Conversion tracking is an important part of eCommerce advertising for the following areas:
- You can use conversion tracking to calculate and compare return on investment (ROI) and profit to help you decide where to focus advertising spend.
- You might incorrectly estimate your total or average order value if you don't have accurate data or don't explore available data. Tracking helps ensure data is available for reconciliation purposes.
- Order values differ depending on the product or category. Conversion tracking helps you understand how certain groups convert into sales.
Here are two ways you can track conversions:
For details of setting up eCommerce tracking in Analytics, see Set up Ecommerce Tracking.
Set up conversion tracking for your website with one of the following tutorials:
Google Ads also provides the ability to import offline conversions. See About offline conversion imports for more details.