آپلود تبدیل تماس

می‌توانید از Google Ads API برای آپلود تبدیل تماس‌های آفلاین در Google Ads استفاده کنید تا ردیابی کنید چه زمانی تبلیغات منجر به تماس‌های تلفنی می‌شود و چه زمانی این تماس‌های تلفنی منجر به اقدامات ارزشمند مشتری می‌شود.

اگر شماره باز ارسال Google به تماس ضمیمه نشده باشد، کلیک روی تماس تلفن همراه را نمی توان به عنوان تبدیل آپلود کرد. بدون شماره فوروارد گوگل، گوگل به هیچ وجه نمی تواند مطمئن باشد که کلیک منجر به تماس و سپس تبدیل شده است. اگر کلیکی به این شکل آپلود شود، با عمل تبدیل نادیده گرفته می شود.

نگاشت به رابط کاربری Google Ads مانند استفاده از منبع تبدیل آپلودها و سپس انتخاب تبدیل‌ها از تماس‌ها است.

تبدیل تماس ایجاد کنید

هنگام ایجاد CallConversion باید به چند نکته توجه داشت:

  • با شروع نسخه V15 API Google Ads، باید فیلد consent شی CallConversion را پر کنید.

  • ویژگی partial_failure UploadCallConversionsRequest باید همیشه روی true تنظیم شود. هنگام مدیریت همزمان عملیات معتبر و ناموفق ، دستورالعمل‌های خرابی جزئی را دنبال کنید.

  • اگر با پیام پاسخ TOO_RECENT_CONVERSION_ACTION یا TOO_RECENT_CALL به درخواست تبدیل آپلود مواجه شدید، قبل از امتحان مجدد ردیف‌های ناموفق، به ترتیب ۶ ساعت یا ۱۲ ساعت صبر کنید.

  • حداکثر 3 ساعت طول می کشد تا آمار تبدیل وارد شده در حساب Google Ads شما ظاهر شود.

  • اگر تبدیل‌های تکراری را آپلود کنید (یعنی یک CallConversion با caller_id ، conversion_date_time ، و conversion_action که قبلا آپلود شده است)، یک خطای CALL_CONVERSION_ALREADY_EXISTS برگردانده می‌شود.

    • اگر یک درخواست شامل چندین عملیات برای یک تبدیل باشد، یک خطای DUPLICATE_CALL_CONVERSION_IN_REQUEST برگردانده می شود.

تبدیل تماس را بارگذاری کنید

برای اینکه تبدیل‌های تماس آفلاین خود را با یک اقدام تبدیل مرتبط کنید، به اطلاعات زیر نیاز دارید: شناسه تماس‌گیرنده (شماره تلفن)، زمان تاریخ تبدیل، نام منبع اقدام تبدیل و در صورت تمایل ارزش تبدیل و ارز به ConversionUploadService . برای جزئیات بیشتر در مورد ورودی های مختلف به مقاله مرکز راهنمایی ما مراجعه کنید. مثال کد همچنین فرمت های ورودی های مختلف را توضیح می دهد.

الزامات

چندین الزام وجود دارد که باید هنگام آپلود CallConversion رعایت شود.

برای جلوگیری از خطای ConversionUploadError.INVALID_CONVERSION_ACTION ، ویژگی conversion_action باید به یک ConversionAction اشاره کند که در آن:

  • ConversionActionType UPLOAD_CALLS است.

  • status ConversionAction ENABLED است. در غیر این صورت، عملیات با خطای NO_CONVERSION_ACTION_FOUND ناموفق است.

  • ConversionAction در مشتری تبدیل Google Ads در حساب Google Ads کلیک وجود دارد.

همچنین توصیه می‌کنیم دسته ConversionAction.category را روی دسته‌ای تنظیم کنید که تبدیل‌های شما را به بهترین شکل توصیف می‌کند.

علاوه بر این، شرایط زیر باید رعایت شود:

  • در زمان تماس ، ردیابی تبدیل در مشتری تبدیل Google Ads در حساب Google Ads تماس فعال شد.

  • customer_id UploadCallConversionsRequest باید شناسه مشتری مشتری تبدیل Google Ads در حساب Google Ads تماس باشد. در غیر این صورت، آپلود تبدیل منجر به خطای ConversionUploadError.INVALID_CUSTOMER_FOR_CALL می شود.

  • conversion_value باید بزرگتر یا مساوی صفر باشد.

