معیارهای کمپین ایجاد کنید

در دریافت پیشنهادات ، نحوه بازیابی مجموعه ای از اشیاء KeywordThemeConstant را با استفاده از یک کلمه یا عبارت نشان دادیم. در این مرحله، از همان ثابت‌های موضوع کلیدواژه برای ایجاد مجموعه‌ای از اشیاء CampaignCriterion برای هدف کمپین هوشمند استفاده می‌کنیم.

مشابه نحوه استفاده از مبلغ بودجه پیشنهادی SmartCampaignSuggestService هنگام ایجاد بودجه ، توصیه می کنیم معیارهای کمپین را بر اساس ثابت های موضوع کلیدواژه بازیابی شده از KeywordThemeConstantService در دریافت پیشنهادات ایجاد کنید.

در اینجا الزامات کلیدی برای معیارهای کمپین هوشمند آمده است:

• کمپین های هوشمند فقط از انواع معیارهای زیر پشتیبانی می کنند:

  • CriterionTypeEnum.AD_SCHEDULE
  • CriterionTypeEnum.KEYWORD_THEME
  • CriterionTypeEnum.LOCATION
  • CriterionTypeEnum.PROXIMITY

• برای مکان یابی ، اگر مکانی مشخص نشده باشد، هدف گذاری به طور پیش فرض شامل همه مناطق می شود.

• چندین معیار location می توان با یک کمپین هوشمند مرتبط کرد، اما فقط می توان از یک معیار proximity استفاده کرد.

• امکان استفاده از location و هدف گذاری proximity وجود ندارد.

در مثال زیر، با تنظیم نام منبع خود در فیلد KeywordThemeInfo.keyword_theme_constant ، ثابت‌های موضوع کلیدواژه به اشیاء KeywordThemeInfo تبدیل شده‌اند. فیلد campaign را با استفاده از نام منبع موقتی که در مرحله قبل روی کمپین تنظیم شده بود تنظیم کردیم.

جاوا

/**
 * Creates {@link com.google.ads.googleads.v16.resources.CampaignCriterion} operations for add
 * each {@link KeywordThemeInfo}.
 */
private Collection<? extends MutateOperation> createCampaignCriterionOperations(
    long customerId,
    List<KeywordThemeInfo> keywordThemeInfos,
    SmartCampaignSuggestionInfo suggestionInfo) {
  List<MutateOperation> keywordThemeOperations =
      keywordThemeInfos.stream()
          .map(
              keywordTheme -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setKeywordTheme(keywordTheme);
                return builder.build();
              })
          .collect(Collectors.toList());

  List<MutateOperation> locationOperations =
      suggestionInfo.getLocationList().getLocationsList().stream()
          .map(
              location -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setLocation(location);
                return builder.build();
              })
          .collect(Collectors.toList());

  return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream())
      .collect(Collectors.toList());
}
AddSmartCampaign.java
      

سی شارپ

/// <summary>
/// Creates a list of MutateOperations that create new campaign criteria.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param>
/// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param>
/// <returns>A list of MutateOperations that create new campaign criteria.</returns>
private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId,
    IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo
    suggestionInfo)
{
    List<MutateOperation> mutateOperations = keywordThemeInfos.Select(
        keywordThemeInfo => new MutateOperation
        {
            CampaignCriterionOperation = new CampaignCriterionOperation
            {
                Create = new CampaignCriterion
                {
                    // Set the campaign ID to a temporary ID.
                    Campaign = ResourceNames.Campaign(
                        customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                    // Set the keyword theme to each KeywordThemeInfo in turn.
                    KeywordTheme = keywordThemeInfo,
                }
            }
        }).ToList();

    // Create a location criterion for each location in the suggestion info.
    mutateOperations.AddRange(
        suggestionInfo.LocationList.Locations.Select(
            locationInfo => new MutateOperation()
            {
                CampaignCriterionOperation = new CampaignCriterionOperation()
                {
                    Create = new CampaignCriterion()
                    {
                        // Set the campaign ID to a temporary ID.
                        Campaign = ResourceNames.Campaign(customerId,
                            SMART_CAMPAIGN_TEMPORARY_ID),
                        // Set the location to the given location.
                        Location = locationInfo
                    }
                }
            }).ToList()
    );
    return mutateOperations;
}
AddSmartCampaign.cs
      

