После того как вы собрали настройки таргетинга и набор продуктов для своего медиаплана, вы можете построить кривую зависимости бюджета от потенциального охвата с помощью метода GenerateReachForecast в ReachPlanService . Подробную информацию о полях запроса см. в глоссарии и руководстве по медиаплану .
Сохранение кривых
Вы можете сохранять только отдельные кривые для удобства пользователей. Массовое кэширование кривых строго запрещено. Если вам нужно массово генерировать кривые, сначала обратитесь к представителю Google.
Изменения для YouTube Select
YouTube Select (YTS) в услуге плана охвата теперь поддерживает таргетинг на уровне группы, по сравнению с ранее реализованной таргетингом на все сети, для всех мест, соответствующих критериям YTS по ценам мгновенного резервирования. При использовании Instant Reserve в версии 15 и более поздних могут возникать две новые ошибки при запросе прогноза для YTS:
Более ранние версии вместо этого выдают ошибку «НЕИЗВЕСТНО» .
Пример кода
Кривая включает показы и охват пользователей в абсолютных числах, а также размеры юниверсов, соответствующие переписному населению и размеру аудитории YouTube для запрошенной демографической группы и страны.
Джава
private void getReachCurve(
ReachPlanServiceClient reachPlanServiceClient, GenerateReachForecastRequest request) {
GenerateReachForecastResponse response = reachPlanServiceClient.generateReachForecast(request);
System.out.println("Reach curve output:");
System.out.println(
"Currency, Cost Micros, On-Target Reach, On-Target Imprs, Total Reach, Total Imprs,"
+ " Products");
for (ReachForecast point : response.getReachCurve().getReachForecastsList()) {
System.out.printf(
"%s, \"",
Joiner.on(", ")
.join(
request.getCurrencyCode(),
String.valueOf(point.getCostMicros()),
String.valueOf(point.getForecast().getOnTargetReach()),
String.valueOf(point.getForecast().getOnTargetImpressions()),
String.valueOf(point.getForecast().getTotalReach()),
String.valueOf(point.getForecast().getTotalImpressions())));
for (PlannedProductReachForecast product : point.getPlannedProductReachForecastsList()) {
System.out.printf("[Product: %s, ", product.getPlannableProductCode());
System.out.printf("Budget Micros: %s]", product.getCostMicros());
}
System.out.printf("\"%n");
}
}
С#
public void GetReachCurve(ReachPlanServiceClient reachPlanService,
GenerateReachForecastRequest request)
{
GenerateReachForecastResponse response = reachPlanService.GenerateReachForecast(
request);
Console.WriteLine("Reach curve output:");
Console.WriteLine(
"Currency, Cost Micros, On-Target Reach, On-Target Impressions, Total Reach," +
" Total Impressions, Products");
foreach (ReachForecast point in response.ReachCurve.ReachForecasts)
{
Console.Write($"{request.CurrencyCode}, ");
Console.Write($"{point.CostMicros}, ");
Console.Write($"{point.Forecast.OnTargetReach}, ");
Console.Write($"{point.Forecast.OnTargetImpressions}, ");
Console.Write($"{point.Forecast.TotalReach}, ");
Console.Write($"{point.Forecast.TotalImpressions}, ");
Console.Write("\"[");
foreach (PlannedProductReachForecast productReachForecast in
point.PlannedProductReachForecasts)
{
Console.Write($"(Product: {productReachForecast.PlannableProductCode}, ");
Console.Write($"Budget Micros: {productReachForecast.CostMicros}), ");
}
Console.WriteLine("]\"");
}
}
PHP
private static function getReachCurve(
GoogleAdsClient $googleAdsClient,
int $customerId,
array $productMix,
string $locationId,
string $currencyCode
) {
// Valid durations are between 1 and 90 days.
$duration = new CampaignDuration(['duration_in_days' => 28]);
$targeting = new Targeting([
'plannable_location_id' => $locationId,
'age_range' => ReachPlanAgeRange::AGE_RANGE_18_65_UP,
'genders' => [
new GenderInfo(['type' => GenderType::FEMALE]),
new GenderInfo(['type' => GenderType::MALE])
],
'devices' => [
new DeviceInfo(['type' => Device::DESKTOP]),
new DeviceInfo(['type' => Device::MOBILE]),
new DeviceInfo(['type' => Device::TABLET])
]
]);
// See the docs for defaults and valid ranges:
// https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
$response = $googleAdsClient->getReachPlanServiceClient()->generateReachForecast(
GenerateReachForecastRequest::build($customerId, $duration, $productMix)
->setCurrencyCode($currencyCode)
->setTargeting($targeting)
);
printf(
"Reach curve output:%sCurrency, Cost Micros, On-Target Reach, On-Target Imprs," .
