Ad extensions are extra bits of information that you can show alongside your ads. They can contain links to specific subpages on your webpage, a call button, product pricing information, and more.
See our detailed list of extension types for more specifics on exactly what types of extensions exist and how they work.
The Google Ads API supports three different ways of setting up your extensions:
- Asset based extensions are the recommended approach.
Extension setting servicesDEPRECATED are the legacy approach. Feed servicesDEPRECATED are a more advanced legacy approach that let you upload data to Google Ads in a table-based format.