type CustomCreative (v202502)

AI-generated Key Takeaways

• CustomCreative is a type of creative containing an arbitrary HTML snippet and file assets, inheriting from Creative and HasDestinationUrlCreative.

• Key attributes of a CustomCreative include advertiser ID, unique ID, name, size, preview URL, policy labels, applied labels, last modified date, custom field values, and third-party data declaration.

• CustomCreatives can have a destination URL and type, allowing navigation to a web page, app, or making a phone call.

• Specific attributes for CustomCreative include the required HTML snippet, a list of associated file assets, whether it is interstitial, locked orientation, SSL scan results and manual override, and compatibility with SafeFrame rendering.

• Optional third-party impression tracking URLs can also be associated with a CustomCreative.

Service

CreativeService

Inheritance

Creative

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HasDestinationUrlCreative

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AspectRatioImageCreative BaseAudioCreative BaseImageCreative BaseImageRedirectCreative BaseVideoCreative CustomCreative

A Creative that contains an arbitrary HTML snippet and file assets.

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Namespace

https://www.google.com/apis/ads/publisher/v202502

Field
Creative (inherited)
advertiserId	xsd:long The ID of the advertiser that owns the creative. This attribute is required.
id	xsd:long Uniquely identifies the Creative. This value is read-only and is assigned by Google when the creative is created. This attribute is required for updates.
name	xsd:string The name of the creative. This attribute is required and has a maximum length of 255 characters.
size	Size The Size of the creative. This attribute is required for creation and then is read-only.
previewUrl	xsd:string The URL of the creative for previewing the media. This attribute is read-only and is assigned by Google when a creative is created.
policyLabels	CreativePolicyViolation[] Set of policy labels detected for this creative. This attribute is read-only. Enumerations MALWARE_IN_CREATIVE Malware was found in the creative. For more information see here. MALWARE_IN_LANDING_PAGE Malware was found in the landing page. For more information see here. LEGALLY_BLOCKED_REDIRECT_URL The redirect url contains legally objectionable content. MISREPRESENTATION_OF_PRODUCT The creative misrepresents the product or service being advertised. For more information see here. SELF_CLICKING_CREATIVE The creative has been determined to be self clicking. GAMING_GOOGLE_NETWORK The creative has been determined as attempting to game the Google network. For more information see here. DYNAMIC_DNS The landing page for the creative uses a dynamic DNS. For more information see here. CIRCUMVENTING_SYSTEMS The creative has been determined as attempting to circumvent Google advertising systems. PHISHING Phishing found in creative or landing page. For more information see here. DOWNLOAD_PROMPT_IN_CREATIVE The creative prompts the user to download a file. For more information see here UNAUTHORIZED_COOKIE_DETECTED The creative sets an unauthorized cookie on a Google domain. For more information see here TEMPORARY_PAUSE_FOR_VENDOR_INVESTIGATION The creative has been temporarily paused while we investigate. ABUSIVE_EXPERIENCE The landing page contains an abusive experience. For more information see here. TRICK_TO_CLICK The creative is designed to mislead or trick the user into interacting with it. For more information see here. USE_OF_NON_ALLOWLISTED_OMID_VERIFICATION_SCRIPT Non-allowlisted OMID verification script. For more information see here. MISUSE_OF_OMID_API OMID sdk injected by creative. < p>For more information see here. UNACCEPTABLE_HTML_AD Unacceptable HTML5 ad. For more information see here. UNKNOWN The value returned if the actual value is not exposed by the requested API version.
appliedLabels	AppliedLabel[] The set of labels applied to this creative.
lastModifiedDateTime	DateTime The date and time this creative was last modified.
customFieldValues	BaseCustomFieldValue[] CustomFieldValue DropDownCustomFieldValue The values of the custom fields associated with this creative.
thirdPartyDataDeclaration	ThirdPartyDataDeclaration The third party companies associated with this creative. This is distinct from any associated companies that Google may detect programmatically.
adBadgingEnabled	xsd:boolean Whether the creative has ad badging enabled. Defaults to false for CreativeType.VAST_REDIRECT, CreativeType.THIRD_PARTY, CreativeType.AUDIO_VAST_REDIRECT, CreativeType.PROGRAMMATIC, CreativeType.DFP_MOBILE_CREATIVE, CreativeType.FLASH_OVERLAY, CreativeType.GRAPHICAL_INTERSTITIAL, CreativeType.LEGACY_DFP_CREATIVE, CreativeType.MOBILE_AD_NETWORK_BACKFILL, CreativeType.MOBILE_VIDEO_INTERSTITIAL, CreativeType.SDK_MEDIATION and CreativeType.STANDARD_FLASH creative types. . Defaults to true for all other creative types.
HasDestinationUrlCreative (inherited)
destinationUrl	xsd:string The URL that the user is directed to if they click on the creative. This attribute is required unless the destinationUrlType is DestinationUrlType.NONE, and has a maximum length of 1024 characters.
destinationUrlType	DestinationUrlType The action that should be performed if the user clicks on the creative. This attribute is optional and defaults to DestinationUrlType.CLICK_TO_WEB. Enumerations UNKNOWN The value returned if the actual value is not exposed by the requested API version. CLICK_TO_WEB Navigate to a web page. (a.k.a. "Click-through URL"). CLICK_TO_APP Start an application. CLICK_TO_CALL Make a phone call. NONE Destination URL not present. Useful for video creatives where a landing page or a product isn't necessarily applicable.
CustomCreative
htmlSnippet	xsd:string The HTML snippet that this creative delivers. This attribute is required.
customCreativeAssets	CustomCreativeAsset[] A list of file assets that are associated with this creative, and can be referenced in the snippet.
isInterstitial	xsd:boolean true if this custom creative is interstitial. An interstitial creative will not consider an impression served until it is fully rendered in the browser.
lockedOrientation	LockedOrientation A locked orientation for this creative to be displayed in. Enumerations UNKNOWN The value returned if the actual value is not exposed by the requested API version. FREE_ORIENTATION PORTRAIT_ONLY LANDSCAPE_ONLY
sslScanResult	SslScanResult The SSL compatibility scan result of this creative. This attribute is read-only and determined by Google. Enumerations UNKNOWN The value returned if the actual value is not exposed by the requested API version. UNSCANNED SCANNED_SSL SCANNED_NON_SSL
sslManualOverride	SslManualOverride The manual override for the SSL compatibility of this creative. This attribute is optional and defaults to SslManualOverride.NO_OVERRIDE. Enumerations UNKNOWN The value returned if the actual value is not exposed by the requested API version. NO_OVERRIDE SSL_COMPATIBLE NOT_SSL_COMPATIBLE
isSafeFrameCompatible	xsd:boolean Whether the Creative is compatible for SafeFrame rendering. This attribute is optional and defaults to true.
thirdPartyImpressionTrackingUrls	xsd:string[] A list of impression tracking URLs to ping when this creative is displayed. This field is optional.