Conversion tracking

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Summary

Conversion tracking is an important part of eCommerce advertising for the following areas:

Reporting
You can use conversion tracking to calculate and compare return on investment (ROI) and profit to help you decide where to focus advertising spend.
Transparency
You might incorrectly estimate your total or average order value if you don't have accurate data or don't explore available data. Tracking helps ensure data is available for reconciliation purposes.
Optimization
Order values differ depending on the product or category. Conversion tracking helps you understand how certain groups convert into sales.

See About conversion tracking and Conversions for more information.

Manual steps

Here are two ways you can track conversions:

Google Ads also provides the ability to import offline conversions. See About offline conversion imports for more details.

Automatic steps

For information on how to implement conversion tracking through Google Ads API, see Create Conversion Actions and use our code sample.