The first step in implementing Hotel Ads is creating a Hotel campaign. In creating a Hotel campaign, you set its budget, bidding strategy, and Hotel Ads Center account ID.
Here are the steps in setting up a Hotel campaign:
- Setting the campaign's
advertising_channel_type
toHOTEL
. - Creating a
HotelSettingInfo
, setting itshotel_center_id
, and then adding it to the campaign. - Creating a
PercentCpc
bidding strategy for the campaign. For details on bidding strategies and setting bids, see Bidding Overview.
These steps are demonstrated in the following code.
Java
private void runExample( GoogleAdsClient googleAdsClient, long customerId, long hotelCenterAccountId, long cpcBidCeilingMicroAmount) { // Creates a budget to be used by the campaign that will be created below. String budgetResourceName = addCampaignBudget(googleAdsClient, customerId); // Creates a hotel campaign. String campaignResourceName = addHotelCampaign( googleAdsClient, customerId, budgetResourceName, hotelCenterAccountId, cpcBidCeilingMicroAmount); // Creates a hotel ad group. String adGroupResourceName = addHotelAdGroup(googleAdsClient, customerId, campaignResourceName); // Creates a hotel ad group ad. addHotelAdGroupAd(googleAdsClient, customerId, adGroupResourceName); }
C#
public void Run(GoogleAdsClient client, long customerId, long hotelCenterAccountId, long cpcBidCeilingMicroAmount) { try { // Create a budget to be used by the campaign that will be created below. string budgetResourceName = AddCampaignBudget(client, customerId); // Create a hotel campaign. string campaignResourceName = AddHotelCampaign(client, customerId, budgetResourceName, hotelCenterAccountId, cpcBidCeilingMicroAmount); // Create a hotel ad group. string adGroupResourceName = AddHotelAdGroup(client, customerId, campaignResourceName); // Create a hotel ad group ad. AddHotelAdGroupAd(client, customerId, adGroupResourceName); } catch (GoogleAdsException e) { Console.WriteLine("Failure:"); Console.WriteLine($"Message: {e.Message}"); Console.WriteLine($"Failure: {e.Failure}"); Console.WriteLine($"Request ID: {e.RequestId}"); throw; } }
PHP
private static function addHotelCampaign( GoogleAdsClient $googleAdsClient, int $customerId, string $budgetResourceName, int $hotelCenterAccountId, int $cpcBidCeilingMicroAmount ) { // Creates a campaign. $campaign = new Campaign([ 'name' => 'Interplanetary Cruise Campaign #' . Helper::getPrintableDatetime(), // Configures settings related to hotel campaigns including advertising channel type // and hotel setting info. 'advertising_channel_type' => AdvertisingChannelType::HOTEL, 'hotel_setting' => new HotelSettingInfo(['hotel_center_id' => $hotelCenterAccountId]), // Recommendation: Set the campaign to PAUSED when creating it to prevent // the ads from immediately serving. Set to ENABLED once you've added // targeting and the ads are ready to serve. 'status' => CampaignStatus::PAUSED, // Sets the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can be used // for hotel campaigns. 'percent_cpc' => new PercentCpc([ 'cpc_bid_ceiling_micros' => $cpcBidCeilingMicroAmount ]), // Sets the budget. 'campaign_budget' => $budgetResourceName, // Configures the campaign network options. Only Google Search is allowed for // hotel campaigns. 'network_settings' => new NetworkSettings([ 'target_google_search' => true, ]), ]); // Creates a campaign operation. $campaignOperation = new CampaignOperation(); $campaignOperation->setCreate($campaign); // Issues a mutate request to add campaigns. $campaignServiceClient = $googleAdsClient->getCampaignServiceClient(); $response = $campaignServiceClient->mutateCampaigns( MutateCampaignsRequest::build($customerId, [$campaignOperation]) ); /** @var Campaign $addedCampaign */ $addedCampaign = $response->getResults()[0]; printf( "Added a hotel campaign with resource name '%s'.%s", $addedCampaign->getResourceName(), PHP_EOL ); return $addedCampaign->getResourceName(); }
Python
