The code samples below provide examples of common remarketing functions using the AdWords API. Client Library.
Create a remarketing user list (audience)
#!/usr/bin/perl -w
#
# Copyright 2017, Google Inc. All Rights Reserved.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds a remarketing user list (a.k.a. Audience) and shows its
# associated conversion tracker code snippet.
use strict;
use lib "../../../lib";
use utf8;
use Google::Ads::AdWords::Client;
use Google::Ads::AdWords::Logging;
use Google::Ads::AdWords::v201809::Predicate;
use Google::Ads::AdWords::v201809::BasicUserList;
use Google::Ads::AdWords::v201809::Selector;
use Google::Ads::AdWords::v201809::UserListConversionType;
use Google::Ads::AdWords::v201809::UserListOperation;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
# Example main subroutine.
sub add_audience {
my $client = shift;
# Create conversion type (tag).
my $name = "Mars cruise customers #" . uniqid();
my $conversion_type =
Google::Ads::AdWords::v201809::UserListConversionType->new({name => $name});
# Create remarketing user list.
my $user_list = Google::Ads::AdWords::v201809::BasicUserList->new({
name => $name,
conversionTypes => [$conversion_type],
# Additional properties (non-required).
description => "A list of mars cruise customers in the last year",
membershipLifeSpan => 365,
status => "OPEN"
});
# Create operation.
my $operation = Google::Ads::AdWords::v201809::UserListOperation->new({
operator => "ADD",
operand => $user_list
});
# Add user list.
my $result =
$client->AdwordsUserListService()->mutate({operations => [$operation]});
if ($result->get_value()) {
my $user_list = $result->get_value()->[0];
# Due to a bug in the service we need to retrieve the conversion trackers
# info in a separate request after a few seconds.
sleep(5);
my $predicate = Google::Ads::AdWords::v201809::Predicate->new({
field => "Id",
operator => "IN",
values => [$user_list->get_id()->get_value()]});
my $selector = Google::Ads::AdWords::v201809::Selector->new({
fields => ["ConversionTypes"],
predicates => [$predicate]});
my $conversion_trackers_page =
$client->AdwordsUserListService()->get({serviceSelector => $selector});
# Get associated conversion snippets.
my $conversion_id =
$conversion_trackers_page->get_entries()->[0]->get_conversionTypes()->[0]
->get_id()->get_value();
# Create selector.
my $conversion_type_predicate =
Google::Ads::AdWords::v201809::Predicate->new({
field => "Id",
operator => "IN",
values => [$conversion_id]});
$selector = Google::Ads::AdWords::v201809::Selector->new({
fields => ["Id", "GoogleGlobalSiteTag", "GoogleEventSnippet"],
predicates => [$conversion_type_predicate]});
# Get all conversion trackers.
my $page =
$client->ConversionTrackerService()->get({serviceSelector => $selector});
my $conversion_tracker = $page->get_entries()->[0];
# Display results.
printf "User list with name \"%s\" and id \"%d\" was added.\n",
$user_list->get_name(), $user_list->get_id();
printf("Google global site tag:\n%s\n\n",
$conversion_tracker->get_googleGlobalSiteTag());
printf("Google event snippet:\n%s\n\n",
$conversion_tracker->get_googleEventSnippet());
} else {
print "No user list was added.";
}
return 1;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Log SOAP XML request, response and API errors.
Google::Ads::AdWords::Logging::enable_all_logging();
# Get AdWords Client, credentials will be read from ~/adwords.properties.
my $client = Google::Ads::AdWords::Client->new({version => "v201809"});
# By default examples are set to die on any server returned fault.
$client->set_die_on_faults(1);
# Call the example
add_audience($client);
Create an AdWords conversion tracker and add to it upload conversions
#!/usr/bin/perl -w
#
# Copyright 2017, Google Inc. All Rights Reserved.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This code example adds an AdWords conversion tracker and an upload conversion
# tracker.
use strict;
use lib "../../../lib";
use utf8;
use Google::Ads::AdWords::Client;
use Google::Ads::AdWords::Logging;
use Google::Ads::AdWords::v201809::AdWordsConversionTracker;
use Google::Ads::AdWords::v201809::ConversionTrackerOperation;
use Google::Ads::AdWords::v201809::UploadConversion;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
# Example main subroutine.
sub add_conversion_trackers {
my $client = shift;
my @conversion_trackers = ();
# Create AdWords conversion tracker.
my $adwords_conversion_tracker =
Google::Ads::AdWords::v201809::AdWordsConversionTracker->new({
name => "Earth to Mars Cruises Conversion #" . uniqid(),
# Additional properties (non-required).
status => "ENABLED",
category => "DEFAULT",
viewthroughLookbackWindow => 15,
defaultRevenueValue => 23.41,
alwaysUseDefaultRevenueValue => 1
});
push @conversion_trackers, $adwords_conversion_tracker;
