type CpaBid (v201809)

Service
AdGroupCriterionService AdGroupService CampaignService
Inheritance
Bids
▼
CpaBid CpcBid CpmBid

CPA Bids.

Namespace
https://adwords.google.com/api/adwords/cm/v201809

Field
Bids (inherited)

Bids.Type

xsd:string

Indicates that this instance is a subtype of Bids. Although this field is returned in the response, it is ignored on input and cannot be selected. Specify xsi:type instead.

CpaBid

bid

Money

Target cost per acquisition (CPA). This is applicable only at the ad group level.

If an ad group-level target is not set and the strategy type is TARGET_CPA, the strategy level target will be used. To set the strategy-level target, set the TargetCpaBiddingScheme.targetCpa on the strategy's BiddingStrategyConfiguration.biddingScheme.

This field can be selected using the value "TargetCpaBid".
This field can be filtered on.

bidSource

BidSource

The level (ad group, ad group strategy, or campaign strategy) at which the bid was set. This is applicable only at the ad group level.

Enumerations
ADGROUP
Effective Bid is Adgroup level bid
CRITERION
Effective Bid is Keyword level bid
ADGROUP_BIDDING_STRATEGY
Effective Bid is inherited from Adgroup Bidding Strategy
CAMPAIGN_BIDDING_STRATEGY
Effective Bid is inherited from Campaign Bidding Strategy

This field can be selected using the value "TargetCpaBidSource".
This field can be filtered on.
This field is read only and will be ignored when sent to the API.