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Meet
Merchant API
- the official successor to the Content API for Shopping.
updateGet the latest
on new features, bug fixes, and release updates of the Merchant API.
point_of_sale
Learn how to manage your business and products on Google and how to get programmatic access to
data, insights, and unique capabilities at scale.
Get started with Merchant API today!
The code samples in this guide use the
Content API for Shopping client libraries,
which we recommend using in your own applications if you're using a supported
language. Otherwise, you can use the
REST API directly.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-28 UTC."],[[["\u003cp\u003eThis guide explains how to automate feed management tasks for Google Shopping using the Content API.\u003c/p\u003e\n"],["\u003cp\u003eYou can utilize the Content API to manage Merchant Center accounts, product inventory, and establish a link between Merchant Center and Google Ads.\u003c/p\u003e\n"],["\u003cp\u003eThe guide includes instructions for setting up Merchant Center accounts, working with product feeds, and obtaining API access.\u003c/p\u003e\n"],["\u003cp\u003eDevelopers are encouraged to use the Content API client libraries or the REST API for integration with their applications.\u003c/p\u003e\n"]]],[],null,["# Feed Management\n\nThis page outlines the steps to automate feed management with the Content API\nfor Shopping.\n\nYou can use the Content API for Shopping to do the following:\n\n- Create and manage Merchant Center accounts\n- Manage product inventory\n- Link [Merchant Center](https://merchants.google.com) to Google Ads\n\nThe code samples in this guide use the\n[Content API for Shopping client libraries](/shopping-content/guides/libraries),\nwhich we recommend using in your own applications if you're using a supported\nlanguage. Otherwise, you can use the\n[REST API](/shopping-content/reference/rest/v2.1) directly.\n\nWorkflow\n--------\n\n### Set up Merchant Center\n\n#### Accounts\n\n- [Create a multi-client account](/google-ads/shopping/feed-management/articles/t1)\n- [Create sub-accounts](/google-ads/shopping/feed-management/articles/t2)\n- [Administer an existing account](/google-ads/shopping/feed-management/articles/t3)\n- [Verify and claim a URL](/google-ads/shopping/feed-management/articles/t4)\n- [Set tax and shipping settings](/google-ads/shopping/feed-management/articles/t5)\n\n#### Product feeds\n\n- [Create a feed](/google-ads/shopping/feed-management/articles/t6)\n- [Correct an existing feed](/google-ads/shopping/feed-management/articles/t7)\n- [Maintain a product feed](/google-ads/shopping/feed-management/articles/t8)\n\n### Get API access\n\n- [Content API for Shopping](/google-ads/shopping/feed-management/articles/t10)\n\n### Link Merchant Center with Google Ads\n\n- [Request link in the Merchant Center](/google-ads/shopping/feed-management/articles/t15)"]]
