维度、指标和过滤条件

Campaign Manager 360 API 支持 DDM 报表制作工具提供的所有维度、指标和过滤条件。如需详细了解这些字段,请参阅 DCM 帮助中心

以下各部分提供了该 API 支持的维度、指标和过滤条件的完整列表。从 API 名称到 DDM 报表制作工具名称和类型之间的映射关系仅供参考。这些值可能会因地区而异,并可能发生更改,恕不另行通知。

标准报表维度

API 名称报表制作工具名称类型
activeViewCustomMetricIdActive View:自定义指标 IDlong
activeViewCustomMetricNameActive View:自定义指标名称string
活动活动string
activityGroup活动组string
activityGroupId活动组 IDlong
activityId活动 IDlong
广告广告string
adId广告 IDlong
adStatus广告状态string
adType广告类型string
广告客户广告客户string
advertiserGroup广告客户组string
advertiserId广告客户 IDlong
app应用string
appId应用 IDstring
资源素材资源string
assetCategory资源类别string
assetId资产 IDlong
assetOrientation资源取向string
attributedEventConnectionType事件归因到的连接类型string
attributedEventEnvironment事件归因到的环境string
audienceTargeted定位了受众群体string
browserPlatform浏览器/平台string
广告系列广告系列string
campaignEndDate广告系列结束日期string
campaignExternalId广告系列外部 IDstring
campaignId广告系列 IDlong
campaignStartDate广告系列开始日期string
city城市string
clickThroughUrl点击后到达网址string
companionCreative随播广告素材string
companionCreativeId随播广告素材 IDlong
companionCreativeSize随播广告素材像素尺寸string
connectionType连接类型string
contentCategory内容分类string
country国家/地区string
creative广告素材string
creativeEndDate广告素材结束日期string
creativeField1广告素材字段1string
creativeField2广告素材字段2string
creativeField3广告素材字段3string
creativeField4广告素材字段4string
creativeField5广告素材字段5string
creativeField6广告素材字段6string
creativeField7广告素材字段7string
creativeField8广告素材字段8string
creativeField9广告素材字段9string
creativeField10广告素材字段10string
creativeField11广告素材字段11string
creativeField12广告素材字段12string
creativeGroup1广告素材组1string
creativeGroup2广告素材组2string
creativeId广告素材 IDlong
creativeSize广告素材像素尺寸string
creativeStartDate广告素材开始日期string
creativeType广告类型string
creativeVersion广告素材版本string
dataSource数据源string
date日期string
digitalContentLabel数字内容分级string
dmaRegion特定媒体市场区域 (DMA)string
网域网域string
dv360AdvertiserDV360 广告客户string
dv360 广告客户 IDDV360 广告客户 IDlong
dv360CampaignDV360 广告系列string
dv360 广告系列 IDDV360 广告系列 IDlong
dv360CreativeDV360 广告素材string
dv360 广告素材 IDDV360 广告素材 IDlong
dv360InsertionOrderDV360 广告订单string
dv360InsertionOrderIdDV360 广告订单 IDlong
dv360LineItemDV360 订单项string
dv360 订单项 IDDV360 订单项 IDlong
dv360PartnerDV360 合作伙伴string
dv360 合作伙伴 IDDV360 合作伙伴 IDlong
dv360SiteDV360 网站string
dv360 网站 IDDV360 网站 IDlong
dynamicElement1Field1ValueFeed 1 - 报表维度 1 值string
dynamicElement1Field2ValueFeed 1 - 报表维度 2 值string
dynamicElement1Field3ValueFeed 1 - 报表维度 3 值string
dynamicElement1Field4ValueFeed 1 - 报表维度 4 值string
dynamicElement1Field5ValueFeed 1 - 报表维度 5 值string
dynamicElement1Field6ValueFeed 1 - 报表维度 6 值string
dynamicElement2Field1ValueFeed 2 - 报表维度 1 值string
dynamicElement2Field2ValueFeed 2 - 报表维度 2 值string
dynamicElement2Field3ValueFeed 2 - 报表维度 3 值string
dynamicElement2Field4ValueFeed 2 - 报表维度 4 值string
dynamicElement2Field5ValueFeed 2 - 报表维度 5 值string
dynamicElement2Field6ValueFeed 2 - 报表维度 6 值string
dynamicElement3Field1ValueFeed 3 - 报表维度 1 值string
dynamicElement3Field2ValueFeed 3 - 报表维度 2 值string
dynamicElement3Field3ValueFeed 3 - 报表维度 3 值string
dynamicElement3Field4ValueFeed 3 - 报表维度 4 值string
dynamicElement3Field5ValueFeed 3 - 报表维度 5 值string
dynamicElement3Field6ValueFeed 3 - 报表维度 6 值string
dynamicElement4Field1ValueFeed 4 - 报表维度 1 值string
dynamicElement4Field2ValueFeed 4 - 报表维度 2 值string
dynamicElement4Field3ValueFeed 4 - 报表维度 3 值string
dynamicElement4Field4ValueFeed 4 - 报表维度 4 值string
dynamicElement4Field5ValueFeed 4 - 报表维度 5 值string
dynamicElement4Field6ValueFeed 4 - 报表维度 6 值string
dynamicElement5Field1ValueFeed 5 - 报表维度 1 值string
dynamicElement5Field2ValueFeed 5 - 报表维度 2 值string
dynamicElement5Field3ValueFeed 5 - 报表维度 3 值string
dynamicElement5Field4ValueFeed 5 - 报表维度 4 值string
dynamicElement5Field5ValueFeed 5 - 报表维度 5 值string
dynamicElement5Field6ValueFeed 5 - 报表维度 6 值string
dynamicElement6Field1ValueFeed 6 - 报表维度 1 值string
dynamicElement6Field2ValueFeed 6 - 报表维度 2 值string
dynamicElement6Field3ValueFeed 6 - 报表维度 3 值string
dynamicElement6Field4ValueFeed 6 - 报表维度 4 值string
dynamicElement6Field5ValueFeed 6 - 报表维度 5 值string
dynamicElement6Field6ValueFeed 6 - 报表维度 6 值string
dynamicElement7Field1ValueFeed 7 - 报表维度 1 值string
dynamicElement7Field2ValueFeed 7 - 报表维度 2 值string
dynamicElement7Field3ValueFeed 7 - 报表维度 3 值string
dynamicElement7Field4ValueFeed 7 - 报表维度 4 值string
dynamicElement7Field5ValueFeed 7 - 报表维度 5 值string
dynamicElement7Field6ValueFeed 7 - 报表维度 6 值string
dynamicElement8Field1ValueFeed 8 - 报表维度 1 值string
dynamicElement8Field2ValueFeed 8 - 报表维度 2 值string
dynamicElement8Field3ValueFeed 8 - 报表维度 3 值string
dynamicElement8Field4ValueFeed 8 - 报表维度 4 值string
dynamicElement8Field5ValueFeed 8 - 报表维度 5 值string
dynamicElement8Field6ValueFeed 8 - 报表维度 6 值string
dynamicElement9Field1ValueFeed 9 - 报表维度 1 值string
dynamicElement9Field2ValueFeed 9 - 报表维度 2 值string
dynamicElement9Field3ValueFeed 9 - 报表维度 3 值string
dynamicElement9Field4ValueFeed 9 - 报表维度 4 值string
dynamicElement9Field5ValueFeed 9 - 报表维度 5 值string
dynamicElement9Field6ValueFeed 9 - 报表维度 6 值string
dynamicElement10Field1ValueFeed 10 - 报表维度 1 值string
dynamicElement10Field2ValueFeed 10 - 报表维度 2 值string
dynamicElement10Field3ValueFeed 10 - 报表维度 3 值string
dynamicElement10Field4ValueFeed 10 - 报表维度 4 值string
dynamicElement10Field5ValueFeed 10 - 报表维度 5 值string
dynamicElement10Field6ValueFeed 10 - 报表维度 6 值string
dynamicElement11Field1ValueFeed 11 - 报表维度 1 值string
dynamicElement11Field2ValueFeed 11 - 报表维度 2 值string
dynamicElement11Field3ValueFeed 11 - 报表维度 3 值string
dynamicElement11Field4ValueFeed 11 - 报表维度 4 值string
dynamicElement11Field5ValueFeed 11 - 报表维度 5 值string
dynamicElement11Field6ValueFeed 11 - 报表维度 6 值string
dynamicElement12Field1ValueFeed 12 - 报表维度 1 值string
dynamicElement12Field2ValueFeed 12 - 报表维度 2 值string
dynamicElement12Field3ValueFeed 12 - 报表维度 3 值string
dynamicElement12Field4ValueFeed 12 - 报表维度 4 值string
dynamicElement12Field6ValueFeed 12 - 报表维度 6 值string
dynamicElement13Field1ValueFeed 13 - 报表维度 1 值string
dynamicElement13Field2ValueFeed 13 - 报表维度 2 值string
dynamicElement13Field4ValueFeed 13 - 报表维度 4 值string
dynamicElement13Field5ValueFeed 13 - 报表维度 5 值string
dynamicElement13Field6ValueFeed 13 - 报表维度 6 值string
dynamicElement14Field1ValueFeed 14 - 报表维度 1 值string
dynamicElement14Field2ValueFeed 14 - 报表维度 2 值string
dynamicElement14Field3ValueFeed 14 - 报表维度 3 值string
dynamicElement14Field4ValueFeed 14 - 报表维度 4 值string
dynamicElement14Field5ValueFeed 14 - 报表维度 5 值string
dynamicElement14Field6ValueFeed 14 - 报表维度 6 值string
dynamicElement15Field1ValueFeed 15 - 报表维度 1 值string
dynamicElement15Field2ValueFeed 15 - 报表维度 2 值string
dynamicElement15Field3ValueFeed 15 - 报表维度 3 值string
dynamicElement15Field4ValueFeed 15 - 报表维度 4 值string
dynamicElement15Field5ValueFeed 15 - 报表维度 5 值string
dynamicElement15Field6ValueFeed 15 - 报表维度 6 值string
dynamicElement16Field1ValueFeed 16 - 报表维度 1 值string
dynamicElement16Field2ValueFeed 16 - 报表维度 2 值string
dynamicElement16Field3ValueFeed 16 - 报表维度 3 值string
dynamicElement16Field4ValueFeed 16 - 报表维度 4 值string
dynamicElement16Field5ValueFeed 16 - 报表维度 5 值string
dynamicElement16Field6ValueFeed 16 - 报表维度 6 值string
dynamicElement17Field1ValueFeed 17 - 报表维度 1 值string
dynamicElement17Field2ValueFeed 17 - 报表维度 2 值string
dynamicElement17Field3ValueFeed 17 - 报表维度 3 值string
dynamicElement17Field4ValueFeed 17 - 报表维度 4 值string
dynamicElement17Field5ValueFeed 17 - 报表维度 5 值string
dynamicElement17Field6ValueFeed 17 - 报表维度 6 值string
dynamicElement18Field1ValueFeed 18 - 报表维度 1 值string
dynamicElement18Field2ValueFeed 18 - 报表维度 2 值string
dynamicElement18Field3ValueFeed 18 - 报表维度 3 值string
dynamicElement18Field4ValueFeed 18 - 报表维度 4 值string
dynamicElement18Field5ValueFeed 18 - 报表维度 5 值string
dynamicElement18Field6ValueFeed 18 - 报表维度 6 值string
dynamicElement19Field1ValueFeed 19 - 报表维度 1 值string
dynamicElement19Field2ValueFeed 19 - 报表维度 2 值string
dynamicElement19Field3ValueFeed 19 - 报表维度 3 值string
dynamicElement19Field4ValueFeed 19 - 报表维度 4 值string
dynamicElement19Field5ValueFeed 19 - 报表维度 5 值string
dynamicElement19Field6ValueFeed 19 - 报表维度 6 值string
dynamicElement20Field1ValueFeed 20 - 报表维度 1 值string
dynamicElement20Field2ValueFeed 20 - 报表维度 2 值string
dynamicElement20Field3ValueFeed 20 - 报表维度 3 值string
dynamicElement20Field4ValueFeed 20 - 报表维度 4 值string
dynamicElement20Field5ValueFeed 20 - 报表维度 5 值string
dynamicElement20Field6ValueFeed 20 - 报表维度 6 值string
dynamicProfile动态配置文件string
dynamicProfileId动态配置文件 IDlong
环境环境string
eventPlatformType事件归因到的平台类型string
exitUrl退出网址string
feed1动态元素1string
feed1ReportingLabelFeed 1 - 报表标签string
feed1UniqueIdFeed 1 - 唯一 IDstring
feed2动态元素2string
feed2ReportingLabelFeed 2 - 报表标签string
feed2UniqueIdFeed 2 - 唯一 IDstring
feed3动态元素3string
feed3ReportingLabelFeed 3 - 报表标签string
feed3UniqueIdFeed 3 - 唯一 IDstring
feed4动态元素4string
feed4ReportingLabelFeed 4 - 报表标签string
feed4UniqueIdFeed 4 - 唯一 IDstring
feed5动态元素5string
feed5ReportingLabelFeed 5 - 报表标签string
feed5UniqueIdFeed 5 - 唯一 IDstring
feed6动态元素 6string
feed6ReportingLabelFeed 6 - 报表标签string
Feed6 唯一 IDFeed 6 - 唯一 IDstring
feed7动态元素 7string
feed7ReportingLabelFeed 7 - 报表标签string
feed7UniqueIdFeed 7 - 唯一 IDstring
feed8动态元素 8string
feed8ReportingLabelFeed 8 - 报表标签string
feed8UniqueIdFeed 8 - 唯一 IDstring
feed9动态元素 9string
feed9ReportingLabelFeed 9 - 报表标签string
Feed9 唯一 IDFeed 9 - 唯一 IDstring
feed10动态元素 10string
feed10ReportingLabelFeed 10 - 报表标签string
Feed10 唯一 IDFeed 10 - 唯一 IDstring
feed11动态元素 11string
feed11ReportingLabelFeed 11 - 报表标签string
feed11 唯一 IDFeed 11 - 唯一 IDstring
feed12动态元素 12string
feed12ReportingLabelFeed 12 - 报表标签string
feed12 唯一 IDFeed 12 - 唯一 IDstring
feed13动态元素 13string
feed13ReportingLabelFeed 13 - 报表标签string
feed13 唯一 IDFeed 13 - 唯一 IDstring
feed14动态元素 14string
feed14ReportingLabelFeed 14 - 报表标签string
feed14 唯一 IDFeed 14 - 唯一 IDstring
feed15动态元素 15string
feed15ReportingLabelFeed 15 - 报表标签string
Feed15 唯一 IDFeed 15 - 唯一 IDstring
feed16动态元素 16string
feed16ReportingLabelFeed 16 - 报表标签string
feed16 唯一 IDFeed 16 - 唯一 IDstring
feed17动态元素 17string
feed17ReportingLabelFeed 17 - 报表标签string
Feed17 唯一 IDFeed 17 - 唯一 IDstring
feed18动态元素 18string
feed18ReportingLabelFeed 18 - 报表标签string
feed18UniqueIdFeed 18 - 唯一 IDstring
feed19动态元素 19string
feed19ReportingLabelFeed 19 - 报表标签string
feed19 唯一 IDFeed 19 - 唯一 IDstring
feed20动态元素 20string
feed20ReportingLabelFeed 20 - 报表标签string
feed20 唯一 IDFeed 20 - 唯一 IDstring
flightBookedCost广告排期预订费用string
flightBookedRate广告排期预订费率string
