Python
#!/usr/bin/env python
# Copyright 2023 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""
This example shows how to create a complete Responsive Search ad.
Includes creation of: budget, campaign, ad group, ad group ad,
keywords, geo targeting, and image extensions.
More details on Responsive Search ads can be found here:
https://support.google.com/google-ads/answer/7684791
"""
import argparse
import sys
import uuid
import requests
from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
# Keywords from user.
_KEYWORD_TEXT_EXACT_1 = "example of exact match"
_KEYWORD_TEXT_PHRASE_1 = "example of phrase match"
_KEYWORD_TEXT_BROAD_1 = "example of broad match"
# Geo targeting from user.
_GEO_LOCATION_1 = "Buenos aires"
_GEO_LOCATION_2 = "San Isidro"
_GEO_LOCATION_3 = "Mar del Plata"
# _LOCALE and _COUNTRY_CODE are used for geo targeting.
# _LOCALE is using ISO 639-1 format. If an invalid _LOCALE is given,
# 'es' is used by default.
_LOCALE = "es"
# A list of country codes can be referenced here:
# https://developers.google.com/google-ads/api/reference/data/geotargets
_COUNTRY_CODE = "AR"
def create_ad_text_asset(client, text, pinned_field=None):
"""Create an AdTextAsset.
Args:
client: an initialized GoogleAdsClient instance.
text: text for headlines and descriptions.
pinned_field: to pin a text asset so it always shows in the ad.
Returns:
An ad text asset.
"""
ad_text_asset = client.get_type("AdTextAsset")
ad_text_asset.text = text
if pinned_field:
ad_text_asset.pinned_field = pinned_field
return ad_text_asset
def main(client, customer_id, omit_image_extensions):
"""
The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
A responsive search ad with all settings required to run campaign.
"""
# Create a budget, which can be shared by multiple campaigns.
campaign_budget = create_campaign_budget(client, customer_id)
campaign_resource_name = create_campaign(
client, customer_id, campaign_budget
)
ad_group_resource_name = create_ad_group(
client, customer_id, campaign_resource_name
)
create_ad_group_ad(client, customer_id, ad_group_resource_name)
add_keywords(client, customer_id, ad_group_resource_name)
add_geo_targeting(client, customer_id, campaign_resource_name)
# This is optional but recommended for RSA.
# To add image extensions, the account has to follow these requirements:
# https://support.google.com/google-ads/answer/9566341
# If the account meets the requirements, set below variable to True.
if omit_image_extensions:
add_images(client, customer_id, campaign_resource_name)
def create_campaign_budget(client, customer_id):
"""Creates campaign budget resource.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
Returns:
Campaign budget resource name.
"""
# Create a budget, which can be shared by multiple campaigns.
campaign_budget_service = client.get_service("CampaignBudgetService")
campaign_budget_operation = client.get_type("CampaignBudgetOperation")
campaign_budget = campaign_budget_operation.create
campaign_budget.name = f"Campaign budget {uuid.uuid4()}"
campaign_budget.delivery_method = (
client.enums.BudgetDeliveryMethodEnum.STANDARD
)
campaign_budget.amount_micros = 500000
# Add budget.
campaign_budget_response = campaign_budget_service.mutate_campaign_budgets(
customer_id=customer_id, operations=[campaign_budget_operation]
)
return campaign_budget_response.results[0].resource_name
def create_campaign(client, customer_id, campaign_budget):
"""Creates campaign resource.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
campaign_budget: a budget resource name.
Returns:
Campaign resource name.
"""
campaign_service = client.get_service("CampaignService")
campaign_operation = client.get_type("CampaignOperation")
campaign = campaign_operation.create
campaign.name = f"Testing RSA via API {uuid.uuid4()}"
campaign.advertising_channel_type = (
client.enums.AdvertisingChannelTypeEnum.SEARCH
)
