Ajusta las ofertas con modificadores de ofertas

Puedes usar la API de Google Ads para establecer ajustes de la oferta (también llamados modificadores de ofertas) para los anuncios de hoteles. Para obtener detalles sobre cómo funcionan los ajustes de la oferta, consulta Acerca de los ajustes de la oferta para anuncios de hoteles.

Ajustes de la oferta a nivel de la campaña

Para usar la API de Google Ads y establecer ajustes de la oferta a nivel de la campaña, consulta Cómo administrar los modificadores de ofertas.

Ajustes de la oferta a nivel del grupo de anuncios

Para establecer ajustes de la oferta a nivel del grupo de anuncios, crea un objeto de criterio para la dimensión a la que deseas segmentar (como HotelAdvanceBookingWindowInfo, HotelDateSelectionTypeInfo, HotelCheckInDayInfo o HotelLengthOfStayInfo) y configura sus campos con los valores adecuados.

Por ejemplo, para crear un modificador de ofertas del grupo de anuncios con un período de reserva anticipada de entre 30 y 60 días, crea un objeto HotelAdvanceBookingWindowInfo y establece min_days en 30 y max_days en 60.

Por último, asocia el objeto de criterio con un objeto AdGroupBidModifier, especifica el nombre del recurso del grupo de anuncios objetivo con ad_group y establece el campo bid_modifier en un multiplicador entre 0.1 y 10.0 (por ejemplo, 1.5 para un ajuste del +50% o 0.5 para un ajuste del -50%). Para inhabilitar por completo un tipo de dispositivo, establece bid_modifier en 0. Algunas dimensiones aceptan un rango más estrecho. Para conocer el rango válido de cada tipo de ajuste, consulta Acerca de los ajustes de la oferta para los anuncios de hoteles.

Nota: Las dimensiones específicas del hotel que se mencionan anteriormente solo se pueden configurar a nivel del grupo de anuncios. Los ajustes de la oferta por dispositivo se pueden establecer a nivel de la campaña y del grupo de anuncios. Si un grupo de anuncios tiene un ajuste por dispositivo, se utiliza en lugar del ajuste por dispositivo de la campaña.

Java

private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
  List<AdGroupBidModifierOperation> operations = new ArrayList<>();

  // Constructs the ad group resource name to use for each bid modifier.
  String adGroupResourceName = ResourceNames.adGroup(customerId, adGroupId);

  // 1) Creates an ad group bid modifier based on the hotel check-in day.
  AdGroupBidModifier checkInDayAdGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          // Sets the resource name to the ad group resource name joined with the criterion ID
          // whose value corresponds to the desired check-in day.
          .setAdGroup(adGroupResourceName)
          .setHotelCheckInDay(HotelCheckInDayInfo.newBuilder().setDayOfWeek(DayOfWeek.MONDAY))
          // Sets the bid modifier value to 150%.
          .setBidModifier(1.5d)
          .build();
  operations.add(
      AdGroupBidModifierOperation.newBuilder().setCreate(checkInDayAdGroupBidModifier).build());

  // 2) Creates an ad group bid modifier based on the hotel length of stay.
  AdGroupBidModifier lengthOfStayAdGroupBidModifier =
      AdGroupBidModifier.newBuilder()
          // Sets the ad group.
          .setAdGroup(adGroupResourceName)
          // Creates the hotel length of stay info.
          .setHotelLengthOfStay(
              HotelLengthOfStayInfo.newBuilder().setMinNights(3L).setMaxNights(7L).build())
          // Sets the bid modifier value to 170%.
          .setBidModifier(1.7d)
          .build();
  operations.add(
      AdGroupBidModifierOperation.newBuilder().setCreate(lengthOfStayAdGroupBidModifier).build());

  // Issues a mutate request to add the ad group bid modifiers.
  try (AdGroupBidModifierServiceClient adGroupBidModifierServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupBidModifierServiceClient()) {
    MutateAdGroupBidModifiersResponse response =
        adGroupBidModifierServiceClient.mutateAdGroupBidModifiers(
            Long.toString(customerId), operations);

