একটি বিড সিমুলেশন সিমুলেশন ডেটা এবং সময় পরিসীমা, সিমুলেশন ডেটার ধরন , প্রচারাভিযান, বিজ্ঞাপন গোষ্ঠী বা মানদণ্ডের সাথে সম্পর্কিত তথ্য দিয়ে তৈরি। সিমুলেশন ডেটা হল সিমুলেশন পয়েন্টগুলির একটি ক্রম যা প্রদত্ত সময় ফ্রেমের মধ্যে বিভিন্ন বিডের সাথে ভবিষ্যদ্বাণীকৃত কর্মক্ষমতার একটি হিস্টোগ্রাম প্রদান করে। একটি সিমুলেশন পয়েন্ট দ্বারা প্রদত্ত তথ্য সিমুলেশন ডেটার ধরনের উপর নির্ভর করে।
সঠিক রিসোর্স (বিড লেভেল) থেকে সঠিক সিমুলেশন ডেটা ফিল্ড (সিমুলেশন ডেটার ধরন) নির্বাচন করে GAQL ক্যোয়ারী দিয়ে যেকোনো বিড সিমুলেশন পুনরুদ্ধার করা যেতে পারে।
| বিড লেভেল এবং রিসোর্স | সিমুলেশন টাইপ | সিমুলেশন ডেটা ফিল্ড | সিমুলেশন পয়েন্ট টাইপ |
|---|---|---|---|
| বিজ্ঞাপন গ্রুপ | | ||
| বিজ্ঞাপন গোষ্ঠীর মানদণ্ড | CPC_BID | cpc_bid_point_list.points | CpcBidSimulationPoint |
| বিডিং কৌশল (পোর্টফোলিও) | | ||
| প্রচারণা | |
ক্যাম্পেইন সিমুলেশনে স্কেলিং সিমুলেশন পরিবর্তন পদ্ধতি
প্রচার-স্তরের সিমুলেশনগুলি SCALING নামে একটি বিশেষ সিমুলেশন পরিবর্তন পদ্ধতি সমর্থন করে। যখন একটি CampaignSimulation পরিবর্তন পদ্ধতি SCALING থাকে, তখন এটি দেখায় যে প্রদত্ত স্কেলিং সংশোধক দ্বারা সমস্ত কীওয়ার্ড বিড স্কেল করা হলে কি হবে। উদাহরণস্বরূপ, যখন একটি স্কেলিং মডিফায়ার 2.0 হয়, তখন এটি দেখায় যে সমস্ত কীওয়ার্ড বিড দ্বিগুণ হলে কী হবে। আরও তথ্যের জন্য বিড, বাজেট এবং টার্গেট সিমুলেটর দিয়ে কীভাবে আপনার ফলাফল অনুমান করতে হয় তার নিবন্ধটি দেখুন।
নিম্নলিখিত উদাহরণটি প্রদর্শন করে যে কীভাবে একটি প্রদত্ত বিজ্ঞাপন গ্রুপ ফিল্টারিং এর আইডির যেকোনো মানদণ্ডের জন্য উপলব্ধ সমস্ত সিপিসি বিড-টাইপ সিমুলেশনগুলি পুনরুদ্ধার এবং মুদ্রণ করা যায়।
জাভা
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long adGroupId) {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a query that retrieves the ad group criterion CPC bid simulations.
String query =
String.format(
"SELECT ad_group_criterion_simulation.ad_group_id, "
+ "ad_group_criterion_simulation.criterion_id, "
+ "ad_group_criterion_simulation.start_date, "
+ "ad_group_criterion_simulation.end_date, "
+ "ad_group_criterion_simulation.cpc_bid_point_list.points "
+ "FROM ad_group_criterion_simulation "
+ "WHERE ad_group_criterion_simulation.type = CPC_BID "
+ "AND ad_group_criterion_simulation.ad_group_id = %d",
adGroupId);
// Constructs the SearchGoogleAdsStreamRequest.
SearchGoogleAdsStreamRequest request =
SearchGoogleAdsStreamRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setQuery(query)
.build();
// Issues the search stream request.
