/enums/search_term_match_source.proto 

--- v22/enums/search_term_match_source.proto    2026-02-25 22:50:24.000000000 +0000
+++ v23/enums/search_term_match_source.proto    2026-02-25 22:50:28.000000000 +0000
@@ -52,5 +52,9 @@

     // The match is from the search term matching functionality in PMax.
     PERFORMANCE_MAX = 6;
+
+    // The match is from a vertical ads data feed (e.g. Travel Ads entity
+    // targeting).
+    VERTICAL_ADS_DATA_FEED = 7;
   }
 }