  • conversion_date_time باید منطقه زمانی مشخصی داشته باشد، و قالب آن به صورت yyyy-mm-dd HH:mm:ss+|-HH:mm است، برای مثال: 2022-01-01 19:32:45-05:00 (با نادیده گرفتن صرفه جویی در روز زمان) . منطقه زمانی می تواند برای هر مقدار معتبری باشد: لازم نیست با منطقه زمانی حساب مطابقت داشته باشد.

نمونه کد

جاوا

private void runExample(
    GoogleAdsClient googleAdsClient,
    long customerId,
    String conversionActionId,
    String callerId,
    String callStartDateTime,
    double conversionValue,
    Long conversionCustomVariableId,
    String conversionCustomVariableValue,
    ConsentStatus adUserDataConsent) {
  // Create a call conversion by specifying currency as USD.
  CallConversion.Builder conversionBuilder =
      CallConversion.newBuilder()
          .setConversionAction(conversionActionId)
          .setCallerId(callerId)
          .setCallStartDateTime(callStartDateTime)
          .setConversionValue(conversionValue)
          .setCurrencyCode("USD");

  if (conversionCustomVariableId != null && conversionCustomVariableValue != null) {
    conversionBuilder.addCustomVariables(
        CustomVariable.newBuilder()
            .setConversionCustomVariable(
                ResourceNames.conversionCustomVariable(customerId, conversionCustomVariableId))
            .setValue(conversionCustomVariableValue));
  }

  // Sets the consent information, if provided.
  if (adUserDataConsent != null) {
    // Specifies whether user consent was obtained for the data you are uploading. See
    // https://www.google.com/about/company/user-consent-policy for details.
    conversionBuilder.setConsent(Consent.newBuilder().setAdUserData(adUserDataConsent));
  }

  CallConversion conversion = conversionBuilder.build();

  // Uploads the call conversion to the API.
  try (ConversionUploadServiceClient conversionUploadServiceClient =
      googleAdsClient.getLatestVersion().createConversionUploadServiceClient()) {
    // Partial failure MUST be enabled for this request.

    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    UploadCallConversionsResponse response =
        conversionUploadServiceClient.uploadCallConversions(
            UploadCallConversionsRequest.newBuilder()
                .setCustomerId(String.valueOf(customerId))
                .setCustomerId(Long.toString(customerId))
                .addConversions(conversion)
                .setPartialFailure(true)
                .build());

    // Prints any partial failure errors returned.
    if (response.hasPartialFailureError()) {
      GoogleAdsFailure googleAdsFailure =
          ErrorUtils.getInstance().getGoogleAdsFailure(response.getPartialFailureError());
      googleAdsFailure
          .getErrorsList()
          .forEach(e -> System.out.println("Partial failure occurred: " + e.getMessage()));
      throw new RuntimeException(
          "Partial failure occurred " + response.getPartialFailureError().getMessage());
    }

    // Prints the result if valid.
    CallConversionResult result = response.getResults(0);
    System.out.printf(
        "Uploaded call conversion that occurred at '%' for caller ID '%' to the conversion"
            + " action with resource name '%'.%n",
        result.getCallStartDateTime(), result.getCallerId(), result.getConversionAction());
  }
}
UploadCallConversion.java

سی شارپ

public void Run(GoogleAdsClient client, long customerId,
    long conversionActionId, string callerId, string callStartTime,
    string conversionTime, double conversionValue,
    long? conversionCustomVariableId, string conversionCustomVariableValue,
    ConsentStatus? adUserDataConsent)
{
    // Get the ConversionUploadService.
    ConversionUploadServiceClient conversionUploadService =
        client.GetService(Services.V16.ConversionUploadService);

    // Create a call conversion by specifying currency as USD.
    CallConversion callConversion = new CallConversion()
    {
        ConversionAction = ResourceNames.ConversionAction(customerId, conversionActionId),
        CallerId = callerId,
        CallStartDateTime = callStartTime,
        ConversionDateTime = conversionTime,
        ConversionValue = conversionValue,
        CurrencyCode = "USD",
    };

    if (adUserDataConsent != null)
    {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy
        // for details.
        callConversion.Consent = new Consent()
        {
            AdUserData = (ConsentStatus)adUserDataConsent
        };
    }

    if (conversionCustomVariableId != null &&
        !string.IsNullOrEmpty(conversionCustomVariableValue))
    {
        callConversion.CustomVariables.Add(new CustomVariable()
        {
            ConversionCustomVariable = ResourceNames.ConversionCustomVariable(
                customerId, conversionCustomVariableId.Value),
            Value = conversionCustomVariableValue
        });
    }

