ایجاد گروه های آیتم قانون

این مثال دو گروه آیتم قانون ایجاد می کند.

اولین rule_item_group را ایجاد کنید

با ایجاد اولین rule_item_group که از دو فیلد rule_item یا شی UserListRuleItemInfo تشکیل شده است شروع کنید:

1. کاربرانی که از صفحه پرداخت بازدید کردند.
2. کاربرانی که بیش از یک کالا در سبد خرید خود دارند.

اولین مورد قانون از پارامتر ecomm_pagetype استفاده می کند که دارای مقادیر رشته ای است، بنابراین ابتدا باید یک string_rule_item ایجاد کنید.

جاوا

UserListRuleItemInfo checkoutRule =
    UserListRuleItemInfo.newBuilder()
        // The rule variable name must match a corresponding key name fired from a pixel.
        // To learn more about setting up remarketing tags, visit
        // https://support.google.com/google-ads/answer/2476688.
        // To learn more about remarketing events and parameters, visit
        // https://support.google.com/google-ads/answer/7305793.
        .setName("ecomm_pagetype")
        .setStringRuleItem(
            UserListStringRuleItemInfo.newBuilder()
                .setOperator(UserListStringRuleItemOperator.EQUALS)
                .setValue("checkout")
                .build())
        .build();
SetUpAdvancedRemarketing.java
      

سی شارپ

UserListRuleItemInfo checkoutRule = new UserListRuleItemInfo
{
    // The rule variable name must match a corresponding key name fired from a pixel.
    // To learn more about setting up remarketing tags, visit
    // https://support.google.com/google-ads/answer/2476688.
    // To learn more about remarketing events and parameters, visit
    // https://support.google.com/google-ads/answer/7305793.
    Name = "ecomm_pagetype",
    StringRuleItem = new UserListStringRuleItemInfo
    {
        Operator = UserListStringRuleItemOperator.Equals,
        Value = "checkout"
    }
};
SetUpAdvancedRemarketing.cs
      

PHP

$checkoutRule = new UserListRuleItemInfo([
    // The rule variable name must match a corresponding key name fired from a pixel.
    // To learn more about setting up remarketing tags, visit
    // https://support.google.com/google-ads/answer/2476688.
    // To learn more about remarketing events and parameters, visit
    // https://support.google.com/google-ads/answer/7305793.
    'name' => 'ecomm_pagetype',
    'string_rule_item' => new UserListStringRuleItemInfo([
        'operator' => UserListStringRuleItemOperator::EQUALS,
        'value' => 'checkout'
    ])
]);
SetUpAdvancedRemarketing.php
      

پایتون

checkout_rule = client.get_type("UserListRuleItemInfo")

# The rule variable name must match a corresponding key name fired from a
# pixel. To learn more about setting up remarketing tags, visit:
# https://support.google.com/google-ads/answer/2476688.
#
# To learn more about remarketing events and parameters, visit:
# https://support.google.com/google-ads/answer/7305793.
checkout_rule.name = "ecomm_pagetype"
checkout_string_rule_item = checkout_rule.string_rule_item
checkout_string_rule_item.operator = (
    client.enums.UserListStringRuleItemOperatorEnum.EQUALS
)
checkout_string_rule_item.value = "checkout"
set_up_advanced_remarketing.py
      

روبی

checkout_rule = client.resource.user_list_rule_item_info do |rule|
  # The rule variable name must match a corresponding key name fired
  # from a pixel.
  # To learn more about setting up remarketing tags, visit
  # https://support.google.com/google-ads/answer/2476688.
  # To learn more about remarketing events and parameters, visit
  # https://support.google.com/google-ads/answer/7305793.
  rule.name = "ecomm_pagetype"
  rule.string_rule_item = client.resource.user_list_string_rule_item_info do |sr|
    sr.operator = :EQUALS
    sr.value = "checkout"
  end
end
set_up_advanced_remarketing.rb
      