flightBookedUnits广告排期预订单位数string
flightEndDate航班结束日期string
flightStartDate航班开始日期string
floodlightConfigIdFloodlight 配置long
floodlightVariableDimension1自定义 Floodlight 变量 1string
floodlightVariableDimension2自定义 Floodlight 变量 2string
floodlightVariableDimension3自定义 Floodlight 变量 3string
floodlightVariableDimension4自定义 Floodlight 变量 4string
floodlightVariableDimension5自定义 Floodlight 变量 5string
floodlightVariableDimension6自定义 Floodlight 变量 6string
floodlightVariableDimension7自定义 Floodlight 变量 7string
floodlightVariableDimension8自定义 Floodlight 变量 8string
floodlightVariableDimension9自定义 Floodlight 变量 9string
floodlightVariableDimension10自定义 Floodlight 变量 10string
floodlightVariableDimension11自定义 Floodlight 变量 11string
floodlightVariableDimension12自定义 Floodlight 变量 12string
floodlightVariableDimension13自定义 Floodlight 变量 13string
floodlightVariableDimension14自定义 Floodlight 变量 14string
floodlightVariableDimension15自定义 Floodlight 变量 15string
floodlightVariableDimension16自定义 Floodlight 变量 16string
floodlightVariableDimension17自定义 Floodlight 变量 17string
floodlightVariableDimension18自定义 Floodlight 变量 18string
floodlightVariableDimension19自定义 Floodlight 变量 19string
floodlightVariableDimension20自定义 Floodlight 变量 20string
floodlightVariableDimension21自定义 Floodlight 变量 21string
floodlightVariableDimension22自定义 Floodlight 变量 22string
floodlightVariableDimension23自定义 Floodlight 变量 23string
floodlightVariableDimension24自定义 Floodlight 变量 24string
floodlightVariableDimension25自定义 Floodlight 变量 25string
floodlightVariableDimension26自定义 Floodlight 变量 26string
floodlightVariableDimension27自定义 Floodlight 变量 27string
floodlightVariableDimension28自定义 Floodlight 变量 28string
floodlightVariableDimension29自定义 Floodlight 变量 29string
floodlightVariableDimension30自定义 Floodlight 变量 30string
floodlightVariableDimension31自定义 Floodlight 变量 31string
floodlightVariableDimension32自定义 Floodlight 变量 32string
floodlightVariableDimension33自定义 Floodlight 变量 33string
floodlightVariableDimension34自定义 Floodlight 变量 34string
floodlightVariableDimension35自定义 Floodlight 变量 35string
floodlightVariableDimension36自定义 Floodlight 变量 36string
floodlightVariableDimension37自定义 Floodlight 变量 37string
floodlightVariableDimension38自定义 Floodlight 变量 38string
floodlightVariableDimension39自定义 Floodlight 变量 39string
floodlightVariableDimension40自定义 Floodlight 变量 40string
floodlightVariableDimension41自定义 Floodlight 变量 41string
floodlightVariableDimension42自定义 Floodlight 变量 42string
floodlightVariableDimension43自定义 Floodlight 变量 43string
floodlightVariableDimension44自定义 Floodlight 变量 44string
floodlightVariableDimension45自定义 Floodlight 变量 45string
floodlightVariableDimension46自定义 Floodlight 变量 46string
floodlightVariableDimension47自定义 Floodlight 变量 47string
floodlightVariableDimension48自定义 Floodlight 变量 48string
floodlightVariableDimension49自定义 Floodlight 变量 49string
floodlightVariableDimension50自定义 Floodlight 变量 50string
floodlightVariableDimension51自定义 Floodlight 变量 51string
floodlightVariableDimension52自定义 Floodlight 变量 52string
floodlightVariableDimension53自定义 Floodlight 变量 53string
floodlightVariableDimension54自定义 Floodlight 变量 54string
floodlightVariableDimension55自定义 Floodlight 变量 55string
floodlightVariableDimension56自定义 Floodlight 变量 56string
floodlightVariableDimension57自定义 Floodlight 变量 57string
floodlightVariableDimension58自定义 Floodlight 变量 58string
floodlightVariableDimension59自定义 Floodlight 变量 59string
floodlightVariableDimension60自定义 Floodlight 变量 60string
floodlightVariableDimension61自定义 Floodlight 变量 61string
floodlightVariableDimension62自定义 Floodlight 变量 62string
floodlightVariableDimension63自定义 Floodlight 变量 63string
floodlightVariableDimension64自定义 Floodlight 变量 64string
floodlightVariableDimension65自定义 Floodlight 变量 65string
floodlightVariableDimension66自定义 Floodlight 变量 66string
floodlightVariableDimension67自定义 Floodlight 变量 67string
floodlightVariableDimension68自定义 Floodlight 变量 68string
floodlightVariableDimension69自定义 Floodlight 变量 69string
floodlightVariableDimension70自定义 Floodlight 变量 70string
floodlightVariableDimension71自定义 Floodlight 变量 71string
floodlightVariableDimension72自定义 Floodlight 变量 72string
floodlightVariableDimension73自定义 Floodlight 变量 73string
floodlightVariableDimension74自定义 Floodlight 变量 74string
floodlightVariableDimension75自定义 Floodlight 变量 75string
floodlightVariableDimension76自定义 Floodlight 变量 76string
floodlightVariableDimension77自定义 Floodlight 变量 77string
floodlightVariableDimension78自定义 Floodlight 变量 78string
floodlightVariableDimension79自定义 Floodlight 变量 79string
floodlightVariableDimension80自定义 Floodlight 变量 80string
floodlightVariableDimension81自定义 Floodlight 变量 81string
floodlightVariableDimension82自定义 Floodlight 变量 82string
floodlightVariableDimension83自定义 Floodlight 变量 83string
floodlightVariableDimension84自定义 Floodlight 变量 84string
floodlightVariableDimension85自定义 Floodlight 变量 85string
floodlightVariableDimension86自定义 Floodlight 变量 86string
floodlightVariableDimension87自定义 Floodlight 变量 87string
floodlightVariableDimension88自定义 Floodlight 变量 88string
floodlightVariableDimension89自定义 Floodlight 变量 89string
floodlightVariableDimension90自定义 Floodlight 变量 90string
floodlightVariableDimension91自定义 Floodlight 变量 91string
floodlightVariableDimension92自定义 Floodlight 变量 92string
floodlightVariableDimension93自定义 Floodlight 变量 93string
floodlightVariableDimension94自定义 Floodlight 变量 94string
floodlightVariableDimension95自定义 Floodlight 变量 95string
floodlightVariableDimension96自定义 Floodlight 变量 96string
floodlightVariableDimension97自定义 Floodlight 变量 97string
floodlightVariableDimension98自定义 Floodlight 变量 98string
floodlightVariableDimension99自定义 Floodlight 变量 99string
floodlightVariableDimension100自定义 Floodlight 变量 100string
hour小时string
impressionCountingMethod展示次数统计方法string
industryBenchmarkClickRateLast7Days行业基准:点击率(过去 7 天)string
industryBenchmarkClickRateLast14Days行业基准:点击率(过去 14 天)string
industryBenchmarkClickRateLast30Days行业基准:点击率(过去 30 天)string
industryBenchmarkClickRateLast90Days行业基准:点击率(过去 90 天)string
industryBenchmarkVideoCompletionRateLast7Days行业基准:视频完整播放率(过去 7 天)string
industryBenchmarkVideoCompletionRateLast14Days行业基准:视频完整播放率(过去 14 天)string
industryBenchmarkVideoCompletionRateLast30Days行业基准:视频完整播放率(过去 30 天)string
industryBenchmarkVideoCompletionRateLast90Days行业基准:视频完整播放率(过去 90 天)string
keywordKeywordstring
landingPageUrl着陆页网址string
measurementSource衡量来源string
mediaType媒体类型string
mobileCarrier移动运营商string
月份string
naturalSearchEngineCountry自然搜索引擎国家/地区string
naturalSearchEngineProperty自然搜索引擎属性string
naturalSearchLandingPage自然搜索着陆页string
naturalSearchLandingPageQueryString自然搜索着陆页查询字符串string
naturalSearchProcessedLandingPage自然搜索经处理的着陆页string
naturalSearchProcessedLandingPageQueryString自然搜索经处理的着陆页查询字符串string
naturalSearchQuery自然搜索查询string
omSdkAvailableOM SDK 可用string
operatingSystem操作系统string
operatingSystemVersion操作系统版本string
packageRoadblock打包/包版string
packageRoadblockId打包/包版IDlong
packageRoadblockStrategy打包/包版策略string
packageRoadblockTotalBookedUnits打包/包版总预订单位数string
paidSearchAd付费搜索广告string
paidSearchAdGroup付费搜索广告组string
paidSearchAdGroupId付费搜索广告组 IDlong
paidSearchAdId付费搜索广告 IDlong
paidSearchAdvertiser付费搜索广告客户string
paidSearchAdvertiserId付费搜索广告客户 IDlong
paidSearchAgency付费搜索代理机构string
paidSearchAgencyId付费搜索代理机构 IDlong
paidSearchBidStrategy付费搜索出价策略string
paidSearchBidStrategyId付费搜索广告出价策略 IDlong
paidSearchCampaign付费搜索广告系列string
paidSearchCampaignId付费搜索广告系列 IDlong
paidSearchEngineAccount付费搜索引擎账号string
paidSearchEngineAccountCategory付费搜索引擎账号类别string
paidSearchEngineAccountId付费搜索引擎账号 IDlong
paidSearchExternalAdGroupId付费搜索外部广告组 IDlong
paidSearchExternalAdId付费搜索外部广告 IDlong
paidSearchExternalCampaignId付费搜索外部广告系列 IDlong
paidSearchExternalKeywordId付费搜索外部关键字 IDlong
paidSearchKeyword付费搜索关键字string
paidSearchKeywordId付费搜索关键字 IDlong
paidSearchLandingPageUrl付费搜索着陆页网址string
paidSearchLegacyKeywordId付费搜索原有关键字 IDlong
paidSearchMatchType付费搜索匹配类型string
paidSocialAd付费社交广告string
paidSocialAdGroup付费社交广告组string
paidSocialAdGroupId付费社交广告组 IDlong
paidSocialAdId付费社交广告 IDlong
paidSocialAdvertiser付费社交广告客户string
paidSocialAdvertiserId付费社交广告客户 IDlong
paidSocialAgency付费社交代理机构string
paidSocialAgencyId付费社交代理机构 IDlong
paidSocialCampaign付费社交广告系列string
paidSocialCampaignId付费社交广告系列 IDlong
paidSocialEngineAccount付费社交引擎账号string
paidSocialEngineAccountId付费社交引擎账号 IDlong
paidSocialExternalAdGroupId付费社交外部广告组 IDlong
paidSocialExternalAdId付费社交外部广告 IDlong
paidSocialExternalCampaignId付费社交外部广告系列 IDlong
paidSocialExternalEngineAccountId付费社交外部引擎账号 IDlong
paymentSource付款来源string
展示位置展示位置string
placementCompatibility展示位置兼容性string
placementCostStructure展示位置费用结构string
placementEndDate展示位置结束日期string
placementExternalId展示位置外部 IDstring
placementId展示位置 IDlong
placementRate展示位置费率string
placementSize展示位置像素尺寸string
placementStartDate展示位置开始日期string
placementStrategy展示位置策略string
placementTagType展示位置代码类型string
placementTotalBookedUnits展示位置总预订单位数string
placementTotalPlannedMediaCost展示位置计划支出的总媒体费用string
platformType平台类型string
playbackMethod播放方法string
positionInContent内容中的位置string
publisherTrafficSource发布商流量来源string
refreshedAd已刷新广告string
renderingId呈现 IDlong
richMediaCustomVariable自定义变量string
richMediaEvent富媒体事件string
RichMediaVideo4asaId视频 4A 的广告 IDstring
richMediaVideoLength视频时长string
sensitiveCategory敏感类别string
servedPixelDensity所投放图片的像素密度string
网站网站 (CM360)string
siteDirectory网站(Site Directory)string
siteDirectoryId网站ID (Site Directory)long
siteId网站 ID (CM360)long
siteKeyname网站键名string
state州/省/自治区/直辖市string
子网域子网域string
twitterCampaignIdTwitter 广告系列 IDlong
twitterCreativeIdTwitter 广告素材 IDlong
twitterCreativeMediaIdTwitter 广告素材媒体 IDlong
twitterCreativeTypeTwitter 广告素材类型string
twitterImpressionTypeTwitter 展示类型string
twitterLineItemIdTwitter 专列项 IDlong
twitterPlacementTypeTwitter 展示位置类型string
verificationAudibilityComplete播放完毕时的可听率string
verificationAudibilityStart开始播放时的可听率string
verificationVideoPlayerSize视频播放器尺寸string
verificationVideoPlayerSizeComplete播放结束时的视频播放器尺寸string
verificationVideoPlayerSizeFirstQuartile播放到四分之一的视频播放器尺寸string
verificationVideoPlayerSizeMidPoint播放到一半时的视频播放器尺寸string
verificationVideoPlayerSizeStart开始播放时的视频播放器尺寸string
verificationVideoPlayerSizeThirdQuartile播放到四分之三时的视频播放器尺寸string
verificationVideoProminenceScoreDimension视频显眼程度得分string
verificationVideoResized视频已调整大小string
类别垂直string
videoContinuousPlay视频连续播放string
string
zipCode邮编long

