Unsere Clientbibliotheken bieten einen umfassenden Überblick über die Google Ads API-Funktionen sowie die entsprechenden Grundbausteine. Dadurch wird die Entwicklung von Anwendungen beschleunigt. Wenn Sie neu bei der API sind, empfehlen wir, mit einer API zu beginnen.
Unterstützte API-Versionen
In der folgenden Tabelle sind die Versionen der jeweiligen Bibliothek aufgeführt, die die einzelnen verfügbaren API-Versionen unterstützen.
Java
API und unterstützte Min/Max Java-Versionen Version 13 Min: 23.0.0Max: –
V12 Min: 22.0.0Max: –
C#
API und unterstützte Min.-/Max.-.NET-Versionen Version 13 Min: 15.0.0Max: –
V12 Min: 14.2.0Max: –
PHP
API und unterstützte Min/Max PHP-Versionen Version 13 Min: 18.0.0Max: –
V12 Min: 17.1.0Max: –
Python
API und unterstützte Min/Max Python-Versionen Version 13 Min: 20.0.0Max: –
V12 Min: 19.0.0Max: –
Ruby
API und unterstützte Min/Max Ruby-Versionen Version 13 Min: 21.0.0Max: –
V12 Min: 20.0.0Max: –
Perl
API und unterstützte Min/Max Perl-Versionen Version 13 Min: 15.0.0Max: –
V12 Min: 14.0.0Max: –
Konfiguration
Jede Ads API-Clientbibliothek stellt unterschiedliche Konfigurationseinstellungen und Lademethoden bereit, mit denen Sie das Verhalten anpassen können.
Die folgenden Umgebungsvariablen gelten für alle Clientbibliotheken und können geladen werden, um die Konfigurationseinstellungen festzulegen:
Clientbibliothek
GOOGLE_ADS_CONFIGURATION_FILE_PATH: Pfad zur Konfigurationsdatei. OAuth2
Anwendungsmodus
GOOGLE_ADS_CLIENT_ID : Legen Sie für diesen Wert Ihre OAuth2-Client-ID fest.GOOGLE_ADS_CLIENT_SECRET : Legen Sie diesen Wert auf Ihren OAuth2-Clientschlüssel fest.GOOGLE_ADS_REFRESH_TOKEN : Legen Sie für diesen Wert ein vorab generiertes OAuth2-Aktualisierungstoken fest, wenn Sie OAuth2-Tokens wiederverwenden möchten. Diese Einstellung ist optional. Dienstkontomodus
GOOGLE_ADS_JSON_KEY_FILE_PATH : Legen Sie diesen Wert auf den Pfad zur OAuth2-JSON-Konfigurationsdatei fest.GOOGLE_ADS_IMPERSONATED_EMAIL : Legen Sie für diesen Wert die E-Mail-Adresse des Kontos fest, das Sie imitieren. Google Ads API
GOOGLE_ADS_DEVELOPER_TOKEN : Legen Sie hier Ihr Entwicklertoken fest.GOOGLE_ADS_LOGIN_CUSTOMER_ID : Dies ist die Kundennummer des autorisierten Kunden, der in der Anfrage ohne Bindestriche (-) verwendet werden soll.GOOGLE_ADS_LINKED_CUSTOMER_ID : Dieser Header ist nur für Methoden erforderlich, die die Ressourcen einer Entität aktualisieren, wenn die Berechtigung über verknüpfte Konten in der Google Ads-UI erteilt wird (AccountLink-Ressource in der Google Ads API). Legen Sie diesen Wert auf die Kundennummer des Datenanbieters fest, der die Ressourcen der angegebenen Kundennummer aktualisiert. Er sollte ohne Bindestriche (-) festgelegt werden. Weitere Informationen zu verknüpften Konten finden Sie in der Hilfe .
Hinweis: Weitere Informationen zu ihrer Verwendung und zu zusätzlichen Clientbibliotheksvariablen finden Sie in den Konfigurationsanleitungen für die einzelnen Clientbibliotheken: Java , .NET , PHP , Python , Ruby und Perl .
