Give users richer experiences on Google Search and Assistant by marking up your existing web content.

For web developers

Mark up content that can be eligible for rich results in Google Search using By doing so, we'll automatically generate an Action for Assistant with the marked up content.

Supported content types

Expand your podcast’s audience to Assistant by structuring your RSS feed according to our guidelines.

Bring your news content to Assistant by providing structured data.

Mark up your FAQ page so we can present your content to users who search Google for your topic.

Make your audio tracks and albums available to listeners on Google Assistant.

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