Manual impression based bidding where user pays per thousand
impressions. See ManualCpmBiddingScheme for more
Page-One Promoted is an automated bid strategy that sets max CPC bids to target impressions on
page one or page one promoted slots on google.com. See PageOnePromotedBiddingScheme for more details.
Target Spend (Maximize Clicks) is an automated bid strategy that sets
your bids to help get as many clicks as possible within your budget.
See TargetSpendBiddingScheme for more details.
Target CPA is an automated bid strategy that sets bids to help get
as many conversions as possible at the target cost per acquisition
(CPA) you set. See TargetCpaBiddingScheme
for more details.
Target ROAS is an automated bidding strategy that helps you maximize
revenue while averaging a specific target return on average spend (ROAS).
See TargetRoasBiddingScheme for more details.
Maximize conversions is an automated bidding strategy that automatically sets bids to help
get the most conversions for your campaign while spending your budget.
See MaximizeConversionsBiddingScheme for more details.
Maximize conversion value is an automated bidding strategy that automatically sets bids to
maximize revenue while spending your budget.
See MaximizeConversionValueBiddingScheme for more details.
Special bidding strategy type used to reset the bidding strategy at AdGroup and
This field can be selected using the value "Type".