Metrik historis memberikan metrik tentang performa kata kunci sebelumnya di Google Penelusuran, termasuk:
- Penelusuran bulanan rata-rata (12 bulan terakhir)
- Perkiraan volume penelusuran bulanan (per bulan)
- Tingkat persaingan
- Indeks persaingan
- Persentil ke-20 dari bid
- Persentil ke-80 dari bid
Anda dapat menggunakan metrik historis untuk mengurangi sekumpulan besar kata kunci ke ukuran yang lebih dapat dikelola berdasarkan performa. Jika sudah mengetahui kata kunci yang ingin digunakan, Anda dapat melewati metrik historis dan langsung membuka metrik perkiraan.
Membuat metrik
Untuk membuat metrik historis, panggil KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics dengan parameter yang ingin Anda sertakan.
Java
private void runExample(GoogleAdsClient googleAdsClient, Long customerId) {
GenerateKeywordHistoricalMetricsRequest request =
GenerateKeywordHistoricalMetricsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId))
.addAllKeywords(Arrays.asList("mars cruise", "cheap cruise", "jupiter cruise"))
// See https://developers.google.com/google-ads/api/reference/data/geotargets for the
// list of geo target IDs.
// Geo target constant 2840 is for USA.
.addGeoTargetConstants(ResourceNames.geoTargetConstant(2840))
.setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH)
// See
// https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
.setLanguage(ResourceNames.languageConstant(1000))
.build();
try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient =
googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
GenerateKeywordHistoricalMetricsResponse response =
keywordPlanIdeaServiceClient.generateKeywordHistoricalMetrics(request);
for (GenerateKeywordHistoricalMetricsResult result : response.getResultsList()) {
KeywordPlanHistoricalMetrics metrics = result.getKeywordMetrics();
System.out.printf("The search query: %s%n", result.getText());
System.out.printf(
"and the following variants: %s%n", Joiner.on(",").join(result.getCloseVariantsList()));
System.out.println("generated the following historical metrics:");
// Approximate number of monthly searches on this query averaged for the past 12
// months.
System.out.printf(
"Approximate monthly searches: %s%n",
metrics.hasAvgMonthlySearches() ? metrics.getAvgMonthlySearches() : null);
// The competition level for this search query.
System.out.printf("Competition level: %s%n", metrics.getCompetition());
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
System.out.printf(
"Competition index: %s%n",
metrics.hasCompetitionIndex() ? metrics.getCompetitionIndex() : null);
// Top of page bid low range (20th percentile) in micros for the keyword.
System.out.printf(
"Top of page bid low range: %s%n",
metrics.hasLowTopOfPageBidMicros() ? metrics.getLowTopOfPageBidMicros() : null);
// Top of page bid high range (80th percentile) in micros for the keyword.
System.out.printf(
"Top of page bid high range: %s%n",
metrics.hasHighTopOfPageBidMicros() ? metrics.getHighTopOfPageBidMicros() : null);
// Approximate number of searches on this query for the past twelve months.
metrics.getMonthlySearchVolumesList().stream()
// Orders the monthly search volumes by descending year, then descending month.
.sorted(
(a, b) ->
ComparisonChain.start()
.compare(b.getYear(), a.getYear())
.compare(b.getMonth(), a.getMonth())
.result())
// Prints each monthly search volume.
.forEachOrdered(
monthlySearchVolume ->
System.out.printf(
"Approximately %d searches in %s, %s%n",
monthlySearchVolume.getMonthlySearches(),
monthlySearchVolume.getMonth(),
monthlySearchVolume.getYear()));
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId)
{
KeywordPlanIdeaServiceClient keywordPlanIdeaService =
client.GetService(Services.V16.KeywordPlanIdeaService);
GenerateKeywordHistoricalMetricsRequest request =
new GenerateKeywordHistoricalMetricsRequest()
{
CustomerId = customerId.ToString(),
Keywords = { "mars cruise", "cheap cruise", "jupiter cruise" },
// See https://developers.google.com/google-ads/api/reference/data/geotargets
// for the list of geo target IDs.
// Geo target constant 2840 is for USA.
GeoTargetConstants = { ResourceNames.GeoTargetConstant(2840) },
KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearch,
// See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
Language = ResourceNames.LanguageConstant(1000)
};
try
{
GenerateKeywordHistoricalMetricsResponse response =
keywordPlanIdeaService.GenerateKeywordHistoricalMetrics(request);
foreach (GenerateKeywordHistoricalMetricsResult result in response.Results)
{
KeywordPlanHistoricalMetrics metrics = result.KeywordMetrics;
Console.WriteLine($"The search query {result.Text}");
Console.WriteLine("and the following variants: " +
$"{String.Join(",", result.CloseVariants)}");
Console.WriteLine("Generated the following historical metrics:");
// Approximate number of monthly searches on this query averaged for the past 12
// months.
