The code samples below provide examples of common targeting functions using the AdWords API. Client Library.
Add targeting criteria to a campaign
// Copyright 2017, Google Inc. All Rights Reserved.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using Google.Api.Ads.AdWords.Lib;
using Google.Api.Ads.AdWords.v201710;
using System;
using System.Collections.Generic;
namespace Google.Api.Ads.AdWords.Examples.CSharp.v201710 {
/// <summary>
/// This code example adds various types of targeting criteria to a campaign.
/// To get a list of campaigns, run GetCampaigns.cs.
/// </summary>
public class AddCampaignTargetingCriteria : ExampleBase {
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args) {
AddCampaignTargetingCriteria codeExample = new AddCampaignTargetingCriteria();
Console.WriteLine(codeExample.Description);
try {
long campaignId = long.Parse("INSERT_CAMPAIGN_ID_HERE");
string feedIdText = "INSERT_LOCATION_FEED_ID_HERE";
long? feedId = null;
long temp;
if (long.TryParse(feedIdText, out temp)) {
feedId = temp;
}
codeExample.Run(new AdWordsUser(), campaignId, feedId);
} catch (Exception e) {
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e));
}
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description {
get {
return "This code example adds various types of targeting criteria to a campaign. To " +
"get a list of campaigns, run GetCampaigns.cs.";
}
}
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="user">The AdWords user.</param>
/// <param name="campaignId">Id of the campaign to which targeting criteria
/// are added.</param>
/// <param name="feedId">ID of a feed that has been configured for location
/// targeting, meaning it has an ENABLED FeedMapping with criterionType of
/// 77. Feeds linked to a GMB account automatically have this FeedMapping.
/// If you don't have such a feed, set this value to null.</param>
public void Run(AdWordsUser user, long campaignId, long? feedId) {
// Get the CampaignCriterionService.
CampaignCriterionService campaignCriterionService =
(CampaignCriterionService) user.GetService(
AdWordsService.v201710.CampaignCriterionService);
// Create locations. The IDs can be found in the documentation or
// retrieved with the LocationCriterionService.
Location california = new Location() {
id = 21137L
};
Location mexico = new Location() {
id = 2484L
};
// Create languages. The IDs can be found in the documentation or
// retrieved with the ConstantDataService.
Language english = new Language() {
id = 1000L
};
Language spanish = new Language() {
id = 1003L
};
List<Criterion> criteria = new List<Criterion>() {
california, mexico, english, spanish};
// Distance targeting. Area of 10 miles around the locations in the location feed.
if (feedId != null) {
LocationGroups radiusLocationGroup = new LocationGroups() {
feedId = feedId.Value,
matchingFunction = new Function() {
@operator = FunctionOperator.IDENTITY,
lhsOperand = new FunctionArgumentOperand[] {
new LocationExtensionOperand() {
radius = new ConstantOperand() {
type = ConstantOperandConstantType.DOUBLE,
unit = ConstantOperandUnit.MILES,
doubleValue = 10
}
}
}
}
};
criteria.Add(radiusLocationGroup);
}
// Create operations to add each of the criteria above.
List<CampaignCriterionOperation> operations = new List<CampaignCriterionOperation>();
foreach (Criterion criterion in criteria) {
CampaignCriterionOperation operation = new CampaignCriterionOperation() {
operand = new CampaignCriterion() {
campaignId = campaignId,
criterion = criterion
},
@operator = Operator.ADD
};
operations.Add(operation);
}
// Add a negative campaign criterion.
CampaignCriterion negativeCriterion = new NegativeCampaignCriterion() {
campaignId = campaignId,
criterion = new Keyword() {
text = "jupiter cruise",
matchType = KeywordMatchType.BROAD
}
};
CampaignCriterionOperation negativeCriterionOperation = new CampaignCriterionOperation() {
operand = negativeCriterion,
@operator = Operator.ADD
};
operations.Add(negativeCriterionOperation);
try {
// Set the campaign targets.
