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Rate Sheet and Non-Compliance Fees

AdWords API access levels

Basic access
This is the default access level for all approved developer tokens. Basic access allows developers to execute up to 10,000 operations and download up to 1,000 reports per day.
Standard access
This access level provides unlimited daily operations to qualified developers. Developers can request this access level by completing the standard access application.

There is no charge for either access level.

API Operations

A get that generates 10 results objects is counted as one operation. For a mutate, each mutated item counts as one operation. In a bulk mutate job, each operation is counted separately. The following table gives some examples of the accounting:

API request Operations counted towards Daily Limit
Operation: get
Count: 53 ad groups
Service: AdgroupAdService
1
Operation: mutate (ADD)
Count: 2 ad groups
Service: AdgroupAdService
2
Operation: get
Count: 100 targeting ideas
Service: TargetingIdeaService
1
Operation: mutate (ADD)
Count: 10 campaigns
Service: MutateJobService
10

Requests by test accounts do not count towards the daily operations quota. Neither do reports downloads, however, there is still a 1,000 downloads-per-day limit.

Non-compliance fees

If you are subject to Required Minimum Functionality, the API Review Team will audit your tool to ensure compliance. If the audit results in a finding of non-compliance, you will receive notice that the enforcement period has begun according to the following schedule:

Day 1 Notice of non-compliance 30-day "fix-it" period begins
Day 30 30-day fix-it period ends If you are fully compliant with RMF, you will not incur any fees
Day 31 Notice of continued non-compliance + first bill for non-compliance fee Non-compliance fees (details below) are due in 30 days
Day 60 First bill for non-compliance fee is due If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends
Day 61 Notice of continued non-compliance + second bill for non-compliance fee Non-compliance fees (details below) are due in 30 days
Day 90 Second bill for non-compliance fee is due If you are fully compliant with RMF and you have paid your non-compliance fees in full, the enforcement period ends
Day 91 Final notice of continued non-compliance + Final notice that tool may be downgraded to Basic Access Final deadline for compliance ends 30 days after Final notice
Day 120 Final compliance deadline
Day 121 Notice of Downgrade to Basic Access Tools may regain Standard Access only if compliant with RMF and only if all non-compliance fees have been paid in full
Non-compliance fees are calculated as follows:
  • The fee is based on the number of operations (or the number of report downloads) during the previous 30-day period, either $1 for every 25,000 operations or $1 for every 25,000 report downloads, whichever is greater. The resulting calculation will be rounded up to $1,000 (if below $1,000) and capped at $25,000. Total non-compliance fees during any review cycle shall be capped at $50,000 according to the audit schedule above.
  • Once a bill is issued for non-compliance, it must be paid in full, or your token may be downgraded to Basic Access or revoked.

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