ایجاد دارایی و استفاده

بیشتر انواع دارایی ها باید با استفاده از AssetService ایجاد شوند تا بتوان از آنها در تبلیغات استفاده کرد. نوع TextAsset استثنا است زیرا در حین ایجاد تبلیغات به صورت درون خطی ایجاد می شود. همه انواع دیگر قبل از استفاده باید ابتدا در حساب تبلیغ کننده آپلود شوند.

یک دارایی ایجاد کنید

هنگام ایجاد یک دارایی، اسامی منحصر به فرد مورد نیاز است. اگر نامی ارائه نکنید، این خطا را دریافت خواهید کرد: NAME_REQUIRED_FOR_ASSET_TYPE . اگر نامی را ارسال کنید که از قبل وجود دارد، این خطا را دریافت خواهید کرد: DUPLICATE_ASSET_NAME .

مثال زیر نحوه ایجاد یک دارایی تصویر جدید از URL داده های تصویر خام را نشان می دهد.

جاوا

private void runExample(GoogleAdsClient googleAdsClient, long customerId) throws IOException {
  byte[] imageData = ByteStreams.toByteArray(new URL(IMAGE_URL).openStream());

  // Create the image asset.
  ImageAsset imageAsset = ImageAsset.newBuilder().setData(ByteString.copyFrom(imageData)).build();

  // Creates an asset.
  Asset asset =
      Asset.newBuilder()
          // Provide a unique friendly name to identify your asset.
          // When there is an existing image asset with the same content but a different name, the
          // new name will be dropped silently.
          .setName("Marketing Image")
          .setType(AssetType.IMAGE)
          .setImageAsset(imageAsset)
          .build();

  // Creates the operation.
  AssetOperation operation = AssetOperation.newBuilder().setCreate(asset).build();

  // Creates the service client.
  try (AssetServiceClient assetServiceClient =
      googleAdsClient.getLatestVersion().createAssetServiceClient()) {
    // Issues a mutate request to add the asset.
    MutateAssetsResponse response =
        assetServiceClient.mutateAssets(Long.toString(customerId), ImmutableList.of(operation));
    // Prints the result.
    System.out.printf(
        "The image asset with resource name '%s' was created.%n",
        response.getResults(0).getResourceName());
  }
}
UploadImageAsset.java

سی شارپ

public void Run(GoogleAdsClient client, long customerId)
{
    // Get the AssetServiceClient.
    AssetServiceClient assetService =
        client.GetService(Services.V16.AssetService);

    // Creates an image content.
    byte[] imageContent = MediaUtilities.GetAssetDataFromUrl(IMAGE_URL, client.Config);

    // Creates an image asset.
    ImageAsset imageAsset = new ImageAsset()
    {
        Data = ByteString.CopyFrom(imageContent),
        FileSize = imageContent.Length,
        MimeType = MimeType.ImageJpeg,
        FullSize = new ImageDimension()
        {
            HeightPixels = 315,
            WidthPixels = 600,
            Url = IMAGE_URL
        }
    };

    // Creates an asset.
    Asset asset = new Asset()
    {
        // Optional: Provide a unique friendly name to identify your asset.
        // If you specify the name field, then both the asset name and the image being
        // uploaded should be unique, and should not match another ACTIVE asset in this
        // customer account.
        // Name = 'Jupiter Trip #' + ExampleUtilities.GetRandomString(),
        Type = AssetType.Image,
        ImageAsset = imageAsset,
        // Provide a unique friendly name to identify your asset.
        // When there is an existing image asset with the same content but a different
        // name, the new name will be dropped silently.
        Name = "Marketing Image"
    };

    // Creates an asset operation.
    AssetOperation operation = new AssetOperation()
    {
        Create = asset
    };

    try
    {
        // Issues a mutate request to add the asset.
        MutateAssetsResponse response =
            assetService.MutateAssets(customerId.ToString(), new[] { operation });