# Recommendation: Set the campaign to PAUSED when creating it to prevent
# the ads from immediately serving. Set to ENABLED once you've added
# targeting and the ads are ready to serve.
campaign.status = client.enums.CampaignStatusEnum.PAUSED
# Set the bidding strategy and budget.
# The bidding strategy for Maximize Clicks is TargetSpend.
# The target_spend_micros is deprecated so don't put any value.
# See other bidding strategies you can select in the link below.
# https://developers.google.com/google-ads/api/reference/rpc/v11/Campaign#campaign_bidding_strategy
campaign.target_spend.target_spend_micros = 0
campaign.campaign_budget = campaign_budget
# Set the campaign network options.
campaign.network_settings.target_google_search = True
campaign.network_settings.target_search_network = True
campaign.network_settings.target_partner_search_network = False
# Enable Display Expansion on Search campaigns. For more details see:
# https://support.google.com/google-ads/answer/7193800
campaign.network_settings.target_content_network = True
# # Optional: Set the start date.
# start_time = datetime.date.today() + datetime.timedelta(days=1)
# campaign.start_date = datetime.date.strftime(start_time, _DATE_FORMAT)
# # Optional: Set the end date.
# end_time = start_time + datetime.timedelta(weeks=4)
# campaign.end_date = datetime.date.strftime(end_time, _DATE_FORMAT)
# Add the campaign.
campaign_response = campaign_service.mutate_campaigns(
customer_id=customer_id, operations=[campaign_operation]
)
resource_name = campaign_response.results[0].resource_name
print(f"Created campaign {resource_name}.")
return resource_name
def create_ad_group(client, customer_id, campaign_resource_name):
"""Creates ad group.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
campaign_resource_name: a campaign resource name.
Returns:
Ad group ID.
"""
ad_group_service = client.get_service("AdGroupService")
ad_group_operation = client.get_type("AdGroupOperation")
ad_group = ad_group_operation.create
ad_group.name = f"Testing RSA via API {uuid.uuid4()}"
ad_group.status = client.enums.AdGroupStatusEnum.ENABLED
ad_group.campaign = campaign_resource_name
ad_group.type_ = client.enums.AdGroupTypeEnum.SEARCH_STANDARD
# If you want to set up a max CPC bid uncomment line below.
# ad_group.cpc_bid_micros = 10000000
# Add the ad group.
ad_group_response = ad_group_service.mutate_ad_groups(
customer_id=customer_id, operations=[ad_group_operation]
)
ad_group_resource_name = ad_group_response.results[0].resource_name
print(f"Created ad group {ad_group_resource_name}.")
return ad_group_resource_name
def create_ad_group_ad(client, customer_id, ad_group_resource_name):
"""Creates ad group ad.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
ad_group_resource_name: an ad group resource name.
Returns:
Ad group ad resource name.
"""
ad_group_ad_service = client.get_service("AdGroupAdService")
ad_group_ad_operation = client.get_type("AdGroupAdOperation")
ad_group_ad = ad_group_ad_operation.create
ad_group_ad.status = client.enums.AdGroupAdStatusEnum.ENABLED
ad_group_ad.ad_group = ad_group_resource_name
# Set responsive search ad info.
# https://developers.google.com/google-ads/api/reference/rpc/v11/ResponsiveSearchAdInfo
# The list of possible final URLs after all cross-domain redirects for the ad.
ad_group_ad.ad.final_urls.append("https://www.example.com/")
# Set a pinning to always choose this asset for HEADLINE_1. Pinning is
# optional; if no pinning is set, then headlines and descriptions will be
# rotated and the ones that perform best will be used more often.
# Headline 1
served_asset_enum = client.enums.ServedAssetFieldTypeEnum.HEADLINE_1
pinned_headline = create_ad_text_asset(
client, "Headline 1 testing", served_asset_enum
)
# Headline 2 and 3
ad_group_ad.ad.responsive_search_ad.headlines.extend(
[
pinned_headline,
create_ad_text_asset(client, "Headline 2 testing"),
create_ad_text_asset(client, "Headline 3 testing"),
]
)
# Description 1 and 2
ad_group_ad.ad.responsive_search_ad.descriptions.extend(
[
create_ad_text_asset(client, "Desc 1 testing"),
create_ad_text_asset(client, "Desc 2 testing"),
]
)
# Paths
# First and second part of text that can be appended to the URL in the ad.
# If you use the examples below, the ad will show
# https://www.example.com/all-inclusive/deals
ad_group_ad.ad.responsive_search_ad.path1 = "all-inclusive"
ad_group_ad.ad.responsive_search_ad.path2 = "deals"
# Send a request to the server to add a responsive search ad.
ad_group_ad_response = ad_group_ad_service.mutate_ad_group_ads(
customer_id=customer_id, operations=[ad_group_ad_operation]
)
for result in ad_group_ad_response.results:
print(
f"Created responsive search ad with resource name "
f'"{result.resource_name}".'