PHP

private static function createCampaignCriterionOperations(
    int $customerId,
    array $keywordThemeInfos,
    SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo
): array {
    $operations = [];
    foreach ($keywordThemeInfos as $info) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion([
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Sets the keyword theme to the given KeywordThemeInfo.
            'keyword_theme' => $info
        ]);

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation([
            'campaign_criterion_operation' => new CampaignCriterionOperation([
                'create' => $campaignCriterion
            ])
        ]);
    }

    // Create a location criterion for each location in the suggestion info object to add
    // corresponding location targeting to the Smart campaign.
    foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion([
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Set the location to the given location.
            'location' => $location
        ]);

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation([
            'campaign_criterion_operation' => new CampaignCriterionOperation([
                'create' => $campaignCriterion
            ])
        ]);
    }

    return $operations;
}
AddSmartCampaign.php
      

پایتون

def create_campaign_criterion_operations(
    client, customer_id, keyword_theme_infos, suggestion_info
):
    """Creates a list of MutateOperations that create new campaign criteria.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        keyword_theme_infos: a list of KeywordThemeInfos.
        suggestion_info: A SmartCampaignSuggestionInfo instance.

    Returns:
        a list of MutateOperations that create new campaign criteria.
    """
    campaign_service = client.get_service("CampaignService")

    operations = []
    for info in keyword_theme_infos:
        mutate_operation = client.get_type("MutateOperation")
        campaign_criterion = (
            mutate_operation.campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the keyword theme to the given KeywordThemeInfo.
        campaign_criterion.keyword_theme = info
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    # Create a location criterion for each location in the suggestion info
    # object to add corresponding location targeting to the Smart campaign
    for location_info in suggestion_info.location_list.locations:
        mutate_operation = client.get_type("MutateOperation")
        campaign_criterion = (
            mutate_operation.campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the location to the given location.
        campaign_criterion.location = location_info
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    return operations
add_smart_campaign.py
      

روبی

# Creates a list of mutate_operations that create new campaign criteria.
def create_campaign_criterion_operations(
  client,
  customer_id,
  keyword_theme_infos,
  suggestion_info)
  operations = []

  keyword_theme_infos.each do |info|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the keyword theme to the given keyword_theme_info.
        cc.keyword_theme = info
      end
    end
  end

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign
  suggestion_info.location_list.locations.each do |location|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the location to the given location.
        cc.location = location
      end
    end
  end

  operations
end
add_smart_campaign.rb
      

پرل

# Creates a list of MutateOperations that create new campaign criteria.
sub _create_campaign_criterion_operations {
  my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_;

  my $campaign_criterion_operations = [];

  foreach my $keyword_theme_info (@$keyword_theme_infos) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the keyword theme to the given KeywordThemeInfo.
                keywordTheme => $keyword_theme_info
              })})});
  }

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign.
  foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V16::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V16::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V16::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V16::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the location to the given location.
                location => $location_info
              })})});
  }

  return $campaign_criterion_operations;
}
add_smart_campaign.pl
      

معیارهای کمپین موضوع کلیدواژه منفی

برای هدف قرار دادن منفی معیار کمپین تم کلمه کلیدی در یک کمپین هوشمند، باید با تنظیم فیلد free_form_keyword_theme در یک نمونه KeywordThemeInfo از یک موضوع کلیدواژه رایگان استفاده کنید.

معیارهای موضوع کلیدواژه منفی رفتار متفاوتی با معیارهای موضوع کلیدواژه مثبت دارند. در حالی که معیار موضوع کلیدواژه مثبت برای هدف قرار دادن سایر معیارهای مشابه به طور خودکار تنظیم می شود، معیار موضوع کلمه کلیدی منفی فقط به هدف منفی دقیقاً عبارت معین محدود می شود. این رفتار معادل نحوه رفتار یک کلمه کلیدی مطابقت عبارت منفی است.