# Create an upload conversion for offline conversion imports.
my $upload_conversion_tracker =
Google::Ads::AdWords::v201809::UploadConversion->new({
# Set an appropriate category. This field is optional, and will be set to
# DEFAULT if not mentioned.
category => "LEAD",
name => "Upload Conversion #" . uniqid(),
viewthroughLookbackWindow => 30,
ctcLookbackWindow => 90,
# Optional: Set the default currency code to use for conversions
# that do not specify a conversion currency. This must be an ISO 4217
# 3-character currency code such as "EUR" or "USD".
# If this field is not set on this UploadConversion, AdWords will use
# the account's currency.
defaultRevenueCurrencyCode => "EUR",
# Optional: Set the default revenue value to use for conversions
# that do not specify a conversion value. Note that this value
# should NOT be in micros.
defaultRevenueValue => 2.50,
# Optional: To upload fractional conversion credits, mark the upload conversion
# as externally attributed. See
# https://developers.google.com/adwords/api/docs/guides/conversion-tracking#importing_externally_attributed_conversions
# to learn more about importing externally attributed conversions.
# isExternallyAttributed => true
});
push @conversion_trackers, $upload_conversion_tracker;
my @operations = ();
for my $conversion_tracker (@conversion_trackers) {
# Create operation.
my $conversion_operation =
Google::Ads::AdWords::v201809::ConversionTrackerOperation->new({
operator => "ADD",
operand => $conversion_tracker
});
push @operations, $conversion_operation;
}
# Add conversion trackers.
my $result =
$client->ConversionTrackerService()
->mutate({operations => \@operations});
# Display conversion tracker.
if ($result->get_value()) {
foreach my $conversion_tracker (@{$result->get_value()}) {
printf "Conversion tracker with ID %d, name \"%s\", status \"%s\" " .
"and category \"%s\" was added.\n", $conversion_tracker->get_id(),
$conversion_tracker->get_name(), $conversion_tracker->get_status(),
$conversion_tracker->get_category();
if ($conversion_tracker
->isa("Google::Ads::AdWords::v201809::AdWordsConversionTracker")) {
printf("Google global site tag:\n%s\n\n",
$conversion_tracker->get_googleGlobalSiteTag());
printf("Google event snippet:\n%s\n\n",
$conversion_tracker->get_googleEventSnippet());
}
}
} else {
print "No conversion tracker was added.";
}
return 1;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Log SOAP XML request, response and API errors.
Google::Ads::AdWords::Logging::enable_all_logging();
# Get AdWords Client, credentials will be read from ~/adwords.properties.
my $client = Google::Ads::AdWords::Client->new({version => "v201809"});
# By default examples are set to die on any server returned fault.
$client->set_die_on_faults(1);
# Call the example
add_conversion_trackers($client);
Create and populate a user list
#!/usr/bin/perl -w
#
# Copyright 2017, Google Inc. All Rights Reserved.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds a user list (a.k.a. audience) and uploads members
# to populate the list.
#
# Note: It may take up to several hours for the list to be populated
# with members. Email addresses must be associated with a Google account.
# For privacy purposes, the user list size will show as zero until the list
# has at least 1000 members. After that, the size will be rounded to the
# two most significant digits.
use strict;
use lib "../../../lib";
use utf8;
use Google::Ads::AdWords::Client;
use Google::Ads::AdWords::Logging;
use Google::Ads::AdWords::v201809::AddressInfo;
use Google::Ads::AdWords::v201809::CrmBasedUserList;
use Google::Ads::AdWords::v201809::Member;
use Google::Ads::AdWords::v201809::MutateMembersOperand;
use Google::Ads::AdWords::v201809::MutateMembersOperation;
use Google::Ads::AdWords::v201809::UserListOperation;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
use Digest::SHA qw(sha256_hex);
sub add_crm_based_user_list {
my $client = shift;
# Create a user list.
my $user_list = Google::Ads::AdWords::v201809::CrmBasedUserList->new({
name => "Customer relationship management list #" . uniqid(),
description => "A list of customers that originated from email addresses",
# CRM-based user lists can use a membershipLifeSpan of 10000 to indicate
# unlimited; otherwise normal values apply.
membershipLifeSpan => "30",
uploadKeyType => "CONTACT_INFO"
});
# Create operation.
my $operation = Google::Ads::AdWords::v201809::UserListOperation->new({
operator => "ADD",
operand => $user_list
});
# Add user list.
my $result =
$client->AdwordsUserListService()->mutate({operations => [$operation]});
# Display user list.
if ($result->get_value()) {
my $user_list_added = $result->get_value()->[0];
printf(
"User list with name '%s' and ID '%d' was added.\n",
$user_list_added->get_name(),
$user_list_added->get_id());
}
my @members = ();
# Add e-mails to the user list.
if ($result->get_value()) {
# Use SHA256 to encode the e-mails.
# All e-mails MUST be trimmed and lower-cased before encoding.
my @email_list = (
'customer1@example.com', 'customer2@example.com',
' Customer3@example.com '
);
foreach my $email (@email_list) {
$email = sha256_hex(_to_normalized_string($email));
my $member = Google::Ads::AdWords::v201809::Member->new({
hashedEmail => $email
});
push @members, $member;
}
my $first_name = "John";
my $last_name = "Doe";
my $country_code = "US";
my $zip_code = "10011";
my $address_info = Google::Ads::AdWords::v201809::AddressInfo->new({
# First and last name must be normalized and hashed.
hashedFirstName => sha256_hex(_to_normalized_string($first_name)),
hashedLastName => sha256_hex(_to_normalized_string($last_name)),
# Country code and zip code are sent in plaintext.
countryCode => $country_code,
zipCode => $zip_code
});
my $member_by_address = Google::Ads::AdWords::v201809::Member->new({
addressInfo => $address_info
});
push @members, $member_by_address;
my $userlist_id = $result->get_value()->[0]->get_id();
my $operand = Google::Ads::AdWords::v201809::MutateMembersOperand->new({
userListId => $userlist_id,
membersList => \@members
});
my $member_operation =
Google::Ads::AdWords::v201809::MutateMembersOperation->new({
operator => "ADD",
operand => $operand
});
# Add members to the user list based on email addresses.
my $result =
$client->AdwordsUserListService()
->mutateMembers({operations => [$member_operation]});