    UploadCallConversionsRequest request = new UploadCallConversionsRequest()
    {
        CustomerId = customerId.ToString(),
        Conversions = { callConversion },
        PartialFailure = true
    };

    try
    {
        // Issues a request to upload the call conversion. The partialFailure parameter
        // is set to true, and validateOnly parameter to false as required by this method
        // call.
        // NOTE: This request contains a single conversion as a demonstration.  However, if
        // you have multiple conversions to upload, it's best to upload multiple conversions
        // per request instead of sending a separate request per conversion. See the
        // following for per-request limits:
        // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
        UploadCallConversionsResponse response =
            conversionUploadService.UploadCallConversions(request);

        // Since we set partialFailure = true, we can retrieve error messages (if any) from
        // the operation response.
        if (response.PartialFailureError != null)
        {
            Console.WriteLine("Call conversion upload failed.");

            // Retrieves the errors from the partial failure and prints them.
            List<GoogleAdsError> errors =
                response.PartialFailure.GetErrorsByOperationIndex(0);
            foreach (GoogleAdsError error in errors)
            {
                Console.WriteLine($"Operation failed with error: {error}.");
            }
        }
        else
        {
            // Prints the result.
            CallConversionResult uploadedCallConversion = response.Results[0];
            Console.WriteLine($"Uploaded call conversion that occurred at " +
                $"'{uploadedCallConversion.CallStartDateTime}' for caller ID " +
                $"'{uploadedCallConversion.CallerId}' to the conversion action with " +
                $"resource name '{uploadedCallConversion.ConversionAction}'.");
        }

    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
UploadCallConversion.cs

PHP

public static function runExample(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    int $conversionActionId,
    string $callerId,
    string $callStartDateTime,
    string $conversionDateTime,
    float $conversionValue,
    ?string $conversionCustomVariableId,
    ?string $conversionCustomVariableValue,
    ?int $adUserDataConsent
) {
    // Creates a call conversion by specifying currency as USD.
    $callConversion = new CallConversion([
        'conversion_action' =>
            ResourceNames::forConversionAction($customerId, $conversionActionId),
        'caller_id' => $callerId,
        'call_start_date_time' => $callStartDateTime,
        'conversion_date_time' => $conversionDateTime,
        'conversion_value' => $conversionValue,
        'currency_code' => 'USD'
    ]);
    if (!is_null($conversionCustomVariableId) && !is_null($conversionCustomVariableValue)) {
        $callConversion->setCustomVariables([new CustomVariable([
            'conversion_custom_variable' => ResourceNames::forConversionCustomVariable(
                $customerId,
                $conversionCustomVariableId
            ),
            'value' => $conversionCustomVariableValue
        ])]);
    }
    // Sets the consent information, if provided.
    if (!empty($adUserDataConsent)) {
        // Specifies whether user consent was obtained for the data you are uploading. See
        // https://www.google.com/about/company/user-consent-policy for details.
        $callConversion->setConsent(new Consent(['ad_user_data' => $adUserDataConsent]));
    }

    // Issues a request to upload the call conversion.
    $conversionUploadServiceClient = $googleAdsClient->getConversionUploadServiceClient();
    // NOTE: This request contains a single conversion as a demonstration.  However, if you have
    // multiple conversions to upload, it's best to upload multiple conversions per request
    // instead of sending a separate request per conversion. See the following for per-request
    // limits:
    // https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    $response = $conversionUploadServiceClient->uploadCallConversions(
        // Partial failure MUST be enabled for this request.
        UploadCallConversionsRequest::build($customerId, [$callConversion], true)
    );

    // Prints the status message if any partial failure error is returned.
    // Note: The details of each partial failure error are not printed here, you can refer to
    // the example HandlePartialFailure.php to learn more.
    if ($response->hasPartialFailureError()) {
        printf(
            "Partial failures occurred: '%s'.%s",
            $response->getPartialFailureError()->getMessage(),
            PHP_EOL
        );
    } else {
        // Prints the result if exists.
        /** @var CallConversionResult $uploadedCallConversion */
        $uploadedCallConversion = $response->getResults()[0];
        printf(
            "Uploaded call conversion that occurred at '%s' for caller ID '%s' to the "
            . "conversion action with resource name '%s'.%s",
            $uploadedCallConversion->getCallStartDateTime(),
            $uploadedCallConversion->getCallerId(),
            $uploadedCallConversion->getConversionAction(),
            PHP_EOL
        );
    }
}
UploadCallConversion.php

پایتون

def main(
    client,
    customer_id,
    conversion_action_id,
    caller_id,
    call_start_date_time,
    conversion_date_time,
    conversion_value,
    conversion_custom_variable_id,
    conversion_custom_variable_value,
    ad_user_data_consent,
):
    """Imports offline call conversion values for calls related to your ads.

