Java
// Copyright 2022 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.ads.googleads.examples.planning;
import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v13.common.MonthlySearchVolume;
import com.google.ads.googleads.v13.errors.GoogleAdsError;
import com.google.ads.googleads.v13.errors.GoogleAdsException;
import com.google.ads.googleads.v13.services.GenerateHistoricalMetricsResponse;
import com.google.ads.googleads.v13.services.KeywordPlanKeywordHistoricalMetrics;
import com.google.ads.googleads.v13.services.KeywordPlanServiceClient;
import com.google.ads.googleads.v13.utils.ResourceNames;
import com.google.protobuf.ProtocolStringList;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.List;
/**
* Generates historical metrics for a keyword plan. To create a keyword plan, run the {@link
* AddKeywordPlan} example.
*/
public class GenerateHistoricalMetrics {
private static class GenerateHistoricalMetricsParams extends CodeSampleParams {
@Parameter(
names = ArgumentNames.CUSTOMER_ID,
description = "The customer in which to create a new keyword plan.")
public Long customerId;
@Parameter(
names = ArgumentNames.KEYWORD_PLAN_ID,
description = "The keyword plan ID for which to generate metrics.")
public Long keywordPlanId;
}
public static void main(String[] args) {
GenerateHistoricalMetricsParams params = new GenerateHistoricalMetricsParams();
if (!params.parseArguments(args)) {
// Optional, specify the customer ID for which the call is made.
params.customerId = Long.valueOf("INSERT_CUSTOMER_ID");
params.keywordPlanId = Long.valueOf("INSERT_KEYWORD_PLAN_ID");
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new GenerateHistoricalMetrics()
.runExample(googleAdsClient, params.customerId, params.keywordPlanId);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
/**
* Runs the code example.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
* @param planId the plan ID.
*/
private void runExample(GoogleAdsClient googleAdsClient, Long customerId, Long planId) {
String resourceName = ResourceNames.keywordPlan(customerId, planId);
try (KeywordPlanServiceClient keywordPlanServiceClient =
googleAdsClient.getLatestVersion().createKeywordPlanServiceClient()) {
GenerateHistoricalMetricsResponse response =
keywordPlanServiceClient.generateHistoricalMetrics(resourceName);
for (KeywordPlanKeywordHistoricalMetrics metric : response.getMetricsList()) {
// These metrics include those for both the search query and any close variants included in
// the response.
List<String> variants = metric.getCloseVariantsList();
String variantsList =
(variants.isEmpty())
? ""
: String.format(" (and the following variants: %s)", String.join(", ", variants));
System.out.printf(
"The search query '%s'%s generated the following historical metrics:%n",
metric.getSearchQuery(), variantsList);
// Approximate number of monthly searches on this query averaged for the past 12 months.
System.out.printf(
"\tApproximate monthly searches: %d.%n",
metric.getKeywordMetrics().getAvgMonthlySearches());
// The competition level for this search query.
System.out.printf(
"\tCompetition level: %s.%n", metric.getKeywordMetrics().getCompetition().name());
// The competition index for the query in the range [0, 100]. This shows how competitive ad
// placement is for a keyword. The level of competition from 0-100 is determined by the
// number of ad slots filled divided by the total number of ad slots available. If not
// enough data is available, None will be returned.
if (metric.getKeywordMetrics().hasCompetitionIndex()) {
System.out.printf(
"\tCompetition index: %d.%n", metric.getKeywordMetrics().getCompetitionIndex());
}
// Top of page bid low range (20th percentile) in micros for the keyword.
if (metric.getKeywordMetrics().hasLowTopOfPageBidMicros()) {
System.out.printf(
"\tTop of page bid low range %d.%n",
metric.getKeywordMetrics().getLowTopOfPageBidMicros());
}
// Top of page bid high range (80th percentile) in micros for the keyword.
if (metric.getKeywordMetrics().hasHighTopOfPageBidMicros()) {
System.out.printf(
"\tTop of page bid high range %d.%n",
metric.getKeywordMetrics().getHighTopOfPageBidMicros());
}
// Approximate number of searches on this query for the past twelve months.
for (MonthlySearchVolume month : metric.getKeywordMetrics().getMonthlySearchVolumesList()) {
System.out.printf(
"\tApproximately %d searches in %s, %d.%n",
month.getMonthlySearches(), month.getMonth().name(), month.getYear());
}
}
}
}
}
C#
// Copyright 2022 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V13.Common;
using Google.Ads.GoogleAds.V13.Errors;
using Google.Ads.GoogleAds.V13.Services;
using System;
using System.Collections.Generic;
using System.Linq;
namespace Google.Ads.GoogleAds.Examples.V13
{
/// <summary>
/// This code example generates historical metrics for a keyword plan. To create a keyword
/// plan, run the AddKeywordPlan example.