# Display results.
# Reminder: it may take up to 9 hours for the list to be populated
# with members.
for $user_list ($result->get_userLists()) {
printf(
"%d email addresses were uploaded to user list with name '%s' " .
"and ID '%d' and are scheduled for review.\n",
scalar(@email_list), $user_list->get_name(),
$user_list->get_id());
}
} else {
print "No user list was added.";
}
return 1;
}
sub _to_normalized_string {
my ($input_string) = @_;
$input_string =~ s/^\s+|\s+$//g;
$input_string = lc $input_string;
return $input_string;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Log SOAP XML request, response and API errors.
Google::Ads::AdWords::Logging::enable_all_logging();
# Get AdWords Client, credentials will be read from ~/adwords.properties.
my $client = Google::Ads::AdWords::Client->new({version => "v201809"});
# By default examples are set to die on any server returned fault.
$client->set_die_on_faults(1);
# Call the example
add_crm_based_user_list($client);
Create rule-based user lists
#!/usr/bin/perl -w
#
# Copyright 2017, Google Inc. All Rights Reserved.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example adds two rule-based remarketing user lists: one with no site
# visit date restrictions, and another that will only include users who visit
# your site in the next six months.
use strict;
use lib "../../../lib";
use utf8;
use Google::Ads::AdWords::Client;
use Google::Ads::AdWords::Logging;
use Google::Ads::AdWords::v201809::BasicUserList;
use Google::Ads::AdWords::v201809::CombinedRuleUserList;
use Google::Ads::AdWords::v201809::DateKey;
use Google::Ads::AdWords::v201809::DateRuleItem;
use Google::Ads::AdWords::v201809::DateSpecificRuleUserList;
use Google::Ads::AdWords::v201809::ExpressionRuleUserList;
use Google::Ads::AdWords::v201809::NumberKey;
use Google::Ads::AdWords::v201809::NumberRuleItem;
use Google::Ads::AdWords::v201809::Operator;
use Google::Ads::AdWords::v201809::Rule;
use Google::Ads::AdWords::v201809::RuleItem;
use Google::Ads::AdWords::v201809::RuleItemGroup;
use Google::Ads::AdWords::v201809::StringKey;
use Google::Ads::AdWords::v201809::StringRuleItem;
use Google::Ads::AdWords::v201809::UserListOperation;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
# Example main subroutine.
sub add_rule_based_user_lists {
my $client = shift;
# First rule item group - users who visited the checkout page and had more
# than one item in their shopping cart.
my $checkout_string_rule_item =
Google::Ads::AdWords::v201809::StringRuleItem->new({
key => Google::Ads::AdWords::v201809::StringKey->new(
{name => "ecomm_pagetype"}
),
op => "EQUALS",
value => "checkout"
});
my $checkout_rule_item = Google::Ads::AdWords::v201809::RuleItem->new(
{StringRuleItem => $checkout_string_rule_item});
my $cart_size_number_rule_item =
Google::Ads::AdWords::v201809::NumberRuleItem->new({
key =>
Google::Ads::AdWords::v201809::NumberKey->new({name => "cartsize"}),
op => "GREATER_THAN",
value => "1"
});
my $cart_size_rule_item = Google::Ads::AdWords::v201809::RuleItem->new(
{NumberRuleItem => $cart_size_number_rule_item});
# Combine the two rule items into a RuleItemGroup so AdWords will AND their
# rules together.
my $checkout_multiple_item_group =
Google::Ads::AdWords::v201809::RuleItemGroup->new(
{items => [$checkout_rule_item, $cart_size_rule_item]});
# Second rule item group - users who check out during the next three months.
my ($sec, $min, $hour, $mday, $mon, $year) = localtime();
my $rule_start_date =
sprintf("%d%02d%02d", ($year + 1900), ($mon + 1), $mday);
($sec, $min, $hour, $mday, $mon, $year) =
localtime(time + 60 * 60 * 24 * 30 * 3);
my $rule_end_date = sprintf("%d%02d%02d", ($year + 1900), ($mon + 1), $mday);
my $start_date_date_rule_item =
Google::Ads::AdWords::v201809::DateRuleItem->new({
key =>
Google::Ads::AdWords::v201809::DateKey->new({name => "checkoutdate"}),
op => "AFTER",
value => $rule_start_date
});
my $start_date_rule_item = Google::Ads::AdWords::v201809::RuleItem->new(
{DateRuleItem => $start_date_date_rule_item});
my $end_date_date_rule_item =
Google::Ads::AdWords::v201809::DateRuleItem->new({
key =>
Google::Ads::AdWords::v201809::DateKey->new({name => "checkoutdate"}),
op => "BEFORE",
value => $rule_end_date
});
my $end_date_rule_item = Google::Ads::AdWords::v201809::RuleItem->new(
{DateRuleItem => $end_date_date_rule_item});