标准报表指标

API 名称报表制作工具名称类型
actiewViewPercentAdPlayedActive View:广告播放时间占比double
activeViewAudible2SecImpressionsActive View:播放 2 秒的可听(取消静音)展示次数long
activeViewAudibleAndBackgroundImpressionsActive View:可听的后台展示次数long
activeViewAudibleMeasurableImpressionsActive View:可听的可衡量展示次数long
activeViewAverageViewableTimeSecondActive View:平均可见时间(秒)double
activeViewCustomMetricMeasurableImpressionsActive View:自定义指标可衡量的展示次数long
activeViewCustomMetricViewableImpressionsActive View:自定义指标可见展示次数long
activeViewCustomMetricViewableRateActive View:自定义指标可见率double
activeViewEligibleImpressionsActive View:符合条件的展示次数long
activeViewGroupmMeasurableImpressionsActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的可衡量展示次数long
activeViewGroupmTrvMeasurableImpressionsActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的可衡量展示次数long
activeViewGroupmTrvViewableImpressionsActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的展示次数long
activeViewGroupmViewableImpressionsActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的展示次数long
activeViewImpressionDistributionNotMeasurableActive View:展示次数百分比(不可衡量)double
activeViewImpressionDistributionNotViewableActive View:展示次数百分比(不可见)double
activeViewImpressionDistributionViewableActive View:展示次数百分比(可见)double
activeViewImpressionsAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示次数long
activeViewImpressionsVisible10SecondsActive View:播放了 10 秒的可见展示次数long
activeViewMeasurableImpressionsActive View:可衡量的展示次数long
activeViewNotMeasurableImpressionsActive View:不可衡量的展示次数long
activeViewNotViewableImpressionsActive View:不可见的展示次数long
ActiveViewPercentAudible2SecActive View:播放 2 秒的可听(取消静音)展示次数占比double
ActiveViewPercentAudible30 秒Active View:播放 30 秒的可听(取消静音)展示次数占比double
activeViewPercentAudibleAndBackgroundActive View:可听的后台展示次数占比double
activeViewPercentAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View:播放到四分之一的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtMidpointActive View:播放到一半的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtStartActive View:开始播放的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View:播放到四分之三的可听可见展示占比double
activeViewPercentAudibleImpressionsActive View:可听展示占比double
activeViewPercentBackgroundActive View:后台展示占比double
activeViewPercentCompleteAudibleActive View:播放完毕的可听展示次数占比double
activeViewPercentEverMutedActive View:静音次数占比double
activeViewPercentFirstQuartileAudibleActive View:播放到四分之一的可听展示次数占比double
activeViewPercentFullscreenActive View:全屏展示占比double
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的展示占比double
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View:播放到四分之一的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View:播放到一半的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View:播放到四分之三的可听可见展示占比double
activeViewPercentImpressionsVisibleAtCompletionActive View:播放完毕的可见展示占比double
activeViewPercentImpressionsVisibleAtFirstQuartileActive View:播放到四分之一的可见展示占比double
activeViewPercentImpressionsVisibleAtMidpointActive View:播放到一半的可见展示占比double
activeViewPercentImpressionsVisibleAtThirdQuartileActive View:播放到四分之三的可见展示占比double
activeViewPercentMidpointAudibleActive View:播放过半的可听展示次数占比double
activeViewPercentPlayTimeAudibleActive View:可听播放时间占比double
activeViewPercentPlayTimeAudibleAndVisibleActive View:可听可见播放时间占比double
activeViewPercentPlayTimeVisibleActive View:可见播放时间占比double
activeViewPercentThirdQuartileAudibleActive View:播放到四分之三的可听展示次数占比double
activeViewPercentVisible10SecondsActive View:播放了 10 秒的可见展示占比double
activeViewPercentVisibleAtCompletionActive View:播放完毕的可见展示占比double
activeViewPercentVisibleAtFirstQuartileActive View:播放到四分之一的可见展示占比double
activeViewPercentVisibleAtMidpointActive View:播放到一半的可见展示占比double
activeViewPercentVisibleAtStartActive View:开始播放的可见展示占比double
activeViewPercentVisibleAtThirdQuartileActive View:播放到四分之三的可见展示占比double
activeViewPercentageMeasurableImpressionsActive View:可衡量的展示次数百分比double
activeViewPercentageViewableImpressionsActive View:可见的展示次数百分比double
activeViewViewableImpressionsActive View:可见的展示次数long
activityClickThroughConversions点击型转化次数double
activityClickThroughRevenue点击型转化收入double
activityDeliveryStatus活动投放状态double
activityPerClick每次点击活动数double
activityPerThousandImpressions每千次展示活动数double
activityViewThroughConversions浏览型转化次数double
activityViewThroughRevenue浏览型转化收入double
audioCompanionClicks音频随播广告点击次数long
audioCompanionImpressions音频随播广告观看次数long
beginToRenderEligibleImpressions以开始呈现广告为统计依据记录的符合条件的展示次数long
beginToRenderImpressions以开始呈现广告为统计依据记录的展示次数long
billableEventsCm3CM360 可结算事件long
bookedActivities预订的活动数double
bookedClicks预订的点击次数double
bookedImpressions预订的展示次数double
bookedViewableImpressions预订的可见展示次数double
clickDeliveryStatus点击投放状态double
clickRate点击率double
clicksClicksstring
cookieUnconsentedClicks用户不同意使用 Cookie 的点击次数long
cookieUnconsentedImpressions用户未同意 Cookie 使用的展示次数long
costPerActivity每次活动费用double
costPerClick每次点击费用double
costPerRevenue每单位收入费用double
downloadedImpressions已下载广告的展示次数long
dv360CostDV360 费用(账号币种)double
DV360CostUsdDV360 费用(美元)double
effectiveCpm有效每千次展示费用double
floodlightVariableMetric1自定义 Floodlight 变量 1double
floodlightVariableMetric2自定义 Floodlight 变量 2double
floodlightVariableMetric3自定义 Floodlight 变量 3double
floodlightVariableMetric4自定义 Floodlight 变量 4double
floodlightVariableMetric5自定义 Floodlight 变量 5double
floodlightVariableMetric6自定义 Floodlight 变量 6double
floodlightVariableMetric7自定义 Floodlight 变量 7double
floodlightVariableMetric8自定义 Floodlight 变量 8double
floodlightVariableMetric9自定义 Floodlight 变量 9double
floodlightVariableMetric10自定义 Floodlight 变量 10double
floodlightVariableMetric11自定义 Floodlight 变量 11double
floodlightVariableMetric12自定义 Floodlight 变量 12double
floodlightVariableMetric13自定义 Floodlight 变量 13double
floodlightVariableMetric14自定义 Floodlight 变量 14double
floodlightVariableMetric15自定义 Floodlight 变量 15double
floodlightVariableMetric16自定义 Floodlight 变量 16double
floodlightVariableMetric17自定义 Floodlight 变量 17double
floodlightVariableMetric18自定义 Floodlight 变量 18double
floodlightVariableMetric19自定义 Floodlight 变量 19double
floodlightVariableMetric20自定义 Floodlight 变量 20double
floodlightVariableMetric21自定义 Floodlight 变量 21double
floodlightVariableMetric22自定义 Floodlight 变量 22double
floodlightVariableMetric23自定义 Floodlight 变量 23double
floodlightVariableMetric24自定义 Floodlight 变量 24double
floodlightVariableMetric25自定义 Floodlight 变量 25double
floodlightVariableMetric26自定义 Floodlight 变量 26double
floodlightVariableMetric27自定义 Floodlight 变量 27double
floodlightVariableMetric28自定义 Floodlight 变量 28double
floodlightVariableMetric29自定义 Floodlight 变量 29double
floodlightVariableMetric30自定义 Floodlight 变量 30double
floodlightVariableMetric31自定义 Floodlight 变量 31double
floodlightVariableMetric32自定义 Floodlight 变量 32double
floodlightVariableMetric33自定义 Floodlight 变量 33double
floodlightVariableMetric34自定义 Floodlight 变量 34double
floodlightVariableMetric35自定义 Floodlight 变量 35double
floodlightVariableMetric36自定义 Floodlight 变量 36double
floodlightVariableMetric37自定义 Floodlight 变量 37double
floodlightVariableMetric38自定义 Floodlight 变量 38double
floodlightVariableMetric39自定义 Floodlight 变量 39double
floodlightVariableMetric40自定义 Floodlight 变量 40double
floodlightVariableMetric41自定义 Floodlight 变量 41double
floodlightVariableMetric42自定义 Floodlight 变量 42double
floodlightVariableMetric43自定义 Floodlight 变量 43double
floodlightVariableMetric44自定义 Floodlight 变量 44double
floodlightVariableMetric45自定义 Floodlight 变量 45double
floodlightVariableMetric46自定义 Floodlight 变量 46double
floodlightVariableMetric47自定义 Floodlight 变量 47double
floodlightVariableMetric48自定义 Floodlight 变量 48double
floodlightVariableMetric49自定义 Floodlight 变量 49double
floodlightVariableMetric50自定义 Floodlight 变量 50double
floodlightVariableMetric51自定义 Floodlight 变量 51double
floodlightVariableMetric52自定义 Floodlight 变量 52double
floodlightVariableMetric53自定义 Floodlight 变量 53double
floodlightVariableMetric54自定义 Floodlight 变量 54double
floodlightVariableMetric55自定义 Floodlight 变量 55double
floodlightVariableMetric56自定义 Floodlight 变量 56double
floodlightVariableMetric57自定义 Floodlight 变量 57double
floodlightVariableMetric58自定义 Floodlight 变量 58double
floodlightVariableMetric59自定义 Floodlight 变量 59double
floodlightVariableMetric60自定义 Floodlight 变量 60double
floodlightVariableMetric61自定义 Floodlight 变量 61double
floodlightVariableMetric62自定义 Floodlight 变量 62double
floodlightVariableMetric63自定义 Floodlight 变量 63double
floodlightVariableMetric64自定义 Floodlight 变量 64double
floodlightVariableMetric65自定义 Floodlight 变量 65double
floodlightVariableMetric66自定义 Floodlight 变量 66double
floodlightVariableMetric67自定义 Floodlight 变量 67double
floodlightVariableMetric68自定义 Floodlight 变量 68double
floodlightVariableMetric69自定义 Floodlight 变量 69double
floodlightVariableMetric70自定义 Floodlight 变量 70double
floodlightVariableMetric71自定义 Floodlight 变量 71double
floodlightVariableMetric72自定义 Floodlight 变量 72double
floodlightVariableMetric73自定义 Floodlight 变量 73double
floodlightVariableMetric74自定义 Floodlight 变量 74double
floodlightVariableMetric75自定义 Floodlight 变量 75double
floodlightVariableMetric76自定义 Floodlight 变量 76double
floodlightVariableMetric77自定义 Floodlight 变量 77double
floodlightVariableMetric78自定义 Floodlight 变量 78double
floodlightVariableMetric79自定义 Floodlight 变量 79double
floodlightVariableMetric80自定义 Floodlight 变量 80double
floodlightVariableMetric81自定义 Floodlight 变量 81double
floodlightVariableMetric82自定义 Floodlight 变量 82double
floodlightVariableMetric83自定义 Floodlight 变量 83double
floodlightVariableMetric84自定义 Floodlight 变量 84double
floodlightVariableMetric85自定义 Floodlight 变量 85double
floodlightVariableMetric86自定义 Floodlight 变量 86double
floodlightVariableMetric87自定义 Floodlight 变量 87double
floodlightVariableMetric88自定义 Floodlight 变量 88double
floodlightVariableMetric89自定义 Floodlight 变量 89double
floodlightVariableMetric90自定义 Floodlight 变量 90double
floodlightVariableMetric91自定义 Floodlight 变量 91double
floodlightVariableMetric92自定义 Floodlight 变量 92double
floodlightVariableMetric93自定义 Floodlight 变量 93double
floodlightVariableMetric94自定义 Floodlight 变量 94double
floodlightVariableMetric95自定义 Floodlight 变量 95double
floodlightVariableMetric96自定义 Floodlight 变量 96double
floodlightVariableMetric97自定义 Floodlight 变量 97double
floodlightVariableMetric98自定义 Floodlight 变量 98double
floodlightVariableMetric99自定义 Floodlight 变量 99double
floodlightVariableMetric100自定义 Floodlight 变量 100double
generalInvalidTrafficActiveViewAudibleImpressions常规无效流量 (GIVT) Active View 可听的展示次数long
generalInvalidTrafficActiveViewEligibleImpressions常规无效流量 (GIVT) Active View 符合条件的展示次数long
generalInvalidTrafficActiveViewMeasurableImpressions常规无效流量 (GIVT) Active View 可衡量的展示次数long
generalInvalidTrafficActiveViewViewableImpressions常规无效流量 (GIVT) Active View 可见的展示次数long
generalInvalidTrafficBeginToRenderImpressions常规无效流量 (GIVT) 以开始呈现广告为统计依据记录的展示次数long
generalInvalidTrafficClicks常规无效流量 (GIVT) 点击次数long
generalInvalidTrafficImpressions常规无效流量 (GIVT) 展示次数long
generalInvalidTrafficTrackedAds常规无效流量 (GIVT) 跟踪的广告long
gmailClickThroughConversionsGmail 点击型转化次数long
gmailClickThroughRevenueGmail 点击型转化收入double
gmailConversionsGmail 带来的转化long
gmailTotalRevenueGmail 总收入double
gmailViewThroughConversionsGmail 浏览型转化次数long
gmailViewThroughRevenueGmail 浏览型转化收入double
impressionDeliveryStatus展示投放状态double
展示次数展示次数string
inactiveImpressions无效展示次数long
invalidActiveViewAudibleImpressions无效的 Active View 可听的展示次数long
invalidActiveViewEligibleImpressions无效的 Active View 符合条件的展示次数long
invalidActiveViewMeasurableImpressions无效的 Active View 可衡量的展示次数long
invalidActiveViewViewableImpressions无效的 Active View 可见的展示次数long
invalidBeginToRenderImpressions以开始呈现广告为统计依据记录的展示次数无效long
invalidClicks无效点击次数long
invalidImpressions无效展示次数long
invalidTrackedAds跟踪的广告无效long
mediaCost媒体费用double
naturalSearchActions自然搜索操作double
naturalSearchClicks自然搜索点击次数long
naturalSearchRevenue自然搜索收入double
naturalSearchTransactions自然搜索交易double
paidSearchActionConversionPercentageFloodlight:付费搜索操作转化百分比double
paidSearchActions付费搜索操作double
paidSearchAverageCostPerActionFloodlight:付费搜索平均每次操作费用double
paidSearchAverageCostPerTransactionFloodlight:付费搜索平均每次交易费用double
paidSearchAverageDfaTransactionAmountFloodlight:付费搜索平均 CM360 交易金额double
paidSearchAveragePosition付费搜索平均排名double
paidSearchClickRate付费搜索点击率double
paidSearchClicks付费搜索点击次数long
paidSearchCost付费搜索费用double
paidSearchImpressions付费搜索展示次数long
paidSearchRevenue付费搜索收入double
paidSearchSpendPerTransactionRevenueFloodlight:付费搜索每笔交易收入的支出double
paidSearchTransactionConversionPercentageFloodlight:付费搜索交易转化百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付费搜索每笔支出的交易收入double
paidSearchTransactions付费搜索交易次数double
paidSearchVisits付费搜索访问次数long
paidSocialClicks付费社交广告点击次数long
paidSocialCost付费社交广告费用double
paidSocialImpressions付费社交广告展示次数long
percentInvalidClicks无效点击占比double
percentInvalidImpressions无效展示占比double
plannedMediaCost计划支出的媒体费用double
provisionalImpressions临时展示次数long
revenuePerClick每次点击收入double
revenuePerThousandImpressions每千次展示收入double
richMediaAudioCompletions音频播放完毕的次数long
richMediaAudioFirstQuartileCompletes音频播放到四分之一的次数long
richMediaAudioMidpoints音频播放到一半的次数long
richMediaAudioMutes音频静音次数long
richMediaAudioPauses音频暂停次数long
richMediaAudioPlays音频播放次数long
richMediaAudioReplays音频重放次数long
richMediaAudioThirdQuartileCompletes音频播放到四分之三的次数long
richMediaAudioUnmutes音频取消静音次数long
richMediaAverageDisplayTime平均展示时间double
richMediaAverageExpansionTime平均展开时间double
richMediaAverageFullScreenViewTime全屏模式下的平均观看时间double
richMediaAverageInteractionTime平均互动时间double
richMediaAverageVideoViewTime视频平均观看时间double
richMediaBackupImages备用图片long
richMediaClickRate富媒体点击率double
richMediaClicks富媒体点击次数long
richMediaCodeServes代码投放次数long
richMediaCustomAverageTime平均时间double
richMediaCustomCounters计数器long
richMediaCustomExits退出次数long
richMediaCustomTimers计时器long
richMediaCustomVariableCount1自定义变量计数 1long
richMediaCustomVariableCount2自定义变量计数 2long
richMediaDisplayTime总展示时间long
richMediaEngagements富媒体广告素材互动次数long
richMediaEventCounters事件计数器long
richMediaEventTimers事件计时器double
richMediaExpansionTime展开时间long
richMediaExpansions扩展的关键字long
richMediaFullScreenImpressions全屏展示次数long
richMediaFullScreenVideoCompletes全屏看完视频的次数long
richMediaFullScreenVideoPlays视频全屏播放次数long
richMediaHtml5ImpressionsHTML5 展示次数long
richMediaImpressions富媒体展示次数long
richMediaInteractionRate互动率double
richMediaInteractionTime总互动时间long
richMediaInteractions总互动次数long
richMediaInteractiveImpressions互动展示次数long
richMediaManualCloses手动关闭次数long
richMediaScrolls富媒体内滚动次数long
richMediaTrueViewViewsTrueView 观看次数long
richMediaVideoCompanionClicks视频随播广告点击次数long
richMediaVideoCompletions视频看完次数long
richMediaVideoFirstQuartileCompletes看完视频四分之一的次数long
richMediaVideoFullScreens视频全屏次数long
richMediaVideoInteractionRate视频互动率double
richMediaVideoInteractions视频互动次数long
richMediaVideoMidpoints看完视频一半的次数long
richMediaVideoMutes视频静音次数long
richMediaVideoPauses视频暂停次数long
richMediaVideoPlays视频播放次数long
richMediaVideoProgressEvents视频进度事件数long
richMediaVideoReplays视频重放次数long
richMediaVideoSkips视频跳过次数long
richMediaVideoStops视频停放次数long
richMediaVideoThirdQuartileCompletes看完视频四分之三的次数long
richMediaVideoUnmutes视频取消静音次数long
richMediaVideoViewRate视频观看率double
richMediaVideoViews视频观看次数long
roadblockImpressions包版展示次数long
socialEngagementRate社交互动率double
socialFollowsFollowslong
socialLeadSubmissionsTwitter 潜在客户带来次数long
socialLikes点赞数long
socialOfferAcceptsTwitter 优惠接受次数long
socialOtherInteractions其他社交互动次数long
socialReplies回复量long
socialSharesExternal分享次数(外部)long
socialSharesInternal分享次数(内部)long
socialTotalEngagements社交互动总次数long
totalConversions总转化次数double
totalConversionsRevenue总收入double
trackedAds跟踪的广告long
twitterAppClicksTwitter 应用安装广告点击次数long
twitterBuyNowCardClicksTwitter“立即购买”卡点击次数long
twitterBuyNowPurchaseSuccessfulsTwitter“立即购买”卡购买次数long
twitterUrlClicksTwitter 网址点击次数long
twitterVideo50PercentInViewFor2SecondsTwitter:视频的 50% 出现在用户视野中 2 秒long
twitterVideo100PercentInViewFor3SecondsTwitter:视频的 100% 出现在用户视野中 3 秒long
vendorBlockedAds供应商屏蔽的广告long
verificationBlockedImpressions已屏蔽的展示次数long
verificationBlockedPercentage已屏蔽百分比double
verificationClassifiedImpressions已分类的展示次数long
verificationMeasurableImpressionsForAudio可衡量的展示次数(针对音频)long
verificationMeasurableImpressionsForVideoPlayerLocation可衡量视频播放器位置的展示次数long
verificationMeasurableImpressionsForVideoPlayerSize可衡量视频播放器尺寸的展示次数long
verificationPercentageMeasurableImpressionsForAudio可衡量的展示次数占比(针对音频)double
verificationPercentageMeasurableImpressionsForVideoPlayerLocation可衡量视频播放器位置的展示次数占比double
verificationPercentageMeasurableImpressionsForVideoPlayerSize可衡量视频播放器尺寸的展示次数占比double
verificationPublisherProblems发布商问题数long
verificationReportingProblems报告问题long
verificationSensitiveCategoryImpressions敏感类别展示次数long
verificationServingProblems投放问题数long
verificationVerifiableImpressions可验证的展示次数long
verificationVideoMutedAtStart开始播放时设为静音的视频long
verificationVideoPlayerHdSizeImpressions使用高清视频播放器尺寸的视频的展示次数long
verificationVideoPlayerLargeSizeImpressions使用大尺寸播放器的视频的展示次数long
verificationVideoPlayerLocationAvgPixelsFromLeft视频播放器距屏幕左侧的平均像素数long
verificationVideoPlayerLocationAvgPixelsFromTop视频播放器距屏幕顶部的平均像素数long
verificationVideoPlayerSizeAvgHeight视频播放器的平均高度long
verificationVideoPlayerSizeAvgWidth视频播放器的平均宽度long
verificationVideoPlayerSmallSizeImpressions使用小尺寸播放器的视频的展示次数long
verificationVideoProminenceScore视频显眼程度得分double
verificationWarnings警告long
videoCompanionClicks随播广告点击次数long
videoCompanionImpressions随播广告观看次数long