/// </summary>
public class GenerateHistoricalMetrics : ExampleBase
{
/// <summary>
/// Command line options for running the <see cref="GenerateHistoricalMetrics"/> example.
/// </summary>
public class Options : OptionsBase
{
/// <summary>
/// The customer ID for which the call is made.
/// </summary>
[Option("customerId", Required = true, HelpText =
"The customer ID for which the call is made.")]
public long CustomerId { get; set; }
/// <summary>
/// The keyword plan ID.
/// </summary>
[Option("keywordPlanId", Required = true, HelpText =
"The keyword plan ID.")]
public long KeywordPlanId { get; set; }
}
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args)
{
Options options = ExampleUtilities.ParseCommandLine<Options>(args);
GenerateHistoricalMetrics codeExample = new GenerateHistoricalMetrics();
Console.WriteLine(codeExample.Description);
codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.KeywordPlanId);
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description =>
"This code example generates historical metrics for a keyword plan. To create a " +
"keyword plan, run the AddKeywordPlan example.";
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The customer ID for which the call is made.</param>
/// <param name="planId">The plan ID.</param>
public void Run(GoogleAdsClient client, long customerId, long planId)
{
KeywordPlanServiceClient keywordPlanIdeaServiceClient =
client.GetService(Services.V13.KeywordPlanService);
string resourceName = ResourceNames.KeywordPlan(customerId, planId);
try
{
GenerateHistoricalMetricsResponse response =
keywordPlanIdeaServiceClient.GenerateHistoricalMetrics(resourceName);
foreach (KeywordPlanKeywordHistoricalMetrics metric in response.Metrics)
{
// These metrics include those for both the search query and any close
// variants included in the response.
List<string> variants = metric.CloseVariants.ToList();
string variantsList = (variants.Count == 0) ? "" :
$" (and the following variants: {string.Join(", ", variants)})";
Console.Write($"The search query '{metric.SearchQuery}'{variantsList} " +
$"generated the following historical metrics:");
var kwdMetric = metric.KeywordMetrics;
// Approximate number of monthly searches on this query averaged for the
// past 12 months.
Console.WriteLine(
$"\tApproximate monthly searches: {kwdMetric.AvgMonthlySearches}.");
// The competition level for this search query.
Console.WriteLine($"\tCompetition level: {kwdMetric.Competition}.");
// The competition index for the query in the range [0, 100]. This shows how
// competitive ad placement is for a keyword. The level of competition from
// 0-100 is determined by the number of ad slots filled divided by the total
// number of ad slots available. If not enough data is available, None will
// be returned.
if (metric.KeywordMetrics.HasCompetitionIndex)
{
Console.WriteLine($"\tCompetition index: {kwdMetric.CompetitionIndex}.");
}
// Top of page bid low range (20th percentile) in micros for the keyword.
if (kwdMetric.HasLowTopOfPageBidMicros)
{
Console.WriteLine(
$"\tTop of page bid low range {kwdMetric.LowTopOfPageBidMicros}.");
}
// Top of page bid high range (80th percentile) in micros for the keyword.
if (kwdMetric.HasHighTopOfPageBidMicros)
{
Console.WriteLine(
$"\tTop of page bid high range {kwdMetric.HighTopOfPageBidMicros}.");
}
// Approximate number of searches on this query for the past twelve months.