پرل

my $checkout_rule =
  Google::Ads::GoogleAds::V16::Common::UserListRuleItemInfo->new({
    # The rule variable name must match a corresponding key name fired from a
    # pixel. To learn more about setting up remarketing tags, visit
    # https://support.google.com/google-ads/answer/2476688.
    # To learn more about remarketing events and parameters, visit
    # https://support.google.com/google-ads/answer/7305793.
    name           => "ecomm_pagetype",
    stringRuleItem =>
      Google::Ads::GoogleAds::V16::Common::UserListStringRuleItemInfo->new({
        operator => EQUALS,
        value    => "checkout"
      })});
set_up_advanced_remarketing.pl
      

مورد قانون دوم از پارامتر cartsize استفاده می کند که دارای مقادیر عددی است، بنابراین اکنون به یک number_rule_item نیاز دارید.

جاوا

UserListRuleItemInfo cartSizeRule =
    UserListRuleItemInfo.newBuilder()
        // The rule variable name must match a corresponding key name fired from a pixel.
        .setName("cart_size")
        .setNumberRuleItem(
            UserListNumberRuleItemInfo.newBuilder()
                .setOperator(UserListNumberRuleItemOperator.GREATER_THAN)
                .setValue(1.0)
                .build())
        .build();
SetUpAdvancedRemarketing.java
      

سی شارپ

UserListRuleItemInfo cartSizeRule = new UserListRuleItemInfo
{
    // The rule variable name must match a corresponding key name fired from a pixel.
    Name = "cart_size",
    NumberRuleItem = new UserListNumberRuleItemInfo
    {
        Operator = UserListNumberRuleItemOperator.GreaterThan,
        Value = 1.0
    }
};
SetUpAdvancedRemarketing.cs
      

PHP

$cartSizeRule = new UserListRuleItemInfo([
    // The rule variable name must match a corresponding key name fired from a pixel.
    'name' => 'cart_size',
    'number_rule_item' => new UserListNumberRuleItemInfo([
        'operator' => UserListNumberRuleItemOperator::GREATER_THAN,
        'value' => 1.0
    ])
]);
SetUpAdvancedRemarketing.php
      

پایتون

cart_size_rule = client.get_type("UserListRuleItemInfo")
# The rule variable name must match a corresponding key name fired from a
# pixel.
cart_size_rule.name = "cart_size"
cart_size_number_rule_item = cart_size_rule.number_rule_item
cart_size_number_rule_item.operator = (
    client.enums.UserListNumberRuleItemOperatorEnum.GREATER_THAN
)
cart_size_number_rule_item.value = 1.0
set_up_advanced_remarketing.py
      

روبی

cart_size_rule = client.resource.user_list_rule_item_info do |rule|
  # The rule variable name must match a corresponding key name fired
  # from a pixel.
  rule.name = "cart_size"
  rule.number_rule_item = client.resource.user_list_number_rule_item_info do |nr|
    nr.operator = :GREATER_THAN
    nr.value = 1.0
  end
end
set_up_advanced_remarketing.rb
      

پرل

my $cart_size_rule =
  Google::Ads::GoogleAds::V16::Common::UserListRuleItemInfo->new({
    # The rule variable name must match a corresponding key name fired from a
    # pixel.
    name           => "cart_size",
    numberRuleItem =>
      Google::Ads::GoogleAds::V16::Common::UserListNumberRuleItemInfo->new({
        # Available UserListNumberRuleItemOperators can be found at
        # https://developers.google.com/google-ads/api/reference/rpc/latest/UserListNumberRuleItemOperatorEnum.UserListNumberRuleItemOperator
        operator => GREATER_THAN,
        value    => 1.0
      })});
set_up_advanced_remarketing.pl
      

سپس، دو مورد قانون را در یک شی UserListRuleItemGroupInfo ترکیب کنید. به‌طور پیش‌فرض، وقتی موارد در یک گروه مورد ترکیب می‌شوند، Google Ads قوانین AND قوانین آنها را با هم انجام می‌دهد. ایجاد فهرست کاربری دارای جزئیات بیشتری است.

