName . PHP_EOL;

        // Creates shared set criteria.
        $sharedCriterionOperations = [];
        // Keywords to create a shared set of.
        $keywords = ['mars cruise', 'mars hotels'];
        foreach ($keywords as $keyword) {
            $sharedCriterion = new SharedCriterion([
                'keyword' => new KeywordInfo([
                    'text' => $keyword,
                    'match_type' => KeywordMatchType::BROAD
                ]),
                'shared_set' => $sharedSetResourceName
            ]);

            $sharedCriterionOperation = new SharedCriterionOperation();
            $sharedCriterionOperation->setCreate($sharedCriterion);
            $sharedCriterionOperations[] = $sharedCriterionOperation;
        }

        $sharedCriterionServiceClient = $googleAdsClient->getSharedCriterionServiceClient();
        $response = $sharedCriterionServiceClient->mutateSharedCriteria(
            MutateSharedCriteriaRequest::build($customerId, $sharedCriterionOperations)
        );

        printf("Added %d shared criteria:%s", $response->getResults()->count(), PHP_EOL);
        foreach ($response->getResults() as $addedSharedCriterion) {
            /** @var SharedCriterion $addedSharedCriterion */
            print "\t" . $addedSharedCriterion->getResourceName() . PHP_EOL;
        }

        // Creates campaign shared set.
        $campaignSharedSet = new CampaignSharedSet([
            'campaign' => ResourceNames::forCampaign($customerId, $campaignId),
            'shared_set' => $sharedSetResourceName
        ]);

        $campaignSharedSetOperation = new CampaignSharedSetOperation();
        $campaignSharedSetOperation->setCreate($campaignSharedSet);

        $campaignSharedSetServiceClient = $googleAdsClient->getCampaignSharedSetServiceClient();
        $response = $campaignSharedSetServiceClient->mutateCampaignSharedSets(
            MutateCampaignSharedSetsRequest::build($customerId, [$campaignSharedSetOperation])
        );

        print 'Created campaign shared set: ' . $response->getResults()[0]->getResourceName()
            . PHP_EOL;
    }
}

CreateAndAttachSharedKeywordSet::main();
CreateAndAttachSharedKeywordSet.php

Python

#!/usr/bin/env python
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Demonstrates how to create a shared list of negative broad match keywords.

Note that the keywords will be attached to the specified campaign.
"""


import argparse
import sys
from typing import List
import uuid

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
from google.ads.googleads.v23.errors.types.errors import GoogleAdsError
from google.ads.googleads.v23.resources.types.campaign_shared_set import (
    CampaignSharedSet,
)
from google.ads.googleads.v23.resources.types.shared_criterion import (
    SharedCriterion,
)
from google.ads.googleads.v23.resources.types.shared_set import SharedSet
from google.ads.googleads.v23.services.services.campaign_service import (
    CampaignServiceClient,
)
from google.ads.googleads.v23.services.services.campaign_shared_set_service import (
    CampaignSharedSetServiceClient,
)
from google.ads.googleads.v23.services.types.campaign_shared_set_service import (
    CampaignSharedSetOperation,
    MutateCampaignSharedSetsResponse,
)
from google.ads.googleads.v23.services.services.shared_criterion_service import (
    SharedCriterionServiceClient,
)
from google.ads.googleads.v23.services.services.shared_set_service import (
    SharedSetServiceClient,
)
from google.ads.googleads.v23.services.types.shared_criterion_service import (
    MutateSharedCriteriaResponse,
    MutateSharedCriterionResult,
    SharedCriterionOperation,
)
from google.ads.googleads.v23.services.types.shared_set_service import (
    MutateSharedSetsResponse,
    SharedSetOperation,
)


def main(client: GoogleAdsClient, customer_id: str, campaign_id: str) -> None:
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )
    shared_set_service: SharedSetServiceClient = client.get_service(
        "SharedSetService"
    )
    shared_criterion_service: SharedCriterionServiceClient = client.get_service(
        "SharedCriterionService"
    )
    campaign_shared_set_service: CampaignSharedSetServiceClient = (
        client.get_service("CampaignSharedSetService")
    )

    # Create shared negative keyword set.
    shared_set_operation: SharedSetOperation = client.get_type(
        "SharedSetOperation"
    )
    shared_set: SharedSet = shared_set_operation.create
    shared_set.name = f"API Negative keyword list - {uuid.uuid4()}"
    shared_set.type_ = client.enums.SharedSetTypeEnum.NEGATIVE_KEYWORDS

    try:
        shared_set_response: MutateSharedSetsResponse = (
            shared_set_service.mutate_shared_sets(
                customer_id=customer_id, operations=[shared_set_operation]
            )
        )
        shared_set_resource_name: str = shared_set_response.results[
            0
        ].resource_name