Umgebungsvariablen werden häufig in einer Bash-Konfigurationsdatei definiert, z. B. einer .bashrc- oder .bash_profile-Datei im Verzeichnis $HOME. Sie können auch über die Befehlszeile definiert werden.
Hinweis: In dieser Anleitung wird davon ausgegangen, dass Sie Bash verwenden. Wenn Sie eine andere Shell verwenden, finden Sie entsprechende Informationen in der Dokumentation. So definieren Sie eine Umgebungsvariable mithilfe einer .bashrc-Datei mithilfe eines Terminals:
# Append the line "export GOOGLE_ADS_CLIENT_ID=1234567890" to
# the bottom of your .bashrc file.
echo "export GOOGLE_ADS_CLIENT_ID=1234567890" >> ~/.bashrc
# Update your bash environment to use the most recently updated
# version of your .bashrc file.
src ~/.bashrc
Umgebungsvariablen können auch in der Terminalinstanz direkt über die Befehlszeile festgelegt werden:
export GOOGLE_ADS_CLIENT_ID=1234567890
Eine weitere Alternative besteht darin, beim Aufrufen des Befehls, der sie verwendet, Umgebungsvariablen festzulegen:
GOOGLE_ADS_CLIENT_ID=1234567890 php /path/to/script/that/uses/envvar.php
GoogleAdsService.Search
Unsere Clientbibliothek implementiert automatisch Paging , wenn Sie Ergebnisse iterieren, sodass Sie sie alle gleichzeitig herunterladen und verarbeiten können. Beispiel:
Java
private void runExample(GoogleAdsClient googleAdsClient, long customerId, long labelId) {
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
// Creates a request that will retrieve all campaign labels with the specified
// labelId using pages of the specified page size.
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setPageSize(PAGE_SIZE)
.setQuery(
"SELECT campaign.id, campaign.name, label.id, label.name "
+ "FROM campaign_label WHERE label.id = "
+ labelId
+ " ORDER BY campaign.id")
.build();
// Issues the search request.
SearchPagedResponse searchPagedResponse = googleAdsServiceClient.search(request);
// Checks if the total results count is greater than 0.
if (searchPagedResponse.getPage().getResponse().getTotalResultsCount() > 0) {
// Iterates over all rows in all pages and prints the requested field values for the
// campaigns and labels in each row. The results include the campaign and label
// objects because these were included in the search criteria.
for (GoogleAdsRow googleAdsRow : searchPagedResponse.iterateAll()) {
System.out.printf(
"Campaign found with name '%s', ID %d, and label: %s.%n",
googleAdsRow.getCampaign().getName(),
googleAdsRow.getCampaign().getId(),
googleAdsRow.getLabel().getName());
}
} else {
System.out.println("No campaigns were found.");
}
}
}
C#
public void Run(GoogleAdsClient client, long customerId, long labelId)
{
// Get the GoogleAdsServiceClient.
GoogleAdsServiceClient googleAdsService =
client.GetService(Services.V13.GoogleAdsService);
// Creates a request that will retrieve all campaign labels with the specified
// labelId using pages of the specified page size.
SearchGoogleAdsRequest request = new SearchGoogleAdsRequest()
{
CustomerId = customerId.ToString(),
Query = "SELECT campaign.id, campaign.name, label.id, label.name " +
$"FROM campaign_label WHERE label.id = {labelId} ORDER BY campaign.id",
};
try
{
int count = 0;
// Issues the search request and prints the result.
foreach (GoogleAdsRow googleAdsRow in googleAdsService.Search(request))
{
count++;
Console.WriteLine($"Campaign found with name '{googleAdsRow.Campaign.Name}'" +
$", ID {googleAdsRow.Campaign.Id}, and label: " +
$"'${googleAdsRow.Label.Name}'.");
}
if (count == 0)
{
Console.WriteLine("No campaigns were found.");
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
PHP
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $labelId
) {
$googleAdsServiceClient = $googleAdsClient->getGoogleAdsServiceClient();
// Creates a query that will retrieve all campaign labels with the specified
// label ID.