        // Displays the result.
        Console.WriteLine($"Image asset with resource name: " +
            $"'{response.Results.First().ResourceName}' is created.");
    }
    catch (GoogleAdsException e)
    {
        Console.WriteLine("Failure:");
        Console.WriteLine($"Message: {e.Message}");
        Console.WriteLine($"Failure: {e.Failure}");
        Console.WriteLine($"Request ID: {e.RequestId}");
        throw;
    }
}
UploadImageAsset.cs

PHP

public static function runExample(GoogleAdsClient $googleAdsClient, int $customerId)
{
    // Creates an image content.
    $imageContent = file_get_contents(self::IMAGE_URL);

    // Creates an asset.
    $asset = new Asset([
        // Provide a unique friendly name to identify your asset.
        // When there is an existing image asset with the same content but a different
        // name, the new name will be dropped silently.
        'name' => 'Marketing Image',
        'type' => AssetType::IMAGE,
        'image_asset' => new ImageAsset(['data' => $imageContent])
    ]);

    // Creates an asset operation.
    $assetOperation = new AssetOperation();
    $assetOperation->setCreate($asset);

    // Issues a mutate request to add the asset.
    $assetServiceClient = $googleAdsClient->getAssetServiceClient();
    $response = $assetServiceClient->mutateAssets(MutateAssetsRequest::build(
        $customerId,
        [$assetOperation]
    ));

    if (!empty($response->getResults())) {
        // Prints the resource name of the added image asset.
        /** @var MutateAssetResult $addedImageAsset */
        $addedImageAsset = $response->getResults()[0];
        printf(
            "The image asset with resource name '%s' was created.%s",
            $addedImageAsset->getResourceName(),
            PHP_EOL
        );
    } else {
        print 'No image asset was created.' . PHP_EOL;
    }
}
UploadImageAsset.php

پایتون

def main(client, customer_id):
    """Main method, to run this code example as a standalone application."""

    # Download image from URL
    url = "https://gaagl.page.link/Eit5"
    image_content = requests.get(url).content

    asset_service = client.get_service("AssetService")
    asset_operation = client.get_type("AssetOperation")
    asset = asset_operation.create
    asset.type_ = client.enums.AssetTypeEnum.IMAGE
    asset.image_asset.data = image_content
    asset.image_asset.file_size = len(image_content)
    asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_JPEG
    # Use your favorite image library to determine dimensions
    asset.image_asset.full_size.height_pixels = 315
    asset.image_asset.full_size.width_pixels = 600
    asset.image_asset.full_size.url = url
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    asset.name = "Marketing Image"

    mutate_asset_response = asset_service.mutate_assets(
        customer_id=customer_id, operations=[asset_operation]
    )
    print("Uploaded file(s):")
    for row in mutate_asset_response.results:
        print(f"\tResource name: {row.resource_name}")

upload_image_asset.py

روبی

def upload_image_asset(customer_id)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  url = 'https://gaagl.page.link/Eit5'
  image_data = open(url) { |f| f.read }

  # Create the operation for uploading the image asset.
  asset_operation = client.operation.create_resource.asset do |asset|
    asset.type = :IMAGE
    asset.image_asset = client.resource.image_asset do |image_asset|
      image_asset.data = image_data
      image_asset.file_size = image_data.length()
      image_asset.mime_type = :IMAGE_JPEG
      image_asset.full_size = client.resource.image_dimension do |dimension|
        dimension.height_pixels = 315
        dimension.width_pixels = 600
        dimension.url = url
      end
    end
    # Provide a unique friendly name to identify your asset.
    # When there is an existing image asset with the same content but a different
    # name, the new name will be dropped silently.
    asset.name = "Marketing Image"
  end

  # Upload the image asset.
  response = client.service.asset.mutate_assets(
    customer_id: customer_id,
    operations: [asset_operation],
  )

  puts "Uploaded image asset #{response.results.first.resource_name}."
end
upload_image_asset.rb

پرل

sub upload_image_asset {
  my ($api_client, $customer_id) = @_;

