On March 1, 2013, AdWords API units and associated costs were retired. There are no longer usage charges for AdWords API usage. Access to the API is provided at two levels: basic and standard.
AdWords API access levels
- Basic access
- This is the default access level for all approved developer tokens. Basic access allows developers to execute up to 10,000 operations per day.
- Standard access
- This access level provides unlimited daily operations to qualified developers. Developers can request this access level by completing the standard access application.
There is no charge for either access level.
get that generates 10 results objects is counted as one
operation. For a
mutate, each mutated item counts as one operation.
In a bulk mutate job, each operation is counted separately.
|API request||Operations counted towards Daily Limit|
Count: 53 ad groups
Count: 2 ad groups
Count: 100 targeting ideas
|Operation: HTTP POST
Count: 1 report
Service: AdHoc reports download
Count: 10 campaigns
If not in compliance, you'll be alerted and given a period of time to make the appropriate corrections. If corrections haven't been made by the end of the initial notice period, you may be given up to a 3-month extension.
During the extension period, you'll be charged a monthly non-compliance fee of $10 for every 10,000 operations made during the month prior to your initial non-compliance notice. Continued non-compliance after the 3-month extension will result in API access being revoked.
Note: Non-compliance charges will be based on API usage in the month prior to the notice and not on API usage while the issues are being addressed during the 3-month extension.
You had executed 1 million operations in April. We found that your application was not in compliance with the AdWords API terms and conditions. You received a 30-day notice on May 1 to bring your application into compliance. If the required changes were not made by May 31, you will be charged a flat non-compliance fee of $1,000/month (1,000,000/10,000 x $10) for a maximum of 3 months (June, July, and August) or until your application satisfies compliance requirements—whichever comes first.