تخصیص بودجه کمپین

شما می‌توانید بودجه‌ای را به یک کمپین اختصاص دهید، بودجه‌ای را از یک کمپین جدا کنید یا کمپین‌هایی را که به یک بودجه خاص اختصاص داده شده‌اند، بازیابی کنید.

اختصاص بودجه به یک کمپین

پس از اینکه یک CampaignBudget با CampaignBudgetService ایجاد کردید یا یک CampaignBudget موجود را شناسایی کردید ، باید از مقدار فیلد resource_name آن در فراخوانی بعدی CampaignService استفاده کنید. اگر عملیات ایجاد بودجه موفقیت‌آمیز باشد، اما تخصیص کمپین با شکست مواجه شود، یک بودجه یتیم (بودجه‌ای که با هیچ کمپینی مرتبط نیست) خواهید داشت. توصیه می‌کنیم چنین بودجه‌هایی را دوباره استفاده کنید یا حذف کنید .

کمپین جدید

برای یک کمپین جدید، در فایل CampaignOperation.create ، فیلد campaign_budget از شیء Campaign را مطابق با مثال کد زیر، روی نام منبع بودجه تنظیم کنید.

جاوا 

// Creates the campaign.
Campaign campaign =
    Campaign.newBuilder()
        .setName("Interplanetary Cruise #" + getPrintableDateTime())
        .setAdvertisingChannelType(AdvertisingChannelType.SEARCH)
        // Recommendation: Set the campaign to PAUSED when creating it to prevent
        // the ads from immediately serving. Set to ENABLED once you've added
        // targeting and the ads are ready to serve
        .setStatus(CampaignStatus.PAUSED)
        // Sets the bidding strategy and budget.
        .setManualCpc(ManualCpc.newBuilder().build())
        .setCampaignBudget(budgetResourceName)
        // Adds the networkSettings configured above.
        .setNetworkSettings(networkSettings)
        // Declares whether this campaign serves political ads targeting the EU.
        .setContainsEuPoliticalAdvertising(DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING)
        // Optional: Sets the start & end dates.
        .setStartDateTime(new DateTime().plusDays(1).toString("yyyy-MM-dd 00:00:00"))
        .setEndDateTime(new DateTime().plusDays(30).toString("yyyy-MM-dd 23:59:59"))
        .build();
AddCampaigns.java

سی شارپ 

// Create the campaign.
Campaign campaign = new Campaign()
{
    Name = "Interplanetary Cruise #" + ExampleUtilities.GetRandomString(),
    AdvertisingChannelType = AdvertisingChannelType.Search,

    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve
    Status = CampaignStatus.Paused,

    // Set the bidding strategy and budget.
    ManualCpc = new ManualCpc(),
    CampaignBudget = budget,

    // Set the campaign network options.
    NetworkSettings = new NetworkSettings
    {
        TargetGoogleSearch = true,
        TargetSearchNetwork = true,
        // Enable Display Expansion on Search campaigns. See
        // https://support.google.com/google-ads/answer/7193800 to learn more.
        TargetContentNetwork = true,
        TargetPartnerSearchNetwork = false
    },

    // Declare whether or not this campaign contains political ads targeting the EU.
    ContainsEuPoliticalAdvertising = EuPoliticalAdvertisingStatus.DoesNotContainEuPoliticalAdvertising,

    // Optional: Set the start date.
    StartDateTime = DateTime.Now.AddDays(1).ToString("yyyyMMdd 00:00:00"),

    // Optional: Set the end date.
    EndDateTime = DateTime.Now.AddYears(1).ToString("yyyyMMdd 23:59:59"),
};
AddCampaigns.cs

پی اچ پی 

$campaign = new Campaign([
    'name' => 'Interplanetary Cruise #' . Helper::getPrintableDatetime(),
    'advertising_channel_type' => AdvertisingChannelType::SEARCH,
    // Recommendation: Set the campaign to PAUSED when creating it to prevent
    // the ads from immediately serving. Set to ENABLED once you've added
    // targeting and the ads are ready to serve.
    'status' => CampaignStatus::PAUSED,
    // Sets the bidding strategy and budget.
    'manual_cpc' => new ManualCpc(),
    'campaign_budget' => $budgetResourceName,
    // Adds the network settings configured above.
    'network_settings' => $networkSettings,
    // Declare whether or not this campaign serves political ads targeting the EU.
    'contains_eu_political_advertising' =>
        EuPoliticalAdvertisingStatus::DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,
    // Optional: Sets the start and end dates.
    'start_date_time' => date('Y-m-d 00:00:00', strtotime('+1 day')),
    'end_date_time' => date('Y-m-d 23:59:59', strtotime('+1 month'))
]);
AddCampaigns.php

پایتون 

# Create campaign.
campaign_operation: CampaignOperation = client.get_type("CampaignOperation")
campaign: Campaign = campaign_operation.create
campaign.name = f"Interplanetary Cruise {uuid.uuid4()}"
campaign.advertising_channel_type = (
    client.enums.AdvertisingChannelTypeEnum.SEARCH
)

# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED

# Set the bidding strategy and budget.
campaign.manual_cpc = client.get_type("ManualCpc")
campaign.campaign_budget = campaign_budget_response.results[0].resource_name

# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True

# Declare whether or not this campaign serves political ads targeting the
# EU. Valid values are:
#   CONTAINS_EU_POLITICAL_ADVERTISING
#   DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
campaign.contains_eu_political_advertising = (
    client.enums.EuPoliticalAdvertisingStatusEnum.DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING
)

