/enums/conversion_origin.proto

--- v23/enums/conversion_origin.proto   2026-06-18 21:20:44.000000000 +0000
+++ v24/enums/conversion_origin.proto   2026-06-18 18:19:59.000000000 +0000
@@ -1,63 +1,68 @@
 // Copyright 2026 Google LLC
 //
 // Licensed under the Apache License, Version 2.0 (the "License");
 // you may not use this file except in compliance with the License.
 // You may obtain a copy of the License at
 //
 //     http://www.apache.org/licenses/LICENSE-2.0
 //
 // Unless required by applicable law or agreed to in writing, software
 // distributed under the License is distributed on an "AS IS" BASIS,
 // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 // See the License for the specific language governing permissions and
 // limitations under the License.

 syntax = "proto3";

-package google.ads.googleads.v23.enums;
+package google.ads.googleads.v24.enums;

-option csharp_namespace = "Google.Ads.GoogleAds.V23.Enums";
-option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v23/enums;enums";
+option csharp_namespace = "Google.Ads.GoogleAds.V24.Enums";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v24/enums;enums";
 option java_multiple_files = true;
 option java_outer_classname = "ConversionOriginProto";
-option java_package = "com.google.ads.googleads.v23.enums";
+option java_package = "com.google.ads.googleads.v24.enums";
 option objc_class_prefix = "GAA";
-option php_namespace = "Google\\Ads\\GoogleAds\\V23\\Enums";
-option ruby_package = "Google::Ads::GoogleAds::V23::Enums";
+option php_namespace = "Google\\Ads\\GoogleAds\\V24\\Enums";
+option ruby_package = "Google::Ads::GoogleAds::V24::Enums";

 // Proto file describing conversion origin.

 // Container for enum describing possible conversion origins.
 message ConversionOriginEnum {
   // The possible places where a conversion can occur.
   enum ConversionOrigin {
     // The conversion origin has not been specified.
     UNSPECIFIED = 0;

     // The conversion origin is not known in this version.
     UNKNOWN = 1;

     // Conversion that occurs when a user visits a website or takes an action
     // there after viewing an ad.
     WEBSITE = 2;

     // Conversions reported by an offline pipeline which collects local actions
     // from Google-hosted pages (for example, Google Maps, Google Place Page,
     // etc) and attributes them to relevant ad events.
     GOOGLE_HOSTED = 3;

     // Conversion that occurs when a user performs an action through any app
     // platforms.
     APP = 4;

     // Conversion that occurs when a user makes a call from ads.
     CALL_FROM_ADS = 5;

     // Conversion that occurs when a user visits or makes a purchase at a
     // physical store.
     STORE = 6;

     // Conversion that occurs on YouTube.
     YOUTUBE_HOSTED = 7;
+
+    // Conversion that occurs when a user clicks on local services ads unit and
+    // reaches out to advertiser through phone call, message, or booking options
+    // on the ad.
+    LOCAL_SERVICES_ADS = 8;
   }
 }