foreach (MonthlySearchVolume month in kwdMetric.MonthlySearchVolumes)
{
Console.WriteLine($"\tApproximately {month.MonthlySearches} searches in" +
$" {month.Month}, {month.Year}");
}
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
}
}
PHP
<?php
/**
* Copyright 2022 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\Planning;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V13\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V13\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V13\GoogleAdsException;
use Google\Ads\GoogleAds\Util\V13\ResourceNames;
use Google\Ads\GoogleAds\V13\Common\MonthlySearchVolume;
use Google\Ads\GoogleAds\V13\Enums\KeywordPlanCompetitionLevelEnum\KeywordPlanCompetitionLevel;
use Google\Ads\GoogleAds\V13\Enums\MonthOfYearEnum\MonthOfYear;
use Google\Ads\GoogleAds\V13\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V13\Services\KeywordPlanKeywordHistoricalMetrics;
use Google\ApiCore\ApiException;
/**
* This example generates historical metrics for a keyword plan. To create a keyword plan,
* run AddKeywordPlan.php.
*/
class GenerateHistoricalMetrics
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
private const KEYWORD_PLAN_ID = 'INSERT_KEYWORD_PLAN_ID_HERE';
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert
// them into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
ArgumentNames::KEYWORD_PLAN_ID => GetOpt::REQUIRED_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())
->fromFile()
->withOAuth2Credential($oAuth2Credential)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
$options[ArgumentNames::KEYWORD_PLAN_ID] ?: self::KEYWORD_PLAN_ID
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
* @param int $keywordPlanId the keyword plan ID
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId,
int $keywordPlanId
) {
$keywordPlanServiceClient = $googleAdsClient->getKeywordPlanServiceClient();
// Issues a request to generate forecast metrics based on the specific keyword plan ID.
$generateHistoricalMetricsResponse = $keywordPlanServiceClient->generateHistoricalMetrics(
ResourceNames::forKeywordPlan($customerId, $keywordPlanId)
);
foreach ($generateHistoricalMetricsResponse->getMetrics() as $metric) {
/** @var KeywordPlanKeywordHistoricalMetrics $metric */
// These metrics include those for both the search query and any close
// variants included in the response.
$variants =
implode(', ', iterator_to_array($metric->getCloseVariants()->getIterator()));
printf(
"The search query, '%s', (and the following variants: %s), generated "
. "the following historical metrics:%s",
$metric->getSearchQuery(),
$variants ? "$variants" : 'None',
PHP_EOL
);
// Approximate number of monthly searches on this query averaged for the past 12 months.
printf(
"\tApproximate monthly searches: %d.%s",
$metric->getKeywordMetrics()->getAvgMonthlySearches(),
PHP_EOL
);
// The competition level for this search query.
printf(
"\tCompetition level: '%s'.%s",
KeywordPlanCompetitionLevel::name($metric->getKeywordMetrics()->getCompetition()),
PHP_EOL
);
// The competition index for the query in the range [0, 100]. This shows how competitive
// ad placement is for a keyword. The level of competition from 0-100 is determined by
// the number of ad slots filled divided by the total number of ad slots available.
// If not enough data is available, 0 will be returned.
printf(
"\tCompetition index: %d.%s",
$metric->getKeywordMetrics()->getCompetitionIndex(),
PHP_EOL
);
// Top of page bid low range (20th percentile) in micros for the keyword.
printf(
"\tTop of page bid low range: %d.%s",
$metric->getKeywordMetrics()->getLowTopOfPageBidMicros(),
PHP_EOL
);
// Top of page bid high range (80th percentile) in micros for the keyword.
printf(
"\tTop of page bid high range: %d.%s",
$metric->getKeywordMetrics()->getHighTopOfPageBidMicros(),
PHP_EOL
);
// Approximate number of searches on this query for the past twelve months.
foreach ($metric->getKeywordMetrics()->getMonthlySearchVolumes() as $volume) {
/** @var MonthlySearchVolume $volume */
printf(
"\tApproximately %d searches in %s, %d.%s",
$volume->getMonthlySearches(),
MonthOfYear::name($volume->getMonth()),
$volume->getYear(),
PHP_EOL
);
}
}
}
}
GenerateHistoricalMetrics::main();
Python
#!/usr/bin/env python
# Copyright 2022 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example generates historical metrics for a keyword plan.
To create a keyword plan, run the add_keyword_plan.py example.
"""
import argparse
import sys
from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
def main(client, customer_id, keyword_plan_id):
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
keyword_plan_id: the ID for a keyword plan.
