Campaign Management

AI-generated Key Takeaways

• This page outlines the steps to automate campaign management with the Google Ads API.

• The Google Ads API can be used to create and manage Google Ads accounts, manage ad campaigns, and link Google Ads to Merchant Center.

• Code samples in this guide use the Google Ads client libraries, though the REST API can also be used directly.

• The workflow for automating campaign management involves setting up Google Ads, getting API access, linking Merchant Center and Google Ads, managing Shopping campaigns, and setting up analytics.

This page outlines the steps to automate campaign management with the Google Ads API.

You can use the Google Ads API to do the following:

• Create and manage Google Ads accounts
• Manage ad campaigns
• Link Google Ads to Merchant Center.

The code samples in this guide use the Google Ads client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the REST API directly.

Workflow

Set up Google Ads

• Create a Google Ads manager account
• Create Google Ads accounts
• Administer an existing account

Get API Access

• Google Ads API

Link Merchant Center and Google Ads

• Accept link through Google Ads

Manage Shopping campaigns

• Create a campaign
• Manage a campaign
• Create product groups
• Filter products
• Set campaign priority

Set up analytics

• Conversion tracking
• Reporting