CampaignCriterionReturnValue retVal = campaignCriterionService.mutate(operations.ToArray());
if (retVal != null && retVal.value != null) {
// Display campaign targets.
foreach (CampaignCriterion criterion in retVal.value) {
Console.WriteLine("Campaign criteria of type '{0}' was set to campaign with" +
" id = '{1}'.", criterion.criterion.CriterionType, criterion.campaignId);
}
}
campaignCriterionService.Close();
} catch (Exception e) {
throw new System.ApplicationException("Failed to set Campaign criteria.", e);
}
}
}
}
Get all campaign targeting criteria
// Copyright 2017, Google Inc. All Rights Reserved.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using Google.Api.Ads.AdWords.Lib;
using Google.Api.Ads.AdWords.v201710;
using System;
namespace Google.Api.Ads.AdWords.Examples.CSharp.v201710 {
/// <summary>
/// This code example gets all targeting criteria for a campaign. To set
/// campaign targeting criteria, run AddCampaignTargetingCriteria.cs. To get
/// campaigns, run GetCampaigns.cs.
/// </summary>
public class GetCampaignTargetingCriteria : ExampleBase {
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args) {
GetCampaignTargetingCriteria codeExample = new GetCampaignTargetingCriteria();
Console.WriteLine(codeExample.Description);
try {
long campaignId = long.Parse("INSERT_CAMPAIGN_ID_HERE");
codeExample.Run(new AdWordsUser(), campaignId);
} catch (Exception e) {
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e));
}
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description {
get {
return "This code example gets all targeting criteria for a campaign. To set campaign " +
"targeting criteria, run AddCampaignTargetingCriteria.cs. To get campaigns, run " +
"GetCampaigns.cs.";
}
}
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="user">The AdWords user.</param>
/// <param name="campaignId">Id of the campaign from which targeting
/// criteria are retrieved.</param>
public void Run(AdWordsUser user, long campaignId) {
// Get the CampaignCriterionService.
CampaignCriterionService campaignCriterionService =
(CampaignCriterionService) user.GetService(
AdWordsService.v201710.CampaignCriterionService);
// Create the selector.
Selector selector = new Selector() {
fields = new string[] {
Criterion.Fields.Id, Criterion.Fields.CriteriaType, CampaignCriterion.Fields.CampaignId
},
predicates = new Predicate[] {
Predicate.Equals(CampaignCriterion.Fields.CampaignId, campaignId)
},
paging = Paging.Default
};
CampaignCriterionPage page = new CampaignCriterionPage();
try {
do {
// Get all campaign targets.
page = campaignCriterionService.get(selector);
// Display the results.
if (page != null && page.entries != null) {
int i = selector.paging.startIndex;
foreach (CampaignCriterion campaignCriterion in page.entries) {
string negative = (campaignCriterion is NegativeCampaignCriterion) ? "Negative " : "";
Console.WriteLine("{0}) {1}Campaign criterion with id = '{2}' and Type = {3} was " +
" found for campaign id '{4}'", i + 1, negative, campaignCriterion.criterion.id,
campaignCriterion.criterion.type, campaignCriterion.campaignId);
i++;
}
}
selector.paging.IncreaseOffset();
} while (selector.paging.startIndex < page.totalNumEntries);
Console.WriteLine("Number of campaign targeting criteria found: {0}",
page.totalNumEntries);
campaignCriterionService.Close();
} catch (Exception e) {
throw new System.ApplicationException("Failed to get campaign targeting criteria.", e);
}
}
}
}
Get all targetable languages and carriers
// Copyright 2017, Google Inc. All Rights Reserved.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using Google.Api.Ads.AdWords.Lib;
using Google.Api.Ads.AdWords.v201710;
using System;
namespace Google.Api.Ads.AdWords.Examples.CSharp.v201710 {
/// <summary>
/// This code example illustrates how to retrieve all carriers and languages
/// available for targeting.
/// </summary>
public class GetTargetableLanguagesAndCarriers : ExampleBase {
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args) {
GetTargetableLanguagesAndCarriers codeExample = new GetTargetableLanguagesAndCarriers();
Console.WriteLine(codeExample.Description);
try {
codeExample.Run(new AdWordsUser());
} catch (Exception e) {
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e));
}
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description {
get {
return "This code example illustrates how to retrieve all carriers and languages " +
"available for targeting.";
}
}
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="user">The AdWords user.</param>
public void Run(AdWordsUser user) {
// Get the ConstantDataService.
