/common/campaign_goal_settings.proto

--- v24/common/campaign_goal_settings.proto 2026-07-21 22:02:13.000000000 +0000
+++ v25/common/campaign_goal_settings.proto 2026-07-21 22:02:31.000000000 +0000
@@ -41,7 +41,33 @@
     //
     // Defaults to TARGET_ALL. Only customers on the allowlist can set
     // target_option.
-    google.ads.googleads.v24.enums.CustomerLifecycleOptimizationModeEnum
+    google.ads.googleads.v25.enums.CustomerLifecycleOptimizationModeEnum
         .CustomerLifecycleOptimizationMode target_option = 2;
   }
+
+  // New Customer Acquisition campaign goal settings.
+  message CampaignNewCustomerAcquisitionGoalSettings {
+    // New Customer Acquisition goal campaign specific value settings.
+    CustomerLifecycleOptimizationValueSettings value_settings_override = 1;
+
+    // New Customer Acquisition goal optimization mode for this campaign.
+    //
+    // Defaults to TARGET_ALL. Whether the campaign is targeting new customers
+    // only.
+    google.ads.googleads.v25.enums.CustomerLifecycleOptimizationModeEnum
+        .CustomerLifecycleOptimizationMode target_option = 2;
+  }
+
+  // Loyalty retention campaign goal settings.
+  message CampaignLoyaltyRetentionGoalSettings {
+    // Loyalty retention goal campaign specific value settings.
+    CustomerLifecycleOptimizationValueSettings value_settings_override = 1;
+
+    // Whether to adjust bids for loyalty members.
+    bool enable_bid_adjustments_for_loyalty_members = 2;
+
+    // Whether to show targeted loyalty member benefits in PLA format in
+    // eligible countries.
+    bool show_targeted_loyalty_member_benefits_in_pla = 3;
+  }
 }