  # Create an image content.
  my $image_content = get_base64_data_from_url(IMAGE_URL);

  # Create an asset.
  my $asset = Google::Ads::GoogleAds::V16::Resources::Asset->new({
      # Provide a unique friendly name to identify your asset.
      # When there is an existing image asset with the same content but a different
      # name, the new name will be dropped silently.
      name       => "Marketing Image",
      type       => IMAGE,
      imageAsset => Google::Ads::GoogleAds::V16::Common::ImageAsset->new({
          data => $image_content
        })});

  # Create an asset operation.
  my $asset_operation =
    Google::Ads::GoogleAds::V16::Services::AssetService::AssetOperation->new({
      create => $asset
    });

  # Issue a mutate request to add the asset.
  my $assets_response = $api_client->AssetService()->mutate({
      customerId => $customer_id,
      operations => [$asset_operation]});

  printf "The image asset with resource name '%s' was created.\n",
    $assets_response->{results}[0]{resourceName};

  return 1;
}
upload_image_asset.pl

پس از ایجاد دارایی، API یک شی MutateAssetResult را برمی گرداند که حاوی نام منبع ImageAsset جدید است. این نام منبع برای ارجاع به ImageAsset هنگام ایجاد یک تبلیغ مبتنی بر دارایی استفاده می شود.

می‌توانید فهرستی از دارایی‌های موجود و نام منابع آن‌ها را با پرس و جو از GoogleAdsService بازیابی کنید. برای جزئیات بیشتر به واکشی ویژگی و معیارهای دارایی مراجعه کنید.

از دارایی در آگهی استفاده کنید

انواع تبلیغات و کمپین های مختلف از انواع مختلف دارایی پشتیبانی می کنند که در جدول زیر نشان داده شده است:

انواع تبلیغات/کمپین و انواع دارایی هایی که پشتیبانی می کنند
AppAd
 TextAsset
ImageAsset
VideoAsset
MediaBundleAsset
AppEngagementAd TextAsset
ImageAsset
VideoAsset
DisplayUploadAd MediaBundleAsset
کمپین عملکرد حداکثر TextAsset
ImageAsset
VideoAsset
MediaBundleAsset
YoutubeVideoAsset
CallToActionAsset
ResponsiveDisplayAd TextAsset
ImageAsset
VideoAsset
ResponsiveSearchAd TextAsset

هر یک از انواع تبلیغات فوق دارای فیلدهایی برای تنظیم انواع دارایی هایی است که پشتیبانی می کند. برای TextAsset ، یک دارایی رشته ای جدید به صورت درون خطی در آگهی ایجاد می شود. برای همه انواع دیگر دارایی ها، دارایی های موجود با ارجاع به نام منابع به آگهی اضافه می شوند.

مثال زیر اضافه کردن یک TextAsset و یک ImageAsset به ResponsiveDisplayAd را نشان می دهد. TextAsset به صورت خطی به عنوان سرفصل و توضیحات آگهی ایجاد می شود. ImageAsset با نام منبع مشخص می شود.

جاوا

private void createAd(
    GoogleAdsClient googleAdsClient, long customerId, String adGroupResourceName)
    throws IOException {
  String marketingImageUrl = "https://gaagl.page.link/Eit5";
  String marketingImageName = "Marketing Image";
  String marketingImageResourceName =
      uploadAsset(googleAdsClient, customerId, marketingImageUrl, marketingImageName);
  String squareMarketingImageName = "Square Marketing Image";
  String squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
  String squareMarketingImageResourceName =
      uploadAsset(googleAdsClient, customerId, squareMarketingImageUrl, squareMarketingImageName);

