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Summary
Here are the steps to create a new Merchant Center account and convert it
to a multi-client account (MCA), also known as an advanced
account. You can only do this through the Merchant Center UI.
Manual steps
We recommend making a Google account that's unique
to your business instead of using your personal account.
Because this account is for your business, you may want to consider its name
carefully.
Sign in to the Google account you want
to use for your Merchant Center account.
If you plan to manage multiple Merchant Center accounts (one per merchant),
request the conversion of your new Merchant Center account to an
advanced account (MCA). See Convert to an advanced account
for more information.
If other Google accounts need access to your Merchant Center account, set up
user access.
Admin privileges are required for account-level changes, like modifying the
users on an account or managing sub-accounts for MCAs.
