Set campaign priority

  • Campaign priority lets you control bids for the same product across multiple Shopping campaigns in one country, prioritizing certain campaigns over others.

  • Campaign priority levels (Low, Medium, High) determine which bid is used when the same item is included in multiple Shopping campaigns.

  • Campaign priority does not influence your product's search ranking or visibility on Google Shopping.

  • You can set campaign priority manually through the Google Ads UI or programmatically using the Google Ads API.

Summary

Campaign priority determines the preferred bid for the same product across multiple Shopping campaigns in the same country.

Campaign priorities don't affect your search relevance or influence the likelihood of your product to show on Google Shopping. They give you more control over which products and bids are most important.

For more detail on using priorities see the Shopping Best Practices guide.

Manual steps

Here are the steps to set campaign priorities through the Google Ads UI:

  1. Create a Shopping campaign.
  2. Sign in to your Google Ads account.
  3. Click Settings for the campaign you want to edit.
  4. Select one of the following Campaign priority levels:
    • Low (default)
    • Medium
    • High
  5. Click Save.

See Use campaign priority for Shopping campaigns for more details.

Automatic steps

Here's how to set campaign priority with the Google Ads API:

  1. Make sure you've successfully created a campaign and have the campaign ID.
  2. Make a MutateCampaignsRequest as follows:
    1. Set the CampaignOperation to update.
    2. Set the operand to a Campaign object as follows:
      • Set id to the campaign ID.
      • Set campaign_priority for the ShoppingSetting to one of the following:
        • 0 for Low.
        • 1 for Medium.
        • 2 for High.