  // Creates the responsive display ad info object.
  ResponsiveDisplayAdInfo responsiveDisplayAdInfo =
      ResponsiveDisplayAdInfo.newBuilder()
          .addMarketingImages(
              AdImageAsset.newBuilder().setAsset(marketingImageResourceName).build())
          .addSquareMarketingImages(
              AdImageAsset.newBuilder().setAsset(squareMarketingImageResourceName).build())
          .addHeadlines(AdTextAsset.newBuilder().setText("Travel").build())
          .setLongHeadline(AdTextAsset.newBuilder().setText("Travel the World").build())
          .addDescriptions(AdTextAsset.newBuilder().setText("Take to the air!").build())
          .setBusinessName("Interplanetary Cruises")
          // Optional: Call to action text.
          // Valid texts: https://support.google.com/adwords/answer/7005917
          .setCallToActionText("Apply Now")
          // Optional: Sets the ad colors.
          .setMainColor("#0000ff")
          .setAccentColor("#ffff00")
          // Optional: Sets to false to strictly render the ad using the colors.
          .setAllowFlexibleColor(false)
          // Optional: Sets the format setting that the ad will be served in.
          .setFormatSetting(DisplayAdFormatSetting.NON_NATIVE)
          // Optional: Creates a logo image and sets it to the ad.
          /*
          .addLogoImages(
              AdImageAsset.newBuilder()
                  .setAsset(StringValue.of("INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"))
                  .build())
          */
          // Optional: Creates a square logo image and sets it to the ad.
          /*
          .addSquareLogoImages(
              AdImageAsset.newBuilder()
                  .setAsset(StringValue.of("INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"))
                  .build())
          */
          .build();

  // Creates the ad.
  Ad ad =
      Ad.newBuilder()
          .setResponsiveDisplayAd(responsiveDisplayAdInfo)
          .addFinalUrls("http://www.example.com/")
          .build();

  // Creates the ad group ad.
  AdGroupAd adGroupAd = AdGroupAd.newBuilder().setAdGroup(adGroupResourceName).setAd(ad).build();

  // Creates the ad group ad operation.
  AdGroupAdOperation operation = AdGroupAdOperation.newBuilder().setCreate(adGroupAd).build();

  // Creates the ad group ad service client.
  try (AdGroupAdServiceClient adGroupAdServiceClient =
      googleAdsClient.getLatestVersion().createAdGroupAdServiceClient()) {
    // Adds the ad group ad.
    MutateAdGroupAdsResponse response =
        adGroupAdServiceClient.mutateAdGroupAds(
            Long.toString(customerId), ImmutableList.of(operation));
    System.out.printf(
        "Created ad group ad with resource name '%s'.%n",
        response.getResults(0).getResourceName());
  }
}

AddMerchantCenterDynamicRemarketingCampaign.java

سی شارپ

private void CreateAd(GoogleAdsClient client, long customerId, string adGroupResourceName)
{
    // Creates the ad group ad service client.
    AdGroupAdServiceClient adGroupAdServiceClient =
        client.GetService(Services.V16.AdGroupAdService);

    string marketingImageUrl = "https://gaagl.page.link/Eit5";
    string marketingImageName = "Marketing Image";
    string marketingImageResourceName =
        UploadAsset(client, customerId, marketingImageUrl, marketingImageName);
    string squareMarketingImageName = "Square Marketing Image";
    string squareMarketingImageUrl = "https://gaagl.page.link/bjYi";
    string squareMarketingImageResourceName =
        UploadAsset(client, customerId, squareMarketingImageUrl, squareMarketingImageName);

    // Creates the responsive display ad info object.
    ResponsiveDisplayAdInfo responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo()
    {
        MarketingImages =
        {
            new AdImageAsset()
            {
                Asset = marketingImageResourceName
            }
        },
        SquareMarketingImages =
        {
            new AdImageAsset()
            {
                Asset = squareMarketingImageResourceName
            }
        },
        Headlines =
        {
            new AdTextAsset()
            {
                Text = "Travel"
            }
        },
        LongHeadline = new AdTextAsset()
        {
            Text = "Travel the World"
        },
        Descriptions =
        {
            new AdTextAsset()
            {
                Text = "Take to the air!"
            }
        },
        BusinessName = "Interplanetary Cruises",
        // Optional: Call to action text.
        // Valid texts: https://support.google.com/adwords/answer/7005917
        CallToActionText = "Apply Now",
        // Optional: Sets the ad colors.
        MainColor = "#0000ff",
        AccentColor = "#ffff00",
        // Optional: Sets to false to strictly render the ad using the colors.
        AllowFlexibleColor = false,
        // Optional: Sets the format setting that the ad will be served in.
        FormatSetting = DisplayAdFormatSetting.NonNative,
        // Optional: Creates a logo image and sets it to the ad.
        /*
            LogoImages = { new AdImageAsset()
            {
                Asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
            }}
        */
        // Optional: Creates a square logo image and sets it to the ad.
        /*
            SquareLogoImages = { new AdImageAsset()
            {
                Asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
            }}
        */
    };