ServerStream<SearchGoogleAdsStreamResponse> stream =
googleAdsServiceClient.searchStreamCallable().call(request);
// Iterates over all rows in all messages and prints the requested field values for
// the ad group criterion CPC bid simulation in each row.
for (SearchGoogleAdsStreamResponse response : stream) {
for (GoogleAdsRow googleAdsRow : response.getResultsList()) {
AdGroupCriterionSimulation simulation = googleAdsRow.getAdGroupCriterionSimulation();
System.out.printf(
"Found ad group criterion CPC bid simulation for ad group ID %d, "
+ "criterion ID %d, start date '%s', end date '%s', and points:%n",
simulation.getAdGroupId(),
simulation.getCriterionId(),
simulation.getStartDate(),
simulation.getEndDate());
for (CpcBidSimulationPoint point : simulation.getCpcBidPointList().getPointsList()) {
System.out.printf(
" bid: %d => clicks: %d, cost: %d, impressions: %d, "
+ "biddable conversions: %.2f, biddable conversions value: %.2f%s",
point.getCpcBidMicros(),
point.getClicks(),
point.getCostMicros(),
point.getImpressions(),
point.getBiddableConversions(),
point.getBiddableConversions());
}
}
}
}
}
সি#
public void Run(GoogleAdsClient client, long customerId, long adGroupId)
{
// Get the GoogleAdsService.
GoogleAdsServiceClient googleAdsService =
client.GetService(Services.V16.GoogleAdsService);
try
{
// Creates a query that retrieves the ad group criterion CPC bid simulations.
string query = $@"
SELECT
ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM
ad_group_criterion_simulation
WHERE
ad_group_criterion_simulation.type = CPC_BID AND
ad_group_criterion_simulation.ad_group_id = {adGroupId}";
// Issue a search stream request.
googleAdsService.SearchStream(customerId.ToString(), query,
delegate (SearchGoogleAdsStreamResponse response)
{
// Iterates over all rows in all messages and prints the requested field
// values for the ad group criterion CPC bid simulation in each row.
foreach (GoogleAdsRow googleAdsRow in response.Results)
{
AdGroupCriterionSimulation simulation =
googleAdsRow.AdGroupCriterionSimulation;
Console.WriteLine("Found ad group criterion CPC bid simulation for " +
$"ad group ID {simulation.AdGroupId}, " +
$"criterion ID {simulation.CriterionId}, " +
$"start date {simulation.StartDate}, " +
$"end date {simulation.EndDate}");
foreach (CpcBidSimulationPoint point in
simulation.CpcBidPointList.Points)
{
Console.WriteLine($"\tbid: {point.CpcBidMicros} => " +
$"clicks: {point.Clicks}, " +
$"cost: {point.CostMicros}, " +
$"impressions: {point.Impressions}, " +
$"biddable conversions: {point.BiddableConversions}, " +
"biddable conversions value: " +
$"{point.BiddableConversionsValue}");
}
Console.WriteLine();
}
}
);
}
পিএইচপি
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $adGroupId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that retrieves the ad group criterion CPC bid simulations.
$query = sprintf(
'SELECT ad_group_criterion_simulation.ad_group_id, ' .
'ad_group_criterion_simulation.criterion_id, ' .
'ad_group_criterion_simulation.start_date, ' .
'ad_group_criterion_simulation.end_date, ' .
'ad_group_criterion_simulation.cpc_bid_point_list.points ' .
'FROM ad_group_criterion_simulation ' .
'WHERE ad_group_criterion_simulation.type = CPC_BID ' .
'AND ad_group_criterion_simulation.ad_group_id = %d',
$adGroupId
);
// Issues a search stream request.
/** @var GoogleAdsServerStreamDecorator $stream */
$stream = $googleAdsServiceClient->searchStream(
SearchGoogleAdsStreamRequest::build($customerId, $query)
);
// Iterates over all rows in all messages and prints the requested field values for
// the ad group criterion CPC bid simulation in each row.
foreach ($stream->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
$simulation = $googleAdsRow->getAdGroupCriterionSimulation();
printf(
'Found ad group criterion CPC bid simulation for ad group ID %d, ' .
'criterion ID %d, start date "%s", end date "%s", and points:%s',
$simulation->getAdGroupId(),
$simulation->getCriterionId(),
$simulation->getStartDate(),
$simulation->getEndDate(),
PHP_EOL
);
foreach ($simulation->getCpcBidPointList()->getPoints() as $point) {
/** @var CpcBidSimulationPoint $point */
printf(
' bid: %d => clicks: %d, cost: %d, impressions: %d, ' .