def add_hotel_campaign( client, customer_id, budget_resource_name, hotel_center_account_id, cpc_bid_ceiling_micro_amount, ): campaign_service = client.get_service("CampaignService") # Create campaign. campaign_operation = client.get_type("CampaignOperation") campaign = campaign_operation.create campaign.name = f"Interplanetary Cruise Campaign {uuid.uuid4()}" # Configures settings related to hotel campaigns including advertising # channel type and hotel setting info. campaign.advertising_channel_type = ( client.enums.AdvertisingChannelTypeEnum.HOTEL ) campaign.hotel_setting.hotel_center_id = hotel_center_account_id # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting # and the ads are ready to serve. campaign.status = client.enums.CampaignStatusEnum.PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. campaign.percent_cpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount # Sets the budget. campaign.campaign_budget = budget_resource_name # Set the campaign network options. Only Google Search is allowed for hotel # campaigns. campaign.network_settings.target_google_search = True # Add the campaign. campaign_response = campaign_service.mutate_campaigns( customer_id=customer_id, operations=[campaign_operation] ) campaign_resource_name = campaign_response.results[0].resource_name print( "Added a hotel campaign with resource name '{campaign_resource_name}'." ) return campaign_resource_name
Ruby
def add_hotel_campaign(client, customer_id, budget_resource, hotel_center_account_id, cpc_bid_ceiling_micro_amount) # Create a campaign. campaign_operation = client.operation.create_resource.campaign do |c| c.name = generate_random_name_field("Interplanetary Cruise Campaign") # Configure settings related to hotel campaigns. c.advertising_channel_type = :HOTEL c.hotel_setting = client.resource.hotel_setting_info do |hsi| hsi.hotel_center_id = hotel_center_account_id end # Recommendation: Set the campaign to PAUSED when creating it to prevent the # ads from immediately serving. Set to ENABLED once you've added targeting and # the ads are ready to serve. c.status = :PAUSED # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC can # be used for hotel campaigns. c.percent_cpc = client.resource.percent_cpc do |pcpc| pcpc.cpc_bid_ceiling_micros = cpc_bid_ceiling_micro_amount end # Set the budget. c.campaign_budget = budget_resource # Configures the campaign network options. Only Google Search is allowed for # hotel campaigns. c.network_settings = client.resource.network_settings do |ns| ns.target_google_search = true end end # Issue a mutate request to add the campaign. campaign_service = client.service.campaign response = campaign_service.mutate_campaigns( customer_id: customer_id, operations: [campaign_operation], ) # Fetch the new campaign's resource name. campaign_resource = response.results.first.resource_name puts "Added hotel campaign with resource name '#{campaign_resource}'." campaign_resource end
Perl
sub add_hotel_campaign { my ($api_client, $customer_id, $budget_resource_name, $hotel_center_account_id, $cpc_bid_ceiling_micro_amount) = @_; # Create a hotel campaign. my $campaign = Google::Ads::GoogleAds::V17::Resources::Campaign->new({ name => "Interplanetary Cruise Campaign #" . uniqid(), # Configure settings related to hotel campaigns including advertising # channel type and hotel setting info. advertisingChannelType => HOTEL, hotelSetting => Google::Ads::GoogleAds::V17::Resources::HotelSettingInfo->new({ hotelCenterId => $hotel_center_account_id } ), # Recommendation: Set the campaign to PAUSED when creating it to prevent # the ads from immediately serving. Set to ENABLED once you've added # targeting and the ads are ready to serve. status => Google::Ads::GoogleAds::V17::Enums::CampaignStatusEnum::PAUSED, # Set the bidding strategy to PercentCpc. Only Manual CPC and Percent CPC # can be used for hotel campaigns. percentCpc => Google::Ads::GoogleAds::V17::Common::PercentCpc->new( {cpcBidCeilingMicros => $cpc_bid_ceiling_micro_amount} ), # Set the budget. campaignBudget => $budget_resource_name, # Configure the campaign network options. Only Google Search is allowed for # hotel campaigns. networkSettings => Google::Ads::GoogleAds::V17::Resources::NetworkSettings->new({ targetGoogleSearch => "true" })}); # Create a campaign operation. my $campaign_operation = Google::Ads::GoogleAds::V17::Services::CampaignService::CampaignOperation-> new({create => $campaign}); # Add the campaign. my $campaign_resource_name = $api_client->CampaignService()->mutate({ customerId => $customer_id, operations => [$campaign_operation]})->{results}[0]{resourceName}; printf "Added a hotel campaign with resource name: '%s'.\n", $campaign_resource_name; return $campaign_resource_name; }