$query = "SELECT campaign.id, campaign.name, label.id, label.name " .
"FROM campaign_label WHERE label.id = $labelId ORDER BY campaign.id";
// Issues a search request by specifying page size.
$response =
$googleAdsServiceClient->search($customerId, $query, ['pageSize' => self::PAGE_SIZE]);
// Iterates over all rows in all pages and prints the requested field values for the
// campaigns and labels in each row. The results include the campaign and label
// objects because these were included in the search criteria.
foreach ($response->iterateAllElements() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
"Campaign found with name '%s', ID %d, and label: '%s'.%s",
$googleAdsRow->getCampaign()->getName(),
$googleAdsRow->getCampaign()->getId(),
$googleAdsRow->getLabel()->getName(),
PHP_EOL
);
}
}
Python
def main(client, customer_id, label_id, page_size):
"""Demonstrates how to retrieve all campaigns by a given label ID.
Args:
client: An initialized GoogleAdsClient instance.
customer_id: A client customer ID str.
label_id: A label ID to use when searching for campaigns.
page_size: An int of the number of results to include in each page of
results.
"""
ga_service = client.get_service("GoogleAdsService")
# Creates a query that will retrieve all campaign labels with the
# specified label ID.
query = f"""
SELECT
campaign.id,
campaign.name,
label.id,
label.name
FROM campaign_label
WHERE label.id = "{label_id}"
ORDER BY campaign.id"""
# Retrieves a google.api_core.page_iterator.GRPCIterator instance
# initialized with the specified request parameters.
request = client.get_type("SearchGoogleAdsRequest")
request.customer_id = customer_id
request.query = query
request.page_size = page_size
iterator = ga_service.search(request=request)
# Iterates over all rows in all pages and prints the requested field
# values for the campaigns and labels in each row. The results include
# the campaign and label objects because these were included in the
# search criteria.
for row in iterator:
print(
f'Campaign found with ID "{row.campaign.id}", name '
f'"{row.campaign.name}", and label "{row.label.name}".'
)
if __name__ == "__main__":
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v13")
parser = argparse.ArgumentParser(
description="Lists all campaigns for specified customer."
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
parser.add_argument(
"-l",
"--label_id",
type=str,
required=True,
help="A label ID associated with a campaign.",
)
args = parser.parse_args()
try:
main(
googleads_client,
args.customer_id,
args.label_id,
_DEFAULT_PAGE_SIZE,
)
except GoogleAdsException as ex:
print(
f'Request with ID "{ex.request_id}" failed with status '
f'"{ex.error.code().name}" and includes the following errors:'
)
for error in ex.failure.errors:
print(f'\tError with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
Ruby
def get_campaigns_by_label(customer_id, label_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
query = <<~EOQUERY
SELECT campaign.id, campaign.name, label.id, label.name
FROM campaign_label WHERE label.id = '#{label_id}' ORDER BY campaign.id
EOQUERY
ga_service = client.service.google_ads
response = ga_service.search(
customer_id: customer_id,
query: query,
page_size: PAGE_SIZE,
)
response.each do |row|
puts "Campaign with ID #{row.campaign.id} and name '#{row.campaign.name}' was found."
end
end
Perl
sub get_campaigns_by_label {
my ($api_client, $customer_id, $label_id) = @_;
# Create the search query.
my $search_query =
"SELECT campaign.id, campaign.name, label.id, label.name " .