    // Prints the resource names of the added ad group bid modifiers.
    System.out.printf("Added %d hotel ad group bid modifiers:%n", response.getResultsCount());
    for (MutateAdGroupBidModifierResult mutateAdGroupBidModifierResult :
        response.getResultsList()) {
      System.out.printf("  %s%n", mutateAdGroupBidModifierResult.getResourceName());
    }
  }
}
AddHotelAdGroupBidModifiers.java
      

C#

public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
    // Get the AdGroupBidModifierService.
    AdGroupBidModifierServiceClient service = client.GetService(
        Services.V25.AdGroupBidModifierService);

    // Constructs the ad group resource name to use for each bid modifier.
    string adGroupResourceName = ResourceNames.AdGroup(customerId, adGroupId);

    // 1) Create an ad group bid modifier based on the hotel check-in day.
    AdGroupBidModifier checkInDayAdGroupBidModifier = new AdGroupBidModifier()
    {
        // Sets the resource name to the ad group resource name joined with the criterion
        // ID whose value corresponds to the desired check-in day.
        AdGroup = adGroupResourceName,
        HotelCheckInDay = new HotelCheckInDayInfo()
        {
            DayOfWeek = DayOfWeek.Monday
        },

        // Set the bid modifier value to 150%.
        BidModifier = 1.5,
    };

    // Creates an ad group bid modifier operation.
    var checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
    {
        Create = checkInDayAdGroupBidModifier
    };

    // 2) Create an ad group bid modifier based on the hotel length of stay.
    AdGroupBidModifier lengthOfStayAdGroupBidModifier = new AdGroupBidModifier()
    {
        // Set the ad group.
        AdGroup = ResourceNames.AdGroup(customerId, adGroupId),

        // Set the hotel length of stay info.
        HotelLengthOfStay = new HotelLengthOfStayInfo()
        {
            MinNights = 3,
            MaxNights = 7
        },

        // Set the bid modifier value to 170%.
        BidModifier = 1.7
    };

    // Create an ad group bid modifier operation.
    var lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation()
    {
        Create = lengthOfStayAdGroupBidModifier
    };

    try
    {
        // Issue a mutate request to add an ad group bid modifiers.
        MutateAdGroupBidModifiersResponse response = service.MutateAdGroupBidModifiers(
            customerId.ToString(),
            new AdGroupBidModifierOperation[] {
      checkInDayAdGroupBidModifierOperation,
      lengthOfStayAdGroupBidModifierOperation
            }
        );

        // Display the resource names of the added ad group bid modifiers.
        Console.WriteLine($"Added {response.Results.Count} hotel ad group bid modifiers:");

        foreach (MutateAdGroupBidModifierResult result in response.Results)
        {
            Console.WriteLine($"- {result.ResourceName}");
        }
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
AddHotelAdGroupBidModifiers.cs
      

PHP

    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        int $adGroupId
    ) {
        $operations = [];

        // 1) Creates an ad group bid modifier based on the hotel check-in day.
        $checkInDayAdGroupBidModifier = new AdGroupBidModifier(
            [
            // Sets the ad group.
            'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
            'hotel_check_in_day' => new HotelCheckInDayInfo(
                [
                'day_of_week' => DayOfWeek::MONDAY
                ]
            ),
            // Sets the bid modifier value to 150%.
            'bid_modifier' => 1.5
            ]
        );

        // Creates an ad group bid modifier operation.
        $checkInDayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
        $checkInDayAdGroupBidModifierOperation->setCreate($checkInDayAdGroupBidModifier);
        $operations[] = $checkInDayAdGroupBidModifierOperation;

        // 2) Creates an ad group bid modifier based on the hotel length of stay.
        $lengthOfStayAdGroupBidModifier = new AdGroupBidModifier(
            [
            // Sets the ad group.
            'ad_group' => ResourceNames::forAdGroup($customerId, $adGroupId),
            // Creates the hotel length of stay info.
            'hotel_length_of_stay' => new HotelLengthOfStayInfo(
                [
                'min_nights' => 3,
                'max_nights' => 7,
                ]
            ),
            // Sets the bid modifier value to 170%.
            'bid_modifier' => 1.7
            ]
        );