        print(f'Created shared set "{shared_set_resource_name}".')
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    # Keywords to create a shared set of.
    keywords: List[str] = ["mars cruise", "mars hotels"]
    shared_criteria_operations: List[SharedCriterionOperation] = []
    for keyword in keywords:
        shared_criterion_operation: SharedCriterionOperation = client.get_type(
            "SharedCriterionOperation"
        )
        shared_criterion: SharedCriterion = shared_criterion_operation.create
        shared_criterion.keyword.text = keyword
        shared_criterion.keyword.match_type = (
            client.enums.KeywordMatchTypeEnum.BROAD
        )
        shared_criterion.shared_set = shared_set_resource_name
        shared_criteria_operations.append(shared_criterion_operation)
    try:
        response: MutateSharedCriteriaResponse = (
            shared_criterion_service.mutate_shared_criteria(
                customer_id=customer_id, operations=shared_criteria_operations
            )
        )

        shared_criterion_result: MutateSharedCriterionResult
        for shared_criterion_result in response.results:
            print(
                "Created shared criterion "
                f'"{shared_criterion_result.resource_name}".'
            )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)

    campaign_set_operation: CampaignSharedSetOperation = client.get_type(
        "CampaignSharedSetOperation"
    )
    campaign_set: CampaignSharedSet = campaign_set_operation.create
    campaign_set.campaign = campaign_service.campaign_path(
        customer_id, campaign_id
    )
    campaign_set.shared_set = shared_set_resource_name

    try:
        campaign_shared_set_response: MutateCampaignSharedSetsResponse = (
            campaign_shared_set_service.mutate_campaign_shared_sets(
                customer_id=customer_id, operations=[campaign_set_operation]
            )
        )

        print(
            "Created campaign shared set "
            f'"{campaign_shared_set_response.results[0].resource_name}".'
        )
    except GoogleAdsException as ex:
        handle_googleads_exception(ex)


def handle_googleads_exception(exception: GoogleAdsException) -> None:
    print(
        f'Request with ID "{exception.request_id}" failed with status '
        f'"{exception.error.code().name}" and includes the following errors:'
    )
    error: GoogleAdsError
    for error in exception.failure.errors:
        print(f'\tError with message "{error.message}".')
        if error.location:
            for field_path_element in error.location.field_path_elements:
                print(f"\t\tOn field: {field_path_element.field_name}")
    sys.exit(1)


if __name__ == "__main__":
    parser = argparse.ArgumentParser(
        description=(
            "Adds a list of negative broad match keywords to the "
            "provided campaign, for the specified customer."
        )
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-i", "--campaign_id", type=str, required=True, help="The campaign ID."
    )
    args = parser.parse_args()

    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client: GoogleAdsClient = GoogleAdsClient.load_from_storage(
        version="v23"
    )

    main(googleads_client, args.customer_id, args.campaign_id)
create_and_attach_shared_keyword_set.py

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

require "optparse"
require "google/ads/google_ads"
require "date"

def create_and_attach_shared_keyword_set(customer_id, campaign_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters

  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Keywords to create a shared set of.
  keywords = ["mars cruise", "mars hotels"]

  # Create shared negative keyword set.
  shared_set = client.resource.shared_set do |ss|
    ss.name = "API Negative keyword list - #{(Time.new.to_f * 1000).to_i}"
    ss.type = :NEGATIVE_KEYWORDS
  end

  operation = client.operation.create_resource.shared_set(shared_set)

  response = client.service.shared_set.mutate_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  shared_set_resource_name = response.results.first.resource_name
  puts "Created shared set #{shared_set_resource_name}"

  shared_criteria = keywords.map do |keyword|
    client.resource.shared_criterion do |sc|
      sc.keyword = client.resource.keyword_info do |kw|
        kw.text = keyword
        kw.match_type = :BROAD
      end
      sc.shared_set = shared_set_resource_name
    end
  end

  operations = shared_criteria.map do |criterion|
    client.operation.create_resource.shared_criterion(criterion)
  end

  response = client.service.shared_criterion.mutate_shared_criteria(
    customer_id: customer_id,
    operations: operations,
  )

  response.results.each do |result|
    puts "Created shared criterion #{result.resource_name}"
  end

  campaign_set = client.resource.campaign_shared_set do |css|
    css.campaign = client.path.campaign(customer_id, campaign_id)
    css.shared_set = shared_set_resource_name
  end

  operation = client.operation.create_resource.campaign_shared_set(campaign_set)

  response = client.service.campaign_shared_set.mutate_campaign_shared_sets(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Created campaign shared set #{response.results.first.resource_name}"
end

if __FILE__ == $PROGRAM_NAME
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:campaign_id] = 'INSERT_CAMPAIGN_ID_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: ruby %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-c', '--campaign-id CAMPAIGN-ID', String, 'Campaign ID') do |v|
      options[:campaign_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    create_and_attach_shared_keyword_set(options.fetch(:customer_id).tr("-", ""),
        options[:campaign_id])
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end
create_and_attach_shared_keyword_set.rb

