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Merchant API
- the official successor to the Content API for Shopping.
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Summary
After you request the link through your Merchant Center account, you can accept
the link through Google Ads. You can do this through the Google Ads UI or the
Google Ads API.
Manual steps
In the Google Ads UI, click TOOLS & SETTINGS.
Under SETUP, click Linked accounts.
Under Google Merchant Center, click MANAGE & LINK.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-08-12 UTC."],[[["After requesting a link between your Merchant Center and Google Ads accounts, you need to accept the link in Google Ads, either through the UI or the API."],["Manually accepting the link involves navigating to the \"Linked accounts\" section in Google Ads settings and approving the request."],["Automatically accepting or rejecting the link requires using the Google Ads API and modifying the `MerchantCenterLink` resource and its status field."],["Detailed instructions for manual approval are available in the Google Ads help center, while API-based linking is documented in the Google Ads API documentation for shopping ads."]]],[]]
