ساختن معیارهای پویش

دریافت پیشنهادها نشان می‌دهد که چگونه یک نمونه SmartCampaignSuggestionInfo بسازید و فهرستی از اشیاء KeywordThemeInfo (از SmartCampaignSuggestService.SuggestKeywordThemes، KeywordThemeConstantService، یا موضوعات کلیدواژه آزاد) ایجاد کنید. در این مرحله، از آن اشیاء KeywordThemeInfo به‌همراه هدف‌یابی مکانی از SmartCampaignSuggestionInfo خود استفاده کنید تا مجموعه‌ای از عملیات CampaignCriterion را برای «پویش هوشمند» ایجاد کنید.

الزامات کلیدی برای معیارهای «کمپین هوشمند» در اینجا آمده است:

در مثال زیر، یک عملیات CampaignCriterion برای هر نمونه KeywordThemeInfo و هر نمونه LocationInfo در suggestion_info.location_list.locations ایجاد می‌شود و فیلد campaign روی نام منبع موقت اختصاص‌داده‌شده به پویش در مرحله قبلی تنظیم می‌شود.

جاوا

/**
 * Creates {@link com.google.ads.googleads.v26.resources.CampaignCriterion} operations for add
 * each {@link KeywordThemeInfo}.
 */
private Collection<? extends MutateOperation> createCampaignCriterionOperations(
    long customerId,
    List<KeywordThemeInfo> keywordThemeInfos,
    SmartCampaignSuggestionInfo suggestionInfo) {
  List<MutateOperation> keywordThemeOperations =
      keywordThemeInfos.stream()
          .map(
              keywordTheme -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setKeywordTheme(keywordTheme);
                return builder.build();
              })
          .collect(Collectors.toList());

  List<MutateOperation> locationOperations =
      suggestionInfo.getLocationList().getLocationsList().stream()
          .map(
              location -> {
                MutateOperation.Builder builder = MutateOperation.newBuilder();
                builder
                    .getCampaignCriterionOperationBuilder()
                    .getCreateBuilder()
                    .setCampaign(ResourceNames.campaign(customerId, SMART_CAMPAIGN_TEMPORARY_ID))
                    .setLocation(location);
                return builder.build();
              })
          .collect(Collectors.toList());

  return Stream.concat(keywordThemeOperations.stream(), locationOperations.stream())
      .collect(Collectors.toList());
}

C#‎

/// <summary>
/// Creates a list of MutateOperations that create new campaign criteria.
/// </summary>
/// <param name="customerId">The Google Ads customer ID.</param>
/// <param name="keywordThemeInfos">A list of KeywordThemeInfos.</param>
/// <param name="suggestionInfo">A SmartCampaignSuggestionInfo instance.</param>
/// <returns>A list of MutateOperations that create new campaign criteria.</returns>
private IEnumerable<MutateOperation> CreateCampaignCriterionOperations(long customerId,
    IEnumerable<KeywordThemeInfo> keywordThemeInfos, SmartCampaignSuggestionInfo
    suggestionInfo)
{
    List<MutateOperation> mutateOperations = keywordThemeInfos.Select(
        keywordThemeInfo => new MutateOperation
        {
            CampaignCriterionOperation = new CampaignCriterionOperation
            {
                Create = new CampaignCriterion
                {
                    // Set the campaign ID to a temporary ID.
                    Campaign = ResourceNames.Campaign(
                        customerId, SMART_CAMPAIGN_TEMPORARY_ID),
                    // Set the keyword theme to each KeywordThemeInfo in turn.
                    KeywordTheme = keywordThemeInfo,
                }
            }
        }).ToList();

    // Create a location criterion for each location in the suggestion info.
    mutateOperations.AddRange(
        suggestionInfo.LocationList.Locations.Select(
            locationInfo => new MutateOperation()
            {
                CampaignCriterionOperation = new CampaignCriterionOperation()
                {
                    Create = new CampaignCriterion()
                    {
                        // Set the campaign ID to a temporary ID.
                        Campaign = ResourceNames.Campaign(customerId,
                            SMART_CAMPAIGN_TEMPORARY_ID),
                        // Set the location to the given location.
                        Location = locationInfo
                    }
                }
            }).ToList()
    );
    return mutateOperations;
}

PHP

private static function createCampaignCriterionOperations(
    int $customerId,
    array $keywordThemeInfos,
    SmartCampaignSuggestionInfo $smartCampaignSuggestionInfo
): array {
    $operations = [];
    foreach ($keywordThemeInfos as $info) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion(
            [
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Sets the keyword theme to the given KeywordThemeInfo.
            'keyword_theme' => $info
            ]
        );

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation(
            [
            'campaign_criterion_operation' => new CampaignCriterionOperation(
                [
                'create' => $campaignCriterion
                ]
            )
            ]
        );
    }

    // Create a location criterion for each location in the suggestion info object to add
    // corresponding location targeting to the Smart campaign.
    foreach ($smartCampaignSuggestionInfo->getLocationList()->getLocations() as $location) {
        // Creates the campaign criterion object.
        $campaignCriterion = new CampaignCriterion(
            [
            // Sets the campaign ID to a temporary ID.
            'campaign' =>
                ResourceNames::forCampaign($customerId, self::SMART_CAMPAIGN_TEMPORARY_ID),
            // Set the location to the given location.
            'location' => $location
            ]
        );

        // Creates the MutateOperation that creates the campaign criterion and adds it to the
        // list of operations.
        $operations[] = new MutateOperation(
            [
            'campaign_criterion_operation' => new CampaignCriterionOperation(
                [
                'create' => $campaignCriterion
                ]
            )
            ]
        );
    }

    return $operations;
}

Python

def create_campaign_criterion_operations(
    client: GoogleAdsClient,
    customer_id: str,
    keyword_theme_infos: List[KeywordThemeInfo],
    suggestion_info: SmartCampaignSuggestionInfo,
) -> List[MutateOperation]:
    """Creates a list of MutateOperations that create new campaign criteria.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        keyword_theme_infos: a list of KeywordThemeInfos.
        suggestion_info: A SmartCampaignSuggestionInfo instance.