جاوا

UserListRuleItemGroupInfo checkoutAndCartSizeRuleGroup =
    UserListRuleItemGroupInfo.newBuilder()
        .addAllRuleItems(ImmutableList.of(checkoutRule, cartSizeRule))
        .build();
SetUpAdvancedRemarketing.java
      

سی شارپ

UserListRuleItemGroupInfo checkoutAndCartSizeRuleGroup =
    new UserListRuleItemGroupInfo();
checkoutAndCartSizeRuleGroup.RuleItems.Add(checkoutRule);
checkoutAndCartSizeRuleGroup.RuleItems.Add(cartSizeRule);
SetUpAdvancedRemarketing.cs
      

PHP

$checkoutAndCartSizeRuleGroup = new UserListRuleItemGroupInfo([
    'rule_items' => [$checkoutRule, $cartSizeRule]
]);
SetUpAdvancedRemarketing.php
      

پایتون

checkout_and_cart_size_rule_group.rule_items.extend(
    [
        checkout_rule,
        cart_size_rule,
    ]
)
set_up_advanced_remarketing.py
      

روبی

  checkout_and_cart_size_rule_group = client.resource.user_list_rule_item_group_info do |g|
    g.rule_items += [checkout_rule, cart_size_rule]
  end

  # Create the RuleItem for checkout start date.
  # The tags and keys used below must have been in place in the past for the
  # date range specified in the rules.
  start_date_rule = client.resource.user_list_rule_item_info do |rule|
    # The rule variable name must match a corresponding key name fired
    # from a pixel.
    rule.name = "checkoutdate"
    rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|
      dr.operator = :AFTER
      dr.value = "20191031"
    end
  end

  # Create the RuleItem for checkout end date.
  end_date_rule = client.resource.user_list_rule_item_info do |rule|
    # The rule variable name must match a corresponding key name fired
    # from a pixel.
    rule.name = "checkoutdate"
    rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|
      dr.operator = :BEFORE
      dr.value = "20200101"
    end
  end

  # Creates a rule group targeting users who checked out between
  # November and December by using the start and end date rules.
  # Combining the two rule items into a user_list_rule_item_group_info
  # object causes Google Ads to AND their rules together.
  # To instead OR the rules together, each rule should be placed in its
  # own rule item group.
  checkout_date_rule_group = client.resource.user_list_rule_item_group_info do |g|
    g.rule_items += [start_date_rule, end_date_rule]
  end

  # Creates the user list operation.
  operation = client.operation.create_resource.user_list do |ul|
    ul.name = "My expression rule user list ##{(Time.new.to_f * 1000).to_i}"
    ul.description = "Users who checked out in November or December OR visited " \
      "the checkout page with more than one item in their cart"
    ul.membership_status = :OPEN
    ul.membership_life_span = 90
    ul.rule_based_user_list = client.resource.rule_based_user_list_info do |r|
      # Optional: To include past users in the user list, set the
      # prepopulation_status to REQUESTED.
      r.prepopulation_status = :REQUESTED
      # Create a flexible_rule_user_list object, or a flexible rule representation
      # of visitors with one or multiple actions. FlexibleRuleUserListInfo wraps
      # UserListRuleInfo in a FlexibleRuleOperandInfo object that represents which
      # user lists to include or exclude.
      r.flexible_rule_user_list = client.resource.flexible_rule_user_list_info do |frul|
        frul.inclusive_rule_operator = :AND
        frul.inclusive_operands << client.resource.flexible_rule_operand_info do |froi|
          froi.rule = client.resource.user_list_rule_info do |info|
            info.rule_item_groups += [checkout_date_rule_group, checkout_and_cart_size_rule_group]
          end
          # Optionally include a lookback window for this rule, in days.
          froi.lookback_window_days = 7
        end
      end
    end
  end

  # Issues a muate request to create the user list.
  response = client.service.user_list.mutate_user_lists(
    customer_id: customer_id,
    operations: [operation],
  )
  puts "Created user list with resource name '#{response.results.first.resource_name}'"
end

if __FILE__ == $0
  PAGE_SIZE = 1000

  options = {}

  # Running the example with -h will print the command line usage.
  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    set_up_advanced_remarketing(options.fetch(:customer_id).tr("-", ""))
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end
set_up_advanced_remarketing.rb
      