    Args:
        client: An initialized GoogleAdsClient instance.
        customer_id: The client customer ID string.
        conversion_action_id: The ID of the conversion action to upload to.
        caller_id: The caller ID from which this call was placed. Caller ID is
            expected to be in E.164 format with preceding '+' sign,
            e.g. '+18005550100'.
        call_start_date_time: The date and time at which the call occurred. The
            format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_date_time: The the date and time of the conversion (should be
            after the click time). The format is 'yyyy-mm-dd hh:mm:ss+|-hh:mm',
            e.g. '2021-01-01 12:32:45-08:00'.
        conversion_value: The conversion value in the desired currency.
        conversion_custom_variable_id: The ID of the conversion custom
            variable to associate with the upload.
        conversion_custom_variable_value: The str value of the conversion custom
            variable to associate with the upload.
        ad_user_data_consent: The consent status for ad user data for all
            members in the job.
    """
    # Get the ConversionUploadService client.
    conversion_upload_service = client.get_service("ConversionUploadService")

    # Create a call conversion in USD currency.
    call_conversion = client.get_type("CallConversion")
    call_conversion.conversion_action = client.get_service(
        "ConversionActionService"
    ).conversion_action_path(customer_id, conversion_action_id)
    call_conversion.caller_id = caller_id
    call_conversion.call_start_date_time = call_start_date_time
    call_conversion.conversion_date_time = conversion_date_time
    call_conversion.conversion_value = conversion_value
    call_conversion.currency_code = "USD"

    if conversion_custom_variable_id and conversion_custom_variable_value:
        conversion_custom_variable = client.get_type("CustomVariable")
        conversion_custom_variable.conversion_custom_variable = (
            conversion_custom_variable_id
        )
        conversion_custom_variable.value = conversion_custom_variable_value
        call_conversion.custom_variables.append(conversion_custom_variable)

    # Specifies whether user consent was obtained for the data you are
    # uploading. For more details. see:
    # https://www.google.com/about/company/user-consent-policy
    if ad_user_data_consent:
        call_conversion.consent.ad_user_data = client.enums.ConsentStatusEnum[
            ad_user_data_consent
        ]

    # Issue a request to upload the call conversion.
    # Partial failure MUST be enabled for this request.
    request = client.get_type("UploadCallConversionsRequest")
    request.customer_id = customer_id
    request.conversions = [call_conversion]
    request.partial_failure = True
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    upload_call_conversions_response = (
        conversion_upload_service.upload_call_conversions(request=request)
    )

    # Print any partial errors returned.
    if upload_call_conversions_response.partial_failure_error:
        print(
            "Partial error occurred: "
            f"'{upload_call_conversions_response.partial_failure_error.message}'"
        )

    # Print the result if valid.
    uploaded_call_conversion = upload_call_conversions_response.results[0]
    if uploaded_call_conversion.call_start_date_time:
        print(
            "Uploaded call conversion that occurred at "
            f"'{uploaded_call_conversion.call_start_date_time}' "
            f"for caller ID '{uploaded_call_conversion.caller_id}' "
            "to the conversion action with resource name "
            f"'{uploaded_call_conversion.conversion_action}'."
        )
upload_call_conversion.py

روبی

def upload_call_conversion(
  customer_id,
  conversion_action_id,
  caller_id,
  call_start_date_time,
  conversion_date_time,
  conversion_value,
  conversion_custom_variable_id,
  conversion_custom_variable_value,
  ad_user_data_consent)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  # Create a call conversion by specifying currency as USD.
  call_conversion = client.resource.call_conversion do |c|
    c.conversion_action = client.path.conversion_action(
      customer_id, conversion_action_id)
    c.caller_id = caller_id
    c.call_start_date_time = call_start_date_time
    c.conversion_date_time = conversion_date_time
    c.conversion_value = conversion_value
    c.currency_code = "USD"
    if conversion_custom_variable_id && conversion_custom_variable_value
      c.custom_variables << client.resource.custom_variable do |cv|
        cv.conversion_custom_variable = client.path.conversion_custom_variable(
          customer_id, conversion_custom_variable_id)
        cv.value = conversion_custom_variable_value
      end
    end

    unless ad_user_data_consent.nil?
      c.consent = client.resource.consent do |c|
        # Specifies whether user consent was obtained for the data you are
        # uploading. For more details, see:
        # https://www.google.com/about/company/user-consent-policy
        c.ad_user_data = ad_user_data_consent
      end
    end
  end