" Total Reach, Total Imprs, Products%s",
PHP_EOL,
PHP_EOL
);
foreach ($response->getReachCurve()->getReachForecasts() as $point) {
$products = '';
/** @var ReachForecast $point */
foreach ($point->getPlannedProductReachForecasts() as $plannedProductReachForecast) {
/** @var PlannedProductReachForecast $plannedProductReachForecast */
$products .= sprintf(
'(Product: %s, Budget Micros: %s)',
$plannedProductReachForecast->getPlannableProductCode(),
$plannedProductReachForecast->getCostMicros()
);
}
printf(
"%s, %d, %d, %d, %d, %d, %s%s",
$currencyCode,
$point->getCostMicros(),
$point->getForecast()->getOnTargetReach(),
$point->getForecast()->getOnTargetImpressions(),
$point->getForecast()->getTotalReach(),
$point->getForecast()->getTotalImpressions(),
$products,
PHP_EOL
);
}
}
Питон
def request_reach_curve(
client, customer_id, product_mix, location_id, currency_code
):
"""Creates a sample request for a given product mix.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: The customer ID for the reach forecast.
product_mix: The product mix for the reach forecast.
location_id: The location ID to plan for.
currency_code: Three-character ISO 4217 currency code.
"""
# See the docs for defaults and valid ranges:
# https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
request = client.get_type("GenerateReachForecastRequest")
request.customer_id = customer_id
# Valid durations are between 1 and 90 days.
request.campaign_duration.duration_in_days = 28
request.currency_code = currency_code
request.cookie_frequency_cap = 0
request.min_effective_frequency = 1
request.planned_products = product_mix
request.targeting.plannable_location_id = location_id
request.targeting.age_range = (
client.enums.ReachPlanAgeRangeEnum.AGE_RANGE_18_65_UP
)
# Add gender targeting to the request.
for gender_type in [
client.enums.GenderTypeEnum.FEMALE,
client.enums.GenderTypeEnum.MALE,
]:
gender = client.get_type("GenderInfo")
gender.type_ = gender_type
request.targeting.genders.append(gender)
# Add device targeting to the request.
for device_type in [
client.enums.DeviceEnum.DESKTOP,
client.enums.DeviceEnum.MOBILE,
client.enums.DeviceEnum.TABLET,
]:
device = client.get_type("DeviceInfo")
device.type_ = device_type
request.targeting.devices.append(device)
reach_plan_service = client.get_service("ReachPlanService")
response = reach_plan_service.generate_reach_forecast(request=request)
print(
"Currency, Cost, On-Target Reach, On-Target Imprs, Total Reach,"
" Total Imprs, Products"
)
for point in response.reach_curve.reach_forecasts:
product_splits = []
for p in point.planned_product_reach_forecasts:
product_splits.append(
{p.plannable_product_code: p.cost_micros / ONE_MILLION}
)
print(
[
currency_code,
point.cost_micros / ONE_MILLION,
point.forecast.on_target_reach,
point.forecast.on_target_impressions,
point.forecast.total_reach,
point.forecast.total_impressions,
product_splits,
]
)
Рубин
def get_reach_curve(
client,
reach_plan_service,
customer_id,
product_mix,
location_id,
currency_code)
duration = client.resource.campaign_duration do |d|
# Valid durations are between 1 and 90 days.
d.duration_in_days = 28
end
targeting = client.resource.targeting do |t|
t.plannable_location_id = location_id
t.age_range = :AGE_RANGE_18_65_UP
t.genders << client.resource.gender_info do |gender|
gender.type = :FEMALE
end
t.genders << client.resource.gender_info do |gender|
gender.type = :MALE
end
t.devices << client.resource.device_info do |device|
device.type = :DESKTOP
end
t.devices << client.resource.device_info do |device|
device.type = :MOBILE
end
t.devices << client.resource.device_info do |device|
device.type = :TABLET
end
end
# See the docs for defaults and valid ranges:
# https://developers.google.com/google-ads/api/reference/rpc/latest/GenerateReachForecastRequest
response = reach_plan_service.generate_reach_forecast(
customer_id: customer_id,
campaign_duration: duration,
planned_products: product_mix,
currency_code: currency_code,
targeting: targeting,
)
puts "Reach curve output:"
puts "Currency, Cost Micros, On-Target Reach, On-Target Imprs, " \
"Total Reach, Total Imprs, Products"
response.reach_curve.reach_forecasts.each do |point|
products = ""
point.planned_product_reach_forecasts.each do |product|
products += "(Product: #{product.plannable_product_code}, "\
"Cost Micros: #{product.cost_micros})"
end
puts "#{currency_code}, #{point.cost_micros}, " \
"#{point.forecast.on_target_reach}, " \
"#{point.forecast.on_target_impressions}, " \
"#{point.forecast.total_reach}, " \
"#{point.forecast.total_impressions}, " \
"#{products}"
end
end
Перл
sub pull_reach_curve {
my ($reach_plan_service, $reach_request) = @_;
my $response = $reach_plan_service->generate_reach_forecast($reach_request);
print "Reach curve output:\n";
print "Currency,\tCost Micros,\tOn-Target Reach,\tOn-Target Imprs,\t" .
"Total Reach,\tTotal Imprs,\tProducts\n";
foreach my $point (@{$response->{reachCurve}{reachForecasts}}) {
printf "%s,\t%d,\t%d,\t%d,\t%d,\t%d,\t'[", $reach_request->{currencyCode},
$point->{costMicros}, $point->{forecast}{onTargetReach},
$point->{forecast}{onTargetImpressions}, $point->{forecast}{totalReach},
$point->{forecast}{totalImpressions};
foreach my $productReachForecast (@{$point->{plannedProductReachForecasts}})
{
printf "(Product: %s, Budget Micros: %d), ",
$productReachForecast->{plannableProductCode},
$productReachForecast->{costMicros};
}
print "]'\n";
}
}