"FROM campaign_label WHERE label.id = $label_id ORDER BY campaign.id";
# Create a search Google Ads request that will retrieve all campaign labels
# with the specified label Id using pages of the specified page size.
my $search_request =
Google::Ads::GoogleAds::V13::Services::GoogleAdsService::SearchGoogleAdsRequest
->new({
customerId => $customer_id,
query => $search_query,
pageSize => PAGE_SIZE
});
# Get the GoogleAdsService.
my $google_ads_service = $api_client->GoogleAdsService();
my $iterator = Google::Ads::GoogleAds::Utils::SearchGoogleAdsIterator->new({
service => $google_ads_service,
request => $search_request
});
# Iterate over all rows in all pages and print the requested field values for the
# campaigns and labels in each row. The results include the campaign and label
# objects because these were included in the search criteria.
while ($iterator->has_next) {
my $google_ads_row = $iterator->next;
printf "Campaign found with name '%s', ID %d, and label: '%s'.\n",
$google_ads_row->{campaign}{name}, $google_ads_row->{campaign}{id},
$google_ads_row->{label}{name};
}
return 1;
}
Je nach Anwendungsfall sind möglicherweise folgende Schritte erforderlich:
Optimieren Sie die Anzahl der abgerufenen Seiten.
Optimieren, wie viele Ergebnisse gleichzeitig gespeichert werden
Ergebnisseiten in einer bestimmten Reihenfolge herunterladen und verarbeiten
Dazu werden die Seitentokens anstelle der Ergebnisse gespeichert, wodurch Ihr Code komplexer wird.
Java
/**
* Fetches and prints the results of a page of a search using a cache of page tokens.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
* @param query the search query.
* @param pageNumber the number of the page to fetch and print results for.
* @param pageTokens the cache of page tokens to use and update.
*/
private static void fetchAndPrintPageResults(
GoogleAdsClient googleAdsClient,
long customerId,
String query,
int pageNumber,
SortedMap<Integer, String> pageTokens) {
int currentPageNumber;
// There is no need to fetch the pages we already know the page tokens for.
if (pageTokens.containsKey(pageNumber)) {
System.out.println(
"The token of the requested page was cached, we will use it to get the results.");
currentPageNumber = pageNumber;
} else {
System.out.printf(
"The token of the requested page was never cached, we will use the closest page we know"
+ " the token for (page %d) and sequentially get pages from there.%n",
pageTokens.size());
currentPageNumber = pageTokens.lastKey();
}
// Fetches next pages in sequence and caches their tokens until the requested page results
// are returned.
while (currentPageNumber <= pageNumber) {
// Fetches the next page.
System.out.printf("Fetching page %d...%n", currentPageNumber);
SearchGoogleAdsRequest request =
SearchGoogleAdsRequest.newBuilder()
.setCustomerId(Long.toString(customerId))
.setPageSize(PAGE_SIZE)
.setQuery(query)
.setReturnTotalResultsCount(true)
// Uses the page token cached for the current page number.
.setPageToken(pageTokens.get(currentPageNumber))
.build();
try (GoogleAdsServiceClient googleAdsServiceClient =
googleAdsClient.getLatestVersion().createGoogleAdsServiceClient()) {
SearchPagedResponse response = googleAdsServiceClient.search(request);
cacheNextPageToken(pageTokens, response.getPage(), currentPageNumber + 1);
// Prints only the results for the requested page.
if (currentPageNumber == pageNumber) {
// Prints the results of the requested page.
System.out.printf("Printing results found for page %d:%n", pageNumber);
for (GoogleAdsRow googleAdsRow : response.getPage().getResponse().getResultsList()) {
System.out.printf(
"- Campaign with ID %d and name '%s'.%n",
googleAdsRow.getCampaign().getId(), googleAdsRow.getCampaign().getName());
}
}
currentPageNumber++;
}
}
}
C#
/// <summary>
/// Fetches and prints the results of a page of a search using a cache of page tokens.
