/enums/asset_performance_label.proto

--- v22/enums/asset_performance_label.proto 2026-01-23 15:31:43.000000000 +0000
+++ v23/enums/asset_performance_label.proto 2026-01-22 20:49:24.000000000 +0000
@@ -1,58 +1,62 @@
 // Copyright 2026 Google LLC
 //
 // Licensed under the Apache License, Version 2.0 (the "License");
 // you may not use this file except in compliance with the License.
 // You may obtain a copy of the License at
 //
 //     http://www.apache.org/licenses/LICENSE-2.0
 //
 // Unless required by applicable law or agreed to in writing, software
 // distributed under the License is distributed on an "AS IS" BASIS,
 // WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 // See the License for the specific language governing permissions and
 // limitations under the License.

 syntax = "proto3";

-package google.ads.googleads.v22.enums;
+package google.ads.googleads.v23.enums;

-option csharp_namespace = "Google.Ads.GoogleAds.V22.Enums";
-option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v22/enums;enums";
+option csharp_namespace = "Google.Ads.GoogleAds.V23.Enums";
+option go_package = "google.golang.org/genproto/googleapis/ads/googleads/v23/enums;enums";
 option java_multiple_files = true;
 option java_outer_classname = "AssetPerformanceLabelProto";
-option java_package = "com.google.ads.googleads.v22.enums";
+option java_package = "com.google.ads.googleads.v23.enums";
 option objc_class_prefix = "GAA";
-option php_namespace = "Google\\Ads\\GoogleAds\\V22\\Enums";
-option ruby_package = "Google::Ads::GoogleAds::V22::Enums";
+option php_namespace = "Google\\Ads\\GoogleAds\\V23\\Enums";
+option ruby_package = "Google::Ads::GoogleAds::V23::Enums";

 // Proto file describing the performance label of an asset.

 // Container for enum describing the performance label of an asset.
 message AssetPerformanceLabelEnum {
   // Enum describing the possible performance labels of an asset, usually
   // computed in the context of a linkage.
   enum AssetPerformanceLabel {
     // Not specified.
     UNSPECIFIED = 0;

     // Used for return value only. Represents value unknown in this version.
     UNKNOWN = 1;

     // This asset does not yet have any performance informantion. This may be
     // because it is still under review.
     PENDING = 2;

     // The asset has started getting impressions but the stats are not
     // statistically significant enough to get an asset performance label.
     LEARNING = 3;

     // Worst performing assets.
     LOW = 4;

     // Good performing assets.
     GOOD = 5;

     // Best performing assets.
     BEST = 6;
+
+    // Performance label cannot be assigned to this asset. This may be because
+    // it's not used by asset based creatives.
+    NOT_APPLICABLE = 7;
   }
 }