Perl

#!/usr/bin/perl -w
#
# Copyright 2019, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example creates a shared list of negative broad match keywords. It then
# attaches them to a campaign.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V23::Resources::SharedSet;
use Google::Ads::GoogleAds::V23::Resources::SharedCriterion;
use Google::Ads::GoogleAds::V23::Resources::CampaignSharedSet;
use Google::Ads::GoogleAds::V23::Common::KeywordInfo;
use Google::Ads::GoogleAds::V23::Enums::SharedSetTypeEnum qw(NEGATIVE_KEYWORDS);
use Google::Ads::GoogleAds::V23::Enums::KeywordMatchTypeEnum qw(BROAD);
use Google::Ads::GoogleAds::V23::Services::SharedSetService::SharedSetOperation;
use
  Google::Ads::GoogleAds::V23::Services::SharedCriterionService::SharedCriterionOperation;
use
  Google::Ads::GoogleAds::V23::Services::CampaignSharedSetService::CampaignSharedSetOperation;
use Google::Ads::GoogleAds::V23::Utils::ResourceNames;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd          qw(abs_path);
use Data::Uniqid qw(uniqid);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id = "INSERT_CUSTOMER_ID_HERE";
my $campaign_id = "INSERT_CAMPAIGN_ID_HERE";

sub create_and_attach_shared_keyword_set {
  my ($api_client, $customer_id, $campaign_id) = @_;

  # Create shared negative keyword set.
  my $shared_set = Google::Ads::GoogleAds::V23::Resources::SharedSet->new({
    name => "API Negative keyword list - " . uniqid(),
    type => NEGATIVE_KEYWORDS
  });

  my $shared_set_operation =
    Google::Ads::GoogleAds::V23::Services::SharedSetService::SharedSetOperation
    ->new({
      create => $shared_set
    });

  my $shared_sets_response = $api_client->SharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$shared_set_operation]});

  my $shared_set_resource_name =
    $shared_sets_response->{results}[0]{resourceName};
  printf "Created shared set: '%s'.\n", $shared_set_resource_name;

  # Create shared set criterion.
  my $shared_criterion_operations = [];
  # Keywords to create a shared set of.
  my $keywords = ['mars cruise', 'mars hotels'];
  foreach my $keyword (@$keywords) {
    my $shared_criterion =
      Google::Ads::GoogleAds::V23::Resources::SharedCriterion->new({
        keyword => Google::Ads::GoogleAds::V23::Common::KeywordInfo->new({
            text      => $keyword,
            matchType => BROAD
          }
        ),
        sharedSet => $shared_set_resource_name
      });

    my $shared_criterion_operation =
      Google::Ads::GoogleAds::V23::Services::SharedCriterionService::SharedCriterionOperation
      ->new({
        create => $shared_criterion
      });
    push @$shared_criterion_operations, $shared_criterion_operation;
  }

  my $shared_criteria_response = $api_client->SharedCriterionService()->mutate({
    customerId => $customer_id,
    operations => $shared_criterion_operations
  });

  my $shared_criterion_results = $shared_criteria_response->{results};
  printf "Added %d shared criterion:\n", scalar @$shared_criterion_results;
  foreach my $shared_criterion_result (@$shared_criterion_results) {
    printf "\t%s\n", $shared_criterion_result->{resourceName};
  }

  # Create campaign shared set.
  my $campaign_shared_set =
    Google::Ads::GoogleAds::V23::Resources::CampaignSharedSet->new({
      campaign => Google::Ads::GoogleAds::V23::Utils::ResourceNames::campaign(
        $customer_id, $campaign_id
      ),
      sharedSet => $shared_set_resource_name
    });

  my $campaign_shared_set_operation =
    Google::Ads::GoogleAds::V23::Services::CampaignSharedSetService::CampaignSharedSetOperation
    ->new({
      create => $campaign_shared_set
    });

  my $campaign_shared_sets_response =
    $api_client->CampaignSharedSetService()->mutate({
      customerId => $customer_id,
      operations => [$campaign_shared_set_operation]});

  printf "Created campaign shared set: '%s'.\n",
    $campaign_shared_sets_response->{results}[0]{resourceName};
  return 1;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id, "campaign_id=i" => \$campaign_id);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $campaign_id);

# Call the example.
create_and_attach_shared_keyword_set($api_client, $customer_id =~ s/-//gr,
  $campaign_id);

=pod

=head1 NAME

create_and_attach_shared_keyword_set

=head1 DESCRIPTION

This example creates a shared list of negative broad match keywords. It then attaches
them to a campaign.

=head1 SYNOPSIS

create_and_attach_shared_keyword_set.pl [options]

    -help                       Show the help message.
    -customer_id                The Google Ads customer ID.
    -campaign_id                The campaign ID.

=cut
create_and_attach_shared_keyword_set.pl

Nhóm chia sẻ Sử dụng bộ sưu tập để sắp xếp ngăn nắp các trang Lưu và phân loại nội dung dựa trên lựa chọn ưu tiên của bạn.

Tạo một SharedSet

Tạo tài nguyên SharedCriterion

Đính kèm SharedSet