پرل

my $checkout_and_cart_size_rule_group =
  Google::Ads::GoogleAds::V16::Common::UserListRuleItemGroupInfo->new(
  {ruleItems => [$checkout_rule, $cart_size_rule]});
set_up_advanced_remarketing.pl
      

دومین rule_item_group را ایجاد کنید

دومین rule_item_group نیز از دو فیلد rule_item یا شی UserListRuleItemInfo تشکیل شده است:

1. کاربرانی که بعد از 31 اکتبر چک کردند.
2. کاربرانی که قبل از 1 ژانویه بررسی کردند.

هر دوی این موارد قانون از پارامتر checkoutdate استفاده می‌کنند که دارای مقادیر تاریخ است، بنابراین این بار فیلدهای date_rule_item را با اشیاء UserListDateRuleItemInfo پر می‌کنید.

ابتدا تاریخ شروع:

جاوا

UserListRuleItemInfo startDateRule =
    UserListRuleItemInfo.newBuilder()
        // The rule variable name must match a corresponding key name fired from a pixel.
        .setName("checkoutdate")
        .setDateRuleItem(
            UserListDateRuleItemInfo.newBuilder()
                // Available UserListDateRuleItemOperators can be found at
                // https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
                .setOperator(UserListDateRuleItemOperator.AFTER)
                .setValue("20191031")
                .build())
        .build();
SetUpAdvancedRemarketing.java
      

سی شارپ

UserListRuleItemInfo startDateRule = new UserListRuleItemInfo
{
    // The rule variable name must match a corresponding key name fired from a pixel.
    Name = "checkoutdate",
    DateRuleItem = new UserListDateRuleItemInfo
    {
        // Available UserListDateRuleItemOperators can be found at
        // https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
        Operator = UserListDateRuleItemOperator.After,
        Value = "20191031"
    }
};
SetUpAdvancedRemarketing.cs
      

PHP

$startDateRule = new UserListRuleItemInfo([
    // The rule variable name must match a corresponding key name fired from a pixel.
    'name' => 'checkoutdate',
    'date_rule_item' => new UserListDateRuleItemInfo([
        // Available UserListDateRuleItemOperators can be found at
        // https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
        'operator' => UserListDateRuleItemOperator::AFTER,
        'value' => '20191031'
    ])
]);
SetUpAdvancedRemarketing.php
      

پایتون

start_date_rule = client.get_type("UserListRuleItemInfo")
start_date_rule.name = "checkoutdate"
start_date_rule_item = start_date_rule.date_rule_item
# Available UserListDateRuleItemOperators can be found at:
# https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
user_list_data_rule_item_operator_enum = (
    client.enums.UserListDateRuleItemOperatorEnum
)
start_date_rule_item.operator = user_list_data_rule_item_operator_enum.AFTER
start_date_rule_item.value = "20191031"
set_up_advanced_remarketing.py
      

روبی

start_date_rule = client.resource.user_list_rule_item_info do |rule|
  # The rule variable name must match a corresponding key name fired
  # from a pixel.
  rule.name = "checkoutdate"
  rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|
    dr.operator = :AFTER
    dr.value = "20191031"
  end
end
set_up_advanced_remarketing.rb
      

پرل

my $start_date_rule =
  Google::Ads::GoogleAds::V16::Common::UserListRuleItemInfo->new({
    # The rule variable name must match a corresponding key name fired from a
    # pixel.
    name         => "checkoutdate",
    dateRuleItem =>
      Google::Ads::GoogleAds::V16::Common::UserListDateRuleItemInfo->new({
        # Available UserListDateRuleItemOperators can be found at
        # https://developers.google.com/google-ads/api/reference/rpc/latest/UserListDateRuleItemOperatorEnum.UserListDateRuleItemOperator
        operator => AFTER,
        value    => "20191031"
      })});
set_up_advanced_remarketing.pl
      

سپس، تاریخ پایان:

