Full Automation

  • This guide explains how to automate Shopping Ads using the Content API for Shopping and the Google Ads API to manage accounts, inventory, and campaigns.

  • You can utilize the Content API for Shopping to manage Merchant Center accounts and product data, while the Google Ads API allows you to control Google Ads accounts and campaigns.

  • The guide provides step-by-step instructions for setting up accounts, creating and managing product feeds, linking Merchant Center with Google Ads, and managing Shopping campaigns.

  • Developers can use the provided client libraries for the Content API for Shopping and the Google Ads API or interact directly with the APIs for automation.

  • This automation process enables streamlined management of Shopping Ads, from account setup and product feeds to campaign management and performance analysis using analytics.

This page outlines the steps to automate Shopping Ads with the Content API for Shopping and Google Ads API.

You can use the Content API for Shopping to do the following:

  • Create and manage Merchant Center accounts
  • Manage product inventory
  • Link Merchant Center to Google Ads

You can use the Google Ads API to do the following:

  • Create and manage Google Ads accounts
  • Manage ad campaigns
  • Link Google Ads to Merchant Center.

The code samples in this guide use the Content API for Shopping client libraries, and the Google Ads client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the Content API and Google Ads API directly.

Set up accounts

Merchant Center

Set up product feeds

Get API access

Manage Shopping campaigns

Set up analytics