标准报表过滤条件

API 名称报表制作工具名称类型
活动活动string
activityGroup活动组string
广告广告string
adStatus广告状态string
adType广告类型string
广告客户广告客户string
advertiserGroup广告客户组string
attributedEventConnectionType事件归因到的连接类型string
attributedEventEnvironment事件归因到的环境string
attributionModelConfig归因模型string
browserPlatform浏览器/平台string
广告系列广告系列string
campaignEndDate广告系列结束日期string
campaignExternalId广告系列外部 IDstring
campaignStartDate广告系列开始日期string
city城市string
clickThroughUrl点击后到达网址string
connectionType连接类型string
contentCategory内容分类string
country国家/地区string
creative广告素材string
creativeEndDate广告素材结束日期string
creativeField1广告素材字段1string
creativeField2广告素材字段2string
creativeField3广告素材字段3string
creativeField4广告素材字段4string
creativeField5广告素材字段5string
creativeField6广告素材字段6string
creativeField7广告素材字段7string
creativeField8广告素材字段8string
creativeField9广告素材字段9string
creativeField10广告素材字段10string
creativeField11广告素材字段11string
creativeField12广告素材字段12string
creativeGroup1广告素材组1string
creativeGroup2广告素材组2string
creativeSize广告素材像素尺寸string
creativeStartDate广告素材开始日期string
creativeType广告类型string
digitalContentLabel数字内容分级string
dmaRegion特定媒体市场区域 (DMA)string
网域网域string
环境环境string
eventPlatformType事件归因到的平台类型string
floodlightConfigIdFloodlight 配置long
hour小时string
impressionCountingMethod展示次数统计方法string
measurementSource衡量来源string
mediaType媒体类型string
mobileCarrier移动运营商string
naturalSearchEngineCountry自然搜索引擎国家/地区string
naturalSearchEngineProperty自然搜索引擎属性string
naturalSearchLandingPage自然搜索着陆页string
naturalSearchLandingPageQueryString自然搜索着陆页查询字符串string
naturalSearchProcessedLandingPage自然搜索经处理的着陆页string
naturalSearchProcessedLandingPageQueryString自然搜索经处理的着陆页查询字符串string
naturalSearchQuery自然搜索查询string
operatingSystem操作系统string
packageRoadblockStrategy打包/包版策略string
packageRoadblockTotalBookedUnits打包/包版总预订单位数string
paidSearchAd付费搜索广告string
paidSearchAdGroup付费搜索广告组string
paidSearchAdvertiser付费搜索广告客户string
paidSearchAgency付费搜索代理机构string
paidSearchBidStrategy付费搜索出价策略string
paidSearchCampaign付费搜索广告系列string
paidSearchEngineAccount付费搜索引擎账号string
paidSearchKeyword付费搜索关键字string
paidSearchLandingPageUrl付费搜索着陆页网址string
paymentSource付款来源string
展示位置展示位置string
placementCompatibility展示位置兼容性string
placementCostStructure展示位置费用结构string
placementExternalId展示位置外部 IDstring
placementSize展示位置像素尺寸string
placementStrategy展示位置策略string
placementTagType展示位置代码类型string
placementTotalBookedUnits展示位置总预订单位数string
platformType平台类型string
positionInContent内容中的位置string
refreshedAd已刷新广告string
renderingId呈现 IDlong
sensitiveCategory敏感类别string
网站网站 (CM360)string
siteDirectory网站(Site Directory)string
state州/省/自治区/直辖市string
子网域子网域string
verificationAudibilityComplete播放完毕时的可听率string
verificationAudibilityStart开始播放时的可听率string
verificationVideoPlayerSizeComplete播放结束时的视频播放器尺寸string
verificationVideoPlayerSizeFirstQuartile播放到四分之一的视频播放器尺寸string
verificationVideoPlayerSizeMidPoint播放到一半时的视频播放器尺寸string
verificationVideoPlayerSizeStart开始播放时的视频播放器尺寸string
verificationVideoPlayerSizeThirdQuartile播放到四分之三时的视频播放器尺寸string
verificationVideoResized视频已调整大小string
videoContinuousPlay视频连续播放string