  # Issues a request to upload the call conversion.
  response = client.service.conversion_upload.upload_call_conversions(
    customer_id: customer_id,
    # NOTE: This request only uploads a single conversion, but if you have
    # multiple conversions to upload, it's most efficient to upload them in a
    # single request. See the following for per-request limits for reference:
    # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
    conversions: [call_conversion],
    partial_failure: true
  )

  # Prints errors if any partial failure error is returned.
  if response.partial_failure_error
    failures = client.decode_partial_failure_error(response.partial_failure_error)
    failures.each do |failure|
      failure.errors.each do |error|
        human_readable_error_path = error
          .location
          .field_path_elements
          .map { |location_info|
            if location_info.index
              "#{location_info.field_name}[#{location_info.index}]"
            else
              "#{location_info.field_name}"
            end
          }.join(" > ")

        errmsg =  "error occured while adding operations " \
          "#{human_readable_error_path}" \
          " with value: #{error.trigger.string_value}" \
          " because #{error.message.downcase}"
        puts errmsg
      end
    end
  else
    # Print the result if valid.
    uploaded_call_conversion = response.results.first
    puts "Uploaded call conversion that occurred at " \
      "#{uploaded_call_conversion.call_start_date_time} " \
      "for caller ID " \
      "#{uploaded_call_conversion.caller_id} " \
      "to the conversion action with resource name " \
      "#{uploaded_call_conversion.conversion_action}"
  end
end
upload_call_conversion.rb

پرل

sub upload_call_conversion {
  my (
    $api_client,                       $customer_id,
    $conversion_action_id,             $caller_id,
    $call_start_date_time,             $conversion_date_time,
    $conversion_value,                 $conversion_custom_variable_id,
    $conversion_custom_variable_value, $ad_user_data_consent
  ) = @_;

  # Create a call conversion by specifying currency as USD.
  my $call_conversion =
    Google::Ads::GoogleAds::V16::Services::ConversionUploadService::CallConversion
    ->new({
      conversionAction =>
        Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_action(
        $customer_id, $conversion_action_id
        ),
      callerId           => $caller_id,
      callStartDateTime  => $call_start_date_time,
      conversionDateTime => $conversion_date_time,
      conversionValue    => $conversion_value,
      currencyCode       => "USD"
    });

  if ($conversion_custom_variable_id && $conversion_custom_variable_value) {
    $call_conversion->{customVariables} = [
      Google::Ads::GoogleAds::V16::Services::ConversionUploadService::CustomVariable
        ->new({
          conversionCustomVariable =>
            Google::Ads::GoogleAds::V16::Utils::ResourceNames::conversion_custom_variable(
            $customer_id, $conversion_custom_variable_id
            ),
          value => $conversion_custom_variable_value
        })];
  }

  # Set the consent information, if provided.
  if ($ad_user_data_consent) {
    # Specify whether user consent was obtained for the data you are uploading.
    # See https://www.google.com/about/company/user-consent-policy for details.
    $call_conversion->{consent} =
      Google::Ads::GoogleAds::V16::Common::Consent->new({
        adUserData => $ad_user_data_consent
      });
  }

  # Issue a request to upload the call conversion.
  # NOTE: This request contains a single conversion as a demonstration.
  # However, if you have multiple conversions to upload, it's best to
  # upload multiple conversions per request instead of sending a separate
  # request per conversion. See the following for per-request limits:
  # https://developers.google.com/google-ads/api/docs/best-practices/quotas#conversion_upload_service
  my $upload_call_conversions_response =
    $api_client->ConversionUploadService()->upload_call_conversions({
      customerId     => $customer_id,
      conversions    => [$call_conversion],
      partialFailure => "true"
    });

  # Print any partial errors returned.
  if ($upload_call_conversions_response->{partialFailureError}) {
    printf "Partial error encountered: '%s'.\n",
      $upload_call_conversions_response->{partialFailureError}{message};
  }

  # Print the result if valid.
  my $uploaded_call_conversion =
    $upload_call_conversions_response->{results}[0];
  if (%$uploaded_call_conversion) {
    printf "Uploaded call conversion that occurred at '%s' " .
      "for caller ID '%s' to the conversion action with resource name '%s'.\n",
      $uploaded_call_conversion->{callStartDateTime},
      $uploaded_call_conversion->{callerId},
      $uploaded_call_conversion->{conversionAction};
  }

  return 1;
}
upload_call_conversion.pl

قبلی
تبدیل کلیک ها را بارگذاری کنید
بعدی
تبدیل های فروش فروشگاه را بارگذاری کنید