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Meet
Merchant API
- the official successor to the Content API for Shopping.
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on new features, bug fixes, and release updates of the Merchant API.
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Summary
After you've successfully linked a Merchant Center account to your
Google Ads account, you can create Shopping
campaigns.
Shopping campaigns serve ads with an image, title, price, store name, and more.
You can create a Shopping campaign in the Google Ads UI or automatically
with the Google Ads API.
This page explains how you can create a new Shopping campaign with products from
a linked merchant account.
Select a campaign goal and the type of campaign you want to run (Shopping or
Performance Max).
Select your Merchant Center account and the country where your products are
sold, then click CONTINUE.
You can't change the Merchant Center account or country later—you'll
have to create a new campaign with different settings for a different
account or country.
Select a campaign subtype, for example, Smart Shopping.
Upload asset information for responsive display ads. This step is required
in the Merchant Center UI.
If you don't see all your Merchant Center products in Google Ads, make sure
you've uploaded them to the feed for the same Country of Sale you selected
in Google Ads.
Set the campaign's advertising_channel_sub_type to SHOPPING_SMART_ADS.
Create a ShoppingSetting object with the following required fields:
merchant_id
sales_country
You can't change the merchant_id or sales_country for your campaign
later. You need to create a new campaign with different settings for
a different account or country.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-12 UTC."],[[["Shopping campaigns, featuring product details like images and prices, can be created after linking your Merchant Center and Google Ads accounts."],["You can manually create Shopping campaigns through the Google Ads UI by selecting a campaign goal, Merchant Center account, and configuring settings like bidding and budget."],["Alternatively, automate Shopping campaign creation using the Google Ads API by defining campaign settings such as channel type, merchant ID, and sales country."],["Ensure your Merchant Center products are uploaded for the designated country to ensure they appear in your Google Ads campaigns."],["Detailed steps and code samples for both manual and automatic Shopping campaign creation are available in the provided documentation links."]]],[]]