Smart Display Campaigns

Key Point: To use Smart Display campaigns, your account needs to meet the conversion-based eligibility requirements: at least 50 conversions on the Display Network—or at least 100 conversions on the Search Network—in the last 30 days.

Smart Display campaigns offer a streamlined approach to advertising on the Display Network. Since Google Ads automatically manages many aspects of Smart Display campaigns, you will only be able to use a subset of settings, bidding strategies, and targeting options with these campaigns.

The steps for creating ads in a Smart Display campaigns are as follows:

1. Create a Smart Display campaign by setting appropriate advertising channel type and sub type.
2. Create an ad group.
3. Create a responsive display ad, which is the recommended ad type for Smart Display campaigns.

These steps are included in our code example.