Campaign Management

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This page outlines the steps to automate campaign management with the Google Ads API.

You can use the Google Ads API to do the following:

  • Create and manage Google Ads accounts
  • Manage ad campaigns
  • Link Google Ads to Merchant Center.

The code samples in this guide use the Google Ads client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the REST API directly.

Workflow

Set up Google Ads

Get API Access

Manage Shopping campaigns

Set up analytics