/// </summary>
/// <param name="googleAdsService">The Google Ads API Service client.</param>
/// <param name="request">The request.</param>
/// <param name="pageNumber">The number of the page to fetch and print results for.</param>
/// <param name="pageTokens">The cache of page tokens to use and update.</param>
/// <returns></returns>
private static void FetchAndPrintPageResults(GoogleAdsServiceClient googleAdsService,
SearchGoogleAdsRequest request, int pageNumber, Dictionary<int, string> pageTokens)
{
int currentPageNumber = pageNumber;
// There is no need to fetch the pages we already know the page tokens for.
if (pageTokens.ContainsKey(pageNumber - 1))
{
Console.WriteLine("The token of the requested page was cached, we will use it " +
"to get the results.");
currentPageNumber = pageNumber;
}
else
{
Console.WriteLine("The token of the requested page was never cached, we will " +
$"use the closest page we know the token for (page #{pageNumber}) and " +
$"sequentially get pages from there.");
currentPageNumber = pageNumber;
while (!pageTokens.ContainsKey(currentPageNumber))
{
currentPageNumber--;
}
}
SearchGoogleAdsResponse response = null;
// Fetches next pages in sequence and caches their tokens until the requested page
// results are returned.
while (currentPageNumber <= pageNumber)
{
// Fetches the next page.
Console.WriteLine($"Fetching page #{currentPageNumber}...");
request.PageToken = pageTokens[currentPageNumber - 1];
response = googleAdsService.Search(request)
.AsRawResponses().First();
CacheNextPageToken(pageTokens, response, currentPageNumber);
currentPageNumber++;
}
// Prints the results of the requested page.
Console.WriteLine($"Printing results found for the page #{pageNumber}");
foreach (GoogleAdsRow row in response.Results)
{
Campaign c = row.Campaign;
Console.WriteLine($" - Campaign with ID {c.Id} and name '{c.Name}'");
}
}
PHP
/**
* Fetches and prints the results of a page of a search using a cache of page tokens.
*
* @param GoogleAdsServiceClient $googleAdsServiceClient the Google Ads API Service client
* @param int $customerId the customer ID
* @param string $searchQuery the search query
* @param array $searchOptions the search options
* @param int $pageNumber the number of the page to fetch and print results for
* @param array &$pageTokens the cache of page tokens to use and update
*/
private static function fetchAndPrintPageResults(
GoogleAdsServiceClient $googleAdsServiceClient,
int $customerId,
string $searchQuery,
array $searchOptions,
int $pageNumber,
array &$pageTokens
) {
// There is no need to fetch the pages we already know the page tokens for.
if (isset($pageTokens[$pageNumber])) {
printf(
'The token of the requested page was cached, we will use it to get the results.%s',
PHP_EOL
);
$currentPageNumber = $pageNumber;
} else {
printf(
'The token of the requested page was never cached, we will use the closest page ' .
'we know the token for (page #%d) and sequentially get pages from there.%s',
count($pageTokens),
PHP_EOL
);
$currentPageNumber = count($pageTokens);
}
// Fetches next pages in sequence and caches their tokens until the requested page results
// are returned.
while ($currentPageNumber <= $pageNumber) {
// Fetches the next page.
printf('Fetching page #%d...%s', $currentPageNumber, PHP_EOL);
$response = $googleAdsServiceClient->search(
$customerId,
$searchQuery,
$searchOptions + [
// Uses the page token cached for the current page number.
'pageToken' => $pageTokens[$currentPageNumber]
]
);
self::cacheNextPageToken($pageTokens, $response->getPage(), $currentPageNumber);
$currentPageNumber++;
}
// Prints the results of the requested page.
printf('Printing results found for the page #%d:%s', $pageNumber, PHP_EOL);
foreach ($response->getPage()->getIterator() as $googleAdsRow) {
/** @var GoogleAdsRow $googleAdsRow */
printf(
" - Campaign with ID %d and name '%s'.%s",
$googleAdsRow->getCampaign()->getId(),
$googleAdsRow->getCampaign()->getName(),
PHP_EOL
);
}
}
Python
def fetch_and_print_results(
client, customer_id, query, page_number, page_tokens
):
"""Fetches and prints the results of a page using a cache of page tokens.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
query: the search query.
page_number: the number of the page to fetch and print results for.
page_tokens: the cache of page tokens to use and update.