    // Creates the ad.
    Ad ad = new Ad()
    {
        ResponsiveDisplayAd = responsiveDisplayAdInfo,
        FinalUrls = { "http://www.example.com/" }
    };

    // Creates the ad group ad.
    AdGroupAd adGroupAd = new AdGroupAd()
    {
        AdGroup = adGroupResourceName,
        Ad = ad
    };

    // Creates the ad group ad operation.
    AdGroupAdOperation operation = new AdGroupAdOperation()
    {
        Create = adGroupAd
    };

    // Adds the ad group ad.
    MutateAdGroupAdsResponse response = adGroupAdServiceClient.MutateAdGroupAds
        (customerId.ToString(), new[] { operation });
    Console.WriteLine("Created ad group ad with resource name " +
                      $"'{response.Results.First().ResourceName}'.");
}
AddMerchantCenterDynamicRemarketingCampaign.cs

PHP

private static function createAd(
    GoogleAdsClient $googleAdsClient,
    int $customerId,
    string $adGroupResourceName
) {
    $marketingImageResourceName = self::uploadAsset(
        $googleAdsClient,
        $customerId,
        'https://gaagl.page.link/Eit5',
        'Marketing Image'
    );
    $squareMarketingImageResourceName = self::uploadAsset(
        $googleAdsClient,
        $customerId,
        'https://gaagl.page.link/bjYi',
        'Square Marketing Image'
    );

    // Creates the responsive display ad info object.
    $responsiveDisplayAdInfo = new ResponsiveDisplayAdInfo([
        'marketing_images' => [new AdImageAsset(['asset' => $marketingImageResourceName])],
        'square_marketing_images' => [new AdImageAsset([
            'asset' => $squareMarketingImageResourceName
        ])],
        'headlines' => [new AdTextAsset(['text' => 'Travel'])],
        'long_headline' => new AdTextAsset(['text' => 'Travel the World']),
        'descriptions' => [new AdTextAsset(['text' => 'Take to the air!'])],
        'business_name' => 'Interplanetary Cruises',
        // Optional: Call to action text.
        // Valid texts: https://support.google.com/google-ads/answer/7005917
        'call_to_action_text' => 'Apply Now',
        // Optional: Sets the ad colors.
        'main_color' => '#0000ff',
        'accent_color' => '#ffff00',
        // Optional: Sets to false to strictly render the ad using the colors.
        'allow_flexible_color' => false,
        // Optional: Sets the format setting that the ad will be served in.
        'format_setting' => DisplayAdFormatSetting::NON_NATIVE
        // Optional: Creates a logo image and sets it to the ad.
        // 'logo_images' => [new AdImageAsset([
        //     'asset' => 'INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE'
        // ])],
        // Optional: Creates a square logo image and sets it to the ad.
        // 'square_logo_images' => [new AdImageAsset([
        //     'asset' => 'INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE'
        // ])]
    ]);

    // Creates a new ad group ad.
    $adGroupAd = new AdGroupAd([
        'ad' => new Ad([
            'responsive_display_ad' => $responsiveDisplayAdInfo,
            'final_urls' => ['http://www.example.com/']
        ]),
        'ad_group' => $adGroupResourceName
    ]);