# Combine the date rule items into a RuleItemGroup.
my $checked_out_next_three_months_item_group =
Google::Ads::AdWords::v201809::RuleItemGroup->new(
{items => [$start_date_rule_item, $end_date_rule_item]});
# Combine the rule item groups into a Rule so AdWords knows how to apply the
# rules.
my $rule = Google::Ads::AdWords::v201809::Rule->new({
groups => [
$checkout_multiple_item_group, $checked_out_next_three_months_item_group
],
# ExpressionRuleUserLists can use either CNF or DNF for matching. CNF
# means 'at least one item in each rule item group must match', and DNF
# means 'at least one entire rule item group must match'.
# DateSpecificRuleUserList only supports DNF. You can also omit the rule
# type altogether to default to DNF.
ruleType => 'DNF'
});
# Third and fourth rule item groups
# Visitors of a page who visited another page.
my $site1_string_rule_item =
Google::Ads::AdWords::v201809::StringRuleItem->new({
key => Google::Ads::AdWords::v201809::StringKey->new(
{name => "url__"}
),
op => "EQUALS",
value => "example.com/example1"
});
my $site1_rule_item = Google::Ads::AdWords::v201809::RuleItem->new(
{StringRuleItem => $site1_string_rule_item});
my $site2_string_rule_item =
Google::Ads::AdWords::v201809::StringRuleItem->new({
key => Google::Ads::AdWords::v201809::StringKey->new(
{name => "url__"}
),
op => "EQUALS",
value => "example.com/example2"
});
my $site2_rule_item = Google::Ads::AdWords::v201809::RuleItem->new(
{StringRuleItem => $site2_string_rule_item});
# Create two RuleItemGroups to show that a visitor browsed two sites.
my $site1_item_group = Google::Ads::AdWords::v201809::RuleItemGroup->new(
{items => [$site1_rule_item]});
my $site2_item_group = Google::Ads::AdWords::v201809::RuleItemGroup->new(
{items => [$site2_rule_item]});
# Create two rules to show that a visitor browsed two sites.
my $user_visited_site1_rule = Google::Ads::AdWords::v201809::Rule->new({
groups => [$site1_item_group]
});
my $user_visited_site2_rule = Google::Ads::AdWords::v201809::Rule->new({
groups => [$site2_item_group]
});
# Create the user list with no restrictions on site visit date.
($sec, $min, $hour, $mday, $mon, $year) = localtime();
my $creation_time = sprintf(
"%d%02d%02d_%02d%02d%02d",
($year + 1900),
($mon + 1),
$mday, $hour, $min, $sec
);
my $expression_user_list =
Google::Ads::AdWords::v201809::ExpressionRuleUserList->new({
name => "Expression based user list created at ${creation_time}",
description => "Users who checked out in six month window OR " .
"visited the checkout page with more than one item in their cart",
rule => $rule,
# Optional: Set the prepopulationStatus to REQUESTED to include past
# users in the user list.
prepopulationStatus => "REQUESTED"
});
# Create the user list restricted to users who visit your site within the
# next six months.
($sec, $min, $hour, $mday, $mon, $year) = localtime();
my $list_start_date =
sprintf("%d%02d%02d", ($year + 1900), ($mon + 1), $mday);
($sec, $min, $hour, $mday, $mon, $year) =
localtime(time + 60 * 60 * 24 * 30 * 6);
my $list_end_date = sprintf("%d%02d%02d", ($year + 1900), ($mon + 1), $mday);
my $date_user_list =
Google::Ads::AdWords::v201809::DateSpecificRuleUserList->new({
name => "Date rule user list created at ${creation_time}",
description => "Users who visited the site between " .
"${list_start_date} and ${list_end_date} and checked out " .
"in three month window OR visited the checkout page with " .
"more than one item in their cart.",
rule => $rule,
startDate => $list_start_date,
endDate => $list_end_date
});
# Create the user list where "Visitors of a page who did visit another page".
# To create a user list where "Visitors of a page who did not visit another
# page", change the ruleOperator from AND to AND_NOT.
my $combined_user_list =
Google::Ads::AdWords::v201809::CombinedRuleUserList->new({
name => "Combined rule user list created at ${creation_time}",
description => "Users who visited two sites.",
leftOperand => $user_visited_site1_rule,
rightOperand => $user_visited_site2_rule,
ruleOperator => "AND"
});
# Create operations to add the user lists.
my $operations = [
Google::Ads::AdWords::v201809::UserListOperation->new({
operator => "ADD",
operand => $expression_user_list
}
),
Google::Ads::AdWords::v201809::UserListOperation->new({
operator => "ADD",
operand => $date_user_list
}
),
Google::Ads::AdWords::v201809::UserListOperation->new({
operator => "ADD",
operand => $combined_user_list
})];
# Submit the operations.
my $result =
$client->AdwordsUserListService()->mutate({operations => $operations});
if ($result->get_value()) {
foreach my $user_list (@{$result->get_value}) {
printf "User list added with ID %d, name '%s', status '%s', list " .