活动过滤条件

API 名称报表制作工具名称类型
活动活动string
activityGroup活动组string

活动指标

API 名称报表制作工具名称类型
activityClickThroughConversions点击型转化次数double
activityClickThroughRevenue点击型转化收入double
activityViewThroughConversions浏览型转化次数double
activityViewThroughRevenue浏览型转化收入double
naturalSearchActions自然搜索操作double
naturalSearchRevenue自然搜索收入double
naturalSearchTransactions自然搜索交易double
paidSearchActionConversionPercentageFloodlight:付费搜索操作转化百分比double
paidSearchActions付费搜索操作double
paidSearchAverageCostPerActionFloodlight:付费搜索平均每次操作费用double
paidSearchAverageCostPerTransactionFloodlight:付费搜索平均每次交易费用double
paidSearchAverageDfaTransactionAmountFloodlight:付费搜索平均 CM360 交易金额double
paidSearchRevenue付费搜索收入double
paidSearchSpendPerTransactionRevenueFloodlight:付费搜索每笔交易收入的支出double
paidSearchTransactionConversionPercentageFloodlight:付费搜索交易转化百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付费搜索每笔支出的交易收入double
paidSearchTransactions付费搜索交易次数double
totalConversions总转化次数double
totalConversionsRevenue总收入double

自定义富媒体过滤条件

在自定义富媒体部分,您可以指定以下维度的维度值:

API 名称报表制作工具名称类型
richMediaEventTypeIdAndName富媒体事件string

覆盖面报表维度

API 名称报表制作工具名称类型
advertiser(必需)广告客户string
广告广告string
adId广告 IDlong
adStatus广告状态string
adType广告类型string
advertiserGroup广告客户组string
advertiserId广告客户 IDlong
browserPlatform浏览器/平台string
广告系列广告系列string
campaignEndDate广告系列结束日期string
campaignExternalId广告系列外部 IDstring
campaignId广告系列 IDlong
campaignStartDate广告系列开始日期string
city城市string
connectionType连接类型string
contentCategory内容分类string
country国家/地区string
date日期string
dmaRegion特定媒体市场区域 (DMA)string
floodlightConfigIdFloodlight 配置long
hour小时string
mobileCarrier移动运营商string
月份string
operatingSystem操作系统string
operatingSystemVersion操作系统版本string
packageRoadblock打包/包版string
packageRoadblockId打包/包版IDlong
packageRoadblockStrategy打包/包版策略string
packageRoadblockTotalBookedUnits打包/包版总预订单位数string
paymentSource付款来源string
展示位置展示位置string
placementCompatibility展示位置兼容性string
placementCostStructure展示位置费用结构string
placementEndDate展示位置结束日期string
placementExternalId展示位置外部 IDstring
placementId展示位置 IDlong
placementRate展示位置费率string
placementStartDate展示位置开始日期string
placementStrategy展示位置策略string
placementTotalBookedUnits展示位置总预订单位数string
placementTotalPlannedMediaCost展示位置计划支出的总媒体费用string
platformType平台类型string
网站网站 (CM360)string
siteId网站 ID (CM360)long
siteKeyname网站键名string
string

覆盖面报表指标

API 名称报表制作工具名称类型
actiewViewPercentAdPlayedActive View:广告播放时间占比double
activeViewAudible2SecImpressionsActive View:播放 2 秒的可听(取消静音)展示次数long
activeViewAudibleAndBackgroundImpressionsActive View:可听的后台展示次数long
activeViewAudibleMeasurableImpressionsActive View:可听的可衡量展示次数long
activeViewAverageViewableTimeSecondActive View:平均可见时间(秒)double
activeViewCustomMetricMeasurableImpressionsActive View:自定义指标可衡量的展示次数long
activeViewCustomMetricViewableImpressionsActive View:自定义指标可见展示次数long
activeViewCustomMetricViewableRateActive View:自定义指标可见率double
activeViewEligibleImpressionsActive View:符合条件的展示次数long
activeViewGroupmMeasurableImpressionsActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的可衡量展示次数long
activeViewGroupmTrvMeasurableImpressionsActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的可衡量展示次数long
activeViewGroupmTrvViewableImpressionsActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的展示次数long
activeViewGroupmViewableImpressionsActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的展示次数long
activeViewImpressionDistributionNotMeasurableActive View:展示次数百分比(不可衡量)double
activeViewImpressionDistributionNotViewableActive View:展示次数百分比(不可见)double
activeViewImpressionDistributionViewableActive View:展示次数百分比(可见)double
activeViewImpressionsAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示次数long
activeViewImpressionsVisible10SecondsActive View:播放了 10 秒的可见展示次数long
activeViewMeasurableImpressionsActive View:可衡量的展示次数long
activeViewNotMeasurableImpressionsActive View:不可衡量的展示次数long
activeViewNotViewableImpressionsActive View:不可见的展示次数long
ActiveViewPercentAudible2SecActive View:播放 2 秒的可听(取消静音)展示次数占比double
ActiveViewPercentAudible30 秒Active View:播放 30 秒的可听(取消静音)展示次数占比double
activeViewPercentAudibleAndBackgroundActive View:可听的后台展示次数占比double
activeViewPercentAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtFirstQuartileActive View:播放到四分之一的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtMidpointActive View:播放到一半的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtStartActive View:开始播放的可听可见展示占比double
activeViewPercentAudibleAndVisibleAtThirdQuartileActive View:播放到四分之三的可听可见展示占比double
activeViewPercentAudibleImpressionsActive View:可听展示占比double
activeViewPercentBackgroundActive View:后台展示占比double
activeViewPercentCompleteAudibleActive View:播放完毕的可听展示次数占比double
activeViewPercentEverMutedActive View:静音次数占比double
activeViewPercentFirstQuartileAudibleActive View:播放到四分之一的可听展示次数占比double
activeViewPercentFullscreenActive View:全屏展示占比double
activeViewPercentImpressionsAudibleAndFullyOnscreenActive View:可听且完全在屏幕上播放了一半时长(最长 15 秒)的展示占比double
activeViewPercentImpressionsAudibleAndFullyOnscreenForHalfDurationActive View:可听且完全在屏幕上播放了一半时长 (TrueView) 的展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtCompletionActive View:播放完毕的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtFirstQuartileActive View:播放到四分之一的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtMidpointActive View:播放到一半的可听可见展示占比double
activeViewPercentImpressionsAudibleAndVisibleAtThirdQuartileActive View:播放到四分之三的可听可见展示占比double
activeViewPercentImpressionsVisibleAtCompletionActive View:播放完毕的可见展示占比double
activeViewPercentImpressionsVisibleAtFirstQuartileActive View:播放到四分之一的可见展示占比double
activeViewPercentImpressionsVisibleAtMidpointActive View:播放到一半的可见展示占比double
activeViewPercentImpressionsVisibleAtThirdQuartileActive View:播放到四分之三的可见展示占比double
activeViewPercentMidpointAudibleActive View:播放过半的可听展示次数占比double
activeViewPercentPlayTimeAudibleActive View:可听播放时间占比double
activeViewPercentPlayTimeAudibleAndVisibleActive View:可听可见播放时间占比double
activeViewPercentPlayTimeVisibleActive View:可见播放时间占比double
activeViewPercentThirdQuartileAudibleActive View:播放到四分之三的可听展示次数占比double
activeViewPercentVisible10SecondsActive View:播放了 10 秒的可见展示占比double
activeViewPercentVisibleAtCompletionActive View:播放完毕的可见展示占比double
activeViewPercentVisibleAtFirstQuartileActive View:播放到四分之一的可见展示占比double
activeViewPercentVisibleAtMidpointActive View:播放到一半的可见展示占比double
activeViewPercentVisibleAtStartActive View:开始播放的可见展示占比double
activeViewPercentVisibleAtThirdQuartileActive View:播放到四分之三的可见展示占比double
activeViewPercentageMeasurableImpressionsActive View:可衡量的展示次数百分比double
activeViewPercentageViewableImpressionsActive View:可见的展示次数百分比double
activeViewViewableImpressionCookieReachActive View:可见展示 Cookie 覆盖面long
activeViewViewableImpressionsActive View:可见的展示次数long
activityClickThroughConversions点击型转化次数double
activityClickThroughRevenue点击型转化收入double
activityDeliveryStatus活动投放状态double
activityPerClick每次点击活动数double
activityPerThousandImpressions每千次展示活动数double
activityViewThroughConversions浏览型转化次数double
activityViewThroughRevenue浏览型转化收入double
beginToRenderEligibleImpressions以开始呈现广告为统计依据记录的符合条件的展示次数long
beginToRenderImpressions以开始呈现广告为统计依据记录的展示次数long
billableEventsCm3CM360 可结算事件long
bookedActivities预订的活动数double
bookedClicks预订的点击次数double
bookedImpressions预订的展示次数double
bookedViewableImpressions预订的可见展示次数double
clickDeliveryStatus点击投放状态double
clickRate点击率double
clicksClicksstring
cookieReachAverageImpressionFrequencyCookie 覆盖面:平均展示频次double
cookieReachClickReachCookie 覆盖面:点击覆盖面long
cookieReachImpressionReachCookie 覆盖面:展示覆盖面long
cookieReachIncrementalClickReachCookie 覆盖面:增量点击覆盖面long
cookieReachIncrementalImpressionReachCookie 覆盖面:增量展示覆盖面long
cookieReachIncrementalTotalReachCookie 覆盖面:增量总覆盖面long
cookieReachTotalReachCookie 覆盖面:总覆盖面long
cookieUnconsentedClicks用户不同意使用 Cookie 的点击次数long
cookieUnconsentedImpressions用户未同意 Cookie 使用的展示次数long
costPerActivity每次活动费用double
costPerClick每次点击费用double
costPerRevenue每单位收入费用double
downloadedImpressions已下载广告的展示次数long
dv360CostDV360 费用(账号币种)double
DV360CostUsdDV360 费用(美元)double
effectiveCpm有效每千次展示费用double
impressionDeliveryStatus展示投放状态double
展示次数展示次数string
impressionsCoviewed展示次数(同看)string
mediaCost媒体费用double
naturalSearchActions自然搜索操作double
naturalSearchClicks自然搜索点击次数long
naturalSearchRevenue自然搜索收入double
naturalSearchTransactions自然搜索交易double
paidSearchActionConversionPercentageFloodlight:付费搜索操作转化百分比double
paidSearchActions付费搜索操作double
paidSearchAverageCostPerActionFloodlight:付费搜索平均每次操作费用double
paidSearchAverageCostPerTransactionFloodlight:付费搜索平均每次交易费用double
paidSearchAverageDfaTransactionAmountFloodlight:付费搜索平均 CM360 交易金额double
paidSearchAveragePosition付费搜索平均排名double
paidSearchClickRate付费搜索点击率double
paidSearchClicks付费搜索点击次数long
paidSearchCost付费搜索费用double
paidSearchImpressions付费搜索展示次数long
paidSearchRevenue付费搜索收入double
paidSearchSpendPerTransactionRevenueFloodlight:付费搜索每笔交易收入的支出double
paidSearchTransactionConversionPercentageFloodlight:付费搜索交易转化百分比double
paidSearchTransactionRevenuePerSpendFloodlight:付费搜索每笔支出的交易收入double
paidSearchTransactions付费搜索交易次数double
paidSearchVisits付费搜索访问次数long
plannedMediaCost计划支出的媒体费用double
provisionalImpressions临时展示次数long
revenuePerClick每次点击收入double
revenuePerThousandImpressions每千次展示收入double
richMediaAverageDisplayTime平均展示时间double
richMediaAverageExpansionTime平均展开时间double
richMediaAverageFullScreenViewTime全屏模式下的平均观看时间double
richMediaAverageInteractionTime平均互动时间double
richMediaAverageVideoViewTime视频平均观看时间double
richMediaBackupImages备用图片long
richMediaClickRate富媒体点击率double
richMediaClicks富媒体点击次数long
richMediaCodeServes代码投放次数long
richMediaCustomAverageTime平均时间double
richMediaCustomCounters计数器long
richMediaCustomExits退出次数long
richMediaCustomTimers计时器long
richMediaDisplayTime总展示时间long
richMediaEngagements富媒体广告素材互动次数long
richMediaEventCounters事件计数器long
richMediaEventTimers事件计时器double
richMediaExpansionTime展开时间long
richMediaExpansions扩展的关键字long
richMediaFullScreenImpressions全屏展示次数long
richMediaFullScreenVideoCompletes全屏看完视频的次数long
richMediaFullScreenVideoPlays视频全屏播放次数long
richMediaHtml5ImpressionsHTML5 展示次数long
richMediaImpressions富媒体展示次数long
richMediaInteractionRate互动率double
richMediaInteractionTime总互动时间long
richMediaInteractions总互动次数long
richMediaInteractiveImpressions互动展示次数long
richMediaManualCloses手动关闭次数long
richMediaScrolls富媒体内滚动次数long
richMediaTrueViewViewsTrueView 观看次数long
richMediaVideoCompanionClicks视频随播广告点击次数long
richMediaVideoCompletions视频看完次数long
richMediaVideoFirstQuartileCompletes看完视频四分之一的次数long
richMediaVideoFullScreens视频全屏次数long
richMediaVideoInteractionRate视频互动率double
richMediaVideoInteractions视频互动次数long
richMediaVideoMidpoints看完视频一半的次数long
richMediaVideoMutes视频静音次数long
richMediaVideoPauses视频暂停次数long
richMediaVideoPlays视频播放次数long
richMediaVideoProgressEvents视频进度事件数long
richMediaVideoReplays视频重放次数long
richMediaVideoSkips视频跳过次数long
richMediaVideoStops视频停放次数long
richMediaVideoThirdQuartileCompletes看完视频四分之三的次数long
richMediaVideoUnmutes视频取消静音次数long
richMediaVideoViewRate视频观看率double
richMediaVideoViews视频观看次数long
roadblockImpressions包版展示次数long
socialEngagementRate社交互动率double
socialFollowsFollowslong
socialLeadSubmissionsTwitter 潜在客户带来次数long
socialLikes点赞数long
socialOfferAcceptsTwitter 优惠接受次数long
socialOtherInteractions其他社交互动次数long
socialReplies回复量long
socialSharesExternal分享次数(外部)long
socialSharesInternal分享次数(内部)long
socialTotalEngagements社交互动总次数long
totalConversions总转化次数double
totalConversionsRevenue总收入double
trackedAds跟踪的广告long
twitterAppClicksTwitter 应用安装广告点击次数long
twitterBuyNowCardClicksTwitter“立即购买”卡点击次数long
twitterBuyNowPurchaseSuccessfulsTwitter“立即购买”卡购买次数long
twitterUrlClicksTwitter 网址点击次数long
twitterVideo50PercentInViewFor2SecondsTwitter:视频的 50% 出现在用户视野中 2 秒long
twitterVideo100PercentInViewFor3SecondsTwitter:视频的 100% 出现在用户视野中 3 秒long
uniqueReachAverageImpressionFrequencyUnique Reach:平均展示频次string
uniqueReachAverageImpressionFrequencyCoviewedUnique Reach:平均展示频次(同看)string
uniqueReachAverageViewableImpressionFrequencyUnique Reach:平均可见的展示频次string
uniqueReachClickReachUnique Reach:点击覆盖面string
uniqueReachDuplicateClickReachUnique Reach:重复的点击覆盖面string
uniqueReachDuplicateClickReachPercentUnique Reach:重复点击覆盖面百分比string
uniqueReachDuplicateImpressionReachUnique Reach:重复的展示覆盖面string
uniqueReachDuplicateImpressionReachPercentUnique Reach:重复展示覆盖面百分比string
uniqueReachDuplicateTotalReachUnique Reach:重复的总覆盖面string
uniqueReachDuplicateTotalReachPercentUnique Reach:重复总覆盖面百分比string
uniqueReachDuplicateViewableImpressionReachUnique Reach:重复的可见展示覆盖面string
uniqueReachDuplicateViewableImpressionReachPercentUnique Reach:重复可见展示覆盖面百分比string
uniqueReachExclusiveClickReachUnique Reach:不重复的点击覆盖面string
uniqueReachExclusiveClickReachPercentUnique Reach:不重复点击覆盖面百分比string
uniqueReachExclusiveImpressionReachUnique Reach:不重复的展示覆盖面string
uniqueReachExclusiveImpressionReachPercentUnique Reach:不重复展示覆盖面百分比string
uniqueReachExclusiveTotalReachUnique Reach:不重复的总覆盖面string
uniqueReachExclusiveTotalReachPercentUnique Reach:不重复总覆盖面百分比string
uniqueReachExclusiveViewableImpressionReachUnique Reach:不重复的可见展示覆盖面string
uniqueReachExclusiveViewableImpressionReachPercentUnique Reach:不重复可见展示覆盖面百分比string
uniqueReachImpressionReachUnique Reach:展示覆盖面string
uniqueReachImpressionReachCoviewedUnique Reach:展示覆盖面(同看)string
uniqueReachIncrementalClickReachUnique Reach:增量点击覆盖面string
uniqueReachIncrementalImpressionReachUnique Reach:增量展示覆盖面string
uniqueReachIncrementalTotalReachUnique Reach:增量总覆盖面string
uniqueReachIncrementalViewableImpressionReachUnique Reach:增量可见展示覆盖面string
uniqueReachTotalReachUnique Reach:总覆盖面string
uniqueReachTotalReachCoviewedUnique Reach:总覆盖面(同看)string
uniqueReachViewableImpressionReachUnique Reach:可见展示覆盖面string
verificationBlockedImpressions已屏蔽的展示次数long
verificationBlockedPercentage已屏蔽百分比double
verificationClassifiedImpressions已分类的展示次数long
verificationMeasurableImpressionsForAudio可衡量的展示次数(针对音频)long
verificationMeasurableImpressionsForVideoPlayerLocation可衡量视频播放器位置的展示次数long
verificationMeasurableImpressionsForVideoPlayerSize可衡量视频播放器尺寸的展示次数long
verificationPercentageMeasurableImpressionsForAudio可衡量的展示次数占比(针对音频)double
verificationPercentageMeasurableImpressionsForVideoPlayerLocation可衡量视频播放器位置的展示次数占比double
verificationPercentageMeasurableImpressionsForVideoPlayerSize可衡量视频播放器尺寸的展示次数占比double
verificationPublisherProblems发布商问题数long
verificationReportingProblems报告问题long
verificationSensitiveCategoryImpressions敏感类别展示次数long
verificationServingProblems投放问题数long
verificationVerifiableImpressions可验证的展示次数long
verificationVideoMutedAtStart开始播放时设为静音的视频long
verificationVideoPlayerHdSizeImpressions使用高清视频播放器尺寸的视频的展示次数long
verificationVideoPlayerLargeSizeImpressions使用大尺寸播放器的视频的展示次数long
verificationVideoPlayerLocationAvgPixelsFromLeft视频播放器距屏幕左侧的平均像素数long
verificationVideoPlayerLocationAvgPixelsFromTop视频播放器距屏幕顶部的平均像素数long
verificationVideoPlayerSizeAvgHeight视频播放器的平均高度long
verificationVideoPlayerSizeAvgWidth视频播放器的平均宽度long
verificationVideoPlayerSmallSizeImpressions使用小尺寸播放器的视频的展示次数long
verificationVideoProminenceScore视频显眼程度得分double
verificationWarnings警告long
videoCompanionClicks随播广告点击次数long
videoCompanionImpressions随播广告观看次数long