)
def add_keywords(client, customer_id, ad_group_resource_name):
"""Creates keywords.
Creates 3 keyword match types: EXACT, PHRASE, and BROAD.
EXACT: ads may show on searches that ARE the same meaning as your keyword.
PHRASE: ads may show on searches that INCLUDE the meaning of your keyword.
BROAD: ads may show on searches that RELATE to your keyword.
For smart bidding, BROAD is the recommended one.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
ad_group_resource_name: an ad group resource name.
"""
ad_group_criterion_service = client.get_service("AdGroupCriterionService")
operations = []
# Create keyword 1.
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = ad_group_resource_name
ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
ad_group_criterion.keyword.text = _KEYWORD_TEXT_EXACT_1
ad_group_criterion.keyword.match_type = (
client.enums.KeywordMatchTypeEnum.EXACT
)
# Uncomment the below line if you want to change this keyword to a negative target.
# ad_group_criterion.negative = True
# Optional repeated field
# ad_group_criterion.final_urls.append('https://www.example.com')
# Add operation
operations.append(ad_group_criterion_operation)
# Create keyword 2.
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = ad_group_resource_name
ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
ad_group_criterion.keyword.text = _KEYWORD_TEXT_PHRASE_1
ad_group_criterion.keyword.match_type = (
client.enums.KeywordMatchTypeEnum.PHRASE
)
# Uncomment the below line if you want to change this keyword to a negative target.
# ad_group_criterion.negative = True
# Optional repeated field
# ad_group_criterion.final_urls.append('https://www.example.com')
# Add operation
operations.append(ad_group_criterion_operation)
# Create keyword 3.
ad_group_criterion_operation = client.get_type("AdGroupCriterionOperation")
ad_group_criterion = ad_group_criterion_operation.create
ad_group_criterion.ad_group = ad_group_resource_name
ad_group_criterion.status = client.enums.AdGroupCriterionStatusEnum.ENABLED
ad_group_criterion.keyword.text = _KEYWORD_TEXT_BROAD_1
ad_group_criterion.keyword.match_type = (
client.enums.KeywordMatchTypeEnum.BROAD
)
# Uncomment the below line if you want to change this keyword to a negative target.
# ad_group_criterion.negative = True
# Optional repeated field
# ad_group_criterion.final_urls.append('https://www.example.com')
# Add operation
operations.append(ad_group_criterion_operation)
# Set all operations together.
campaign_criterion_operations = operations
# Add keywords
ad_group_criterion_response = ad_group_criterion_service.mutate_ad_group_criteria(
customer_id=customer_id, operations=[*campaign_criterion_operations],
)
for result in ad_group_criterion_response.results:
print("Created keyword " f"{result.resource_name}.")
def add_geo_targeting(client, customer_id, campaign_resource_name):
"""Creates geo targets.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
campaign_resource_name: an campaign resource name.
Returns:
Geo targets.
"""
geo_target_constant_service = client.get_service("GeoTargetConstantService")
# Search by location names from
# GeoTargetConstantService.suggest_geo_target_constants() and directly
# apply GeoTargetConstant.resource_name.
gtc_request = client.get_type("SuggestGeoTargetConstantsRequest")
gtc_request.locale = _LOCALE
gtc_request.country_code = _COUNTRY_CODE
# The location names to get suggested geo target constants.
gtc_request.location_names.names.extend(
[_GEO_LOCATION_1, _GEO_LOCATION_2, _GEO_LOCATION_3]
)
results = geo_target_constant_service.suggest_geo_target_constants(
gtc_request
)
operations = []
for suggestion in results.geo_target_constant_suggestions:
geo_target_constant = suggestion.geo_target_constant
print(
f"{geo_target_constant.resource_name} "
f"({geo_target_constant.name}, "
f"{geo_target_constant.country_code}, "
f"{geo_target_constant.target_type}, "
f"{geo_target_constant.status.name}) "
f"is found in _LOCALE ({suggestion.locale}) "
f"with reach ({suggestion.reach}) "
f"from search term ({suggestion.search_term})."