        // Creates an ad group bid modifier operation.
        $lengthOfStayAdGroupBidModifierOperation = new AdGroupBidModifierOperation();
        $lengthOfStayAdGroupBidModifierOperation->setCreate(
            $lengthOfStayAdGroupBidModifier
        );
        $operations[] = $lengthOfStayAdGroupBidModifierOperation;

        // Issues a mutate request to add an ad group bid modifiers.
        $adGroupBidModifierServiceClient = $googleAdsClient->getAdGroupBidModifierServiceClient();
        $response = $adGroupBidModifierServiceClient->mutateAdGroupBidModifiers(
            MutateAdGroupBidModifiersRequest::build($customerId, $operations)
        );

        // Print out resource names of the added ad group bid modifiers.
        printf(
            "Added %d hotel ad group bid modifiers:%s",
            $response->getResults()->count(),
            PHP_EOL
        );
        foreach ($response->getResults() as $addedAdGroupBidModifier) {
            /**
 * @var AdGroupBidModifier $addedAdGroupBidModifier
*/
            print $addedAdGroupBidModifier->getResourceName() . PHP_EOL;
        }
    }
AddHotelAdGroupBidModifiers.php
      

Python

def main(client: GoogleAdsClient, customer_id: str, ad_group_id: str) -> None:
    ad_group_service: AdGroupServiceClient = client.get_service(
        "AdGroupService"
    )
    ag_bm_service: AdGroupBidModifierServiceClient = client.get_service(
        "AdGroupBidModifierService"
    )

    # Create ad group bid modifier based on hotel check-in day.
    check_in_ag_bm_operation: AdGroupBidModifierOperation = client.get_type(
        "AdGroupBidModifierOperation"
    )
    check_in_ag_bid_modifier: AdGroupBidModifier = (
        check_in_ag_bm_operation.create
    )
    check_in_ag_bid_modifier.hotel_check_in_day.day_of_week = (
        client.enums.DayOfWeekEnum.MONDAY
    )
    check_in_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    # Sets the bid modifier value to 150%.
    check_in_ag_bid_modifier.bid_modifier = 1.5

    # Create ad group bid modifier based on hotel length of stay info.
    los_ag_bm_operation: AdGroupBidModifierOperation = client.get_type(
        "AdGroupBidModifierOperation"
    )
    los_ag_bid_modifier: AdGroupBidModifier = los_ag_bm_operation.create
    los_ag_bid_modifier.ad_group = ad_group_service.ad_group_path(
        customer_id, ad_group_id
    )
    # Creates the hotel length of stay info.
    hotel_length_of_stay_info: HotelLengthOfStayInfo = (
        los_ag_bid_modifier.hotel_length_of_stay
    )
    hotel_length_of_stay_info.min_nights = 3
    hotel_length_of_stay_info.max_nights = 7
    # Sets the bid modifier value to 170%.
    los_ag_bid_modifier.bid_modifier = 1.7

    # Add the bid modifiers
    ag_bm_response: MutateAdGroupBidModifiersResponse = (
        ag_bm_service.mutate_ad_group_bid_modifiers(
            customer_id=customer_id,
            operations=[check_in_ag_bm_operation, los_ag_bm_operation],
        )
    )

    # Print out resource names of the added ad group bid modifiers.
    print(f"Added {len(ag_bm_response.results)} hotel ad group bid modifiers:")

    result: MutateAdGroupBidModifierResult
    for result in ag_bm_response.results:
        print(result.resource_name)
add_hotel_ad_group_bid_modifiers.py
      

Ruby

def add_hotel_ad_group_bid_modifiers(customer_id, ad_group_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new
  operations = []
  ad_group_resource = client.path.ad_group(customer_id, ad_group_id)

  # 1) Creates an ad group bid modifier based on the hotel check-in day.
  operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
    # Sets the ad group.
    bm.ad_group = ad_group_resource

    # Sets the check-in day to Monday.
    bm.hotel_check_in_day = client.resource.hotel_check_in_day_info do |info|
      info.day_of_week = :MONDAY
    end

    # Sets the bid modifier value to 150%.
    bm.bid_modifier = 1.5
  end

  # 2) Creates an ad group bid modifier based on the hotel length of stay.
  operations << client.operation.create_resource.ad_group_bid_modifier do |bm|
    # Sets the ad group.
    bm.ad_group = ad_group_resource