    // Creates an ad group ad operation.
    $adGroupAdOperation = new AdGroupAdOperation();
    $adGroupAdOperation->setCreate($adGroupAd);

    // Issues a mutate request to add the ad group ad.
    $adGroupAdServiceClient = $googleAdsClient->getAdGroupAdServiceClient();
    $response = $adGroupAdServiceClient->mutateAdGroupAds(
        MutateAdGroupAdsRequest::build($customerId, [$adGroupAdOperation])
    );

    /** @var AdGroupAd $addedAdGroupAd */
    $addedAdGroupAd = $response->getResults()[0];
    printf(
        "Created ad group ad with resource name '%s'.%s",
        $addedAdGroupAd->getResourceName(),
        PHP_EOL
    );
}
AddMerchantCenterDynamicRemarketingCampaign.php

پایتون

def create_ad(client, customer_id, ad_group_resource_name):
    """Creates the responsive display ad.

    Args:
        client: An initialized GoogleAds client.
        customer_id: The Google Ads customer ID.
        ad_group_resource_name: The resource name of the target ad group.
    """
    # Get the AdGroupAdService client.
    ad_group_ad_service = client.get_service("AdGroupAdService")

    # Upload image assets for the ad.
    marketing_image_resource_name = upload_image_asset(
        client, customer_id, "https://gaagl.page.link/Eit5", "Marketing Image"
    )
    square_marketing_image_resource_name = upload_image_asset(
        client,
        customer_id,
        "https://gaagl.page.link/bjYi",
        "Square Marketing Image",
    )

    # Create the relevant asset objects for the ad.
    marketing_image = client.get_type("AdImageAsset")
    marketing_image.asset = marketing_image_resource_name
    square_marketing_image = client.get_type("AdImageAsset")
    square_marketing_image.asset = square_marketing_image_resource_name
    headline = client.get_type("AdTextAsset")
    headline.text = "Travel"
    description = client.get_type("AdTextAsset")
    description.text = "Take to the air!"

    # Create an ad group ad operation and set the ad group ad values.
    ad_group_ad_operation = client.get_type("AdGroupAdOperation")
    ad_group_ad = ad_group_ad_operation.create
    ad_group_ad.ad_group = ad_group_resource_name
    ad_group_ad.ad.final_urls.append("http://www.example.com/")

    # Configure the responsive display ad info object.
    responsive_display_ad_info = ad_group_ad.ad.responsive_display_ad
    responsive_display_ad_info.marketing_images.append(marketing_image)
    responsive_display_ad_info.square_marketing_images.append(
        square_marketing_image
    )
    responsive_display_ad_info.headlines.append(headline)
    responsive_display_ad_info.long_headline.text = "Travel the World"
    responsive_display_ad_info.descriptions.append(description)
    responsive_display_ad_info.business_name = "Interplanetary Cruises"
    # Optional: Call to action text.
    # Valid texts: https://support.google.com/google-ads/answer/7005917
    responsive_display_ad_info.call_to_action_text = "Apply Now"
    # Optional: Set the ad colors.
    responsive_display_ad_info.main_color = "#0000ff"
    responsive_display_ad_info.accent_color = "#ffff00"
    # Optional: Set to false to strictly render the ad using the colors.
    responsive_display_ad_info.allow_flexible_color = False
    # Optional: Set the format setting that the ad will be served in.
    responsive_display_ad_info.format_setting = (
        client.enums.DisplayAdFormatSettingEnum.NON_NATIVE
    )
    # Optional: Create a logo image and set it to the ad.
    # logo_image = client.get_type("AdImageAsset")
    # logo_image.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
    # responsive_display_ad_info.logo_images.append(logo_image)
    # Optional: Create a square logo image and set it to the ad.
    # square_logo_image = client.get_type("AdImageAsset")
    # square_logo_image.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
    # responsive_display_ad_info.square_logo_images.append(square_logo_image)