"""
keyword_plan_service = client.get_service("KeywordPlanService")
resource_name = keyword_plan_service.keyword_plan_path(
customer_id, keyword_plan_id
)
response = keyword_plan_service.generate_historical_metrics(
keyword_plan=resource_name
)
for metric in response.metrics:
# These metrics include those for both the search query and any close
# variants included in the response.
print(
f"The search query, '{metric.search_query}', (and the following "
f"variants: {', '.join(metric.close_variants)}), generated the "
"following historical metrics:"
)
# Approximate number of monthly searches on this query averaged for
# the past 12 months.
print(
f"\tApproximate monthly searches: {metric.keyword_metrics.avg_monthly_searches}."
)
# The competition level for this search query.
print(
f"\tCompetition level: {metric.keyword_metrics.competition.name}."
)
# The competition index for the query in the range [0, 100]. This shows
# how competitive ad placement is for a keyword. The level of
# competition from 0-100 is determined by the number of ad slots filled
# divided by the total number of ad slots available. If not enough data
# is available, None will be returned.
print(
f"\tCompetition index: {metric.keyword_metrics.competition_index}."
)
# Top of page bid low range (20th percentile) in micros for the keyword.
print(
f"\tTop of page bid low range: {metric.keyword_metrics.low_top_of_page_bid_micros}."
)
# Top of page bid high range (80th percentile) in micros for the keyword.
print(
f"\tTop of page bid high range: {metric.keyword_metrics.high_top_of_page_bid_micros}."
)
# Approximate number of searches on this query for the past twelve months.
for month in metric.keyword_metrics.monthly_search_volumes:
print(
f"\tApproximately {month.monthly_searches} searches in {month.month.name}, {month.year}."
)
if __name__ == "__main__":
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v13")
parser = argparse.ArgumentParser(
description="Generates historical metrics for a keyword plan."
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
parser.add_argument(
"-k",
"--keyword_plan_id",
type=str,
required=True,
help="A Keyword Plan ID.",
)
args = parser.parse_args()
try:
main(googleads_client, args.customer_id, args.keyword_plan_id)
except GoogleAdsException as ex:
print(
f'Request with ID "{ex.request_id}" failed with status '
f'"{ex.error.code().name}" and includes the following errors:'
)
for error in ex.failure.errors:
print(f'\tError with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
Ruby
#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2022 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example generates historical metrics for a keyword plan. To create a
# keyword plan, run add_keyword_plan.rb.
require 'optparse'
require 'google/ads/google_ads'
def generate_historical_metrics(customer_id, keyword_plan_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
kp_service = client.service.keyword_plan
response = kp_service.generate_historical_metrics(
keyword_plan: client.path.keyword_plan(customer_id, keyword_plan_id),
)
response.metrics.each do |metric|
puts "The search query '#{metric.search_query}' (and the following " +
"variants: #{metric.close_variants.join(', ')}) generated the " +
"following historical metrics:"
# Approximate number of monthly searches on this query averaged for
# the past 12 months.
puts "\tApproximate monthly searches: #{metric.keyword_metrics.avg_monthly_searches}"
# The competition level for this search query.
puts "\tCompetition level: #{metric.keyword_metrics.competition.name}"
# The competition index for the query in the range [0, 100]. This shows
# how competitive ad placement is for a keyword. The level of
# competition from 0-100 is determined by the number of ad slots filled
# divided by the total number of ad slots available. If not enough data
# is available, None will be returned.
puts "\tCompetition index: #{metric.keyword_metrics.competition_index}"
# Top of page bid low range (20th percentile) in micros for the keyword.
puts "\tTop of page bid low range: #{metric.keyword_metrics.low_top_of_page_bid_micros}"
# Top of page bid high range (80th percentile) in micros for the keyword.
puts "\tTop of page bid high range: #{metric.keyword_metrics.high_top_of_page_bid_micros}"
# Approximate number of searches on this query for each of the past twelve
# months.
metric.keyword_metrics.monthly_search_volumes.each do |month|
puts "\tApproximately #{month.monthly_searches} searches in #{month.month.name}, #{month.year}"
end
end
end
if __FILE__ == $0
options = {}
# Running the example with -h will print the command line usage.
OptionParser.new do |opts|
opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))
opts.separator ''
opts.separator 'Options:'
opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
options[:customer_id] = v
end
opts.on('-k', '--keyword-plan-id KEYWORD-PLAN-ID', String,
'Keyword Plan ID') do |v|
options[:keyword_plan_id] = v
end
opts.separator ''
opts.separator 'Help:'
opts.on_tail('-h', '--help', 'Show this message') do
puts opts
exit
end
end.parse!