按频次计算的覆盖面指标

API 名称报表制作工具名称类型
activeViewViewableImpressionCookieReachActive View:可见展示 Cookie 覆盖面long
cookieReachAverageImpressionFrequencyCookie 覆盖面:平均展示频次double
cookieReachClickReachCookie 覆盖面:点击覆盖面long
cookieReachImpressionReachCookie 覆盖面:展示覆盖面long
cookieReachIncrementalClickReachCookie 覆盖面:增量点击覆盖面long
cookieReachIncrementalImpressionReachCookie 覆盖面:增量展示覆盖面long
cookieReachIncrementalTotalReachCookie 覆盖面:增量总覆盖面long
cookieReachTotalReachCookie 覆盖面:总覆盖面long
uniqueReachClickReachUnique Reach:点击覆盖面string
uniqueReachImpressionReachUnique Reach:展示覆盖面string
uniqueReachImpressionReachCoviewedUnique Reach:展示覆盖面(同看)string
uniqueReachTotalReachUnique Reach:总覆盖面string
uniqueReachTotalReachCoviewedUnique Reach:总覆盖面(同看)string
uniqueReachViewableImpressionReachUnique Reach:可见展示覆盖面string

覆盖面报表过滤条件

API 名称报表制作工具名称类型
广告广告string
adType广告类型string
广告客户广告客户string
browserPlatform浏览器/平台string
广告系列广告系列string
city城市string
connectionType连接类型string
country国家/地区string
dmaRegion特定媒体市场区域 (DMA)string
hour小时string
mobileCarrier移动运营商string
operatingSystem操作系统string
展示位置展示位置string
platformType平台类型string
网站网站 (CM360)string

转化维度

API 名称报表制作工具名称类型
conversionId(必需)转化 IDstring
活动活动string
activityGroup活动组string
activityGroupId活动组 IDlong
activityId活动 IDlong
activityTime活动日期/时间string
browserPlatform浏览器/平台string
channelMix渠道组合string
city城市string
clickCount点击计数long
connectionType连接类型string
conversionReferrer转化的引荐来源网址string
conversionUrl转化网址string
country国家/地区string
daysSinceAttributedInteraction促成转化的互动距离转化的天数long
daysSinceFirstInteraction距离首次互动的天数long
dmaRegion特定媒体市场区域 (DMA)string
floodlightAttributionTypeFloodlight 归因类型string
floodlightConfigIdFloodlight 配置long
hoursSinceAttributedInteraction距离促成转化的互动的小时数long
hoursSinceFirstInteraction距离首次互动的小时数long
impressionCount展示计数long
interactionCountClickTracker互动次数:点击跟踪广告long
interactionCountMobileStaticImage互动次数:移动静态图片广告long
interactionCountMobileVideo互动次数:移动视频广告long
interactionCountNaturalSearch互动次数:自然搜索long
interactionCountPaidSearch互动次数:付费搜索long
interactionCountStaticImage互动次数:静态图片广告long
interactionCountVideo互动次数:视频广告long
mobileCarrier移动运营商string
numValueNUM 值string
operatingSystem操作系统string
operatingSystemVersion操作系统版本string
ordValueORD 值string
pathLength路径长度long
pathType路径类型string
platformType平台类型string
recalculatedAttributionType重新计算的归因类型string
state州/省/自治区/直辖市string
tranValueTRAN 值string
uValueU 值string
zipCode邮编long

每次互动维度

API 名称报表制作工具名称类型
interactionNumber(必需)互动次数long
interactionTime(必需)互动日期/时间string
广告广告string
adId广告 IDlong
adType广告类型string
广告客户广告客户string
advertiserGroup广告客户组string
advertiserId广告客户 IDlong
资源素材资源string
assetCategory资源类别string
assetId资产 IDlong
assetOrientation资源取向string
audienceTargeted定位了受众群体string
广告系列广告系列string
campaignEndDate广告系列结束日期string
campaignId广告系列 IDlong
campaignStartDate广告系列开始日期string
clickThroughUrl点击后到达网址string
creative广告素材string
creativeGroup1广告素材组1string
creativeGroup2广告素材组2string
creativeId广告素材 IDlong
creativeSize广告素材像素尺寸string
creativeType广告类型string
creativeVersion广告素材版本string
dynamicProfile动态配置文件string
dynamicProfileId动态配置文件 IDlong
feed1动态元素1string
Feed1 报告维度 1Feed 1 - 报表维度 1string
Feed1 报告维度 2Feed 1 - 报表维度 2string
Feed1 报表维度 3Feed 1 - 报表维度 3string
feed1ReportingLabelFeed 1 - 报表标签string
feed1UniqueIdFeed 1 - 唯一 IDstring
feed2动态元素2string
Feed2 报告维度 1Feed 2 - 报表维度 1string
Feed2 报表维度 2Feed 2 - 报表维度 2string
Feed2 报表维度 3Feed 2 - 报表维度 3string
feed2ReportingLabelFeed 2 - 报表标签string
feed2UniqueIdFeed 2 - 唯一 IDstring
feed3动态元素3string
Feed3 报表维度 1Feed 3 - 报表维度 1string
Feed3 报表维度 2Feed 3 - 报表维度 2string
Feed3 报表维度 3Feed 3 - 报表维度 3string
feed3ReportingLabelFeed 3 - 报表标签string
feed3UniqueIdFeed 3 - 唯一 IDstring
feed4动态元素4string
Feed4 报表维度 1Feed 4 - 报表维度 1string
Feed4 报表维度 2Feed 4 - 报表维度 2string
Feed4 报表维度 3Feed 4 - 报表维度 3string
feed4ReportingLabelFeed 4 - 报表标签string
feed4UniqueIdFeed 4 - 唯一 IDstring
feed5动态元素5string
Feed5 报表维度 1Feed 5 - 报表维度 1string
Feed5 报表维度 2Feed 5 - 报表维度 2string
Feed5 报表维度 3Feed 5 - 报表维度 3string
feed5ReportingLabelFeed 5 - 报表标签string
feed5UniqueIdFeed 5 - 唯一 IDstring
floodlightAttributedInteractionFloodlight 促成转化的互动string
interactionChannel互动渠道string
interactionType互动类型string
naturalSearchEngineCountry自然搜索引擎国家/地区string
naturalSearchEngineProperty自然搜索引擎属性string
naturalSearchEngineUrl自然搜索引擎网址string
naturalSearchLandingPage自然搜索着陆页string
naturalSearchLandingPageQueryString自然搜索着陆页查询字符串string
naturalSearchProcessedLandingPage自然搜索经处理的着陆页string
naturalSearchProcessedLandingPageQueryString自然搜索经处理的着陆页查询字符串string
naturalSearchQuery自然搜索查询string
packageRoadblock打包/包版string
packageRoadblockId打包/包版IDlong
packageRoadblockStrategy打包/包版策略string
paidSearchAd付费搜索广告string
paidSearchAdGroup付费搜索广告组string
paidSearchAdGroupId付费搜索广告组 IDlong
paidSearchAdId付费搜索广告 IDlong
paidSearchAdvertiser付费搜索广告客户string
paidSearchAdvertiserId付费搜索广告客户 IDlong
paidSearchAgency付费搜索代理机构string
paidSearchAgencyId付费搜索代理机构 IDlong
paidSearchBidStrategy付费搜索出价策略string
paidSearchBidStrategyId付费搜索广告出价策略 IDlong
paidSearchCampaign付费搜索广告系列string
paidSearchCampaignId付费搜索广告系列 IDlong
paidSearchEngineAccount付费搜索引擎账号string
paidSearchEngineAccountCategory付费搜索引擎账号类别string
paidSearchEngineAccountId付费搜索引擎账号 IDlong
paidSearchExternalAdGroupId付费搜索外部广告组 IDlong
paidSearchExternalAdId付费搜索外部广告 IDlong
paidSearchExternalCampaignId付费搜索外部广告系列 IDlong
paidSearchExternalKeywordId付费搜索外部关键字 IDlong
paidSearchKeyword付费搜索关键字string
paidSearchKeywordId付费搜索关键字 IDlong
paidSearchLabels付费搜索标签string
paidSearchLandingPageUrl付费搜索着陆页网址string
paidSearchLegacyKeywordId付费搜索原有关键字 IDlong
paidSearchMatchType付费搜索匹配类型string
paidSocialAd付费社交广告string
paidSocialAdGroup付费社交广告组string
paidSocialAdGroupId付费社交广告组 IDlong
paidSocialAdId付费社交广告 IDlong
paidSocialAdvertiser付费社交广告客户string
paidSocialAdvertiserId付费社交广告客户 IDlong
paidSocialAgency付费社交代理机构string
paidSocialAgencyId付费社交代理机构 IDlong
paidSocialCampaign付费社交广告系列string
paidSocialCampaignId付费社交广告系列 IDlong
paidSocialEngineAccount付费社交引擎账号string
paidSocialEngineAccountId付费社交引擎账号 IDlong
paidSocialExternalAdGroupId付费社交外部广告组 IDlong
paidSocialExternalAdId付费社交外部广告 IDlong
paidSocialExternalCampaignId付费社交外部广告系列 IDlong
paidSocialExternalEngineAccountId付费社交外部引擎账号 IDlong
展示位置展示位置string
placementEndDate展示位置结束日期string
placementId展示位置 IDlong
placementSize展示位置像素尺寸string
placementStartDate展示位置开始日期string
recalculatedAttributedInteraction重新计算的促成转化的互动string
renderingId呈现 IDlong
richMediaVideoLength视频时长string
网站网站 (CM360)string
siteDirectory网站(Site Directory)string
siteDirectoryId网站ID (Site Directory)long
siteId网站 ID (CM360)long
siteKeyname网站键名string
twitterImpressionIdTwitter 展示 IDlong
withinFloodlightLookbackWindow在 Floodlight 回溯期内string