    # Creates the hotel length of stay info.
    bm.hotel_length_of_stay = client.resource.hotel_length_of_stay_info do |info|
      info.min_nights = 3
      info.max_nights = 7
    end

    # Sets the bid modifier value to 170%.
    bm.bid_modifier = 1.7
  end

  # 3) Issues a mutate request to add an ad group bid modifiers.
  ad_group_bid_modifier_service = client.service.ad_group_bid_modifier
  response = ad_group_bid_modifier_service.mutate_ad_group_bid_modifiers(
    customer_id: customer_id,
    operations: operations,
  )

  # Print out resource names of the added ad group bid modifiers.
  puts "Added #{response.results.size} hotel ad group bid modifiers:"
  response.results.each do |added_ad_group_bid_modifier|
    puts "\t#{added_ad_group_bid_modifier.resource_name}"
  end
end
add_hotel_ad_group_bid_modifiers.rb
      

Perl

sub add_hotel_ad_group_bid_modifiers {
  my ($api_client, $customer_id, $ad_group_id) = @_;

  # 1) Create an ad group bid modifier based on the hotel check-in day.
  my $check_in_day_ad_group_bid_modifier =
    Google::Ads::GoogleAds::V25::Resources::AdGroupBidModifier->new({
      # Set the ad group.
      adGroup => Google::Ads::GoogleAds::V25::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      hotelCheckInDay =>
        Google::Ads::GoogleAds::V25::Common::HotelCheckInDayInfo->new({
          dayOfWeek => MONDAY
        }
        ),
      # Set the bid modifier value to 150%.
      bidModifier => 1.5
    });

  # Create an ad group bid modifier operation.
  my $check_in_day_ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V25::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $check_in_day_ad_group_bid_modifier
    });

  # 2) Create an ad group bid modifier based on the hotel length of stay.
  my $length_of_stay_ad_group_bid_modifier =
    Google::Ads::GoogleAds::V25::Resources::AdGroupBidModifier->new({
      # Set the ad group.
      adGroup => Google::Ads::GoogleAds::V25::Utils::ResourceNames::ad_group(
        $customer_id, $ad_group_id
      ),
      # Create the hotel length of stay info.
      hotelLengthOfStay =>
        Google::Ads::GoogleAds::V25::Common::HotelLengthOfStayInfo->new({
          minNights => 3,
          maxNights => 7
        }
        ),
      # Set the bid modifier value to 170%.
      bidModifier => 1.7
    });

  # Create an ad group bid modifier operation.
  my $length_of_stay_ad_group_bid_modifier_operation =
    Google::Ads::GoogleAds::V25::Services::AdGroupBidModifierService::AdGroupBidModifierOperation
    ->new({
      create => $length_of_stay_ad_group_bid_modifier
    });

  # 3) Add the ad group bid modifiers.
  my $ad_group_bid_modifiers_response =
    $api_client->AdGroupBidModifierService()->mutate({
      customerId => $customer_id,
      operations => [
        $check_in_day_ad_group_bid_modifier_operation,
        $length_of_stay_ad_group_bid_modifier_operation
      ]});

  # Print out resource names of the added ad group bid modifiers.
  my $ad_group_bid_modifier_results =
    $ad_group_bid_modifiers_response->{results};
  printf "Added %d hotel ad group bid modifiers:\n",
    scalar @$ad_group_bid_modifier_results;

  foreach my $ad_group_bid_modifier_result (@$ad_group_bid_modifier_results) {
    printf "\t%s\n", $ad_group_bid_modifier_result->{resourceName};
  }

  return 1;
}
add_hotel_ad_group_bid_modifiers.pl
      

curl

Nota: Si bien aquí no se proporciona una muestra de código de REST directa para este paso, puedes lograrlo con una solicitud de REST manual.

Consulta la documentación de la interfaz de la API de Google Ads REST y las páginas de referencia específicas del método. Deberás construir la carga útil JSON según las definiciones de .proto.

Recursos clave:

• Uso de REST
• Estructura de la interfaz de REST
• Asignaciones de campos JSON
• Consulta la Referencia de la API de REST para el servicio y el método específicos.