ValueTrack parameters for Upgraded URLs

  • ValueTrack parameters like {ignore} and {lpurl} can be used with Upgraded URLs to control tracking and crawling behavior.

  • The {ignore} parameter indicates that subsequent parts of a final URL do not change content, reducing crawl activity.

  • {lpurl}, {lpurl+2}, and {lpurl+3} parameters are initialized with the final page URL, with varying levels of escaping.

  • For Asset-based extensions, use {extensionid} instead of the deprecated {feeditemid}.

ValueTrack parameters dynamically pass information about the source of an ad click into your landing page URLs. Use the following specialized parameters when configuring tracking with Upgraded URLs.

  • {ignore}: Insert this parameter into a final URL to indicate that the subsequent part of the URL does not alter page content. Use this parameter to help reduce redundant crawling activity on your website.

    For example, consider the following final URL:

    https://cars.example.com/sedan{ignore}?promocode=NYC123&udv={device}

    This tells Google Ads that the content of the page is determined strictly by https://cars.example.com/sedan, and the page does not need to be re-crawled when promocode changes or when {device} resolves to a different device type.

  • {lpurl}, {lpurl+2}, {lpurl+3}: These parameters are initialized with the final page URL, escaped according to standard URL encoding specifications. For example, {lpurl+2} escapes the final URL twice. If you require the raw, unescaped URL, use {unescapedlpurl} instead.

    Note that these parameters are supported only in tracking templates.

See also

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