转化路径报表指标

API 名称报表制作工具名称类型
totalConversions总转化次数double
totalConversionsRevenue总收入double

转化路径报表自定义 Floodlight 变量

API 名称报表制作工具名称类型
floodlightVariableDimension1自定义 Floodlight 变量 1string
floodlightVariableDimension2自定义 Floodlight 变量 2string
floodlightVariableDimension3自定义 Floodlight 变量 3string
floodlightVariableDimension4自定义 Floodlight 变量 4string
floodlightVariableDimension5自定义 Floodlight 变量 5string
floodlightVariableDimension6自定义 Floodlight 变量 6string
floodlightVariableDimension7自定义 Floodlight 变量 7string
floodlightVariableDimension8自定义 Floodlight 变量 8string
floodlightVariableDimension9自定义 Floodlight 变量 9string
floodlightVariableDimension10自定义 Floodlight 变量 10string
floodlightVariableDimension11自定义 Floodlight 变量 11string
floodlightVariableDimension12自定义 Floodlight 变量 12string
floodlightVariableDimension13自定义 Floodlight 变量 13string
floodlightVariableDimension14自定义 Floodlight 变量 14string
floodlightVariableDimension15自定义 Floodlight 变量 15string
floodlightVariableDimension16自定义 Floodlight 变量 16string
floodlightVariableDimension17自定义 Floodlight 变量 17string
floodlightVariableDimension18自定义 Floodlight 变量 18string
floodlightVariableDimension19自定义 Floodlight 变量 19string
floodlightVariableDimension20自定义 Floodlight 变量 20string
floodlightVariableDimension21自定义 Floodlight 变量 21string
floodlightVariableDimension22自定义 Floodlight 变量 22string
floodlightVariableDimension23自定义 Floodlight 变量 23string
floodlightVariableDimension24自定义 Floodlight 变量 24string
floodlightVariableDimension25自定义 Floodlight 变量 25string
floodlightVariableDimension26自定义 Floodlight 变量 26string
floodlightVariableDimension27自定义 Floodlight 变量 27string
floodlightVariableDimension28自定义 Floodlight 变量 28string
floodlightVariableDimension29自定义 Floodlight 变量 29string
floodlightVariableDimension30自定义 Floodlight 变量 30string
floodlightVariableDimension31自定义 Floodlight 变量 31string
floodlightVariableDimension32自定义 Floodlight 变量 32string
floodlightVariableDimension33自定义 Floodlight 变量 33string
floodlightVariableDimension34自定义 Floodlight 变量 34string
floodlightVariableDimension35自定义 Floodlight 变量 35string
floodlightVariableDimension36自定义 Floodlight 变量 36string
floodlightVariableDimension37自定义 Floodlight 变量 37string
floodlightVariableDimension38自定义 Floodlight 变量 38string
floodlightVariableDimension39自定义 Floodlight 变量 39string
floodlightVariableDimension40自定义 Floodlight 变量 40string
floodlightVariableDimension41自定义 Floodlight 变量 41string
floodlightVariableDimension42自定义 Floodlight 变量 42string
floodlightVariableDimension43自定义 Floodlight 变量 43string
floodlightVariableDimension44自定义 Floodlight 变量 44string
floodlightVariableDimension45自定义 Floodlight 变量 45string
floodlightVariableDimension46自定义 Floodlight 变量 46string
floodlightVariableDimension47自定义 Floodlight 变量 47string
floodlightVariableDimension48自定义 Floodlight 变量 48string
floodlightVariableDimension49自定义 Floodlight 变量 49string
floodlightVariableDimension50自定义 Floodlight 变量 50string
floodlightVariableDimension51自定义 Floodlight 变量 51string
floodlightVariableDimension52自定义 Floodlight 变量 52string
floodlightVariableDimension53自定义 Floodlight 变量 53string
floodlightVariableDimension54自定义 Floodlight 变量 54string
floodlightVariableDimension55自定义 Floodlight 变量 55string
floodlightVariableDimension56自定义 Floodlight 变量 56string
floodlightVariableDimension57自定义 Floodlight 变量 57string
floodlightVariableDimension58自定义 Floodlight 变量 58string
floodlightVariableDimension59自定义 Floodlight 变量 59string
floodlightVariableDimension60自定义 Floodlight 变量 60string
floodlightVariableDimension61自定义 Floodlight 变量 61string
floodlightVariableDimension62自定义 Floodlight 变量 62string
floodlightVariableDimension63自定义 Floodlight 变量 63string
floodlightVariableDimension64自定义 Floodlight 变量 64string
floodlightVariableDimension65自定义 Floodlight 变量 65string
floodlightVariableDimension66自定义 Floodlight 变量 66string
floodlightVariableDimension67自定义 Floodlight 变量 67string
floodlightVariableDimension68自定义 Floodlight 变量 68string
floodlightVariableDimension69自定义 Floodlight 变量 69string
floodlightVariableDimension70自定义 Floodlight 变量 70string
floodlightVariableDimension71自定义 Floodlight 变量 71string
floodlightVariableDimension72自定义 Floodlight 变量 72string
floodlightVariableDimension73自定义 Floodlight 变量 73string
floodlightVariableDimension74自定义 Floodlight 变量 74string
floodlightVariableDimension75自定义 Floodlight 变量 75string
floodlightVariableDimension76自定义 Floodlight 变量 76string
floodlightVariableDimension77自定义 Floodlight 变量 77string
floodlightVariableDimension78自定义 Floodlight 变量 78string
floodlightVariableDimension79自定义 Floodlight 变量 79string
floodlightVariableDimension80自定义 Floodlight 变量 80string
floodlightVariableDimension81自定义 Floodlight 变量 81string
floodlightVariableDimension82自定义 Floodlight 变量 82string
floodlightVariableDimension83自定义 Floodlight 变量 83string
floodlightVariableDimension84自定义 Floodlight 变量 84string
floodlightVariableDimension85自定义 Floodlight 变量 85string
floodlightVariableDimension86自定义 Floodlight 变量 86string
floodlightVariableDimension87自定义 Floodlight 变量 87string
floodlightVariableDimension88自定义 Floodlight 变量 88string
floodlightVariableDimension89自定义 Floodlight 变量 89string
floodlightVariableDimension90自定义 Floodlight 变量 90string
floodlightVariableDimension91自定义 Floodlight 变量 91string
floodlightVariableDimension92自定义 Floodlight 变量 92string
floodlightVariableDimension93自定义 Floodlight 变量 93string
floodlightVariableDimension94自定义 Floodlight 变量 94string
floodlightVariableDimension95自定义 Floodlight 变量 95string
floodlightVariableDimension96自定义 Floodlight 变量 96string
floodlightVariableDimension97自定义 Floodlight 变量 97string
floodlightVariableDimension98自定义 Floodlight 变量 98string
floodlightVariableDimension99自定义 Floodlight 变量 99string
floodlightVariableDimension100自定义 Floodlight 变量 100string

跨维度覆盖面报表细分

API 名称报表制作工具名称类型
date日期string
月份string
string

跨维度覆盖面报表过滤条件

API 名称报表制作工具名称类型
广告客户广告客户string
广告系列广告系列string

跨维度覆盖面报表指标

API 名称报表制作工具名称类型
cookieReachAverageImpressionFrequencyCookie 覆盖面:平均展示频次double
cookieReachClickReachCookie 覆盖面:点击覆盖面long
cookieReachDuplicateClickReachCookie 覆盖面:重复的点击覆盖面long
cookieReachDuplicateClickReachPercentCookie 覆盖面:重复的点击覆盖面百分比double
cookieReachDuplicateImpressionReachCookie 覆盖面:重复的展示覆盖面long
cookieReachDuplicateImpressionReachPercentCookie 覆盖面:重复的展示覆盖面百分比double
cookieReachDuplicateTotalReachCookie 覆盖面:重复的总覆盖面long
cookieReachDuplicateTotalReachPercentCookie 覆盖面:重复的总覆盖面百分比double
cookieReachExclusiveClickReachCookie 覆盖面:不重复的点击覆盖面long
cookieReachExclusiveClickReachPercentCookie 覆盖面:不重复的点击覆盖面百分比double
cookieReachExclusiveImpressionReachCookie 覆盖面:不重复的展示覆盖面long
cookieReachExclusiveImpressionReachPercentCookie 覆盖面:不重复的展示覆盖面百分比double
cookieReachExclusiveTotalReachCookie 覆盖面:不重复的总覆盖面long
cookieReachExclusiveTotalReachPercentCookie 覆盖面:不重复的总覆盖面百分比double
cookieReachImpressionReachCookie 覆盖面:展示覆盖面long
cookieReachIncrementalClickReachCookie 覆盖面:增量点击覆盖面long
cookieReachIncrementalImpressionReachCookie 覆盖面:增量展示覆盖面long
cookieReachIncrementalTotalReachCookie 覆盖面:增量总覆盖面long
cookieReachTotalReachCookie 覆盖面:总覆盖面long

跨维度覆盖面报表重叠指标

API 名称报表制作工具名称类型
cookieReachOverlapClickReachCookie 覆盖面:重叠点击覆盖面long
cookieReachOverlapClickReachPercentCookie 覆盖面:重叠点击覆盖面百分比double
cookieReachOverlapImpressionReachCookie 覆盖面:重叠展示覆盖面long
cookieReachOverlapImpressionReachPercentCookie 覆盖面:重叠展示覆盖面百分比double
cookieReachOverlapTotalReachCookie 覆盖面:重叠总覆盖面long
cookieReachOverlapTotalReachPercentCookie 覆盖面:重叠总覆盖面百分比double