جاوا

UserListRuleItemInfo endDateRule =
    UserListRuleItemInfo.newBuilder()
        // The rule variable name must match a corresponding key name fired from a pixel.
        .setName("checkoutdate")
        .setDateRuleItem(
            UserListDateRuleItemInfo.newBuilder()
                .setOperator(UserListDateRuleItemOperator.BEFORE)
                .setValue("20200101")
                .build())
        .build();
SetUpAdvancedRemarketing.java
      

سی شارپ

UserListRuleItemInfo endDateRule = new UserListRuleItemInfo
{
    // The rule variable name must match a corresponding key name fired from a pixel.
    Name = "checkoutdate",
    DateRuleItem = new UserListDateRuleItemInfo
    {
        Operator = UserListDateRuleItemOperator.Before,
        Value = "20200101"
    }
};
SetUpAdvancedRemarketing.cs
      

PHP

$endDateRule = new UserListRuleItemInfo([
    // The rule variable name must match a corresponding key name fired from a pixel.
    'name' => 'checkoutdate',
    'date_rule_item' => new UserListDateRuleItemInfo([
        'operator' => UserListDateRuleItemOperator::BEFORE,
        'value' => '20200101'
    ])
]);
SetUpAdvancedRemarketing.php
      

پایتون

end_date_rule = client.get_type("UserListRuleItemInfo")
end_date_rule.name = "checkoutdate"
end_date_rule_item = end_date_rule.date_rule_item
end_date_rule_item.operator = user_list_data_rule_item_operator_enum.BEFORE
end_date_rule_item.value = "20200101"
set_up_advanced_remarketing.py
      

روبی

end_date_rule = client.resource.user_list_rule_item_info do |rule|
  # The rule variable name must match a corresponding key name fired
  # from a pixel.
  rule.name = "checkoutdate"
  rule.date_rule_item = client.resource.user_list_date_rule_item_info do |dr|
    dr.operator = :BEFORE
    dr.value = "20200101"
  end
end
set_up_advanced_remarketing.rb
      

پرل

my $end_date_rule =
  Google::Ads::GoogleAds::V16::Common::UserListRuleItemInfo->new({
    # The rule variable name must match a corresponding key name fired from a
    # pixel.
    name         => "checkoutdate",
    dateRuleItem =>
      Google::Ads::GoogleAds::V16::Common::UserListDateRuleItemInfo->new({
        operator => BEFORE,
        value    => "20200101"
      })});
set_up_advanced_remarketing.pl
      

مانند اولین گروه آیتم قانون، این دو فیلد rule_item را در یک شی UserListRuleItemGroupInfo ترکیب کنید تا آنها را با هم AND .

جاوا

UserListRuleItemGroupInfo checkoutDateRuleGroup =
    UserListRuleItemGroupInfo.newBuilder()
        .addAllRuleItems(ImmutableList.of(startDateRule, endDateRule))
        .build();
SetUpAdvancedRemarketing.java
      

سی شارپ

UserListRuleItemGroupInfo checkoutDateRuleGroup = new UserListRuleItemGroupInfo();
checkoutDateRuleGroup.RuleItems.Add(startDateRule);
checkoutDateRuleGroup.RuleItems.Add(endDateRule);
SetUpAdvancedRemarketing.cs
      

PHP

$checkoutDateRuleGroup = new UserListRuleItemGroupInfo([
    'rule_items' => [$startDateRule, $endDateRule]
]);
SetUpAdvancedRemarketing.php
      

پایتون

checkout_date_rule_group.rule_items.extend(
    [
        start_date_rule,
        end_date_rule,
    ]
)
set_up_advanced_remarketing.py
      

روبی

checkout_date_rule_group = client.resource.user_list_rule_item_group_info do |g|
  g.rule_items += [start_date_rule, end_date_rule]
end
set_up_advanced_remarketing.rb
      

پرل

my $checkout_date_rule_group =
  Google::Ads::GoogleAds::V16::Common::UserListRuleItemGroupInfo->new(
  {ruleItems => [$start_date_rule, $end_date_rule]});
set_up_advanced_remarketing.pl