Console.WriteLine($"Approximate monthly searches: {metrics.AvgMonthlySearches}");
// The competition level for this search query.
Console.WriteLine($"Competition level: {metrics.Competition}");
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
Console.WriteLine($"Competition index: {metrics.CompetitionIndex}");
// Top of page bid low range (20th percentile) in micros for the keyword.
Console.WriteLine($"Top of page bid low range: {metrics.LowTopOfPageBidMicros}");
// Top of page bid high range (80th percentile) in micros for the keyword.
Console.WriteLine($"Top of page bid high range: {metrics.HighTopOfPageBidMicros}");
// Approximate number of searches on this query for the past twelve months.
foreach (MonthlySearchVolume month in metrics.MonthlySearchVolumes)
{
Console.WriteLine($"Approximately {month.MonthlySearches} searches in " +
$"{month.Month}, {month.Year}");
}
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId
): void {
$keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();
// Generates keyword historical metrics based on the specified parameters.
$response = $keywordPlanIdeaServiceClient->generateKeywordHistoricalMetrics(
new GenerateKeywordHistoricalMetricsRequest([
'customer_id' => $customerId,
'keywords' => ['mars cruise', 'cheap cruise', 'jupiter cruise'],
// See https://developers.google.com/google-ads/api/reference/data/geotargets for
// the list of geo target IDs.
// Geo target constant 2840 is for USA.
'geo_target_constants' => [ResourceNames::forGeoTargetConstant(2840)],
'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH,
// https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
'language' => ResourceNames::forLanguageConstant(1000)
])
);
// Iterates over the results and print its detail.
foreach ($response->getResults() as $result) {
/** @var GenerateKeywordHistoricalMetricsResult $result */
$metrics = $result->getKeywordMetrics();
printf("The search query: '%s' ", $result->getText());
printf(
"and the following variants: '%s' ",
implode(',', iterator_to_array($result->getCloseVariants()->getIterator()))
);
print "generated the following historical metrics:" . PHP_EOL;
// Approximate number of monthly searches on this query averaged for the past 12 months.
printf(
"Approximate monthly searches: %s%s",
$metrics->hasAvgMonthlySearches()
? sprintf("%d", $metrics->getAvgMonthlySearches())
: "'none'",
PHP_EOL
);
// The competition level for this search query.
printf(
"Competition level: '%s'%s",
KeywordPlanCompetitionLevel::name($metrics->getCompetition()),
PHP_EOL
);
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
printf(
"Competition index: %s%s",
$metrics->hasCompetitionIndex()
? sprintf("%d", $metrics->getCompetitionIndex())
: "'none'",
PHP_EOL
);
// Top of page bid low range (20th percentile) in micros for the keyword.
printf(
"Top of page bid low range: %s%s",
$metrics->hasLowTopOfPageBidMicros()
? sprintf("%d", $metrics->getLowTopOfPageBidMicros())
: "'none'",
PHP_EOL
);
// Top of page bid high range (80th percentile) in micros for the keyword.
printf(
"Top of page bid high range: %s%s",
$metrics->hasHighTopOfPageBidMicros()
? sprintf("%d", $metrics->getHighTopOfPageBidMicros())
: "'none'",
PHP_EOL
);
// Approximate number of searches on this query for the past twelve months.
$monthlySearchVolumes =
iterator_to_array($metrics->getMonthlySearchVolumes()->getIterator());
usort(
$monthlySearchVolumes,
// Orders the monthly search volumes by descending year, then descending month.
function (MonthlySearchVolume $volume1, MonthlySearchVolume $volume2) {
$yearsCompared = $volume2->getYear() <=> $volume1->getYear();
if ($yearsCompared != 0) {
return $yearsCompared;
} else {
return $volume2->getMonth() <=> $volume1->getMonth();
}
}
);
// Prints each monthly search volume.
array_walk($monthlySearchVolumes, function (MonthlySearchVolume $monthlySearchVolume) {
printf(
"Approximately %d searches in %s, %s.%s",
$monthlySearchVolume->getMonthlySearches(),
MonthOfYear::name($monthlySearchVolume->getMonth()),
$monthlySearchVolume->getYear(),
PHP_EOL
);
});
print PHP_EOL;
}
}
Python
def main(client, customer_id):
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
"""
generate_historical_metrics(client, customer_id)
def generate_historical_metrics(client, customer_id):
"""Generates historical metrics and prints the results.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
request = client.get_type("GenerateKeywordHistoricalMetricsRequest")
request.customer_id = customer_id
request.keywords = ["mars cruise", "cheap cruise", "jupiter cruise"]
# Geo target constant 2840 is for USA.
request.geo_target_constants.append(
googleads_service.geo_target_constant_path("2840")
)
request.keyword_plan_network = (
client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH
)
# Language criteria 1000 is for English. For the list of language criteria
# IDs, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
request.language = googleads_service.language_constant_path("1000")
response = keyword_plan_idea_service.generate_keyword_historical_metrics(
request=request
)
for result in response.results:
