Per pubblicare annunci per la tua campagna Shopping, devi creare una AdGroup.
Le campagne Shopping standard supportano il tipo di gruppo di annunci SHOPPING_PRODUCT_ADS. Questo è il tipo di gruppo di annunci predefinito per le campagne Shopping in cui vengono pubblicati annunci di prodotto standard. Per impostarlo, inserisci il campo del gruppo di annunci type.
Le campagne Shopping standard possono contenere più gruppi di annunci, ciascuno contenente almeno un annuncio.
Questo esempio di codice mostra come creare un gruppo di annunci per una campagna Shopping standard. L'esempio imposta anche un'offerta CPC in modo che corrisponda alla strategia di offerta della campagna,
che è impostata su ManualCpc.
Java
private String addShoppingProductAdGroup(
GoogleAdsClient googleAdsClient, long customerId, String campaignResourceName) {
// Creates an ad group.
AdGroup adGroup =
AdGroup.newBuilder()
.setName("Earth to Mars Cruises #" + getPrintableDateTime())
.setCampaign(campaignResourceName)
// Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for
// ad groups that contain shopping product ads.
.setType(AdGroupType.SHOPPING_PRODUCT_ADS)
.setCpcBidMicros(1_000_000L)
.setStatus(AdGroupStatus.ENABLED)
.build();
// Creates an ad group operation.
AdGroupOperation operation = AdGroupOperation.newBuilder().setCreate(adGroup).build();
// Issues a mutate request to add an ad group.
try (AdGroupServiceClient adGroupServiceClient =
googleAdsClient.getLatestVersion().createAdGroupServiceClient()) {
MutateAdGroupResult mutateAdGroupResult =
adGroupServiceClient
.mutateAdGroups(Long.toString(customerId), Collections.singletonList(operation))
.getResults(0);
System.out.printf(
"Added a product shopping ad group with resource name: '%s'%n",
mutateAdGroupResult.getResourceName());
return mutateAdGroupResult.getResourceName();
}
}
C#
private string AddProductShoppingAdGroup(GoogleAdsClient client, long customerId,
string campaignResourceName)
{
// Get the AdGroupService.
AdGroupServiceClient adGroupService = client.GetService(Services.V16.AdGroupService);
// Creates an ad group.
AdGroup adGroup = new AdGroup()
{
Name = "Earth to Mars Cruises #" + ExampleUtilities.GetRandomString(),
Campaign = campaignResourceName,
// Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible
// for ad groups that contain shopping product ads.
Type = AdGroupType.ShoppingProductAds,
CpcBidMicros = 1_000_000L,
Status = AdGroupStatus.Enabled
};
// Creates an ad group operation.
AdGroupOperation operation = new AdGroupOperation()
{
Create = adGroup
};
// Issues a mutate request to add an ad group.
MutateAdGroupResult mutateAdGroupResult =
adGroupService
.MutateAdGroups(customerId.ToString(), new AdGroupOperation[] { operation })
.Results[0];
Console.WriteLine("Added a product shopping ad group with resource name: '{0}'.",
mutateAdGroupResult.ResourceName);
return mutateAdGroupResult.ResourceName;
}
PHP
private static function addShoppingProductAdGroup(
GoogleAdsClient $googleAdsClient,
int $customerId,
string $campaignResourceName
) {
// Creates an ad group.
$adGroup = new AdGroup([
'name' => 'Earth to Mars Cruise #' . Helper::getPrintableDatetime(),
// Sets the campaign.
'campaign' => $campaignResourceName,
// Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value possible for
// ad groups that contain shopping product ads.
'type' => AdGroupType::SHOPPING_PRODUCT_ADS,
'cpc_bid_micros' => 10000000,
'status' => AdGroupStatus::ENABLED
]);
// Creates an ad group operation.
$adGroupOperation = new AdGroupOperation();
$adGroupOperation->setCreate($adGroup);
// Issues a mutate request to add an ad group.
$adGroupServiceClient = $googleAdsClient->getAdGroupServiceClient();
$response = $adGroupServiceClient->mutateAdGroups(
MutateAdGroupsRequest::build($customerId, [$adGroupOperation])
);
/** @var AdGroup $addedAdGroup */
$addedAdGroup = $response->getResults()[0];
printf(
"Added a shopping product ad group with resource name '%s'.%s",
$addedAdGroup->getResourceName(),
PHP_EOL
);
return $addedAdGroup->getResourceName();
}
Python
def add_shopping_product_ad_group(client, customer_id, campaign_resource_name):
"""Creates a new shopping product ad group in the specified campaign."""
ad_group_service = client.get_service("AdGroupService")
# Create ad group.
ad_group_operation = client.get_type("AdGroupOperation")
ad_group = ad_group_operation.create
ad_group.name = f"Earth to Mars cruise {uuid.uuid4()}"
ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
ad_group.campaign = campaign_resource_name
# Sets the ad group type to SHOPPING_PRODUCT_ADS. This is the only value
# possible for ad groups that contain shopping product ads.
ad_group.type_ = client.enums.AdGroupTypeEnum.SHOPPING_PRODUCT_ADS
ad_group.cpc_bid_micros = 10000000
# Add the ad group.
ad_group_response = ad_group_service.mutate_ad_groups(
customer_id=customer_id, operations=[ad_group_operation]
)
ad_group_resource_name = ad_group_response.results[0].resource_name
print(
"Added a product shopping ad group with resource name "
f"'{ad_group_resource_name}'."
)
return ad_group_resource_name
Ruby
def add_shopping_product_ad_group(client, customer_id, campaign_name)
operation = client.operation.create_resource.ad_group do |ad_group|
ad_group.name = "Earth to Mars cruise ##{(Time.new.to_f * 1000).to_i}"
ad_group.status = :ENABLED
ad_group.campaign = campaign_name
ad_group.type = :SHOPPING_PRODUCT_ADS
ad_group.cpc_bid_micros = 10_000_000
end
service = client.service.ad_group
response = service.mutate_ad_groups(
customer_id: customer_id,
operations: [operation],
)
ad_group_name = response.results.first.resource_name
puts "Added a product shopping ad group with resource name #{ad_group_name}."
ad_group_name
end
Perl
sub add_shopping_product_ad_group {
my ($api_client, $customer_id, $campaign_resource_name) = @_;
# Create an ad group.
my $ad_group = Google::Ads::GoogleAds::V16::Resources::AdGroup->new({
name => "Earth to Mars Cruises #" . uniqid(),
campaign => $campaign_resource_name,
# Set the ad group type to SHOPPING_PRODUCT_ADS. This is the only value
# possible for ad groups that contain shopping product ads.
type => SHOPPING_PRODUCT_ADS,
cpcBidMicros => 1000000,
status => Google::Ads::GoogleAds::V16::Enums::AdGroupStatusEnum::ENABLED
});
# Create an ad group operation.
my $ad_group_operation =
Google::Ads::GoogleAds::V16::Services::AdGroupService::AdGroupOperation->
new({create => $ad_group});
# Add the ad group.
my $ad_group_resource_name = $api_client->AdGroupService()->mutate({
customerId => $customer_id,
operations => [$ad_group_operation]})->{results}[0]{resourceName};
printf "Added a product shopping ad group with resource name: '%s'.\n",
$ad_group_resource_name;
return $ad_group_resource_name;
}