"""
current_page_number = None
# There is no need to fetch the pages we already know the page tokens for.
if page_tokens.get(page_number, None):
print(
"The token of the request page was cached, we will use it to get "
"the results."
)
current_page_number = page_number
else:
count = len(page_tokens.keys())
print(
"The token of the requested page was never cached, we will use "
f"the closest page we know the token for (page {count}) and "
"sequentially get pages from there."
)
current_page_number = count
googleads_service = client.get_service("GoogleAdsService")
# Fetches next pages in sequence and caches their tokens until the requested
# page results are returned.
while current_page_number <= page_number:
# Fetches the next page.
print(f"Fetching page {current_page_number}...")
request = client.get_type("SearchGoogleAdsRequest")
request.customer_id = customer_id
request.query = query
request.page_size = _PAGE_SIZE
request.return_total_results_count = True
# Uses the page token cached for the current page number.
request.page_token = page_tokens[current_page_number]
response = googleads_service.search(request=request)
cache_next_page_token(page_tokens, response, current_page_number)
current_page_number += 1
# Prints the results of the requested page.
print(f"Printing results found for the page {page_number}.")
for row in response.results:
print(
f" - Campaign with ID {row.campaign.id} and name "
f"{row.campaign.name}."
)
Ruby
def fetch_and_print_page_results(client, customer_id, query, page_size,
return_total_results_count, page_number, page_tokens)
if page_tokens.has_key?(page_number)
puts 'The page token for the request page was cached. Reusing it.'
current_page = page_number
else
puts "The token for the requested page has not been cached yet. We will start " \
"at page #{page_tokens.size} and request and cache pages until we find it."
current_page = page_tokens.size
end
while current_page <= page_number
puts page_tokens
response = client.service.google_ads.search(
customer_id: customer_id,
query: query,
page_size: page_size,
return_total_results_count: return_total_results_count,
page_token: page_tokens[current_page],
)
cache_next_page_token(page_tokens, response.page, current_page + 1)
current_page += 1
end
puts "Printing results found for page #{page_number}."
response.page.response.results.each do |result|
puts "- Campaign with ID #{result.campaign.id} and name #{result.campaign.name}."
end
end
Perl
# Fetches and prints the results of a page of a search using a cache of page tokens.
sub fetch_and_print_page_results {
my (
$api_client, $customer_id, $query,
$search_options, $page_number, $page_tokens
) = @_;
my $current_page_number = undef;
# There is no need to fetch the pages we already know the page tokens for.
if (exists $page_tokens->{$page_number}) {
print "The token of the requested page was cached, " .
"we will use it to get the results.\n";
$current_page_number = $page_number;
} else {
printf "The token of the requested page was never cached, " .
"we will use the closest page we know the token for (page #%d) " .
"and sequentially get pages from there.\n", scalar keys %$page_tokens;
$current_page_number = scalar keys %$page_tokens;
}
# Fetch next pages in sequence and cache their tokens until the requested page
# results are returned.
my $response = undef;
while ($current_page_number <= $page_number) {
# Fetch the next page.
printf "Fetching page #%d...\n", $current_page_number;
$response = $api_client->GoogleAdsService()->search({
customerId => $customer_id,
query => $query,
%$search_options,
# Use the page token cached for the current page number.
pageToken => $page_tokens->{$current_page_number}});
cache_next_page_token($page_tokens, $response, $current_page_number);
$current_page_number++;
}
# Print the results of the requested page.
printf "Printing results found for the page #%d:\n", $page_number;
foreach my $google_ads_row (@{$response->{results}}) {
printf
" - Campaign with ID %d and name '%s'.\n",
$google_ads_row->{campaign}{id},
$google_ads_row->{campaign}{name};
}
}
Codebeispiele
Hier finden Sie einige Codebeispiele für einige gängige Funktionen der Google Ads API.