ConstantDataService constantDataService = (ConstantDataService) user.GetService(
AdWordsService.v201710.ConstantDataService);
try {
// Get all carriers.
Carrier[] carriers = constantDataService.getCarrierCriterion();
// Display the results.
if (carriers != null) {
foreach (Carrier carrier in carriers) {
Console.WriteLine("Carrier name is '{0}', ID is {1} and country code is '{2}'.",
carrier.name, carrier.id, carrier.countryCode);
}
} else {
Console.WriteLine("No carriers were retrieved.");
}
// Get all languages.
Language[] languages = constantDataService.getLanguageCriterion();
// Display the results.
if (languages != null) {
foreach (Language language in languages) {
Console.WriteLine("Language name is '{0}', ID is {1} and code is '{2}'.",
language.name, language.id, language.code);
}
} else {
Console.WriteLine("No languages were found.");
}
constantDataService.Close();
} catch (Exception e) {
throw new System.ApplicationException("Failed to get targetable carriers and languages.",
e);
}
}
}
}
Get location criteria by name
// Copyright 2017, Google Inc. All Rights Reserved.
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using Google.Api.Ads.AdWords.Lib;
using Google.Api.Ads.AdWords.v201710;
using System;
using System.Collections.Generic;
namespace Google.Api.Ads.AdWords.Examples.CSharp.v201710 {
/// <summary>
/// This code example gets location criteria by name.
/// </summary>
public class LookupLocation : ExampleBase {
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args) {
LookupLocation codeExample = new LookupLocation();
Console.WriteLine(codeExample.Description);
try {
codeExample.Run(new AdWordsUser());
} catch (Exception e) {
Console.WriteLine("An exception occurred while running this code example. {0}",
ExampleUtilities.FormatException(e));
}
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description {
get {
return "This code example gets location criteria by name.";
}
}
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="user">The AdWords user.</param>
public void Run(AdWordsUser user) {
// Get the LocationCriterionService.
LocationCriterionService locationCriterionService =
(LocationCriterionService) user.GetService(AdWordsService.v201710.
LocationCriterionService);
string[] locationNames = new string[] { "Paris", "Quebec", "Spain", "Deutschland" };
Selector selector = new Selector() {
fields = new string[] {
Location.Fields.Id, Location.Fields.LocationName, LocationCriterion.Fields.CanonicalName,
Location.Fields.DisplayType, Location.Fields.ParentLocations,
LocationCriterion.Fields.Reach, Location.Fields.TargetingStatus
},
predicates = new Predicate[] {
// Location names must match exactly, only EQUALS and IN are supported.
Predicate.In(Location.Fields.LocationName, locationNames),
// Set the locale of the returned location names.
Predicate.Equals(LocationCriterion.Fields.Locale, "en")
}
};
try {
// Make the get request.
LocationCriterion[] locationCriteria = locationCriterionService.get(selector);
// Display the resulting location criteria.
foreach (LocationCriterion locationCriterion in locationCriteria) {
string parentLocations = "N/A";
if (locationCriterion.location != null &&
locationCriterion.location.parentLocations != null) {
List<string> parentLocationList = new List<string>();
foreach (Location location in locationCriterion.location.parentLocations) {
parentLocationList.Add(GetLocationString(location));
}
parentLocations = string.Join(", ", parentLocationList);
}
Console.WriteLine("The search term '{0}' returned the location '{1}' of type '{2}' " +
"with parent locations '{3}', reach '{4}' and targeting status '{5}.",
locationCriterion.searchTerm, locationCriterion.location.locationName,
locationCriterion.location.displayType, parentLocations, locationCriterion.reach,
locationCriterion.location.targetingStatus);
}
locationCriterionService.Close();
} catch (Exception e) {
throw new System.ApplicationException("Failed to get location criteria.", e);
}
}
/// <summary>
/// Gets a string representation for a location.
/// </summary>
/// <param name="location">The location</param>
/// <returns>The string representation</returns>
public string GetLocationString(Location location) {
return string.Format("{0} ({1})", location.locationName, location.displayType);
}
}
}
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