Branding elements

Providing your app icon and accent color is the one other design step required for all apps.

Car makers will use these items to represent your brand whenever your content is visible.

Branding example

Example of branding for Aural app
This example shows the branding for the Aural app, including app colors.

Branding elements requirements

Requirement level Requirements
MUST App developers must:
  • Provide a vector app icon in full color and in monochrome
  • Specify an accent color


  • Express app’s brand: Ensure that users recognize where content is coming from.