'biddable conversions: %.2f, biddable conversions value: %.2f%s',
$point->getCpcBidMicros(),
$point->getClicks(),
$point->getCostMicros(),
$point->getImpressions(),
$point->getBiddableConversions(),
$point->getBiddableConversionsValue(),
PHP_EOL
);
}
print PHP_EOL;
}
}
পাইথন
def main(client, customer_id, ad_group_id):
googleads_service = client.get_service("GoogleAdsService")
query = f"""
SELECT
ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM ad_group_criterion_simulation
WHERE
ad_group_criterion_simulation.type = CPC_BID
AND ad_group_criterion_simulation.ad_group_id = {ad_group_id}"""
# Issues a search request using streaming.
stream = googleads_service.search_stream(
customer_id=customer_id, query=query
)
# Iterates over all rows in all messages and prints the requested field
# values for the ad group criterion CPC bid simulation in each row.
for batch in stream:
for row in batch.results:
simulation = row.ad_group_criterion_simulation
print(
"found ad group criterion CPC bid simulation for "
f"ad group ID {simulation.ad_group_id}, "
f"criterion ID {simulation.criterion_id}, "
f"start date {simulation.start_date}, "
f"end date {simulation.end_date}"
)
for point in simulation.cpc_bid_point_list.points:
print(
f"\tbid: {point.cpc_bid_micros} => "
f"clicks: {point.clicks}",
f"cost: {point.cost_micros}, "
f"impressions: {point.impressions},"
"biddable conversions: "
f"{point.biddable_conversions},"
f"biddable conversions value: "
f"{point.biddable_conversions_value}",
)
print()
রুবি
def get_ad_group_criterion_cpc_bid_simulations(customer_id, ad_group_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
query = <<~QUERY
SELECT ad_group_criterion_simulation.ad_group_id,
ad_group_criterion_simulation.criterion_id,
ad_group_criterion_simulation.start_date,
ad_group_criterion_simulation.end_date,
ad_group_criterion_simulation.cpc_bid_point_list.points
FROM ad_group_criterion_simulation
WHERE ad_group_criterion_simulation.type = CPC_BID
AND ad_group_criterion_simulation.ad_group_id = #{ad_group_id}
QUERY
responses = client.service.google_ads.search_stream(
customer_id: customer_id,
query: query,
)
responses.each do |response|
response.results.each do |row|
simulation = row.ad_group_criterion_simulation
puts "Found ad group criterion CPC bid simulation for " \
"ad group ID #{simulation.ad_group_id}, " \
"criterion ID #{simulation.criterion_id}, " \
"start date '#{simulation.start_date}', " \
"end date '#{simulation.end_date}', and points:"
simulation.cpc_bid_point_list.points.each do |point|
puts " bid: #{point.cpc_bid_micros} => " \
"clicks: #{point.clicks}, " \
"cost: #{point.cost_micros}, " \
"impressions: #{point.impressions}, " \
"biddable conversions: #{point.biddable_conversions.round(2)}, " \
"biddable conversions value: #{point.biddable_conversions_value.round(2)}"
end
end
end
end
পার্ল
sub get_ad_group_criterion_cpc_bid_simulations {
my ($api_client, $customer_id, $ad_group_id) = @_;
# Create a query that retrieves the ad group criterion CPC bid simulations.
my $search_query =
"SELECT ad_group_criterion_simulation.ad_group_id, " .
"ad_group_criterion_simulation.criterion_id, " .
"ad_group_criterion_simulation.start_date, " .
"ad_group_criterion_simulation.end_date, " .
"ad_group_criterion_simulation.cpc_bid_point_list.points " .
"FROM ad_group_criterion_simulation " .
"WHERE ad_group_criterion_simulation.type = CPC_BID " .
"AND ad_group_criterion_simulation.ad_group_id = $ad_group_id";
my $search_stream_request =
Google::Ads::GoogleAds::V16::Services::GoogleAdsService::SearchGoogleAdsStreamRequest
->new({
customerId => $customer_id,
query => $search_query
});
# Get the GoogleAdsService.
my $google_ads_service = $api_client->GoogleAdsService();
my $search_stream_handler =
Google::Ads::GoogleAds::Utils::SearchStreamHandler->new({
service => $google_ads_service,
request => $search_stream_request
});
# Issue a search stream request, iterate over all rows in all messages and
# print the requested field values for the ad group criterion CPC bid
# simulation in each row.
$search_stream_handler->process_contents(
sub {
my $google_ads_row = shift;
my $simulation = $google_ads_row->{adGroupCriterionSimulation};
printf
"Found ad group criterion CPC bid simulation for ad group ID %d, " .
"criterion ID %d, start date '%s', end date '%s', and points:\n",
$simulation->{adGroupId}, $simulation->{criterionId},
$simulation->{startDate}, $simulation->{endDate};
foreach my $point (@{$simulation->{cpcBidPointList}{points}}) {
printf " bid: %d => clicks: %d, cost: %d, impressions: %d, " .
"biddable conversions: %.2f, biddable conversions value: %.2f\n",
$point->{cpcBidMicros},
$point->{clicks},
$point->{costMicros},
$point->{impressions},
$point->{biddableConversions},
$point->{biddableConversionsValue};
}
});
return 1;
}