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Merchant API
- the official successor to the Content API for Shopping.
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on new features, bug fixes, and release updates of the Merchant API.
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Summary
After you request the link through your Merchant Center account, you can accept
the link through Google Ads. You can do this through the Google Ads UI or the
Google Ads API.
Manual steps
In the Google Ads UI, click TOOLS & SETTINGS.
Under SETUP, click Linked accounts.
Under Google Merchant Center, click MANAGE & LINK.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-12 UTC."],[[["After requesting a link between Google Merchant Center and Google Ads, you need to accept it through the Google Ads UI or API."],["Manually linking accounts involves navigating through Google Ads settings to locate and approve the link request."],["Google Ads API allows for automated linking, enabling you to view, approve, reject, or unlink accounts programmatically."],["Detailed instructions for manual approval and API usage are available in the provided links for further guidance."]]],[]]