    Returns:
        a list of MutateOperations that create new campaign criteria.
    """
    campaign_service: CampaignServiceClient = client.get_service(
        "CampaignService"
    )

    operations: List[MutateOperation] = []
    info: KeywordThemeInfo
    for info in keyword_theme_infos:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        campaign_criterion_operation: CampaignCriterionOperation = (
            mutate_operation.campaign_criterion_operation
        )
        campaign_criterion: CampaignCriterion = (
            campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the keyword theme to the given KeywordThemeInfo.
        campaign_criterion.keyword_theme.CopyFrom(info)
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    # Create a location criterion for each location in the suggestion info
    # object to add corresponding location targeting to the Smart campaign
    location_info: LocationInfo
    for location_info in suggestion_info.location_list.locations:
        mutate_operation: MutateOperation = client.get_type("MutateOperation")
        campaign_criterion_operation: CampaignCriterionOperation = (
            mutate_operation.campaign_criterion_operation
        )
        campaign_criterion: CampaignCriterion = (
            campaign_criterion_operation.create
        )
        # Set the campaign ID to a temporary ID.
        campaign_criterion.campaign = campaign_service.campaign_path(
            customer_id, _SMART_CAMPAIGN_TEMPORARY_ID
        )
        # Set the location to the given location.
        campaign_criterion.location.CopyFrom(location_info)
        # Add the mutate operation to the list of other operations.
        operations.append(mutate_operation)

    return operations

Ruby

# Creates a list of mutate_operations that create new campaign criteria.
def create_campaign_criterion_operations(
  client,
  customer_id,
  keyword_theme_infos,
  suggestion_info)
  operations = []

  keyword_theme_infos.each do |info|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the keyword theme to the given keyword_theme_info.
        cc.keyword_theme = info
      end
    end
  end

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign
  suggestion_info.location_list.locations.each do |location|
    operations << client.operation.mutate do |m|
      m.campaign_criterion_operation =
        client.operation.create_resource.campaign_criterion do |cc|
        # Sets the campaign ID to a temporary ID.
        cc.campaign = client.path.campaign(
          customer_id, SMART_CAMPAIGN_TEMPORARY_ID)
        # Sets the location to the given location.
        cc.location = location
      end
    end
  end

  operations
end

پرل

# Creates a list of MutateOperations that create new campaign criteria.
sub _create_campaign_criterion_operations {
  my ($customer_id, $keyword_theme_infos, $suggestion_info) = @_;

  my $campaign_criterion_operations = [];

  foreach my $keyword_theme_info (@$keyword_theme_infos) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V26::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V26::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the keyword theme to the given KeywordThemeInfo.
                keywordTheme => $keyword_theme_info
              })})});
  }

  # Create a location criterion for each location in the suggestion info object
  # to add corresponding location targeting to the Smart campaign.
  foreach my $location_info (@{$suggestion_info->{locationList}{locations}}) {
    push @$campaign_criterion_operations,
      Google::Ads::GoogleAds::V26::Services::GoogleAdsService::MutateOperation
      ->new({
        campaignCriterionOperation =>
          Google::Ads::GoogleAds::V26::Services::CampaignCriterionService::CampaignCriterionOperation
          ->new({
            create =>
              Google::Ads::GoogleAds::V26::Resources::CampaignCriterion->new({
                # Set the campaign ID to a temporary ID.
                campaign =>
                  Google::Ads::GoogleAds::V26::Utils::ResourceNames::campaign(
                  $customer_id, SMART_CAMPAIGN_TEMPORARY_ID
                  ),
                # Set the location to the given location.
                location => $location_info
              })})});
  }

  return $campaign_criterion_operations;
}

curl

معیار موضوع کلیدواژه منفی

برای هدف‌یابی منفی معیار پویش موضوع کلیدواژه در «پویش هوشمند»، فیلد negative CampaignCriterion را روی true تنظیم کنید و موضوع کلیدواژه قالب آزاد را با تنظیم فیلد free_form_keyword_theme در نمونه KeywordThemeInfo مشخص کنید.

معیارهای موضوع کلیدواژه منفی متفاوت از معیارهای موضوع کلیدواژه مثبت عمل می‌کنند. درحالی‌که معیار موضوع کلیدواژه مثبت به‌طور خودکار گسترش می‌یابد تا معیارهای مشابه دیگر را هدف قرار دهد، معیار موضوع کلیدواژه منفی فقط عبارت دقیق ارائه‌شده را به‌طور منفی هدف قرار می‌دهد. این رفتار معادل نحوه رفتار کلیدواژه مطابقت عبارت منفی است.

قبلی
ساختن پویش و تنظیمات پویش
بعدی
ساختن گروه آگهی و آگهی گروه آگهی