Designing Actions on Google
Creating Actions for the Google Assistant requires a breadth of design expertise (for example, voice user interface design, interaction design, visual design, motion design, and UX writing) that we’ve refined into a single discipline: conversation design.
Our goal is to help you:
- Craft conversations that are natural and intuitive for users
- Scale your conversations across all devices to help users wherever they are
How to use this site
Where you start and what you focus on depends on what you already know and where you are in the development process of your Action.
What is conversation design?
If you’re new to conversation design, then start with this brief introduction.
Is conversation the right fit?
Assess whether conversation design will supercharge your Action, making it more intuitive and efficient for users.
Who are your users?
Start with clear, well-researched requirements to avoid the need for major changes after design and development is completed.
Who is your persona?
A persona is a design tool that helps you write conversations—learn how to create one for your Action.
Draft a conversation
Write sample dialogs to informally experiment with and evaluate different design strategies
Make sure that you’re using a conversational style and following some basic copy editing rules by reviewing the style guide
For guidance on writing prompts and crafting fluid conversations, start by learning about all the conversational components that make up prompts
One poorly handled error can outweigh dozens of successful interactions, so learn how to get users back on track quickly and seamlessly
Get guidance on when and how to use cards, carousels, lists, and other visual components
For more developer-focused guidance, be sure to check out: developers.google.com/assistant.
For a tool that will let you build natural and rich conversational experiences, visit: dialogflow.com.