)
# Create the campaign criterion for location targeting.
campaign_criterion_operation = client.get_type(
"CampaignCriterionOperation"
)
campaign_criterion = campaign_criterion_operation.create
campaign_criterion.campaign = campaign_resource_name
campaign_criterion.location.geo_target_constant = (
geo_target_constant.resource_name
)
operations.append(campaign_criterion_operation)
campaign_criterion_service = client.get_service("CampaignCriterionService")
campaign_criterion_response = campaign_criterion_service.mutate_campaign_criteria(
customer_id=customer_id, operations=[*operations]
)
for result in campaign_criterion_response.results:
print(f'Added campaign criterion "{result.resource_name}".')
def add_images(client, customer_id, campaign_resource_name):
# Step 6.1 - Add Image Asset.
# Download PNG image from URL.
url = "https://gaagl.page.link/bjYi"
image_content = requests.get(url).content
asset_service = client.get_service("AssetService")
asset_operation = client.get_type("AssetOperation")
asset = asset_operation.create
asset.type_ = client.enums.AssetTypeEnum.IMAGE
# Data field is the raw bytes data of an image.
asset.image_asset.data = image_content
asset.image_asset.file_size = len(image_content)
# MIME type of the image (IMAGE_JPEG, IMAGE_PNG, etc.).
# See more types on the link below.
# https://developers.google.com/google-ads/api/reference/rpc/v11/MimeTypeEnum.MimeType
asset.image_asset.mime_type = client.enums.MimeTypeEnum.IMAGE_PNG
# Use your favorite image library to determine dimensions
asset.image_asset.full_size.height_pixels = 1200
asset.image_asset.full_size.width_pixels = 1200
asset.image_asset.full_size.url = url
# Provide a unique friendly name to identify your asset.
# When there is an existing image asset with the same content but a different
# name, the new name will be dropped silently.
asset.name = f"Testing Image via API {uuid.uuid4()}"
mutate_asset_response = asset_service.mutate_assets(
customer_id=customer_id, operations=[asset_operation]
)
print("Uploaded file(s):")
for row in mutate_asset_response.results:
print(f"\tResource name: {row.resource_name}")
image_asset_resource_name = mutate_asset_response.results[0].resource_name
# Step 6.2 - Create Image Extension
extension_feed_item_service = client.get_service("ExtensionFeedItemService")
extension_feed_item_operation = client.get_type(
"ExtensionFeedItemOperation"
)
extension_feed_item = extension_feed_item_operation.create
extension_feed_item.image_feed_item.image_asset = image_asset_resource_name
extension_feed_response = extension_feed_item_service.mutate_extension_feed_items(
customer_id=customer_id, operations=[extension_feed_item_operation]
)
image_resource_name = extension_feed_response.results[0].resource_name
print(
"Created an image extension with resource name: "
f"'{image_resource_name}'"
)
# Step 6.3 - Link Image Extension to RSA
campaign_extension_setting_service = client.get_service(
"CampaignExtensionSettingService"
)
campaign_extension_setting_operation = client.get_type(
"CampaignExtensionSettingOperation"
)
ces = campaign_extension_setting_operation.create
ces.campaign = campaign_resource_name
ces.extension_type = client.enums.ExtensionTypeEnum.IMAGE
ces.extension_feed_items.append(image_resource_name)
campaign_extension_response = campaign_extension_setting_service.mutate_campaign_extension_settings(
customer_id=customer_id,
operations=[campaign_extension_setting_operation],
)
print(
"Created a campaign extension setting with resource name: "
f"'{campaign_extension_response.results[0].resource_name}'"
)
if __name__ == "__main__":
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v13")
parser = argparse.ArgumentParser(
description=("Creates a Responsive Search Ad for specified customer.")
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
parser.add_argument(
"-o",
"--omit_image_extensions",
type=bool,
default=False,
help="Whether or not the campaign will use image extensions.",
)
args = parser.parse_args()
try:
main(googleads_client, args.customer_id)
except GoogleAdsException as ex:
print(
f'Request with ID "{ex.request_id}" failed with status '
f'"{ex.error.code().name}" and includes the following errors:'
)
for error in ex.failure.errors:
print(f'Error with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
