rocket
Meet
Merchant API
- the official successor to the Content API for Shopping.
updateGet the latest
on new features, bug fixes, and release updates of the Merchant API.
point_of_sale
Learn how to manage your business and products on Google and how to get programmatic access to
data, insights, and unique capabilities at scale.
Get started with Merchant API today!
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-07 UTC."],[[["This guide explains how to automate Shopping Ads using the Content API for Shopping and the Google Ads API to manage accounts, inventory, and campaigns."],["You can utilize the Content API for Shopping to manage Merchant Center accounts and product data, while the Google Ads API allows you to control Google Ads accounts and campaigns."],["The guide provides step-by-step instructions for setting up accounts, creating and managing product feeds, linking Merchant Center with Google Ads, and managing Shopping campaigns."],["Developers can use the provided client libraries for the Content API for Shopping and the Google Ads API or interact directly with the APIs for automation."],["This automation process enables streamlined management of Shopping Ads, from account setup and product feeds to campaign management and performance analysis using analytics."]]],[]]