"type '%s', accountUserListStatus '%s', description '%s'.\n",
$user_list->get_id(), $user_list->get_name(),
$user_list->get_status(), $user_list->get_listType(),
$user_list->get_accountUserListStatus(),
$user_list->get_description();
}
} else {
print "No user list was added.";
}
return 1;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Log SOAP XML request, response and API errors.
Google::Ads::AdWords::Logging::enable_all_logging();
# Get AdWords Client, credentials will be read from ~/adwords.properties.
my $client = Google::Ads::AdWords::Client->new({version => "v201809"});
# By default examples are set to die on any server returned fault.
$client->set_die_on_faults(1);
# Call the example
add_rule_based_user_lists($client);
Import conversion adjustments for existing conversions
#!/usr/bin/perl -w
#
# Copyright 2018 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This code example imports conversion adjustments for conversions that already
# exist. To set up a conversion tracker, run the add_conversion_tracker.pl
# example.
use strict;
use lib "../../../lib";
use utf8;
use Google::Ads::AdWords::Client;
use Google::Ads::AdWords::Logging;
use Google::Ads::AdWords::v201809::GclidOfflineConversionAdjustmentFeed;
use Google::Ads::AdWords::v201809::OfflineConversionAdjustmentFeedOperation;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
# Replace with valid values of your account.
my $conversion_name = "INSERT_CONVERSION_NAME_HERE";
my $gclid = "INSERT_GCLID_HERE";
my $adjustment_type = "INSERT_ADJUSTMENT_TYPE_HERE";
my $conversion_time = "INSERT_CONVERSION_TIME_HERE";
my $adjustment_time = "INSERT_ADJUSTMENT_TIME_HERE";
my $adjusted_value = "INSERT_ADJUST_VALUE_HERE";
# Example main subroutine.
sub upload_conversion_adjustment {
my ($client, $conversion_name, $gclid, $adjustment_type,
$conversion_time, $adjustment_time, $adjusted_value) = @_;
# This example demonstrates adjusting one conversion, but you can add more
# than one operation to adjust more in a single mutate request.
my @conversion_adjustment_operations = ();
# Associate conversion adjustments with the existing named conversion
# tracker. The GCLID should have been uploaded before with a conversion.
my $feed =
Google::Ads::AdWords::v201809::GclidOfflineConversionAdjustmentFeed->new({
conversionName => $conversion_name,
adjustmentType => $adjustment_type,
conversionTime => $conversion_time,
adjustmentTime => $adjustment_time,
adjustedValue => $adjusted_value,
googleClickId => $gclid,
});
my $conversion_adjustment_operation =
Google::Ads::AdWords::v201809::OfflineConversionAdjustmentFeedOperation->new({
operator => "ADD",
operand => $feed
});
push @conversion_adjustment_operations, $conversion_adjustment_operation;
# Add the conversion adjustment.
my $result =
$client->OfflineConversionAdjustmentFeedService()
->mutate({operations => \@conversion_adjustment_operations});
# Display results.
if ($result->get_value()) {
foreach my $adjustment_feed (@{$result->get_value()}) {
printf "Uploaded conversion adjusted value of \"%s\" for Google Click " .
"ID \"%s\"\n",
$adjustment_feed->get_adjustedValue(),
$adjustment_feed->get_googleClickId();
}
} else {
print "No conversion adjustments were added.\n";
return;
}
return 1;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Log SOAP XML request, response and API errors.
Google::Ads::AdWords::Logging::enable_all_logging();
# Get AdWords Client, credentials will be read from ~/adwords.properties.
my $client = Google::Ads::AdWords::Client->new({version => "v201809"});
# By default examples are set to die on any server returned fault.
$client->set_die_on_faults(1);
# Call the example
upload_conversion_adjustment($client, $conversion_name, $gclid,
$adjustment_type, $conversion_time, $adjustment_time, $adjusted_value);
Import offline call conversions
#!/usr/bin/perl -w
#
# Copyright 2017, Google Inc. All Rights Reserved.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This code example imports offline call conversion values for calls
# related to the ads in your account. To set up a conversion tracker, run the
# add_conversion_tracker.pl example using UploadCallConversion as the
# conversion tracker.
use strict;
use lib "../../../lib";
use utf8;
use Google::Ads::AdWords::Client;
use Google::Ads::AdWords::Logging;
use Google::Ads::AdWords::v201809::OfflineCallConversionFeed;
use Google::Ads::AdWords::v201809::OfflineCallConversionFeedOperation;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
# Replace with valid values of your account.
my $caller_id = "INSERT_CALLER_ID_HERE";
# For times use the format yyyyMMdd HHmmss tz. For more details on formats,
# see: https://developers.google.com/adwords/api/docs/appendix/codes-formats#date-and-time-formats
# For time zones, see: https://developers.google.com/adwords/api/docs/appendix/codes-formats#timezone-ids
my $call_start_time = "INSERT_CALL_START_TIME_HERE";
my $conversion_name = "INSERT_CONVERSION_NAME_HERE";
my $conversion_time = "INSERT_CONVERSION_TIME_HERE";
my $conversion_value = "INSERT_CONVERSION_VALUE_HERE";