    # Issue a mutate request to add the ad group ad.
    ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
        customer_id=customer_id, operations=[ad_group_ad_operation]
    )
    print(
        "Created ad group ad with resource name "
        f"'{ad_group_ad_response.results[0].resource_name}'."
    )
add_merchant_center_dynamic_remarketing_campaign.py

روبی

def create_ad(client, customer_id, ad_group_resource_name)
  marketing_image_url = "https://gaagl.page.link/Eit5"
  square_marketing_image_url = "https://gaagl.page.link/bjYi"
  marketing_image_asset_resource_name = upload_asset(
    client, customer_id, marketing_image_url, "Marketing Image"
  )
  square_marketing_image_asset_resource_name = upload_asset(
    client, customer_id, square_marketing_image_url, "Square Marketing Image"
  )

  # Creates an ad group ad operation.
  operation = client.operation.create_resource.ad_group_ad do |aga|
    aga.ad_group = ad_group_resource_name
    aga.status = :PAUSED
    aga.ad = client.resource.ad do |a|
      a.final_urls << "https://www.example.com"

      # Creates the responsive display ad info object.
      a.responsive_display_ad = client.resource.responsive_display_ad_info do |rda|
        rda.headlines << client.resource.ad_text_asset do |ata|
          ata.text = "Travel"
        end
        rda.long_headline = client.resource.ad_text_asset do |ata|
          ata.text = "Travel the World"
        end
        rda.descriptions << client.resource.ad_text_asset do |ata|
          ata.text = "Take to the air!"
        end
        rda.business_name = "Interplanetary Cruises"
        rda.marketing_images << client.resource.ad_image_asset do |aia|
          aia.asset = marketing_image_asset_resource_name
        end
        rda.square_marketing_images << client.resource.ad_image_asset do |aia|
          aia.asset = square_marketing_image_asset_resource_name
        end
        # Optional: Call to action text.
        # Valid texts: https://support.google.com/google-ads/answer/7005917
        rda.call_to_action_text = "Apply Now"
        # Optional: Sets the ad colors.
        rda.main_color = "#0000ff"
        rda.accent_color = "#ffff00"
        # Optional: Sets to false to strictly render the ad using the colors.
        rda.allow_flexible_color = false
        # Optional: Sets the format setting that the ad will be served in.
        rda.format_setting = :NON_NATIVE
        # Optional: Creates a logo image and sets it to the ad.
        # rda.logo_images << client.resource.ad_image_asset do |aia|
        #   aia.asset = "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
        # end
        # Optional: Creates a square logo image and sets it to the ad.
        # rda.square_logo_images << client.resource.ad_image_asset do |aia|
        #   aia.asset = "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
        # end
      end
    end
  end

  # Issues a mutate request to add the ad group ad.
  response = client.service.ad_group_ad.mutate_ad_group_ads(
    customer_id: customer_id,
    operations: [operation]
  )

  # Prints out some information about the newly created ad.
  resource_name = response.results.first.resource_name
  puts "Created ad group ad: #{resource_name}"

  resource_name
end
add_merchant_center_dynamic_remarketing_campaign.rb

پرل

sub create_ad {
  my ($api_client, $customer_id, $ad_group_resource_name) = @_;

  my $marketing_image_resource_name = upload_asset(
    $api_client, $customer_id,
    "https://gaagl.page.link/Eit5",
    "Marketing Image"
  );

  my $square_marketing_image_resource_name = upload_asset(
    $api_client, $customer_id,
    "https://gaagl.page.link/bjYi",
    "Square Marketing Image"
  );