metrics = result.keyword_metrics
# These metrics include those for both the search query and any variants
# included in the response.
print(
f"The search query '{result.text}' (and the following variants: "
f"'{result.close_variants if result.close_variants else 'None'}'), "
"generated the following historical metrics:\n"
)
# Approximate number of monthly searches on this query averaged for the
# past 12 months.
print(f"\tApproximate monthly searches: {metrics.avg_monthly_searches}")
# The competition level for this search query.
print(f"\tCompetition level: {metrics.competition}")
# The competition index for the query in the range [0, 100]. This shows
# how competitive ad placement is for a keyword. The level of
# competition from 0-100 is determined by the number of ad slots filled
# divided by the total number of ad slots available. If not enough data
# is available, undef will be returned.
print(f"\tCompetition index: {metrics.competition_index}")
# Top of page bid low range (20th percentile) in micros for the keyword.
print(
f"\tTop of page bid low range: {metrics.low_top_of_page_bid_micros}"
)
# Top of page bid high range (80th percentile) in micros for the
# keyword.
print(
"\tTop of page bid high range: "
f"{metrics.high_top_of_page_bid_micros}"
)
# Approximate number of searches on this query for the past twelve
# months.
for month in metrics.monthly_search_volumes:
print(
f"\tApproximately {month.monthly_searches} searches in "
f"{month.month.name}, {month.year}"
)
Ruby
This example is not yet available in Ruby; you can take a look at the other languages.
Perl
sub generate_historical_metrics {
my ($api_client, $customer_id) = @_;
my $keyword_historical_metrics_response =
$api_client->KeywordPlanIdeaService()->generate_keyword_historical_metrics({
customerId => $customer_id,
keywords => ["mars cruise", "cheap cruise", "jupiter cruise"],
# Geo target constant 2840 is for USA.
geoTargetConstants => [
Google::Ads::GoogleAds::V16::Utils::ResourceNames::geo_target_constant(
2840)
],
keywordPlanNetwork => 'GOOGLE_SEARCH',
# Language criteria 1000 is for English. See
# https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
# for the list of language criteria IDs.
language =>
Google::Ads::GoogleAds::V16::Utils::ResourceNames::language_constant(
1000)});
foreach my $result (@{$keyword_historical_metrics_response->{results}}) {
my $metric = $result->{keywordMetrics};
# These metrics include those for both the search query and any
# variants included in the response.
# If the metric is undefined, print (undef) as a placeholder.
printf
"The search query, %s, (and the following variants: %s), generated the following historical metrics:\n",
$result->{text},
$result->{closeVariants}
? join(', ', $result->{closeVariants})
: "(undef)";
# Approximate number of monthly searches on this query averaged for
# the past 12 months.
printf "\tApproximate monthly searches: %s.\n",
value_or_undef($metric->{avgMonthlySearches});
# The competition level for this search query.
printf "\tCompetition level: %s.\n", value_or_undef($metric->{competition});
# The competition index for the query in the range [0, 100]. This shows how
# competitive ad placement is for a keyword. The level of competition from
# 0-100 is determined by the number of ad slots filled divided by the total
# number of ad slots available. If not enough data is available, undef will
# be returned.
printf "\tCompetition index: %s.\n",
value_or_undef($metric->{competitionIndex});
# Top of page bid low range (20th percentile) in micros for the keyword.
printf "\tTop of page bid low range: %s.\n",
value_or_undef($metric->{lowTopOfPageBidMicros});
# Top of page bid high range (80th percentile) in micros for the keyword.
printf "\tTop of page bid high range: %s.\n",
value_or_undef($metric->{highTopOfPageBidMicros});
# Approximate number of searches on this query for the past twelve months.
foreach my $month (@{$metric->{monthlySearchVolumes}}) {
printf "\tApproximately %d searches in %s, %s.\n",
$month->{monthlySearches}, $month->{month}, $month->{year};
}
}
return 1;
}
Metrik seperti volume penelusuran diperbarui setiap bulan dengan melihat volume penelusuran bulan lalu. Data ini adalah data yang sama seperti Google Trends.
Memetakan ke UI
KeywordPlanIdeaService.GenerateKeywordHistoricalMetrics
memiliki fungsi serupa di Keyword Planner UI.
| UI Keyword Planner | Google Ads API |
|---|---|
| Masukkan Kata Kunci | GenerateKeywordHistoricalMetricsRequest.keywords |
| Lokasi | GenerateKeywordHistoricalMetricsRequest.geo_target_constants |
| Language | GenerateKeywordHistoricalMetricsRequest.language |
| Jaringan Penelusuran | GenerateKeywordHistoricalMetricsRequest.keyword_plan_network |
| Rentang Tanggal | GenerateKeywordHistoricalMetricsRequest.historical_metrics_options |
| Bid CPC | HistoricalMetricsOptions.include_average_cpc |