# Example main subroutine.
sub upload_offline_call_conversions {
my $client = shift;
my $caller_id = shift;
my $call_start_time = shift;
my $conversion_name = shift;
my $conversion_time = shift;
my $conversion_value = shift;
my @offline_call_conversion_operations = ();
# Associate offline call conversions with the existing named
# conversion tracker. If this tracker was newly created, it may be a
# few hours before it can accept conversions.
my $feed = Google::Ads::AdWords::v201809::OfflineCallConversionFeed->new({
callerId => $caller_id,
callStartTime => $call_start_time,
conversionName => $conversion_name,
conversionTime => $conversion_time,
conversionValue => $conversion_value
});
my $offline_call_conversion_operation =
Google::Ads::AdWords::v201809::OfflineCallConversionFeedOperation->new({
operator => "ADD",
operand => $feed
});
push @offline_call_conversion_operations, $offline_call_conversion_operation;
# This example uploads only one call conversion, but you can upload multiple
# call conversions by passing additional operations.
my $result =
$client->OfflineCallConversionFeedService()
->mutate({operations => \@offline_call_conversion_operations});
# Display results.
if ($result->get_value()) {
foreach my $feed_result (@{$result->get_value()}) {
printf "Uploaded offline call conversion value of \"%s\" for caller ID " .
"\"%s\".\n",
$feed_result->get_conversionValue(),
$feed_result->get_callerId();
}
} else {
print "No offline call conversions were added.\n";
return;
}
return 1;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Log SOAP XML request, response and API errors.
Google::Ads::AdWords::Logging::enable_all_logging();
# Get AdWords Client, credentials will be read from ~/adwords.properties.
my $client = Google::Ads::AdWords::Client->new({version => "v201809"});
# By default examples are set to die on any server returned fault.
$client->set_die_on_faults(1);
# Call the example
upload_offline_call_conversions($client, $caller_id, $call_start_time,
$conversion_name, $conversion_time, $conversion_value);
Import offline click conversions
#!/usr/bin/perl -w
#
# Copyright 2017, Google Inc. All Rights Reserved.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This code example imports offline call conversion values for calls to
# your account. To get Google Click ID for a click, run
# CLICK_PERFORMANCE_REPORT. To set up a conversion tracker, run the
# add_conversion_tracker.pl example.
use strict;
use lib "../../../lib";
use utf8;
use Google::Ads::AdWords::Client;
use Google::Ads::AdWords::Logging;
use Google::Ads::AdWords::v201809::UploadConversion;
use Google::Ads::AdWords::v201809::ConversionTrackerOperation;
use Google::Ads::AdWords::v201809::OfflineCallConversionFeed;
use Google::Ads::AdWords::v201809::OfflineCallConversionFeedOperation;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
# Replace with valid values of your account.
my $conversion_name = "INSERT_CONVERSION_NAME_HERE";
my $gclid = "INSERT_GCLID_HERE";
my $conversion_time = "INSERT_CONVERSION_TIME_HERE";
my $conversion_value = "INSERT_CONVERSION_VALUE_HERE";
# Example main subroutine.
sub upload_offline_conversions {
my $client = shift;
my $conversion_name = shift;
my $gclid = shift;
my $conversion_time = shift;
my $conversion_value = shift;
my @offline_conversion_operations = ();
# Associate offline conversions with the existing named conversion tracker. If
# this tracker was newly created, it may be a few hours before it can accept
# conversions.
my $feed = Google::Ads::AdWords::v201809::OfflineCallConversionFeed->new({
conversionName => $conversion_name,
conversionTime => $conversion_time,
conversionValue => $conversion_value,
googleClickId => $gclid
});
my $offline_conversion_operation =
Google::Ads::AdWords::v201809::OfflineCallConversionFeedOperation->new({
operator => "ADD",
operand => $feed
});
push @offline_conversion_operations, $offline_conversion_operation;
# Add the upload conversion.
my $feed_result =
$client->OfflineCallConversionFeedService()
->mutate({operations => \@offline_conversion_operations});
# Display results.
if ($feed_result->get_value()) {
foreach my $oc_feed (@{$feed_result->get_value()}) {
printf "Uploaded offline conversion value of \"%s\" for Google Click " .
"ID \"%s\" was created.\n",
$oc_feed->get_conversionName(),
$oc_feed->get_googleClickId();
}
} else {
print "No offline conversion were added.\n";
return;
}
return 1;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Log SOAP XML request, response and API errors.
Google::Ads::AdWords::Logging::enable_all_logging();
# Get AdWords Client, credentials will be read from ~/adwords.properties.
my $client = Google::Ads::AdWords::Client->new({version => "v201809"});
# By default examples are set to die on any server returned fault.
$client->set_die_on_faults(1);
# Call the example
upload_offline_conversions($client, $conversion_name, $gclid, $conversion_time,
$conversion_value);
