Bidding

Hotel campaigns in the Google Ads API support specialized bidding strategies designed for hotel advertising, such as Percent CPC (percent_cpc), alongside standard manual and automated bidding options like Manual CPC, Enhanced CPC, and Target ROAS. You can also adjust bids across travel dimensions such as start day of week (check-in day), length of booking (length of stay), and advance booking window.

After becoming familiar with the Bidding overview for Hotel ads, you can use the Google Ads API to complete the following tasks:

• Assign or update a bid strategy at the campaign level
• Set or update bid amounts at the ad group and listing group levels
• Set bid adjustments (bid modifiers) for travel dimensions