  # Create the responsive display ad info object.
  my $responsive_display_ad_info =
    Google::Ads::GoogleAds::V16::Common::ResponsiveDisplayAdInfo->new({
      marketingImages => [
        Google::Ads::GoogleAds::V16::Common::AdImageAsset->new({
            asset => $marketing_image_resource_name
          })
      ],
      squareMarketingImages => [
        Google::Ads::GoogleAds::V16::Common::AdImageAsset->new({
            asset => $square_marketing_image_resource_name
          })
      ],
      headlines => [
        Google::Ads::GoogleAds::V16::Common::AdTextAsset->new({
            text => "Travel"
          })
      ],
      longHeadline => Google::Ads::GoogleAds::V16::Common::AdTextAsset->new({
          text => "Travel the World"
        }
      ),
      descriptions => [
        Google::Ads::GoogleAds::V16::Common::AdTextAsset->new({
            text => "Take to the air!"
          })
      ],
      businessName => "Interplanetary Cruises",
      # Optional: Call to action text.
      # Valid texts: https://support.google.com/google-ads/answer/7005917
      callToActionText => "Apply Now",
      # Optional: Set the ad colors.
      mainColor   => "#0000ff",
      accentColor => "#ffff00",
      # Optional: Set to false to strictly render the ad using the colors.
      allowFlexibleColor => "false",
      # Optional: Set the format setting that the ad will be served in.
      formatSetting => NON_NATIVE,
      # Optional: Create a logo image and set it to the ad.
      # logoImages => [
      #   Google::Ads::GoogleAds::V16::Common::AdImageAsset->new({
      #       asset => "INSERT_LOGO_IMAGE_RESOURCE_NAME_HERE"
      #     })
      # ],
      # Optional: Create a square logo image and set it to the ad.
      # squareLogoImages => [
      #   Google::Ads::GoogleAds::V16::Common::AdImageAsset->new({
      #       asset => "INSERT_SQUARE_LOGO_IMAGE_RESOURCE_NAME_HERE"
      #     })
      # ]
    });

  # Create an ad group ad.
  my $ad_group_ad = Google::Ads::GoogleAds::V16::Resources::AdGroupAd->new({
      adGroup => $ad_group_resource_name,
      ad      => Google::Ads::GoogleAds::V16::Resources::Ad->new({
          responsiveDisplayAd => $responsive_display_ad_info,
          finalUrls           => ["http://www.example.com/"]})});

  # Create an ad group ad operation.
  my $ad_group_ad_operation =
    Google::Ads::GoogleAds::V16::Services::AdGroupAdService::AdGroupAdOperation
    ->new({create => $ad_group_ad});

  # Issue a mutate request to add the ad group ad.
  my $ad_group_ads_response = $api_client->AdGroupAdService()->mutate({
      customerId => $customer_id,
      operations => [$ad_group_ad_operation]});

  printf "Created ad group ad with resource name '%s'.\n",
    $ad_group_ads_response->{results}[0]{resourceName};
}
add_merchant_center_dynamic_remarketing_campaign.pl

توصیه های دارایی

توصیه‌ها می‌توانند دارایی‌های شما را از چند طریق بهبود بخشند:

  1. آن‌ها می‌توانند دارایی‌هایی را به شما پیشنهاد دهند که می‌توانید با تماس با RecommendationService.ApplyRecommendation به کمپین خود اضافه کنید. به عنوان مثال، می‌توانید توصیه‌های CALLOUT_ASSET ، SITELINK_ASSET ، CALL_ASSET ، LEAD_FORM_ASSET و RESPONSIVE_SEARCH_AD_ASSET را بازیابی کنید و سپس آنها را برای پیوست کردن دارایی‌های توصیه شده به کمپین، گروه تبلیغات، یا آگهی مربوطه اعمال کنید.

  2. آنها می توانند به شما کمک کنند مناطقی را شناسایی کنید که می توانید دارایی های خود را برای بهبود قدرت کلی تبلیغات جستجوی پاسخگو یا کمپین های حداکثر عملکرد خود به روز کنید. برای مثال، می‌توانید توصیه‌های IMPROVE_PERFORMANCE_MAX_AD_STRENGTH را بازیابی کنید تا ببینید کدام گروه‌های دارایی باید برای بهبود قدرت خود به‌روزرسانی شوند.

برای اطلاعات بیشتر به راهنمای امتیاز و توصیه‌های بهینه‌سازی مراجعه کنید.

قبلی
بررسی اجمالی
بعدی
دارایی های مکان