Reporting

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Summary

After running a Shopping campaign, you can use reports to measure the performance of an account, campaign, or ad group.

Reports have metrics like total clicks, click-through rate (CTR), and total conversions (purchases). Analyzing reports can help you make improvements to your campaigns.

You can view report data directly in the following UIs:

You can use the Report Editor to construct your own report and schedule report downloads in the Google Ads UI.

You can also view reports with the Google Ads API. For more detail on how the UI reports relate to the API reports, see Reports in the UI.

Manual steps

Here's how you can construct a report from the data and schedule it to download daily:

  1. Sign in to the Google Ads account you want to see reports for.

    If you have access to an account through a Google Ads manager account, sign in to the manager account then select the Google Ads account.

  2. Select the Campaigns tab.

  3. Select the Shopping campaign you want to see a report for.

    For metrics like Conversions, it may take longer to see the results of certain types of conversions.

  4. In the Ad groups tab, select the Columns button.

  5. Choose the option Conversions, then the Conversions checkbox.

  6. Click APPLY.

  7. Select the Download button and click Schedule.

  8. Download this report.

For more detailed control of report creation, use the Report Editor.

Automatic steps

You can use the Google Ads API to view performance data for all Google Ads resources. This includes everything from an entire campaign to a set of keywords that triggered your ad.

Here are the steps to construct a report with the Google Ads API (we strongly recommend using our code sample):

  1. Make sure you already ran a Shopping campaign.

    For metrics like Conversions, it may take longer to see the results of certain types of conversions.

  2. Use the Google Ads Query Language to construct a query.

  3. Pass the query to the GoogleAdsService.SearchStream interface.

For more detailed instructions on creating a report, see the Reporting guide.