begin
generate_historical_metrics(
options.fetch(:customer_id).tr("-", ""),
options.fetch(:keyword_plan_id)
)
rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
e.failure.errors.each do |error|
STDERR.printf("Error with message: %s\n", error.message)
if error.location
error.location.field_path_elements.each do |field_path_element|
STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
end
end
error.error_code.to_h.each do |k, v|
next if v == :UNSPECIFIED
STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
end
end
raise
end
end
Perl
#!/usr/bin/perl -w
#
# Copyright 2022, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example generates historical metrics for a keyword plan. To create a
# keyword plan, run add_keyword_plan.pl.
use strict;
use warnings;
use utf8;
use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V13::Utils::ResourceNames;
use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);
sub generate_historical_metrics {
my ($api_client, $customer_id, $keyword_plan_id) = @_;
my $historical_metrics_response =
$api_client->KeywordPlanService()->generate_historical_metrics({
keywordPlan =>
Google::Ads::GoogleAds::V13::Utils::ResourceNames::keyword_plan(
$customer_id, $keyword_plan_id
)});
foreach my $metric (@{$historical_metrics_response->{metrics}}) {
# These metrics include those for both the search query and any
# variants included in the response.
# If the metric is undefined, print (undef) as a placeholder.
printf
"The search query, %s, (and the following variants: %s), generated the following historical metrics:\n",
$metric->{searchQuery},
$metric->{closeVariants}
? join(', ', $metric->{closeVariants})
: "(undef)";
# Approximate number of monthly searches on this query averaged for
# the past 12 months.
printf "\tApproximate monthly searches: %s.\n",
value_or_undef($metric->{keywordMetrics}{avgMonthlySearches});
# The competition level for this search query.
printf "\tCompetition level: %s.\n",
value_or_undef($metric->{keywordMetrics}{competition});
# The competition index for the query in the range [0, 100]. This shows how
# competitive ad placement is for a keyword. The level of competition from
# 0-100 is determined by the number of ad slots filled divided by the total
# number of ad slots available. If not enough data is available, undef will
# be returned.
printf "\tCompetition index: %s.\n",
value_or_undef($metric->{keywordMetrics}{competitionIndex});
# Top of page bid low range (20th percentile) in micros for the keyword.
printf "\tTop of page bid low range: %s.\n",
value_or_undef($metric->{keywordMetrics}{lowTopOfPageBidMicros});
# Top of page bid high range (80th percentile) in micros for the keyword.
printf "\tTop of page bid high range: %s.\n",
value_or_undef($metric->{keywordMetrics}{highTopOfPageBidMicros});
# Approximate number of searches on this query for the past twelve months.
foreach my $month (@{$metric->{keywordMetrics}{monthlySearchVolumes}}) {
printf "\tApproximately %d searches in %s, %s.\n",
$month->{monthlySearches}, $month->{month}, $month->{year};
}
}
return 1;
}
# Returns the input value as a string if it's defined, otherwise returns "(undef)".
sub value_or_undef {
my ($value) = @_;
return $value ? "$value" : "(undef)";
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();
# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);
my $customer_id = undef;
my $keyword_plan_id = undef;
# Parameters passed on the command line will override any parameters set in code.
GetOptions(
"customer_id=s" => \$customer_id,
"keyword_plan_id=i" => \$keyword_plan_id
);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id, $keyword_plan_id);
# Call the example.
generate_historical_metrics($api_client, $customer_id =~ s/-//gr,
$keyword_plan_id);
=pod
=head1 NAME
generate_historical_metrics
=head1 DESCRIPTION
This example generates historical metrics for a keyword plan. To create a keyword plan,
run add_keyword_plan.pl
=head1 SYNOPSIS
generate_historical_metrics.pl [options]
-help Show the help message.
-customer_id The Google Ads customer ID.
-keyword_plan_id The keyword plan ID.
=cut
