Published Limits for the Content API for Shopping

The Content API for Shopping imposes quotas and hard limitations on some features. The quotas and limits shown below are provided solely to assist you in developing applications that use the Content API for Shopping. All quotas and limits are subject to elimination, reduction, or change at any time, without notice.

HTTP request limits

The Content API for Shopping endpoint has a 300 queries per second (QPS) limit. This limit is enforced per Google API Console project, not per Merchant Center account. Since this limit is on HTTP requests, not method calls, a custombatch call with multiple method calls will only count as one query for this particular limit. Users that exceed the QPS limit will receive userRateLimitExceeded errors.

Method call quotas

The following limits are the default method call quotas for Merchant Center accounts.

  • Users exceeding the per minute quota will receive quota/request_rate_too_high errors.
  • Users exceeding the per day quota will receive quota/daily_limit_exceeded errors.

If you require a higher quota of a particular method than listed here, please contact us via the Content API for Shopping support forum to request an increase.

Here are some things to keep in mind:

  • The quotas here are per-method. For example, the get method has a separate quota of calls from the update method, though the size of those quotas is the same.
  • Dry runs of a method (i.e., using the dryRun query parameter) are counted separately from normal runs.
  • For quota usage, patch methods count as both a get call and an update call.
  • Each method call within a custombatch call is counted separately against its specific quota.
  • Per minute quotas that are the same as the per day quotas are listed as '-'.
Service Method Quota per minute Quota per day
Accounts authinfo 600 10000
all other methods - 10000
Accountstatuses all methods - 10000
Accounttax all methods - 10000
Datafeeds all methods 500 10000
Datafeedstatuses all methods 500 10000
Inventory all methods 12000000 500000000
Orders sandbox-only methods1 500 2000
all other methods 60000 20000000
Products all methods 60000 20000000
Productstatuses all methods 60000 20000000
Shippingsettings all methods - 10000

1 The following methods of the Orders service are only available in the sandbox:

Resource representation limits

The following limits describe notable restrictions for certain string values and array fields within the resource representations used in the Content API. These limits are the same for both the Content API and their corresponding feature in the Merchant Center. This list of limits may not be complete, and these limits cannot be extended.

Resource Field Limit
Accounttax Number of tax rules (rules[]) 100
Shippingsettings Shipping services per country (services[]) 20
Shipping groups per shipping service (rateGroups[]) 20
Labels per shipping group (applicableShippingLabels[]) 30
Number of rows or columns in a single rate table2 150
Length of shipping labels 100

2 The number of rows or columns in a rate table affect the following array fields:

  • Array fields within rowHeaders or columnHeaders:
    • prices[]
    • weights[]
    • numberOfItems[]
    • postalCodeGroupNames[]
    • locations[]
  • rows[]
  • cells[]

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Content API for Shopping