--- v24/common/goal_common.proto 2026-07-21 22:02:14.000000000 +0000+++ v25/common/goal_common.proto 2026-07-21 22:02:31.000000000 +0000@@ -29,14 +29,28 @@// Lifecycle goal optimization value settings.
message CustomerLifecycleOptimizationValueSettings {
- // Value of the lifecycle goal. For example, for retention goals, value is the- // incremental conversion value for lapsed customers who are not of high- // value.- optional double additional_value = 1;+ // Conversion value adjustment to be applied to (non high lifetime value)+ // customers in the corresponding lifecycle. For example, for retention goals,+ // conversion value adjustment is the incremental conversion value for lapsed+ // customers who are not of high lifetime value.+ oneof value_adjustment {+ // Incremental conversion value.+ double additional_value = 3;- // High lifetime value of the lifecycle goal. For example, for customer- // acquisition goals, high lifetime value is the incremental conversion value- // for lapsed customers who are of high value. High lifetime value should be- // greater than value, if set.- optional double additional_high_lifetime_value = 2;+ // Conversion value multiplier.+ double value_multiplier = 4;+ }++ // Conversion value adjustment to be applied to customers in the corresponding+ // lifecycle and identified as high lifetime value. For example, for customer+ // retention goals, high lifetime value adjustment is the incremental+ // conversion value for lapsed customers who are of high lifetime value. High+ // lifetime value should be greater than value, if set.+ oneof high_lifetime_value_adjustment {+ // Incremental high lifetime conversion value.+ double additional_high_lifetime_value = 5;++ // High lifetime conversion value multiplier.+ double high_lifetime_value_multiplier = 6;+ }}
