LookbackConfiguration

  • Lookback configuration allows you to define the timeframe (0-90 days) for considering clicks and impressions as triggering events for floodlight tracking.

  • clickDuration determines the lookback window for clicks, while postImpressionActivitiesDuration sets the window for impressions.

  • Setting either field to 0 will exclude the corresponding event type (clicks or impressions) from triggering floodlights.

  • Leaving fields blank defaults to your account's pre-configured values for these settings.

Lookback configuration settings.

JSON representation 
{
  "clickDuration": integer,
  "postImpressionActivitiesDuration": integer
}
Fields
clickDuration

integer

Lookback window, in days, from the last time a given user clicked on one of your ads. If you enter 0, clicks will not be considered as triggering events for floodlight tracking. If you leave this field blank, the default value for your account will be used. Acceptable values are

0

to

90

, inclusive.
postImpressionActivitiesDuration

integer

Lookback window, in days, from the last time a given user viewed one of your ads. If you enter 0, impressions will not be considered as triggering events for floodlight tracking. If you leave this field blank, the default value for your account will be used. Acceptable values are

0

to

90

, inclusive.