Floodlight 报表维度

API 名称报表制作工具名称类型
活动活动string
activityGroup活动组string
activityGroupId活动组 IDlong
activityId活动 IDlong
activityTime活动日期/时间string
广告广告string
adId广告 IDlong
adType广告类型string
广告客户广告客户string
advertiserGroup广告客户组string
advertiserId广告客户 IDlong
资源素材资源string
assetCategory资源类别string
assetId资产 IDlong
assetOrientation资源取向string
audienceTargeted定位了受众群体string
browserPlatform浏览器/平台string
广告系列广告系列string
campaignEndDate广告系列结束日期string
campaignId广告系列 IDlong
campaignStartDate广告系列开始日期string
channelMix渠道组合string
city城市string
clickCount点击计数long
clickThroughUrl点击后到达网址string
connectionType连接类型string
conversionReferrer转化的引荐来源网址string
conversionUrl转化网址string
country国家/地区string
creative广告素材string
creativeGroup1广告素材组1string
creativeGroup2广告素材组2string
creativeId广告素材 IDlong
creativeSize广告素材像素尺寸string
creativeType广告类型string
creativeVersion广告素材版本string
dataSource数据源string
date日期string
daysSinceAttributedInteraction促成转化的互动距离转化的天数long
daysSinceFirstInteraction距离首次互动的天数long
dmaRegion特定媒体市场区域 (DMA)string
dynamicProfile动态配置文件string
dynamicProfileId动态配置文件 IDlong
feed1动态元素1string
Feed1 报告维度 1Feed 1 - 报表维度 1string
Feed1 报告维度 2Feed 1 - 报表维度 2string
Feed1 报表维度 3Feed 1 - 报表维度 3string
feed1ReportingLabelFeed 1 - 报表标签string
feed1UniqueIdFeed 1 - 唯一 IDstring
feed2动态元素2string
Feed2 报告维度 1Feed 2 - 报表维度 1string
Feed2 报表维度 2Feed 2 - 报表维度 2string
Feed2 报表维度 3Feed 2 - 报表维度 3string
feed2ReportingLabelFeed 2 - 报表标签string
feed2UniqueIdFeed 2 - 唯一 IDstring
feed3动态元素3string
Feed3 报表维度 1Feed 3 - 报表维度 1string
Feed3 报表维度 2Feed 3 - 报表维度 2string
Feed3 报表维度 3Feed 3 - 报表维度 3string
feed3ReportingLabelFeed 3 - 报表标签string
feed3UniqueIdFeed 3 - 唯一 IDstring
feed4动态元素4string
Feed4 报表维度 1Feed 4 - 报表维度 1string
Feed4 报表维度 2Feed 4 - 报表维度 2string
Feed4 报表维度 3Feed 4 - 报表维度 3string
feed4ReportingLabelFeed 4 - 报表标签string
feed4UniqueIdFeed 4 - 唯一 IDstring
feed5动态元素5string
Feed5 报表维度 1Feed 5 - 报表维度 1string
Feed5 报表维度 2Feed 5 - 报表维度 2string
Feed5 报表维度 3Feed 5 - 报表维度 3string
feed5ReportingLabelFeed 5 - 报表标签string
feed5UniqueIdFeed 5 - 唯一 IDstring
floodlightAttributionTypeFloodlight 归因类型string
floodlightConfigIdFloodlight 配置long
floodlightVariableDimension1自定义 Floodlight 变量 1string
floodlightVariableDimension2自定义 Floodlight 变量 2string
floodlightVariableDimension3自定义 Floodlight 变量 3string
floodlightVariableDimension4自定义 Floodlight 变量 4string
floodlightVariableDimension5自定义 Floodlight 变量 5string
floodlightVariableDimension6自定义 Floodlight 变量 6string
floodlightVariableDimension7自定义 Floodlight 变量 7string
floodlightVariableDimension8自定义 Floodlight 变量 8string
floodlightVariableDimension9自定义 Floodlight 变量 9string
floodlightVariableDimension10自定义 Floodlight 变量 10string
floodlightVariableDimension11自定义 Floodlight 变量 11string
floodlightVariableDimension12自定义 Floodlight 变量 12string
floodlightVariableDimension13自定义 Floodlight 变量 13string
floodlightVariableDimension14自定义 Floodlight 变量 14string
floodlightVariableDimension15自定义 Floodlight 变量 15string
floodlightVariableDimension16自定义 Floodlight 变量 16string
floodlightVariableDimension17自定义 Floodlight 变量 17string
floodlightVariableDimension18自定义 Floodlight 变量 18string
floodlightVariableDimension19自定义 Floodlight 变量 19string
floodlightVariableDimension20自定义 Floodlight 变量 20string
floodlightVariableDimension21自定义 Floodlight 变量 21string
floodlightVariableDimension22自定义 Floodlight 变量 22string
floodlightVariableDimension23自定义 Floodlight 变量 23string
floodlightVariableDimension24自定义 Floodlight 变量 24string
floodlightVariableDimension25自定义 Floodlight 变量 25string
floodlightVariableDimension26自定义 Floodlight 变量 26string
floodlightVariableDimension27自定义 Floodlight 变量 27string
floodlightVariableDimension28自定义 Floodlight 变量 28string
floodlightVariableDimension29自定义 Floodlight 变量 29string
floodlightVariableDimension30自定义 Floodlight 变量 30string
floodlightVariableDimension31自定义 Floodlight 变量 31string
floodlightVariableDimension32自定义 Floodlight 变量 32string
floodlightVariableDimension33自定义 Floodlight 变量 33string
floodlightVariableDimension34自定义 Floodlight 变量 34string
floodlightVariableDimension35自定义 Floodlight 变量 35string
floodlightVariableDimension36自定义 Floodlight 变量 36string
floodlightVariableDimension37自定义 Floodlight 变量 37string
floodlightVariableDimension38自定义 Floodlight 变量 38string
floodlightVariableDimension39自定义 Floodlight 变量 39string
floodlightVariableDimension40自定义 Floodlight 变量 40string
floodlightVariableDimension41自定义 Floodlight 变量 41string
floodlightVariableDimension42自定义 Floodlight 变量 42string
floodlightVariableDimension43自定义 Floodlight 变量 43string
floodlightVariableDimension44自定义 Floodlight 变量 44string
floodlightVariableDimension45自定义 Floodlight 变量 45string
floodlightVariableDimension46自定义 Floodlight 变量 46string
floodlightVariableDimension47自定义 Floodlight 变量 47string
floodlightVariableDimension48自定义 Floodlight 变量 48string
floodlightVariableDimension49自定义 Floodlight 变量 49string
floodlightVariableDimension50自定义 Floodlight 变量 50string
floodlightVariableDimension51自定义 Floodlight 变量 51string
floodlightVariableDimension52自定义 Floodlight 变量 52string
floodlightVariableDimension53自定义 Floodlight 变量 53string
floodlightVariableDimension54自定义 Floodlight 变量 54string
floodlightVariableDimension55自定义 Floodlight 变量 55string
floodlightVariableDimension56自定义 Floodlight 变量 56string
floodlightVariableDimension57自定义 Floodlight 变量 57string
floodlightVariableDimension58自定义 Floodlight 变量 58string
floodlightVariableDimension59自定义 Floodlight 变量 59string
floodlightVariableDimension60自定义 Floodlight 变量 60string
floodlightVariableDimension61自定义 Floodlight 变量 61string
floodlightVariableDimension62自定义 Floodlight 变量 62string
floodlightVariableDimension63自定义 Floodlight 变量 63string
floodlightVariableDimension64自定义 Floodlight 变量 64string
floodlightVariableDimension65自定义 Floodlight 变量 65string
floodlightVariableDimension66自定义 Floodlight 变量 66string
floodlightVariableDimension67自定义 Floodlight 变量 67string
floodlightVariableDimension68自定义 Floodlight 变量 68string
floodlightVariableDimension69自定义 Floodlight 变量 69string
floodlightVariableDimension70自定义 Floodlight 变量 70string
floodlightVariableDimension71自定义 Floodlight 变量 71string
floodlightVariableDimension72自定义 Floodlight 变量 72string
floodlightVariableDimension73自定义 Floodlight 变量 73string
floodlightVariableDimension74自定义 Floodlight 变量 74string
floodlightVariableDimension75自定义 Floodlight 变量 75string
floodlightVariableDimension76自定义 Floodlight 变量 76string
floodlightVariableDimension77自定义 Floodlight 变量 77string
floodlightVariableDimension78自定义 Floodlight 变量 78string
floodlightVariableDimension79自定义 Floodlight 变量 79string
floodlightVariableDimension80自定义 Floodlight 变量 80string
floodlightVariableDimension81自定义 Floodlight 变量 81string
floodlightVariableDimension82自定义 Floodlight 变量 82string
floodlightVariableDimension83自定义 Floodlight 变量 83string
floodlightVariableDimension84自定义 Floodlight 变量 84string
floodlightVariableDimension85自定义 Floodlight 变量 85string
floodlightVariableDimension86自定义 Floodlight 变量 86string
floodlightVariableDimension87自定义 Floodlight 变量 87string
floodlightVariableDimension88自定义 Floodlight 变量 88string
floodlightVariableDimension89自定义 Floodlight 变量 89string
floodlightVariableDimension90自定义 Floodlight 变量 90string
floodlightVariableDimension91自定义 Floodlight 变量 91string
floodlightVariableDimension92自定义 Floodlight 变量 92string
floodlightVariableDimension93自定义 Floodlight 变量 93string
floodlightVariableDimension94自定义 Floodlight 变量 94string
floodlightVariableDimension95自定义 Floodlight 变量 95string
floodlightVariableDimension96自定义 Floodlight 变量 96string
floodlightVariableDimension97自定义 Floodlight 变量 97string
floodlightVariableDimension98自定义 Floodlight 变量 98string
floodlightVariableDimension99自定义 Floodlight 变量 99string
floodlightVariableDimension100自定义 Floodlight 变量 100string
hour小时string
hoursSinceAttributedInteraction距离促成转化的互动的小时数long
hoursSinceFirstInteraction距离首次互动的小时数long
impressionCount展示计数long
interactionChannel互动渠道string
interactionCountClickTracker互动次数:点击跟踪广告long
interactionCountMobileStaticImage互动次数:移动静态图片广告long
interactionCountMobileVideo互动次数:移动视频广告long
interactionCountNaturalSearch互动次数:自然搜索long
interactionCountPaidSearch互动次数:付费搜索long
interactionCountStaticImage互动次数:静态图片广告long
interactionCountVideo互动次数:视频广告long
interactionType互动类型string
mobileCarrier移动运营商string
月份string
naturalSearchEngineCountry自然搜索引擎国家/地区string
naturalSearchEngineProperty自然搜索引擎属性string
naturalSearchEngineUrl自然搜索引擎网址string
naturalSearchLandingPage自然搜索着陆页string
naturalSearchLandingPageQueryString自然搜索着陆页查询字符串string
naturalSearchProcessedLandingPage自然搜索经处理的着陆页string
naturalSearchProcessedLandingPageQueryString自然搜索经处理的着陆页查询字符串string
naturalSearchQuery自然搜索查询string
numValueNUM 值string
operatingSystem操作系统string
operatingSystemVersion操作系统版本string
ordValueORD 值string
packageRoadblock打包/包版string
packageRoadblockId打包/包版IDlong
packageRoadblockStrategy打包/包版策略string
paidSearchAd付费搜索广告string
paidSearchAdGroup付费搜索广告组string
paidSearchAdGroupId付费搜索广告组 IDlong
paidSearchAdId付费搜索广告 IDlong
paidSearchAdvertiser付费搜索广告客户string
paidSearchAdvertiserId付费搜索广告客户 IDlong
paidSearchAgency付费搜索代理机构string
paidSearchAgencyId付费搜索代理机构 IDlong
paidSearchBidStrategy付费搜索出价策略string
paidSearchBidStrategyId付费搜索广告出价策略 IDlong
paidSearchCampaign付费搜索广告系列string
paidSearchCampaignId付费搜索广告系列 IDlong
paidSearchEngineAccount付费搜索引擎账号string
paidSearchEngineAccountCategory付费搜索引擎账号类别string
paidSearchEngineAccountId付费搜索引擎账号 IDlong
paidSearchExternalAdGroupId付费搜索外部广告组 IDlong
paidSearchExternalAdId付费搜索外部广告 IDlong
paidSearchExternalCampaignId付费搜索外部广告系列 IDlong
paidSearchExternalKeywordId付费搜索外部关键字 IDlong
paidSearchKeyword付费搜索关键字string
paidSearchKeywordId付费搜索关键字 IDlong
paidSearchLabels付费搜索标签string
paidSearchLandingPageUrl付费搜索着陆页网址string
paidSearchLegacyKeywordId付费搜索原有关键字 IDlong
paidSearchMatchType付费搜索匹配类型string
paidSocialAd付费社交广告string
paidSocialAdGroup付费社交广告组string
paidSocialAdGroupId付费社交广告组 IDlong
paidSocialAdId付费社交广告 IDlong
paidSocialAdvertiser付费社交广告客户string
paidSocialAdvertiserId付费社交广告客户 IDlong
paidSocialAgency付费社交代理机构string
paidSocialAgencyId付费社交代理机构 IDlong
paidSocialCampaign付费社交广告系列string
paidSocialCampaignId付费社交广告系列 IDlong
paidSocialEngineAccount付费社交引擎账号string
paidSocialEngineAccountId付费社交引擎账号 IDlong
paidSocialExternalAdGroupId付费社交外部广告组 IDlong
paidSocialExternalAdId付费社交外部广告 IDlong
paidSocialExternalCampaignId付费社交外部广告系列 IDlong
paidSocialExternalEngineAccountId付费社交外部引擎账号 IDlong
pathLength路径长度long
pathType路径类型string
展示位置展示位置string
placementEndDate展示位置结束日期string
placementId展示位置 IDlong
placementSize展示位置像素尺寸string
placementStartDate展示位置开始日期string
platformType平台类型string
renderingId呈现 IDlong
richMediaVideoLength视频时长string
网站网站 (CM360)string
siteDirectory网站(Site Directory)string
siteDirectoryId网站ID (Site Directory)long
siteId网站 ID (CM360)long
siteKeyname网站键名string
state州/省/自治区/直辖市string
tranValueTRAN 值string
uValueU 值string
string
zipCode邮编long

Floodlight 报表指标

API 名称报表制作工具名称类型
activityClickThroughConversions点击型转化次数double
activityClickThroughRevenue点击型转化收入double
activityViewThroughConversions浏览型转化次数double
activityViewThroughRevenue浏览型转化收入double
cookieConsentedFloodlightImpressions同意使用 Cookie 的 Floodlight 展示次数long
cookieUnconsentedFloodlightImpressions未同意使用 Cookie 的 Floodlight 展示次数long
duplicateFloodlightImpressions同意的 Floodlight 重复展示次数long
floodlightImpressionsFloodlight 展示次数long
floodlightVariableMetric1自定义 Floodlight 变量 1double
floodlightVariableMetric2自定义 Floodlight 变量 2double
floodlightVariableMetric3自定义 Floodlight 变量 3double
floodlightVariableMetric4自定义 Floodlight 变量 4double<