Page Summary
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Uploaded display ads allow you to use your own images on the Google Display Network.
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There are specific creative requirements for uploaded display ads.
Uploaded display ads let you upload your own image or HTML5 assets to serve across the Google Display Network.
In the Google Ads API, you upload a MEDIA_BUNDLE ZIP archive using
AssetService and attach it to an
AdGroupAd using
DisplayUploadAdInfo
(Ad.display_upload_ad). DisplayUploadAdInfo only accepts uploaded media
bundles (AdMediaBundleAsset on
display_upload_ad.media_bundle.asset) for HTML5_UPLOAD_AD and
DYNAMIC_HTML5_* product types, whereas static uploaded image ads use
Ad.image_ad (ImageAdInfo).
Creative specifications
Ad creatives used in uploaded display ads must meet strict dimension, file size, and format requirements. For details on supported formats, see Uploaded display ads specifications and Uploaded HTML5 ads.