Feed Management

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This page outlines the steps to automate feed management with the Content API for Shopping.

You can use the Content API for Shopping to do the following:

  • Create and manage Merchant Center accounts
  • Manage product inventory
  • Link Merchant Center to Google Ads

The code samples in this guide use the Content API for Shopping client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the REST API directly.

Workflow

Set up Merchant Center

Accounts

Product feeds

Get API access