# Optional: Set the start date.
start_time: datetime.date = datetime.date.today() + datetime.timedelta(
    days=1
)
campaign.start_date_time = datetime.date.strftime(start_time, _START_DATE_FORMAT)

# Optional: Set the end date.
end_time: datetime.date = start_time + datetime.timedelta(weeks=4)
campaign.end_date_time = datetime.date.strftime(end_time, _END_DATE_FORMAT)
add_campaigns.py

روبی 

# Create campaign.
campaign = client.resource.campaign do |c|
  c.name = "Interplanetary Cruise #{(Time.new.to_f * 1000).to_i}"
  c.advertising_channel_type = :SEARCH

  # Recommendation: Set the campaign to PAUSED when creating it to prevent
  # the ads from immediately serving. Set to ENABLED once you've added
  # targeting and the ads are ready to serve.
  c.status = :PAUSED

  # Set the bidding strategy and budget.
  c.manual_cpc = client.resource.manual_cpc
  c.campaign_budget = return_budget.results.first.resource_name

  # Set the campaign network options.
  c.network_settings = client.resource.network_settings do |ns|
    ns.target_google_search = true
    ns.target_search_network = true
    # Enable Display Expansion on Search campaigns. See
    # https://support.google.com/google-ads/answer/7193800 to learn more.
    ns.target_content_network = true
    ns.target_partner_search_network = false
  end

  # Declare whether or not this campaign serves political ads targeting the EU.
  # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
  # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
  c.contains_eu_political_advertising = :DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING

  # Optional: Set the start date.
  c.start_date_time = DateTime.parse((Date.today + 1).to_s).strftime('%Y%m%d %H:%M:%S')

  # Optional: Set the end date.
  c.end_date_time = DateTime.parse((Date.today.next_year).to_s).strftime('%Y%m%d %H:%M:%S')
end
add_campaigns.rb

پرل 

# Create a campaign.
my $campaign = Google::Ads::GoogleAds::V23::Resources::Campaign->new({
    name                   => "Interplanetary Cruise #" . uniqid(),
    advertisingChannelType => SEARCH,
    # Recommendation: Set the campaign to PAUSED when creating it to stop
    # the ads from immediately serving. Set to ENABLED once you've added
    # targeting and the ads are ready to serve.
    status => PAUSED,
    # Set the bidding strategy and budget.
    manualCpc      => Google::Ads::GoogleAds::V23::Common::ManualCpc->new(),
    campaignBudget => $campaign_budgets_response->{results}[0]{resourceName},
    # Set the campaign network options.
    networkSettings =>
      Google::Ads::GoogleAds::V23::Resources::NetworkSettings->new({
        targetGoogleSearch  => "true",
        targetSearchNetwork => "true",
        # Enable Display Expansion on Search campaigns. See
        # https://support.google.com/google-ads/answer/7193800 to learn more.
        targetContentNetwork       => "true",
        targetPartnerSearchNetwork => "false"
      }
      ),
    # Declare whether or not this campaign serves political ads targeting the EU.
    # Valid values are CONTAINS_EU_POLITICAL_ADVERTISING and
    # DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING.
    containsEuPoliticalAdvertising =>
      DOES_NOT_CONTAIN_EU_POLITICAL_ADVERTISING,
    # Optional: Set the start datetime. The campaign starts tomorrow.
    startDateTime =>
      strftime("%Y%m%d 00:00:00", localtime(time + 60 * 60 * 24)),
    # Optional: Set the end datetime. The campaign runs for 30 days.
    endDateTime =>
      strftime("%Y%m%d 23:59:59", localtime(time + 60 * 60 * 24 * 30)),
  });
add_campaigns.pl

حلقه زدن

کمپین موجود

برای جایگزینی بودجه یک کمپین موجود، در یک CampaignOperation.update ، فیلد campaign_budget از شیء Campaign را با نام منبع یک بودجه موجود تنظیم کنید (به همراه هر فیلد کمپین دیگری که ممکن است بخواهید تنظیم کنید). توجه داشته باشید که این کار بودجه موجود اختصاص داده شده به کمپین را با بودجه مشخص شده توسط فیلد campaign_budget جایگزین می‌کند، زیرا یک کمپین می‌تواند در هر زمان فقط با یک بودجه مرتبط باشد.

جدا کردن بودجه از کمپین

یک کمپین همیشه باید با یک بودجه مرتبط باشد. شما می‌توانید با تغییر بودجه مرتبط با یک کمپین، بودجه‌ای را از آن حذف کنید و در نتیجه آن را با بودجه دیگری جایگزین کنید . برای شناسایی کمپین‌هایی که از یک بودجه خاص استفاده می‌کنند، به بخش بعدی بروید.

بازیابی کمپین‌های اختصاص داده شده به بودجه

بدست آوردن لیست کمپین‌هایی که از بودجه یکسانی استفاده می‌کنند می‌تواند در متعادل کردن استفاده از بودجه مفید باشد. کوئری GAQL زیر تمام کمپین‌ها را برای شناسه بودجه مشخص شده برمی‌گرداند:

SELECT campaign.id
FROM campaign
WHERE campaign_budget.id = campaign_budget_id
قبلی
بودجه را به اشتراک بگذارید
بعدی
حذف بودجه