Upload offline data for store sales transactions
#!/usr/bin/perl -w
#
# Copyright 2017, Google Inc. All Rights Reserved.
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This code example shows how to upload offline data for store sales
# transactions.
use strict;
use lib "../../../lib";
use utf8;
use Google::Ads::AdWords::Client;
use Google::Ads::AdWords::Logging;
use Google::Ads::AdWords::v201809::ConversionTrackerOperation;
use Google::Ads::AdWords::v201809::FirstPartyUploadMetadata;
use Google::Ads::AdWords::v201809::Money;
use Google::Ads::AdWords::v201809::MoneyWithCurrency;
use Google::Ads::AdWords::v201809::OfflineCallConversionFeed;
use Google::Ads::AdWords::v201809::OfflineCallConversionFeedOperation;
use Google::Ads::AdWords::v201809::OfflineData;
use Google::Ads::AdWords::v201809::OfflineDataUploadOperation;
use Google::Ads::AdWords::v201809::StoreSalesTransaction;
use Google::Ads::AdWords::v201809::ThirdPartyUploadMetadata;
use Google::Ads::AdWords::v201809::UploadConversion;
use Google::Ads::AdWords::v201809::UploadMetadata;
use Google::Ads::AdWords::v201809::UserIdentifier;
use Cwd qw(abs_path);
use Data::Uniqid qw(uniqid);
use Digest::SHA qw(sha256_hex);
# Replace with valid values of your account.
# The external upload ID can be any number that you use to keep track of your
# uploads.
my $external_upload_id = 'INSERT_EXTERNAL_UPLOAD_ID';
# Insert the conversion type name that you'd like to attribute this upload to.
my $conversion_name = 'INSERT_CONVERSION_NAME';
# Change the below constant to ThirdPartyUploadMetadata if uploading third
# party data.
my $store_sales_upload_common_metadata_type = "FirstPartyUploadMetadata";
# Insert email addresses below for creating user identifiers.
my @email_addresses = ("EMAIL_ADDRESS_1", "EMAIL_ADDRESS_2");
# The three constants below are needed when uploading third party data.
# You can safely ignore them if you are uploading first party data.
# For times, use the format yyyyMMdd HHmmss tz. For more details on formats,
# see:
# https://developers.google.com/adwords/api/docs/appendix/codes-formats#date-and-time-formats
# For time zones, see:
# https://developers.google.com/adwords/api/docs/appendix/codes-formats#timezone-ids
my $advertiser_upload_time = "INSERT_ADVERTISER_UPLOAD_TIME";
my $bridge_map_version_id = "INSERT_BRIDGE_MAP_VERSION_ID";
my $partner_id = "INSERT_PARTNER_ID";
# Example main subroutine.
sub upload_offline_data {
my (
$client, $external_upload_id,
$conversion_name, $store_sales_upload_common_metadata_type,
$email_addresses, $advertiser_upload_time,
$bridge_map_version_id, $partner_id
) = @_;
# Create the first offline data for upload.
# This transaction occurred 7 days ago with amount of 200 USD.
my ($second, $minute, $hour, $mday, $mon, $year) =
localtime(time - 60 * 60 * 24 * 7);
my $transaction_time_1 = sprintf(
"%d%02d%02d %02d%02d%02d",
($year + 1900),
($mon + 1),
$mday, $hour, $minute, $second
);
my $transaction_amount_1 = 200000000;
my $transaction_currency_code_1 = 'USD';
my $user_identifier_list_1 = [
_create_user_identifier('HASHED_EMAIL', $email_addresses->[0]),
_create_user_identifier('STATE', 'New York')];
my $offline_data_1 = _create_offline_data(
$transaction_time_1, $transaction_amount_1,
$transaction_currency_code_1, $conversion_name,
$user_identifier_list_1
);
# Create the second offline data for upload.
# This transaction occurred 14 days ago with amount of 450 EUR.
($second, $minute, $hour, $mday, $mon, $year) =
localtime(time - 60 * 60 * 24 * 14);
my $transaction_time_2 = sprintf(
"%d%02d%02d %02d%02d%02d",
($year + 1900),
($mon + 1),
$mday, $hour, $minute, $second
);
my $transaction_amount_2 = 450000000;
my $transaction_currency_code_2 = 'EUR';
my $user_identifier_list_2 = [
_create_user_identifier('HASHED_EMAIL', $email_addresses->[1]),
_create_user_identifier('STATE', 'California')];
my $offline_data_2 = _create_offline_data(
$transaction_time_2, $transaction_amount_2,
$transaction_currency_code_2, $conversion_name,
$user_identifier_list_2
);
# Create offline data upload object.
my $offline_data_upload = undef;
if ($store_sales_upload_common_metadata_type eq 'FirstPartyUploadMetadata') {
$offline_data_upload =
Google::Ads::AdWords::v201809::OfflineDataUpload->new({
externalUploadId => $external_upload_id,
offlineDataList => [$offline_data_1, $offline_data_2],
uploadType => 'STORE_SALES_UPLOAD_FIRST_PARTY',
uploadMetadata => Google::Ads::AdWords::v201809::UploadMetadata->new({
StoreSalesUploadCommonMetadata =>
Google::Ads::AdWords::v201809::FirstPartyUploadMetadata->new({
loyaltyRate => "1.0",
transactionUploadRate => "1.0",
})
})
});
} elsif (
$store_sales_upload_common_metadata_type eq 'ThirdPartyUploadMetadata')
{
$offline_data_upload =
Google::Ads::AdWords::v201809::OfflineDataUpload->new({
externalUploadId => $external_upload_id,
offlineDataList => [$offline_data_1, $offline_data_2],
# Set the type and metadata of this upload.
uploadType => 'STORE_SALES_UPLOAD_THIRD_PARTY',
uploadMetadata => Google::Ads::AdWords::v201809::UploadMetadata->new({
StoreSalesUploadCommonMetadata =>
Google::Ads::AdWords::v201809::ThirdPartyUploadMetadata->new({
loyaltyRate => "1.0",
transactionUploadRate => "1.0",
advertiserUploadTime => $advertiser_upload_time,
validTransactionRate => "1.0",
partnerMatchRate => "1.0",
partnerUploadRate => "1.0",
bridgeMapVersionId => $bridge_map_version_id,
partnerId => $partner_id
})
})
});
}
# Create an offline data upload operation.
my @operations = ();
my $offline_data_upload_operation =
Google::Ads::AdWords::v201809::OfflineDataUploadOperation->new({
operator => 'ADD',
operand => $offline_data_upload
});
push @operations, $offline_data_upload_operation;
# Upload offline data on the server and print some information.
my $result =
$client->OfflineDataUploadService()->mutate({operations => \@operations});
$offline_data_upload = $result->get_value()->[0];
printf(
"Uploaded offline data with external upload ID %d and upload status" .
" %s\n",
$offline_data_upload->get_externalUploadId(),
$offline_data_upload->get_uploadStatus());
# Print any partial failure errors from the response.
if ($result->get_partialFailureErrors()) {
foreach my $api_error (@{$result->get_partialFailureErrors()}) {
# Get the index of the failed operation from the error's field path
# elements.
my $operation_index =
_get_field_path_element_index($api_error, "operations");
if (defined($operation_index)) {
my $failed_offline_data_upload =
$operations[$operation_index]->get_operand();
# Get the index of the entry in the offline data list from the error's
# field path elements.
my $offline_data_list_index =
_get_field_path_element_index($api_error, "offlineDataList");
printf("Offline data list entry %d in operation %d with external"
. " upload ID %d and type \"%s\" has triggered a failure for the "
. " following reason: \"%s\".\n",
$offline_data_list_index,
$operation_index,
$offline_data_upload->get_externalUploadId(),
$offline_data_upload->get_uploadType(),
$api_error->get_errorString());
} else {
printf "A failure for the following reason: \"%s\" has occurred.\n",
$api_error->get_errorString();
}
}
}
return 1;
}
# Returns the FieldPathElement#getIndex() for the specified field name, if
# present in the error's field path elements.
sub _get_field_path_element_index {
my ($api_error, $field) = @_;
my $field_path_elements = $api_error->get_fieldPathElements();
if (!$field_path_elements) {
return;
}
for (my $i = 0 ; $i < scalar $field_path_elements; $i++) {
my $field_path_element = $field_path_elements->[$i];
if ($field eq $field_path_element->get_field()) {
return $field_path_element->get_index();
}
}
return;
}
# Creates the offline data from the specified transaction time, transaction
# micro amount, transaction currency, conversion name and user identifier
# list.
sub _create_offline_data {
my (
$transaction_time, $transaction_micro_amount,
$transaction_currency, $conversion_name,
$user_identifier_list
) = @_;
my $store_sales_transaction =
Google::Ads::AdWords::v201809::StoreSalesTransaction->new({
conversionName => $conversion_name,
# For times use the format yyyyMMdd HHmmss [tz].
# For details, see
# https://developers.google.com/adwords/api/docs/appendix/codes-formats#date-and-time-formats
transactionTime => $transaction_time,
userIdentifiers => $user_identifier_list,
transactionAmount =>
Google::Ads::AdWords::v201809::MoneyWithCurrency->new({
currencyCode => $transaction_currency,
money => Google::Ads::AdWords::v201809::Money->new(
{microAmount => $transaction_micro_amount})})});
# There is a temporary issue with the WSDL in which there is a
# namespace conflict. As a workaround, the namespace is explicitly set here.
$Google::Ads::AdWords::v201809::MoneyWithCurrency::OBJECT_NAMESPACE =
"https://adwords.google.com/api/adwords/rm/v201809";
my $offline_data = Google::Ads::AdWords::v201809::OfflineData->new({
StoreSalesTransaction => $store_sales_transaction
});
return $offline_data;
}
# Creates a user identifier from the specified type and value.
sub _create_user_identifier {
my ($type, $value) = @_;
# If the user identifier type is a hashed type, also call hash function
# on the value.
if ($type =~ /^HASHED_/) {
$value = sha256_hex($value);
}
my $user_identifier = Google::Ads::AdWords::v201809::UserIdentifier->new({
userIdentifierType => $type,
value => $value
});
return $user_identifier;
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Log SOAP XML request, response and API errors.
Google::Ads::AdWords::Logging::enable_all_logging();
# Get AdWords Client, credentials will be read from ~/adwords.properties.
my $client = Google::Ads::AdWords::Client->new({version => "v201809"});
# By default examples are set to die on any server returned fault.
$client->set_die_on_faults(0);
# Setting partial failures to true as this example show how to handle them.
$client->set_partial_failure(1);
# Call the example
upload_offline_data(
$client, $external_upload_id,
$conversion_name, $store_sales_upload_common_metadata_type,
\@email_addresses, $advertiser_upload_time,
$bridge_map_version_id, $partner_id
);
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